About Cocoba.

Cocoba is a British luxury chocolate brand celebrated for its indulgent, handcrafted creations made with real, premium chocolate and the finest cocoa beans from around the world. 

The Brief.

Operating within the highly competitive food and drink industry, and particularly the crowded seasonal gifting and lifestyle market, Cocoba needed to stand out quickly and credibly. The brief was to deliver a strategic founder profiling PR campaign alongside impactful product placement, helping the brand cut through busy editorial calendars and position itself as both a premium product and a credible voice within the category.

What did Orange do?

Orange launched a fast-paced, insight-led consumer PR and media relations campaign, combining founder thought leadership with proactive product placement across national and lifestyle media.

Within the first week of working together, Orange identified a timely editorial opportunity and positioned Cocoba’s Founder as an expert commentator within the food and drink sector. Leveraging strong journalist relationships and a deep understanding of the national media landscape, Orange secured a Founder interview with The Guardian, one of the UK’s most authoritative publications. From pitch to interview and publication, the entire process took less than 48 hours, showcasing Orange’s agility, responsiveness and expertise in founder profiling and reputation management.

Alongside this, Orange executed a targeted product placement PR strategy, securing Cocoba coverage in competitive lifestyle, gifting and consumer features. With food and drink product pages, particularly around seasonal moments often heavily oversubscribed, Orange carefully aligned Cocoba’s products with relevant editorial themes, ensuring standout placement in high-reach publications. This strategic approach helped reinforce brand awareness, desirability and credibility at key consumer touchpoints.

The Juicy Results.

- Founder interview secured with The Guardian within the first week of activity, positioning Cocoba’s Founder as an industry expert through strategic founder profiling

- Under 48-hour turnaround from pitch to publication, demonstrating Orange’s strength in fast-response PR and national media relations

- Product placement across leading UK consumer titles including Stylist, The Sun, Bella and Daily Star

- Over 5 million people reached within the first three months through a targeted food and drink PR campaign

By combining expert founder profiling, strategic product placement, and high-impact consumer PR, Orange helped Cocoba stand out in a saturated food and drink market. The campaign delivered immediate national visibility while building long-term brand authority, reputation and commercial momentum.