PerfectTed

Getting your brand seen in all the right places. We are experts in media relations for lifestyle, food & drink and health & beauty businesses.

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Orange wavy design against a light yellow background.

[about section]

About.

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Pink and orange blurred abstract background with a wavy line.

About

[about section]

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Two-tone abstract design: wavy light pink line over a red background.

The Brief.

PerfectTed appointed Orange to deliver a full-service PR campaign to:

Launch the PerfectWed initiative to national, trade, consumer and wedding media


Increase brand awareness and reinforce PerfectTed’s positioning in the health and wellness drinks category


Provide founder profiling and thought-leadership PR, positioning Marisa Poster as a credible voice in wellness and beverages


Support ongoing product launch PR, including the launch of PerfectTed’s pistachio matcha flavour


Build long-term media momentum for a fast-scaling food and drink challenger brand


What did Orange do?

Orange developed a tailored, high-impact PR strategy targeting national consumer, lifestyle, wellness and food & drink media. By positioning PerfectTed as the matcha brand to watch, we created compelling news angles that aligned with cultural trends, editorial calendars and the brand’s wider mission.


Our approach included:

Strategic media relations for food and drink brands, securing print, online and broadcast coverage



Founder profiling and expert commentary, establishing Marisa Poster as a trusted voice within wellness, business and beverages



Campaign-led storytelling for PerfectWed, tapping into conversations around modern weddings, conscious celebration and lifestyle trends



NPD PR support, driving visibility for PerfectTed’s pistachio matcha launch across consumer and trade titles




The Juicy Results.

Orange’s PR activity delivered immediate cut-through and long-term credibility for PerfectTed:

National and specialist coverage across BBC, The Independent, The Grocer, Cosmopolitan, The Times, Daily Mail, Sunday Post and Speciality Food


Over 8 million audience reach


140+ brand mentions, highlighting matcha’s health benefits and PerfectTed’s wellness positioning


A regular guest expert slot secured for Marisa Poster on BBC’s Wake Up To Money, reaching audiences of over 5 million


This campaign generated strong momentum around the PerfectWed launch while reinforcing PerfectTed’s status as a credible, category-leading voice in the UK food and drink space.


Why This Matters for Food & Drink Brands


This case study demonstrates Orange’s expertise in helping ambitious food and drink challenger brands stand out in crowded markets. By combining media relations, founder profiling, and product launch PR, Orange builds awareness, authority and trust, driving both short-term visibility and long-term brand growth.


Orange specialises in:

PR for food, drink and wellness brands


National and trade media relations


Founder profiling and thought leadership PR


Product launch and NPD communications


Brand storytelling that delivers meaningful cut-through


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Coral-colored shape with a curved top against a pale yellow background.