Heylo.

Getting your brand seen in all the right places. We are experts in media relations for lifestyle, food & drink and health & beauty businesses.

Orange wavy design against a light yellow background.
Orange wavy design against a light yellow background.

[about section]

About.

Pink and orange blurred abstract background with a wavy line.
Pink and orange blurred abstract background with a wavy line.

About

[about section]

Two-tone abstract design: wavy light pink line over a red background.
Two-tone abstract design: wavy light pink line over a red background.

The Brief.

Heylo was looking for a PR agency that could help increase brand awareness of Heylo, raise Founder Heidi Normanton’s profile, support the business through a rebrand, generate a buzz across the media and help to drive sales of the low-carb and keto-friendly food and drink products.

What did Orange do?

As part of Orange’s initial activity working with Heylo, the team supported Heylo through the rebrand of its new website, drafting engaging copy for the site and SEO friendly blog posts that would help the new site to rank on search engines.


Once the rebrand was complete, Orange got to work with helping to spread the word about the forward-thinking business by positioning Heidi for interviews and thought leadership pieces, entering Heidi and the business into leading industry awards, and securing product placement features for Heylo’s food and drink items.

The Juicy Results.

Orange crafted website copy to help share Heylo’s key messages and enlisted the support of experts across the health and wellbeing sector who are the forefront of their industry to provide guest blog posts for the site, providing an added incentive to the site to attract Heylo’s target audience.


As experts in media relations, Orange achieved an impressive 47 pieces of coverage for Heylo including features in popular titles Evening Standard, Yahoo and Woman & Home. The coverage secured was exposed to a huge audience reach of 473.7 million individuals – a game-changer for the start-up brand.


Thanks to Orange’s expertise in drafting award-winning entries, Heylo was also announced as a finalist in the National StartUp Awards.


In addition to supporting the rebrand and launching Heylo to the media, Orange also managed Heylo’s influencer outreach strategy, building connections with relevant influencers and inviting them to take part in the brand’s tasting panel whereby they had the opportunity to sample Heylo’s delicious treats and share their thoughts with their loyal followers who also fitted within Heylo’s target audience.

Coral-colored shape with a curved top against a pale yellow background.
Coral-colored shape with a curved top against a pale yellow background.