Orange has been making headlines (literally) this month! From securing national media coverage and award shortlists to celebrating some very special team milestones, August has been one for the books. Here’s a look at the stories, successes and standout moments we’ve been proud to share with our clients – and each other. ORANGE’S PARTNERSHIP WITH PERFECTTED FOR ITS CAMPAIGN PERFECT WED This month, PerfectTed , Europe’s leading matcha brand, unveiled its exciting new campaign, PerfectWed, gifting newlyweds a free selection of its feel-good products to power them through their big day! Orange is buzzing to bring this campaign to life, securing standout media coverage through our strong relationships, creativity and PR expertise. PERFECTTED COVERAGE In August, PerfectTed enjoyed a wave of media attention, landing features in Cosmopolitan, The Sunday Post and The Times. Thanks to Orange’s strategic, creative media push, the brand’s authority and leadership in the matcha space took centre stage. Coverage focused on the soaring demand for matcha and its rise as one of this summer's must-haved drinks. The Times highlighted PerfectTed in a feature exploring how matcha is spilling into celebrations and special occasions. The article also spotlighted a fresh trend of matcha and energy drinks as stylish alcohol alternatives at weddings, giving PerfectTed’s PerfectWed campaign the limelight it deserves. Fairfields Farm featured in The Times We’re thrilled to share that Fairfields Farm has made an appearance in The Times! Co-founder Robert Strathern shared his thoughts on how this year’s weather has affected the potato harvest – offering readers a real insider’s view. It’s fantastic to see Robert’s voice, and Fairfields Farm, shining in such a prestigious national outlet! ORANGE’S SENIOR ACCOUNT MANAGER, MILLIE, TIES THE KNOT It’s been a very special and unforgettable month for Orange’s Senior Account Manager, Millie, who tied the knot. Millie is such a valuable member of the Orange team and we can’t congratulate her enough as she begins an exciting new chapter. OLTCO’S ACCOUNT MANAGER, ROSIE DOWEN, APPEARED ON CHAOS RADIO This month, we were thrilled to secure Oltco's Account Manager, Rosie Dowen, a feature on CHAOS Radio to discuss Oltco’s involvement in the Pretty Muddy Race in Cornwall. The event – a 5K obstacle course, packed with mud, inflatables and a giant slide – raised £180 for Cancer Research UK. The day shone a spotlight on Oltco’s infectious community spirit and its dedication to giving back to causes that matter. OLTCO SHORTLISTED FOR TWO AWARDS We’re delighted to reveal that Oltco has been shortlisted for two prestigious national awards this summer: The National Sustainability Awards 2025 and the BFA HSBC UK British Franchise Awards 2025. At the sustainability awards, Oltco is a finalist for Green Energy Product of the Year with its groundbreaking Recycle Bound innovation – tackling the global waste crisis head on. Secondly, Oltco has been named double finalist at the BFA HSBC UK British Franchise Awards 2025, shortlisted for Franchise of the Year and Young Gun award, which celebrates emerging talent. Scott and Cam Stevenson, managers of the Devon franchise, are being recognised for their remarkable achievements and exciting potential as true rising stars in the industry. SHIELD PEST CONTROL COVERAGE In addition to the brilliant results for PerfectTed, Shield Pest Control also grabbed headlines this month. The Sun highlighted Shield Pest Control’s practical, expert tips on pest-proofing homes – with a special focus on keeping wasps at bay this summer. Meanwhile, The Express featured Shield’s insightful advice on spiders, spotlighting lavender as a natural deterrent and reinforcing its reputation as trusted go-to specialists in pest control. In conclusion, here at Orange, we have been full steam ahead – driving campaigns, celebrating client wins and making waves in the media. From media relations to awards submissions, we pride ourselves on delivering exposure that gets brands noticed and stories that stick. Want to see your brand in top-tier media or celebrated on the awards stage? Let’s make it happen together !

We’ve got some juicy news – Orange has been shortlisted for Best Campaign of the Year at the UK Agency Awards 2025 ! Being recognised alongside some of the most talented PR agencies in the industry is a proud milestone for us, and a true reflection of the passion, creativity, and drive that defines our team. At Orange, our mission has always been to bring the freshest, boldest, and brightest impact through standout PR campaigns and the strong, lasting relationships we build with our clients. Our team consistently goes above and beyond, and now our work is being celebrated on a national stage. This recognition centres around one of our most high‑impact campaigns in 2024: securing a segment for our client, Fairfields Farm , on BBC’s Countryfile. As one of the UK’s most‑watched and trusted programmes, Countryfile offered the perfect platform to spotlight Fairfields Farm as a leading and sustainable crisp manufacturer. The segment delivered powerful brand exposure and firmly positioned the client at the forefront of their industry. This is the second award success for this project, following our win of Best Piece of Food Coverage at the 2025 Roxhill Media Awards, which celebrated the standout feature we secured for Fairfields Farm. The campaign’s impact speaks volumes: Orange’s efforts delivered 70 pieces of coverage across online, print, and broadcast media in the first year, reaching an audience of 3.7 million and earning 177 brand mentions. More impressively, since then, we’ve achieved a total of 143 pieces of media coverage spanning national, local, trade, consumer, and broadcast outlets, reaching a total audience of 11.1 million. The UK Agency Awards celebrate excellence, innovation, and impact across all areas of agency life – from digital strategy and content creation to PR and integrated marketing. Being shortlisted is not only a motivating reminder of how far we’ve come but also a meaningful validation of the work we deliver every day. The winners will be announced at the awards ceremony this September, and we can’t wait to celebrate with fellow industry leaders. Being shortlisted is already a huge win, and we couldn’t be prouder. Do you want your brand positioned in the spotlight like Fairfields Farm? Get in touch today.

From launching its bold new Chorizo & Red Wine flavour earlier this year to announcing its brand new festive flavour; Honey Roasted Chestnut & Sage, it’s safe to say Fairfields Farm Crisps has been tantalizing tastebuds in 2025. It’s clearly been busy working on NPD and we’re so here for it. Whether you're into smoky, savoury snacks or something a little sweet and seasonal, they’ve got your cravings covered. Since launching its limited edition Chorizo & Red Wine flavour in May, Fairfields Farm has been getting a lot of love and we can see why, definitely did not disappoint! Packed with that rich, smoky chorizo kick, subtle garlic hints and a touch of fruity red wine, it’s a truly bold flavour combo that delivers big on taste. A proud moment for one of our amazing clients. Last Christmas, Fairfields Farm brought back its much-loved maple glazed ham crisps for the festive season; this year they're saying hello to a brand new flavour: Honey Roasted Chestnut & Sage. Traditional Christmas comfort meets a contemporary twist and we seriously cannot wait to get our hands on a bag! Inspired by the cosy vibes of vegan nut roasts with that sweet and herby goodness, this flavour is a dreamy mix of savoury and sweet. Made for festive grazing, party sharing or just snuggling up for a cosy night in. We are also thrilled to announce an incredible partnership between Fairfields Farm and Air Ambulances UK . Since the announcement a couple weeks ago, the media response has been brilliant with Independent Retail News, Convenience Store, Emergency Services Times, Grocery Trader and Wholesale Manager being just some of the publications who have been keen to share the launch already. We love seeing our clients use their platform for good, pairing great taste with a great cause to support the incredible work of air ambulances charities across the UK. We couldn’t be prouder to work with a brand like Fairfields Farm, always pushing the boundaries with bold, creative flavours. Both new flavours are not only packed with taste but continue the brand's commitment to crafting 100% vegan-friendly and gluten-free snacks so more people can enjoy them. From smoky chorizo notes to festive comfort in a crisp, they’ve nailed it once again.

July has been a busy month for Orange, from VIP launches to AI conferences. Here's a look back at the highlights: Orange Celebrates With Esteworld At Its VIP Opening Event Last week, we attended our incredible client, Esteworld’s Opening VIP Launch event, where the brand opened the doors to its new London HQ. The team connected with influencers, engaged with journalists and spent valuable time with the Esteworld team. We’re proud to contribute to its journey and continued success. Supporting Esteworld with its influencer and media relations has been such a fun project to be a part of, and we’re excited for what’s still to come. Orange Supports Perrywood With Its Planting Campaign By Capturing Content At Two of Its Locations We headed to Perrywood , Tiptree, and Sudbury for a content-filled day, capturing its summer planting campaign in celebration of 70 years of trading. Perrywood has been actively supporting local schools, charities and community groups by helping them with their gardening projects–promoting both the mental and physical benefits of gardening. We supported Perrywood through social media content creation , highlighting the funding provided through its planting campaign, along with a PR strategy focused on securing local media coverage. In addition to general garden footage, we filmed interviews and vibrant, uplifting moments that reflect the positive influence Perrywood continues to have on the local community. Orange Joined Industry Leaders at CIM Conference Orange’s Account Manager, Saskia, and Junior Account Executive, Olivia, were glad to attend a conference at Braxted Park delivered by Danny Hall from the Chartered Institute of Marketing . The conference focused on how AI is rewriting the rules of search. A fascinating morning of industry insights and future-focused thinking that we’re excited to bring back into our client strategies. Orange Shortlisted For UK Agency Awards We’re thrilled to be shortlisted for this year's UK Agency Awards! Our work with Fairfields Farm on its BBC Countryfile campaign has been recognised in the Best PR Campaign (Small) category. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. The coverage did more than just tell a brand story - it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results. This campaign was all about storytelling with purpose, championing a brilliant brand on one of the UK's most loved platforms. It's an honour to be recognised among some of the best in the industry and a true reflection of the hard work and creativity the team brings to every project. As we move into August, we’re driven by the progress we’ve made and look forward to delivering more impactful work with our brilliant clients. Looking to elevate your brand through strategic PR, media relations, or marketing support? Get in touch today.

At Orange, we’re excited to welcome our newest client, Prop Options! With a sprinkle of sweetness, we look forward to collaborating and supporting the brand's continued success. Meet Prop Options Prop Options is a UK-based brand known for creating stylish, high-quality cake display products. From modern cake stands and serving boards to unique separators and event props, its range is made to help cakes look their best. Loved by both professional cake makers and baking enthusiasts, Prop Options is all about combining practical designs with beautiful details – making it easier to turn every bake into a standout creation. Media Relations At Orange, we’re excited to support Prop Options with its media relations. Our goal is to secure consistent, high-quality coverage in top UK and EU press, helping the brand gain the visibility it deserves. We’ll also work to position Prop Options’ founders as key industry voices, creating opportunities for founder features and expert commentary. We understand the power of strong product visibility, so we’ll also focus on strategic product placements and seasonal pitching to make sure Prop Options gets noticed. Our aim is to secure eye-catching media opportunities that not only increase awareness but take the brand to the next level. Orange’s founder, Megan Dorian, expresses her excitement at welcoming Prop Options: “The whole team and I are really excited to be working with such an amazing brand. We can’t wait to roll up our sleeves and start securing the great coverage Prop Options deserves. We’re fully committed to supporting the brand every step of the way and are looking forward to the journey ahead!” Is your brand finding it tough to secure the right coverage? Want to get featured in top national outlets? Get in touch with us today.

These days, almost every business has a website and a social media presence and for many, it’s become their main way of connecting with customers and selling their products or services. But no matter how sleek, strategic or aesthetically built your website is, it won't do much good if no one can find it. Visibility is everything and that’s where digital PR steps in. Think about it: there's no point pouring time and money into a perfectly curated coffee shop website if, when someone searches ‘coffee shops near me’ on Google, it’s buried on page six. Realistically, how often do you scroll through multiple search pages? Most of us click on one of the first few results because we trust them to be the most relevant and probably the best. For e-commerce brands especially, visibility is everything. If your brand lives online, then it needs PR to be seen online. Digital PR is all about getting your brand noticed, talked about and building trust in the right places across the web. It’s a fresh, modern approach to public relations that focuses on online exposure, think new sites, blogs, influencers and social media platforms. It helps build credibility, attract new customers and boosts your brand's visibility in a way that actually matters for search rankings. At Orange, we specialise in influencer PR and marketing, which means collaborating with trusted voices to promote brands through genuine, engaging content. Take that same coffee shop, for example: they could send a pack of their signature matcha to a food and lifestyle influencer who aligns with their aesthetic. That influencer might review the product, share their honest thoughts and link directly to the coffee shops website on their Instagram story. Not only does this give potential customers a trusted recommendation, but it also drives traffic and helps improve the shop's ranking in search results. It’s a win-win. The goal of every digital PR campaign is to earn links from high-authority websites. These backlinks are gold for SEO and can seriously boost your brands ranking on those all important search engine results pages (SERPs). More visibility = more traffic = more sales = happy teams. Now that we’ve covered what digital PR actually is and how it works, let’s get into why e-commerce brands should care and invest. Digital PR isn’t just about driving traffic to your homepage. A smart, targeted strategy also helps build deep links to your product and category pages, so when someone searches for a product you sell, they find you, even if they’ve never heard of your brand before. It's also way more flexible than traditional PR. You can promote last minute sales, jump on trending moments (say hello to TikTok) or respond to industry news in real-time. For fast moving e-commerce brands, that kind of agility is a game changer. Getting your brand featured on a reputable website or online publication builds trust, far more than an ad ever could. Consumers are more likely to trust a brand recommended by a familiar, respected source. A great example? We helped get Fairfields Farm featured on BBC Countryfile – a trusted public service platform; that kind of placement is priceless for building credibility. One of the best parts of digital PR is that you can actually measure its impact. Whether its increased website traffic, backlinks, engagement on socials, or direct sales, the results are trackable. That means brands can easily see what's working, what's not and tweak their strategy accordingly. At Orange, we’re proud to help brands like Fairfields Farm grow online through smart, creative and impactful digital PR. Because great products deserve to be seen and we know just how to get them noticed.

Trade PR and marketing could be the secret ingredient your food and drink brand is missing, in order to stand out in the B2B food and drink marketing space. By crafting bright, effective strategies for business you can highlight your brand where it matters most, within the industry, showing buyers, distributors and retailers why they should choose you. Using Trade PR & Marketing to Boost the Visibility of your Food & Drink Brand Trade PR is the fresh squeeze your food and drink brand needs to stand out from the competition. By placing your brand in front of key industry players like distributors, retailers and suppliers, you boost your media presence and unlock valuable opportunities. Being regularly seen positions your brand and your team as thought leaders. Whether you are a young disruptor brand or a household name you cannot hope to stay an authority in your sector if you’ve nothing to say. Securing features in leading trade publications, showcasing your brand at industry events, and earning top-tier awards are all tools that a PR agency can use to keep your brand on everyone’s lips. This approach increases recognition and builds trust, positioning your food and drink brand as a market leader. It also gives buyers and retailers confidence that you are committed to on-going marketing that will drive sales for your stockists too. Juicing up your Product Launch Launching new products? Investing in trade PR and marketing could be the juicy boost your food and drink brand needs. Bespoke strategies help get your brand noticed in a crowded market. By creating a buzz, your product stands out, making a lasting impression on key industry players and potential buyers. Bright food brand marketing tactics, like special promotions, in-store displays and social media campaigns, draw even more attention, helping drive sales. With the right trade PR campaign, you not only ensure a successful launch but also set the stage for long-term growth, paving the way for future product innovations. Building Lasting B2B Relationships Driving B2B relationships in Trade PR and marketing can add a zesty kick to your food and drink brand and also develop and enhance your brand image. In the B2B world, trust is everything, and with consistent, bright PR efforts, you’ll build credibility that makes your brand stand out. Strong relationships in the industry mean loyal partners, trusted connections and lasting collaborations that help your brand thrive. But it doesn’t stop there, fostering these connections also opens the door to valuable market insights and feedback on product performance. From spotting emerging trends to fine-tuning future products, these insights keep your brand ahead of the curve and ready to make its next big move. With consistency and great communication you’ll be the go-to spokesperson for influential journalists in your sector. Giving your Food & Drink Brand a Competitive Edge from Trade PR & Marketing In the competitive food and drink market, trade PR and marketing can be the best way to keep your food and drink brand relevant. By keeping your brand front and centre, you'll ensure it stays top of mind for decision-makers, increasing the chances they’ll choose your product over the competition. Strong industry relationships are key to securing prime shelf space, exclusive promotions and tapping into new opportunities. Trade PR also helps set your food and drink brand apart by highlighting what makes you unique, whether it’s sustainability, bold flavors or premium ingredients. With the right strategy, you’ll squeeze every drop of potential out of your brand, ensuring it remains visible and in demand. In short, trade PR and marketing give your food and drink brand the competitive edge it needs to thrive in a crowded market. Therefore, Trade PR and marketing are the secret sauce your food and drink brand needs to shine in the competitive B2B space. They boost visibility, build strong connections and make your brand impossible to ignore. With the right strategies, your brand will stay fresh, top of mind and ready to grab every opportunity that comes its way. Make Trade PR and marketing the key ingredient to your brand's success. Get in touch with Orange if you’re looking to elevate your food and drink brand.

This month, Orange has been busy delivering client work–from securing standout media coverage to hosting content days–with several exciting updates to share. Orange Attended a Content Day at Perrywood Garden Centres In June, we visited Perrywood Buckhatch as part of the garden centre’s exciting 70th anniversary – a milestone celebration of seven decades of gardening heritage, family values and community spirit. To support the campaign, our team captured a range of creative content that brings the Perrywood story to life. From vibrant summer plant displays to behind-the-scenes moments with the team, every shot was designed to reflect the heart and history of the brand. With storytelling at the core of our approach, we’re proud to be helping Perrywood celebrate this landmark moment, building meaningful connections with their loyal customers and spotlighting everything that makes the brand so special – now and for years to come. Orange Secured Shield Pest Control Standout Coverage In The Daily Express In June, Orange secured Shield Pest Control , a national feature in the Express, offering expert advice on how to deal with ants this summer. The article included practical tips from the client on using natural remedies to prevent infestations, positioning Shield Pest Control as a go-to voice on seasonal pest control. At Orange, we pride ourselves on securing attention-grabbing features that let our clients shine, and it was fantastic to see Shield Pest Control land another standout national mention. Orange Manages Influencer Partnership With Love Island UK Star for Esteworld As part of our ongoing influencer marketing work with world-leading aesthetics brand Esteworld , we were thrilled to facilitate another exciting collaboration. In June, Love Island UK star Patsy Field travelled to Istanbul for a gifted partnership with Esteworld, where she underwent fox eye surgery. This collaboration began back in April, when Orange reached out to Patsy with the opportunity. We're proud to support Esteworld in building meaningful influencer relationships–helping to amplify the brand’s global presence while connecting audiences with creators who align with Esteworld’s values. Looking to boost your media presence or explore impactful influencer partnerships? Get in touch today.

We’re stepping into the warmer season on a high note here at Orange, celebrating another month of exciting wins. From standout media coverage to a major client milestone, the energy is high. Perrywood Garden Centre Celebrates 70 years in Business Last month, we celebrated an incredible milestone with our brilliant client, Perrywood Garden Centres , as they mark 70 years in business. With three thriving locations in Sudbury, Tiptree and Buckhatch, Perrywood continues to grow from strength to strength while staying true to its family-run roots. To mark the occasion, the team has launched a generous £10,000 initiative to support local schools, charities and community groups–showcasing its ongoing commitment to giving back. We couldn’t be prouder to support such a community-driven brand as they celebrate this well-deserved achievement. In The Spotlight: House of Amor In May, we secured a strong piece of coverage for beauty client House of Amor . Its DIY Lash Starter Kit was featured in My Weekly's ‘Things we love this month’–a well-aligned placement for a customisable, reusable lash kit that delivers salon-quality results at home. Coverage like this is key for building brand visibility and trust, and we’re pleased to see such a standout product getting the recognition it deserves. Fairfields Farm Gains Media Attention For New Limited Edition Flavours May also brought a flurry of fantastic media coverage for Fairfields Farm . The brand’s newest limited-edition flavour, Chorizo & Red Wine, was featured in top-tier titles including The Grocer and Speciality Food. Vegan, gluten-free and packed with smoky, paprika-rich flavour, it’s a bold addition that’s already gaining attention–well deserved after months of development by the team. We saw strong media recognition for the announcement of Fairfields Farm’s upcoming Christmas flavour, Honey Roasted Chestnut & Sage, with features in Retail Times, The Grocery Trader and more. Launching in October, this festive, sweet and herby blend replaces the brand’s Maple Glazed Ham flavour and continues its commitment to an entirely vegan and gluten-free range. Coverage like this is key to boosting brand visibility, celebrating innovation and positioning Fairfields Farm as a leader in premium, plant-based snacking.