Fairfields Farm

Getting your brand seen in all the right places. We are experts in media relations for lifestyle, food & drink and health & beauty businesses.

Orange wavy design against a light yellow background.
Orange wavy design against a light yellow background.

[about section]

About.

Pink and orange blurred abstract background with a wavy line.
Pink and orange blurred abstract background with a wavy line.

About

[about section]

Two-tone abstract design: wavy light pink line over a red background.
Two-tone abstract design: wavy light pink line over a red background.

The Brief.

Fairfields Farm was looking for a fresh and forward-thinking Essex PR agency to help increase awareness of the brand’s ongoing business expansion while raising the profile of co-founders Robert and Laura Strathern, alongside Commercial Director, Tash Jones, through online and offline local, trade, national, consumer and broadcast coverage.

What did Orange do?

After being hired by the brand as a food PR agency on a retained basis, Orange managed a comprehensive media calendar while designing a PR strategy for Fairfields Farm that helped to position the brand and its team in front of pertinent trade publications to boost media visibility and recognition.


Orange’s strategy included curating multiple press releases detailing Fairfields Farm’s ongoing expansion, including business news and new product releases. Additionally, Orange pitched key members of the Fairfields Farm team to trade, national and consumer titles to offer expert advice and commentary on new and existing trends in the food sector.


The Juicy Results.

Orange successfully supported Fairfields Farm in increasing awareness of the business and securing a multitude of opportunities within top-line trade, broadcast, national, consumer and local media. 


Within the first year of the partnership, Orange’s efforts resulted in 70 pieces of coverage across a range of online, print and broadcast media sources, covering business updates, product news, and expert commentary. Within this coverage, Fairfields Farm was featured in a number of renowned trade publications such as The Grocer and Asian Trader, as well as national publications Daily Express and BBC News, and national television series BBC Countryfile.


The total coverage reached an audience of 3.7 million, an impressive outcome for Fairfields Farm with a total of 177 brand mentions.


Since partnering with the brand, Orange has secured 143 pieces of media coverage across national, local, trade, consumer and broadcast outlets, reaching a total audience of 11.1 million


Coral-colored shape with a curved top against a pale yellow background.
Coral-colored shape with a curved top against a pale yellow background.