About Hair Made Easi.

Hair Made Easi is a British brand known for rethinking everyday hair routines, and this launch reinforces its position as a true innovator in the haircare tools space. 

The Brief.

The brief was to deliver a strategic product launch PR campaign that would reach both professional and consumer audiences, building credibility within the hair and beauty industry while also driving awareness, aspiration and demand among everyday consumers. 

Alongside this, Orange raised the profile of the brand’s Founder through expert commentary and thought leadership.

What did Orange do?

Orange developed an integrated beauty and hair PR strategy that combined trade PR, consumer PR and founder profiling to support the launch at every level.

At the heart of the campaign was the introduction of four problem-solving, world-first products, including the XL Luxury Drying Wrap, XL Luxe Satin Sleep Wrap, XL Luxe Shower Wrap and the Easi Nourish Hair Oiler. Orange translated technical product innovation into clear, benefit-led storytelling, ensuring each product was positioned as a genuine solution to common haircare challenges such as breakage, frizz, damage and time-consuming routines.

To reach professional audiences, Orange targeted key hair and beauty trade media, securing coverage that positioned Hair Made Easi as a leader in innovation and supported credibility with stylists, salons and industry insiders. In parallel, Orange delivered a proactive consumer PR campaign, pitching the collection into national and lifestyle media to drive awareness, consideration and purchase intent among beauty-conscious consumers.

Alongside product storytelling, Orange positioned Founder Nicola Wood as an expert voice within the haircare space. Through expert commentary and founder profiling, Orange reinforced the brand’s authority, innovation credentials and long-term vision, adding depth and trust to the wider launch narrative.

The Juicy Results.

Orange successfully delivered PR support across four product launches, securing a strong mix of trade and consumer media coverage that ensured Hair Made Easi reached all of its key target audiences. Coverage appeared in influential industry titles such as Professional Hairdresser and Beauty & Hairdressing, reinforcing the brand’s credibility within the professional hair and beauty sector, while national consumer exposure, including multiple pieces of coverage on Daily Mail, helped drive awareness and consideration among everyday consumers.

Hair Made Easi’s Founder was also positioned as an expert voice within the haircare space through targeted commentary, strengthening the brand’s authority and innovation credentials. In total, the campaign achieved an audience reach of over 800,000, delivering meaningful visibility, industry credibility and consumer awareness for Hair Made Easi within a highly competitive hair and beauty market.

By combining product launch PR, trade and consumer media relations, and founder profiling, Orange ensured Hair Made Easi’s innovation reached the right audiences at the right time. The campaign strengthened industry credibility, increased consumer awareness and supported ongoing brand growth in a highly competitive hair and beauty market.