Getting your brand seen in all the right places. We are experts in media relations for lifestyle, food & drink and health & beauty businesses.
[about section]
About.
About
[about section]
The Brief.
Suffolk Salami Co was looking for a forward-thinking, proactive, and dedicated marketing agency to elevate its social media visibility, improve brand awareness, and ultimately drive sales growth. The brief included social media content creation and local influencer marketing which was a completely new territory for the brand.
What did Orange do?
Essex-based marketing agency, Orange handled all social media platforms for Suffolk Salami Co, which involved creating consistent content for sharing on the brand’s Instagram, Facebook, and TikTok. This included creating engaging, inspiring, and scroll-stopping posts such as behind-the-scenes videos, meet-the-team posts, food pairings and mouth watering recipes.
Additionally, Orange managed community interaction and engagement on behalf of Suffolk Salami Co and developed a successful influencer marketing plan through carefully selected partnerships with content creators who resonated with the brand's values.
The Juicy Results.
Orange successfully supported Suffolk Salami by curating a strong social media strategy and content calendar which proved to boost the brand’s online presence.
Within the first month of working with Suffolk Salami Co., Orange increased the brand’s Instagram reach by 151%, its Facebook page reach grew by 295%, and the brand’s TikTik followers went up by 122% in a single month.
Orange also built relationships with content creators and established strong partnerships with influencers including @ladycarolinewine, @dinner_at_hols, @whatiateforbreakfast, and @notsofarmerswife, and more, with a combined followers of over 1 million. The influencers developed recipes using Suffolk Salami Co products and shared these with their followers, effectively expanding the brand's reach to an entirely new audience.
