Shield Pest Control.

Getting your brand seen in all the right places. We are experts in media relations for lifestyle, food & drink and health & beauty businesses.

Orange wavy design against a light yellow background.
Orange wavy design against a light yellow background.

[about section]

About.

Pink and orange blurred abstract background with a wavy line.
Pink and orange blurred abstract background with a wavy line.

About

[about section]

Two-tone abstract design: wavy light pink line over a red background.
Two-tone abstract design: wavy light pink line over a red background.

The Brief.

Shield Pest Control needed an innovative and forward-thinking lifestyle PR agency to help raise awareness of the business and its services, whilst raising the profile of Managing Director Daniel Steward and the rest of the expert team. The brief included securing online and print media coverage showcasing the business’ achievements, contract wins and general news.

What did Orange do?

Orange created a strategy for Shield Pest Control that helped to position the team as experts in the industry, as well as to raise online presence and awareness of the business to generate sales and customer interest.


Orange’s strategy involved a curation of multiple press releases that detailed Shield Pest Control’s new contract wins, such as high-end client The London Clinic. We also publicised the business’ Planet Mark Certification, as well as completed charity and fundraising work.

Furthermore, Orange pitched the Shield Pest Control team to offer expert comments to national and consumer titles, helping with the elimination of pests in day-to-day and working life.



The Juicy Results.

Orange successfully supported Shield Pest Control in increasing awareness of the business and positioning the team as highly qualified experts in the pest control industry.


The activities that were completed by Orange have successfully secured the Shield Pest Control team with expert comment opportunities across a broad range of online and print media sources, with 81 pieces of expert comment coverage in total, in addition to 5 pieces of coverage sharing  the business’ news and contract wins. Within this coverage, Shield Pest Control has been featured in popular national titles such as Daily Express, Daily Mirror and The Sun.


The total coverage achieved reached an audience of 9.9 million, a fantastic outcome for Shield Pest Control, with 134 brand mentions included.


Orange also supported Shield Pest Control with organising a photo call for the business’ £4000 cheque handover to Bromley Borough Food Bank. Orange arranged a photographer and curated a compelling press release detailing the donation.



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Coral-colored shape with a curved top against a pale yellow background.