About PerfectTed.

Founded by Marisa Postar, Teddie Levenfiche and Levi Levenfiche, PerfectTed is Europe’s largest matcha brand and the UK’s fastest-growing tea company. The brand produces matcha energy drinks and powders designed to deliver clean, sustained energy without the crash.

In 2023, PerfectTed secured one of the most successful deals on Dragons’ Den, gaining the backing of entrepreneur Steven Bartlett, who continues to support the brand’s rapid growth.

PerfectWed is PerfectTed’s culturally-driven brand initiative aimed at modern UK couples, offering complimentary cases of its matcha drinks to energise weddings. 

Launched on the first anniversary of co-founders Marisa and Levi’s wedding, the campaign combines visual storytelling, fashion-forward design and mindful celebration, reflecting how a new generation chooses to mark life’s biggest moments.

The Brief.

PerfectTed appointed Orange to deliver a full-service PR campaign to:

Launch the PerfectWed initiative to national, trade, consumer and wedding media

Increase brand awareness and reinforce PerfectTed’s positioning in the health and wellness drinks category

Provide founder profiling and thought-leadership PR, positioning Marisa Poster as a credible voice in wellness and beverages

Support ongoing product launch PR, including the launch of PerfectTed’s pistachio matcha flavour

Build long-term media momentum for a fast-scaling food and drink challenger brand

What did Orange do?

Orange developed a tailored, high-impact PR strategy targeting national consumer, lifestyle, wellness and food & drink media. By positioning PerfectTed as the matcha brand to watch, we created compelling news angles that aligned with cultural trends, editorial calendars and the brand’s wider mission.

Our approach included:

Strategic media relations for food and drink brands, securing print, online and broadcast coverage

Founder profiling and expert commentary, establishing Marisa Poster as a trusted voice within wellness, business and beverages

Campaign-led storytelling for PerfectWed, tapping into conversations around modern weddings, conscious celebration and lifestyle trends

NPD PR support, driving visibility for PerfectTed’s pistachio matcha launch across consumer and trade titles

The Juicy Results.

Orange’s PR activity delivered immediate cut-through and long-term credibility for PerfectTed:

National and specialist coverage across BBC, The Independent, The Grocer, Cosmopolitan, The Times, Daily Mail, Sunday Post and Speciality Food

Over 8 million audience reach

140+ brand mentions, highlighting matcha’s health benefits and PerfectTed’s wellness positioning

A regular guest expert slot secured for Marisa Poster on BBC’s Wake Up To Money, reaching audiences of over 5 million

This campaign generated strong momentum around the PerfectWed launch while reinforcing PerfectTed’s status as a credible, category-leading voice in the UK food and drink space.

Why This Matters for Food & Drink Brands

This case study demonstrates Orange’s expertise in helping ambitious food and drink challenger brands stand out in crowded markets. By combining media relations, founder profiling, and product launch PR, Orange builds awareness, authority and trust, driving both short-term visibility and long-term brand growth.

Orange specialises in:

PR for food, drink and wellness brands

National and trade media relations

Founder profiling and thought leadership PR

Product launch and NPD communications

Brand storytelling that delivers meaningful cut-through