As a leading Essex PR agency, we’re thrilled to share that Orange has been appointed as the PR and Marketing agency for Perrywood’s 70th anniversary celebrations to support the much-loved, family-run business with strategic media relations and social media marketing. Our team has long admired Perrywood, not only as PR professionals but also as regular visitors. This collaboration is one we’re incredibly proud of. About Perrywood Garden Centre Perrywood is an established name in Essex and Suffolk, offering more than just plants. With thriving garden centres in Tiptree, Sudbury and the newly acquired Buckhatch. Perrywood is a destination for gardening inspiration, homeware and fresh, seasonal food. Known for its warm, knowledgeable team and beautifully presented spaces, it continues to grow while staying true to its community values. Still run by the Bourne family, Perrywood’s mission is simple: to inspire people to enjoy the benefits of plants, gardening and outdoor living. A Tailored PR & Marketing Partnership As a specialist lifestyle PR agency, Orange is delivering a tailored approach to help Perrywood celebrate its 70th anniversary whilst strengthening its brand and reaching more audiences across the local areas. Social Media Marketing We’re joining the Perrywood team on regular content capture days, working side by side to shoot engaging image and video content. This authentic, behind-the-scenes material is for use across Perrywood’s own social media channels to bring their story to life and showcase the people, plants and passion behind the brand, helping to create content that feels real, relevant and on brand. Media Relations We’re also driving Perrywood’s media relations efforts, with a strong focus on its milestone 70th anniversary and the launch of its £10,000 community support initiative. From local press to wider lifestyle media, we’re making noise about the fantastic work Perrywood is doing—not only as a retail business but as a committed supporter of the local community. Megan Dorian, founder of Orange PR, shared: “We’ve been fans of Perrywood for many years, so working with them now as the PR and content partner for such an important milestone is incredibly rewarding. Perrywood is such a respected name in the community, what the team has built over 70 years is truly special. This milestone isn’t just about longevity; it’s about the consistent values, dedication, and community spirit that define the brand. We’re especially proud to be supporting Perrywood as it marks its 70th year with a campaign that gives back to local causes, a reflection of everything Perrywood stands for. Helping to tell this story and amplify Perrywood’s impact is what PR should be all about. We’re honoured to be part of it." Whether you’re looking for a PR agency in Essex or a creative lifestyle PR agency that delivers results, Orange brings strategic thinking, passion, and a deep understanding of brand storytelling. Looking to grow your brand with expert PR support? Let’s talk. *Image credited to Perrywood Garden Centres*

This April, the team has been working hard to secure some mega coverage for our clients and even welcomed an exciting new client to our roster. Shield Pest Control Makes The Headlines As bin strikes continued to cause disruption in Birmingham, we pressed forward with a sharp and timely response, putting forward Shield Pest Control’s expert advice on rat prevention. Our efforts ripened into standout national coverage in The Telegraph, positioning Shield as a trusted voice in pest control during a high-profile public issue. Continuing the momentum, we also secured standout national coverage for Shield Pest Control in The Mirror. With winter pushing spiders indoors and public interest around pest prevention on the rise, we identified a timely media opportunity to showcase Shield’s expert advice on using natural deterrents in the home. The resulting feature not only raised brand visibility but also offered readers practical guidance; exactly the kind of impactful, expert-led coverage we strive for. Our efforts didn’t stop there. Shield’s spider control tips also landed in the Express, doubling down on its presence in key national titles. The coverage was informative, accessible and aligned perfectly with key audience searches at this time of year. Fairfields Farm In The Press Fairfields Farm’s new limited-edition crisp flavour, Chorizo & Red Wine, is set to launch in May 2025, and we made sure this bold launch made the headlines. Our targeted pitching secured coverage in none other than The Grocer, with the article featured on a page attracting an estimated 510 visits a day. Orange Welcomes Perrywood Garden Centre We were delighted to welcome Perrywood Garden Centre, a beloved local gem in and around East Anglia, as our newest client. Orange will be spearheading the brand’s media relations strategy, focusing on generating fresh, impactful coverage across national, regional and trade press. Passmore and Orange Teams Up We’re delighted to welcome yet another Essex icon on board – Passmore, a specialist in high-end yacht and marine upholstery based in West Mersea – has joined the gang. With a proud legacy of craftsmanship, Passmore has spent the past 65 years perfecting the art of marine reupholstery and bespoke soft furnishings for the boat and yacht industry. As the brand marks this impressive milestone anniversary, we’re excited to support them in amplifying the brand’s story and celebrating its heritage.

We’ve all seen it — a small brand blows up overnight on TikTok, sells out its entire product range in hours, and becomes the name on everyone’s lips. It’s the dream, right? However, going viral is just the beginning. If you want that moment to turn into lasting success, you need a solid PR strategy to back it up. At Orange PR, we work with fast-growing food and drink, health and beauty and lifestyle brands to make sure that viral fame isn’t a flash in the pan — but the start of something bigger. Viral = Visibility, PR = Credibility TikTok is amazing for visibility. It can catapult you into the spotlight with authentic, creative content and spark huge demand. But that attention can be short-lived unless you take steps to build credibility and control your story which is where PR comes in. PR gives brands authority. It takes that social buzz and amplifies it through trusted print, online and broadcast media channels — think national press, consumer magazines, trade publications and podcasts. This kind of coverage reinforces your brand’s legitimacy and builds long-term trust with your audience. The TikTok effect: Fast growth needs strong foundations Viral moments can lead to a sudden influx of interest which is amazing but can also be overwhelming. Journalists may start calling, customers may want more detail, and new audiences will begin exploring your brand in ways you hadn’t planned for. PR helps you stay ahead by crafting the brand’s narrative, ensuring the messaging is clear, consistent, and compelling across all platforms. A PR agency also helps your brand to manage the media interest and keep this momentum up beyond your viral moment. Liaising with journalists, both proactively and reactively to secure positive media coverage, and shape how your brand is being talked about is an integral part of maximising the opportunity of a viral campaign. A solid PR strategy will help to ensure your brand name is being kept in the conversation once the TikTok buzz starts to cool down and ensures that you’re capturing audiences you may be missing on the social media platform. When a brand goes viral on TikTok and catches the attention of buyers, they’ll often do their research — and seeing credible, earned media coverage can be the reassurance they need to feel confident in the brand and make the decision to stock or list it. From moment to movement Let’s say you’re a food and drink brand that’s just gone viral for your signature sauce. Orders are flying in. But what happens next? PR ensures that your product isn’t just a one-hit wonder — it becomes part of a bigger brand story. We’ll help you get features in top-tier titles, share your founder story, pitch for TV and radio, and align you with relevant influencers and thought leaders. Whether you’re in food and drink, health and beauty, lifestyle, or a niche sector, PR turns that viral moment into a movement. Ready to go from viral to valuable? At Orange, we’ve seen first-hand how brands with sudden social fame can benefit from strategic PR. We’re based in Essex and work with lifestyle-led businesses across the UK and globally that want to build brand equity, not just grab headlines. If you’ve recently had a viral moment (or hope to), now’s the perfect time to put a PR plan in place. Let’s make the most of the momentum — and keep it going. Get in touch with our team to see how we can help.

If you’re researching PR support for your business, one of the first questions that comes to mind is likely: how much does a PR agency cost? It’s a good question — and the honest answer is that it depends on your goals, your sector, and the level of support you’re looking for. But don’t worry, we’ll break it down clearly so you know what to expect. At Orange PR, we specialise in tailored communications for brands across a range of lifestyle sectors — including food and drink PR, health and beauty PR, and lifestyle PR. Based in Essex, we work with ambitious brands close to home as well as on a global scale to raise their profiles through strategic media relations, digital PR, influencer marketing, social media marketing and storytelling. So, what does PR cost? PR pricing can vary widely depending on the size of the campaign, the complexity of your messaging, and how much activity is required each month. Some businesses need full-scale launches, press office management and influencer marketing campaigns. Others may just be looking to increase their visibility through consistent media coverage. As a guideline, our media relations services start at £1,750 + VAT per month. This typically includes a focused strategy, tailored press releases, media pitching, and securing coverage in relevant titles to reach your target audience. We’re transparent with our pricing and will always create a bespoke package that aligns with your goals and budget. Whether you’re a challenger brand in the food and drink space or an established health and beauty name looking to refresh your story, we’ll recommend the right level of support to get results. How long do I need to do PR for? PR is not a quick fix — it’s a longer-term investment in your brand’s reputation and visibility. That’s why we work on a minimum initial commitment of six months. Here’s why: Relationships take time – Journalists don’t just cover a brand because of a press release; they want consistent, relevant stories and trust in your brand’s credibility. That’s not to say that quick wins aren’t possible, they are (and we are really good at them) but a longer-term strategy is vital as journalists will often keep a pitch, or press release, on file ready to come back to when they are working on a suitable feature. Momentum builds – The more we work together, the more we, and the media, understand your voice, your audience, and your goals — meaning better coverage and better results. Coverage has a long tail – Even once a campaign ends, your PR exposure continues to drive traffic, SEO value, and customer trust. It keeps working for you long after the initial piece is published. Online coverage continues to pull your brand into search results for potential customers and printed media goes beyond the day its published - how often do you find yourself in a waiting room picking up a previous edition of your favourite magazine? By committing to a minimum of six months, we have the time to develop a strong strategy, tell your story effectively, and deliver consistent results that matter. Is PR right for your brand? If you’re a growing business looking for a PR agency in Essex, or you work in food and drink, health and beauty, or the wider lifestyle space — we’d love to chat. PR isn’t just about headlines — it’s about building a reputation, creating trust, and turning that into tangible business value. Want to find out how we can help? Get in touch today to talk through your goals and receive a tailored proposal.

The first few months of 2025 have been a busy start for Orange, and with the arrival of spring, we’re feeling super excited about what’s ahead. March has been packed with lots of brilliant client projects, events, of course, plenty of fresh coverage. House of Amor Founder Lucy Pearce Features On BBC Radio Bristol and BBC News Bristol Orange secured a fantastic interview feature for House of Amor’s founder, Lucy Pearce, on BBC Radio Bristol , plus an online article on BBC News Bristol. Sharing the stories of entrepreneurs is always exciting, but Lucy’s journey is one-of-a-kind. Lucy spoke about her journey from working in a scrapyard to launching House of Amor which has now been endorsed by none other than British Vogue, all whilst navigating motherhood - listen to the full interview here . This was the perfect opportunity to elevate Lucy’s profile and give her the platform to share her personal story. Revealing the person behind your brand and telling your story means you’re able to create real authentic connections with audiences far and wide which is more important than ever nowadays. Essex & Herts Air Ambulance Hosted Its Annual Fundraiser, Strictly Air Ambulance On Saturday 15th March, EHAAT hosted its annual fundraising event, Strictly Air Ambulance, which was a huge success for the charity! We loved being part of the action, helping secure coverage for this iconic fundraising event. Orange spread the news far and wide across Essex and Hertfordshire to ensure the event got the attention it deserved. As well as multiple print and online features in popular local papers, we also secured interview opportunities for the charity’s celebrity ambassador and Strictly Air Ambulance host, Lisa Snowdon, as well as head judge, Phil Meecham and contestant, Andrew Alton-Read, on BBC Radio Essex. Orange Team Sponsors the Local Flavours Exhibition in Norfolk As sponsors, the Orange team had a brilliant day exhibiting at the Local Flavours Exhibition in Norfolk. As self-professed foodies, we were in heaven! Not only did we have the chance to sample some delicious products, but we also had the pleasure of meeting the incredible people behind some of the region's most renowned brands. The Orange team hosted mini PR Power Hour drop-in sessions throughout the day, offering brands valuable insights on how to elevate their presence and ensure they’re shining the brightest. If you missed the event and would like to have a quick chat about your brand’s marketing strategy (no strings attached), please don’t hesitate to get in touch at [email protected].

It’s safe to say that Orange has had a bright and successful start to 2025! We kicked off the year with an award win at the Roxhill Media Awards and have since continued to spotlight our clients. Orange Wins Roxhill Media Award for Best Piece of Food Coverage We couldn’t be more excited to have been shortlisted and invited to the Roxhill Media Awards recognised for achieving the Best Piece of Food Coverage. On January 27th, we squeezed every bit of fun out of the evening as we travelled up to London and enjoyed a fantastic night at a stunning venue. We feel honoured to have taken home the award after securing our foodie client, Fairfields Farm , an episode feature on nationally loved television programme, BBC Countryfile. This coverage successfully captured national media attention while generating buzz across radio and online outlets. Client Spotlight In February, we supported our fantastic client, Fairfields Farm, in bringing a little extra love to the city of Colchester with its Valentine’s Day campaign. The team spread the joy by giving back to the local community, handing out free goodie bags filled with a delicious selection of the brand’s award-winning crisps. It has been an exciting start to the year for Fairfields Farm, with the brand also winning two silver and one gold award at the Farm Shop & Deli Product Awards 2025, as well as being announced as a finalist for the Net Zero award at the East Anglia Clean & Green Awards 2025 later this month! EHAAT’s Feature on BBC Essex We were thrilled to secure our client, Essex & Herts Air Ambulance Trust , two broadcast features on BBC Essex to discuss the charity’s annual fundraiser Strictly Air Ambulance , which took place on Saturday 15th March. Head Judge Phil Meecham, contestant Andrew Alton-Reed and host Lisa Snowdon, each spoke with BBC Essex to share exciting details about the event. It was fantastic to listen to them speak so passionately about the event and highlight how much the money raised from the event will help the charity to continue to protect lives across Essex and Hertfordshire. Team Orange Take a Trip to Istanbul At the end of February, Team Orange was excited to travel to Istanbul to support our client, Esteworld , with influencer marketing. During our visit, we had the opportunity to tour Esteworld’s premium facilities and meet more of the expert team in person. It was a fantastic opportunity to experience the clinic firsthand and discuss the exciting opportunities we have planned this year for Esteworld.

Being shortlisted for Best Piece of Food Coverage at the 2025 Roxhill Media Awards was an exciting moment for the entire team at Orange PR. At Orange, we’re dedicated to delivering fresh, high-impact coverage for our clients, and our work with Fairfields Farm was a perfect example of this commitment. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. This feature placed Fairfields Farm in the national spotlight for all of the right reasons, amplifying its inspiring brand story and leading to further coverage across national and regional radio, online platforms, and top-tier print media. The coverage did more than just tell a brand story—it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results. The awards night was an incredible celebration of the PR industry, and we were honoured to be in among so many talented agencies. It was an evening full of celebrations and of course, a few glasses of bubbly to toast everyone’s success! Taking home the Best Piece of Food Coverage award was the ultimate highlight. This recognition is a testament to the creativity, strategic thinking and hard work that goes into our projects. From the very beginning of our appointment to manage PR for Fairfields Farm, securing a feature on BBC Countryfile was a key goal for Orange. Through determination and strategic execution, we achieved this milestone within just the first year of working together. Seeing our work recognised on such a prestigious stage reinforced our commitment to delivering standout storytelling and media moments that make a lasting impact for our clients. This win has only fueled our drive to keep pushing boundaries, creating bold campaigns and delivering exceptional results for our clients. We look forward to working with even more incredible brands and continuing to make waves in the industry throughout 2025. A huge thank you to everyone who has supported us along the way—this is just the beginning!

2025 is here, bringing a fresh wave of wellness trends that help us live our best, most vibrant lives! From healthier foods to spiritual wellness, this year’s trends are all about boosting our health, beauty and well-being in bold new ways. The Rise of Healthier Ultra-Processed Foods The trend of healthier ultra-processed foods (UPFs) is making waves in the health and wellness world. As people seek convenient, quick options without compromising on nutrition, brands are stepping up with foods that are both functional and nourishing. These foods are getting a fresh makeover, offering a healthier way to fuel up. Immune Health Takes Centre Stage Have you heard? Immune health is the new “gut health”, and it’s shining bright in 2025. People are eager to explore fresh, innovative ways to boost their immunity, moving beyond the basics to find new approaches. With a growing focus on how to care for the immune system in effective ways, this trend is about changing the way we think about health. A New Wave of Spiritual Wellness in 2025 2025 is the year of spiritual wellness! As people search for something "bigger" and deeper, spiritual wellness is taking centre stage. Moving beyond traditional fitness routines, individuals are now seeking meaningful experiences that nurture their soul. This exciting trend has led to a rise in businesses opening studios focused on spiritual wellness, offering spaces for mindfulness, meditation, energy healing and other transformative practices that foster connection, balance and purpose. People are craving more than just physical well-being; they’re looking for a holistic approach to life that feeds the spirit. This fresh wave of spiritual wellness is opening up exciting new possibilities for growth, with a bright future for personal development and brand-new opportunities. Preventive Health Takes the Lead Preventive health is taking the lead in 2025 as people focus more on longevity and maximising their health span. Instead of waiting for illness to strike, individuals are asking, "How can I live a healthy life for as long as possible?" It’s no longer just about treating diseases, but how to actively prevent them. With new advancements in technology, personalised medicine, and a deeper understanding of genetics, we now have more tools than ever to take charge of our health. This shift is all about thriving, not just surviving. Preventive health is becoming the cornerstone of wellness in 2025, helping people make smarter lifestyle choices that lead to longer, healthier lives. Whether it's through better nutrition, exercise or mental health practices, this trend is redefining how we approach health and well-being. Sleep Maxing for Better Health and Skin in 2025 In 2025, "sleep maxing" is quickly becoming a go-to trend, all about making the most of restful sleep to improve both health and skin. This fresh approach combines sleep hygiene with skincare, using products like nourishing night creams that repair while you sleep. By syncing with your body’s natural circadian rhythm, sleep maxing boosts sleep quality and promotes skin rejuvenation. These powerful creams support overnight regeneration, helping you wake up feeling refreshed and ready to take on the day. It’s a simple way to squeeze more benefits out of your beauty sleep! The Rise of Anti-Blockbuster Fragrance In 2025, the "anti-blockbuster fragrance" trend is taking off, as more people seek unique, personal scents. Fragrance lovers are turning to niche perfumes, choosing exclusive scents that make them stand out. There’s also a rise in perfume dupes, offering affordable alternatives for those looking to mix things up. People are experimenting with new ways to wear fragrance, from layering scents to using hair mists for that extra touch of individuality. The future of perfume might even go digital, with AI helping to create innovative ingredients, Prada is already leading the charge! It’s a fresh, bold approach to scent that lets you express your true self. SPF All Year Round SPF is in the spotlight even more in 2025, sparking lively conversations about whether it should be worn year-round or if it blocks essential vitamin D. The "sun-blush" trend is taking off, as people want that radiant, sun-kissed glow while keeping their skin protected. Supergoop is leading the way, becoming the top brand at Sephora for those wanting to protect their skin while enhancing their beauty. It’s a fresh, simple approach to sun safety that lets you shine bright while staying safe. The New Approach to Anti-Ageing for a Healthier, Timeless Glow In 2025, slow skincare and anti-ageing are evolving into a fresh trend. The focus is shifting from just repairing to preventing, prioritising long-term skin health. With 70% of Gen Z already using anti-ageing skincare, this trend is gaining momentum. It’s all about creating a thoughtful, long-term skincare routine that benefits us for years to come. Combining innovation with timeless skincare rituals, this trend provides a holistic approach to ageing that feels fresh, bright and sustainable. If you need expert PR support for your health and beauty brand, get in touch with us.

As we step into 2025, the world of food and drink is gearing up for some exciting changes. From intuitive cooking to upgrading everyday pantry essentials, here are the top trends set to take over the kitchen in the new year. No-Recipe Recipes: Embracing Intuitive Cooking 2025 is all about embracing the freedom of cooking without a recipe! The rise of cookbooks centered around comfort eating highlights a growing love for food that nourishes the body. Alongside this, single ingredient cookbooks are having their moment, as home cooks fall head over heels for the simplicity of easy, no-fuss recipes. But it doesn’t stop there. Intuitive cooking is taking center stage, with more people trusting their instincts in the kitchen, throwing out the rulebook and getting creative. This trend encourages us to reduce food waste, experiment with flavours and adopt sustainable practices in our cooking. On top of that, we’re seeing a surge in maternal and feminine energy influencing cooking. Whether it’s restaurants or cookbooks, there’s a beautiful shift toward meals that centre on care, comfort and connection, a reminder that food is not just fuel, but a way to nurture ourselves and others. Making Everyday Essentials Extra Special: The Premiumisation of Ambient Foods Who says pantry staples have to be boring? Since the pandemic, there’s been a major shift in how we approach food at home, with premium ambient products bringing a little bit of restaurant magic to our kitchens. Thanks to platforms like TikTok and Instagram, chefs and restaurants are now sharing their signature creations online, making gourmet flavours accessible to all. This trend, often called “bringing Michelin home,” is all about upgrading everyday ingredients to elevate meals and make them feel a little more luxurious. From truffle oil to smoky chilli paste, these premium products are transforming ordinary home-cooked dishes into extraordinary creations. Home cooks everywhere are embracing a touch of luxury in their kitchens, adding excitement and creativity to their meals. Who knew that a simple ingredient could take a dish from average to magnificent? Farming for a Healthier Future As sustainability continues to take the spotlight, regenerative farming is becoming a key focus for those looking to make a positive impact on the environment. This approach to farming goes beyond just sustainability, it’s about restoring soil health, boosting biodiversity and reducing carbon emissions, all while growing food that nourishes the planet. More and more consumers are aligning their food choices with their values, seeking out products that support farming practices that help the earth thrive. This trend is picking up steam as we all become more mindful of our environmental footprint and the role we play in creating a more sustainable future. It’s a win-win for both the planet and the people who care about it, helping to create a healthier, more sustainable food system for everyone. Ready to Cook Up Some Change? The food trends of 2025 are about more than just what’s on our plates—they focus on how we cook, where our food comes from and how we can make a positive impact. Whether it’s creating intuitive, no recipe dishes, upgrading your pantry with premium ingredients or choosing sustainable options, there’s never been a better time to get creative in the kitchen. 2025 is shaping up to be the year of cooking with purpose and flavour.