November has been an exciting month here at Orange, as we stepped into the festive season with fresh campaigns, new client moments, and standout media results. As every PR knows, Christmas comes early in our world – and this month certainly delivered the buzz. Content Day Magic with Roomes We kicked off November with a dynamic social content day at our client Roomes ’ beautiful Upminster store. The Orange team spent the day capturing the heart of the brand – from the stunning product displays to the friendly in-store team – gathering high-impact footage for TikTok and ongoing social campaigns. At Orange, we proudly support Roomes with end-to-end social media management , ensuring consistent storytelling that drives visibility, engagement, and community connection. A Community of Creatives at Agency Folk Coffee Club Mid-month, our founder Megan hosted the Agency Folk Coffee Club, bringing together marketing directors, founders, ex-agency leaders, and decision makers for an open conversation about the realities of the industry. From sales strategies and business development to profitability and client relationships, the session created space for honest discussion and shared learning. It was a powerful reminder of how connection and collaboration sit at the heart of strong leadership. Returning to Support Essex & Herts Air Ambulance One of our biggest highlights was reuniting with Essex & Herts Air Ambulance to support its incredible event, Strictly Air Ambulance , now gearing up for 2026. Throughout November, Orange drafted and sold in key press releases to the media – securing an impressive wave of coverage for this much-loved local charity. Strictly Air Ambulance is a feel-good fundraising event that sees dancers take to the stage to raise vital funds for EHAAT’s life-saving work. It’s always a privilege to support such an impactful cause and play a part in amplifying its message. PerfectTed’s Pistachio Launch Another standout moment came from our brilliant client PerfectTed , who unveiled its brand-new flavour: Pistachio. The Orange team had the pleasure of attending the launch event – complete with embroidered hats, a pistachio-themed menu, and (of course) plenty of delicious sips. PerfectTed knows how to host an unforgettable moment. Alongside event support, we also led media relations for the launch, securing fantastic coverage across leading food and drink titles. Stellar Press Wins November was a huge month for media moments across our clients: PerfectTed landed a feature in The Grocer off the back of the pistachio launch, with additional standout coverage in Speciality Food Magazine, where co-founder Marisa Postar shared expert commentary on the booming functional drinks space. House of Amor celebrated national attention, securing features in the Daily Mirror, Scottish Daily Record, and the Daily Express. Its UV Nail Wraps shone across trend reports, highlighting the brand’s innovative position in beauty. Cocoba received a major festive spotlight with a feature in The Sun, showcasing its charming Gruffalo chocolate advent calendar. Through our Christmas PR package, we’ve been supporting Cocoba to land prime placements across key seasonal gift guides – and the results are already rolling in. From content production to charity campaigns, flavour launches to national press wins, November has summed up everything we love about PR, storytelling, impact, and partnership. As we move deeper into the festive season, we’re ready to help even more brands make their mark. If you're looking to secure last-minute Christmas coverage, our Christmas PR package is still open – get in touch .

PerfectTed, the world’s largest matcha brand and a major force in the UK’s functional drinks and wellness space, has unveiled its newest innovation: Pistachio Matcha Powder, now available exclusively in Tesco stores nationwide. Orange PR partnered with the brand to deliver a standout launch moment, driving awareness across consumer and trade media and hosting key journalists at an exclusive tasting event in London. As a specialist food and drink PR agency, Orange is leading a strategic communications push to ensure the launch lands with real impact. Media coverage has already been secured in leading titles, including The Grocer, with additional features set to follow across consumer, lifestyle and wellness publications. A New Flavour Innovation from PerfectTed PerfectTed’s Pistachio Matcha Powder brings together the brand’s signature ceremonial-grade matcha with a smooth, creamy pistachio profile in a convenient, at-home format. Designed for ease and accessibility, the product allows consumers to create a pistachio matcha latte, hot or iced, in seconds. Its “just add milk and shake” format reflects PerfectTed’s mission to make matcha simple, enjoyable and part of everyday routines. The blend delivers clean, steady green tea energy without the jitters associated with coffee, and is also gluten-free and nut-free, offering an inclusive option for both matcha fans and new adopters. Orange PR Delivers Consumer & Trade Buzz for a Major FMCG Launch To ensure the product launched with momentum, Orange developed and delivered an integrated PR strategy that communicated both the innovation and the powerful brand mission behind it. Our activity included: Announcing the launch to national consumer, lifestyle and wellness media Securing early trade coverage in The Grocer Managing targeted outreach to digital-first publications Hosting journalists at a London launch event, offering first-look access and product tasting Positioning PerfectTed’s founders as category leaders shaping matcha’s growth in the UK This multi-channel approach ensured the Pistachio Matcha Powder debuted as one of the season’s most exciting flavour launches within the food and drink space. Why Food & Drink Brands Choose Orange PR Orange PR has become a trusted partner for FMCG, food and beverage, and wellness brands looking to grow, differentiate and achieve standout visibility. Our expertise spans: Product launch PR campaigns Consumer press office management Trade media relations for grocery, retail and hospitality Influencer and creator partnerships Experiential events and tasting activations Founder profiling and strategic brand storytelling We understand the fast-paced nature of food and drink marketing, from product development and retail listings to seasonal campaigns and long-term brand building. Our work is rooted in creative thinking, strong media relationships and delivering measurable results for brands at every stage of growth. A Proven PR Partner for FMCG Product Launches From challenger start-ups to nationally recognised brands, Orange supports businesses across the food and drink landscape with impactful storytelling and strategic press activity. The launch of PerfectTed’s Pistachio Matcha Powder is the latest example of our ability to amplify NPD moments, secure meaningful media attention and help brands strengthen positions in competitive categories. Whether it’s a supermarket launch, a new flavour extension, or a wider brand awareness push, Orange brings the insight and creativity to make each moment land with impact. Looking for a Food and Drink PR Agency? Whether you’re preparing to launch a new product, expand into retail, or build long-term brand momentum, Orange PR works with food and drink brands to deliver creative, results-driven campaigns that cut through the noise. Get in touch to discuss how our team can support your next launch or ongoing communications programme. About Orange PR Orange PR is a UK-based consumer communications agency specialising in food and drink PR, FMCG brand communications, and product launch campaigns. We support start-ups, scale-ups and established brands with strategic press office management, creative storytelling, influencer partnerships, trade communications and event-led activations. Our team works across beverages, snacking, wellness and grocery, helping brands secure national media coverage and long-term visibility.

The world of PR is evolving faster than ever. As we look ahead to 2026, agencies and brands are navigating a landscape shaped by new technologies, changing audience expectations, and a growing need to demonstrate measurable business impact. Staying ahead means understanding the trends that will define communications next year, and shaping strategies that bring those trends to life. AI: Enhancing Insight, Not Replacing Creativity One of the most significant developments on the horizon is the rise of artificial intelligence. AI is transforming the way campaigns are monitored, analysed, and planned. From tracking sentiment to spotting emerging trends, it provides insights faster than ever before. But while these tools are powerful, they will never replace the human creativity, fresh, strategic thinking, and relationship-building that are at the heart of effective PR. Audiences still crave authentic, nuanced storytelling, and the brands that combine AI-driven insights with human expertise will be the ones that thrive. Authenticity and Transparency Matter More Than Ever Audiences are increasingly discerning and expect brands to communicate openly and honestly, particularly when it comes to ESG and sustainability initiatives. Stakeholders, consumers, and investors want to see real action rather than vague marketing messages. PR campaigns in 2026 will need to highlight social impact, whether that’s reducing carbon emissions, supporting local communities, or championing diversity and inclusion. Transparency isn’t just good practice, it’s a competitive advantage. Brands that communicate openly and back up claims with tangible results will strengthen credibility and build trust for the long term. The Power of Multi-Format Storytelling Multi-format storytelling is becoming the standard. Today, audiences consume content across blogs, social media, newsletters, videos, podcasts, and interactive digital platforms. Brands that can tell a story across multiple formats, whether a sustainability report becomes a short video series or a LinkedIn carousel, it will engage audiences more effectively and create a lasting impression. Integrating Social Media into PR Campaigns Social media integration is no longer optional. Platforms like LinkedIn, Instagram, and TikTok are essential for amplifying campaigns and connecting directly with audiences. When PR and social strategies work together, coverage is extended, thought leadership is highlighted, and conversations happen in real time. Brands that seamlessly integrate social channels into their communications strategy will reach new audiences and strengthen engagement. At Orange, our expertise in social media marketing, can support brands looking to ramp up awareness, visibility and overall credibility. Hyper-Personalised Outreach as a Differentiator Finally, hyper-personalised outreach is emerging as a key differentiator. Generic messaging no longer resonates with journalists, stakeholders, or niche communities. In 2026, PR will require highly tailored, thoughtful, and targeted communications. This means understanding audience needs, segmenting messages for different stakeholders, and engaging micro-communities where conversations are most relevant. Brands that master this approach will see stronger engagement, deeper relationships, and more meaningful media coverage . The most successful PR campaigns will blend technology with human insight, authenticity with creativity, and broad messaging with highly targeted storytelling. Here at Orange, we are dedicated to helping brands navigate these trends, combining expert media relations, strategic storytelling, and measurable results. For brands that embrace these shifts, 2026 offers the chance not just to be heard, but to be trusted, respected, and remembered. Let’s make your brand heard in 2026. Get in touch with Orange today and turn PR into impact.

As a leading PR Agency in Essex, Orange PR is proud to once again partner with the incredible team at Essex & Herts Air Ambulance (EHAAT) to promote one of the region’s most-loved fundraising events: Strictly Air Ambulance. And this year, our integrated approach, combining media relations, celebrity partnerships, and influencer management, has helped give the event its biggest launch yet. A High-Impact Launch: 20+ Pieces of Coverage in Under 48 Hours We officially announced Strictly Air Ambulance 2026 to the media earlier this week, and within just 48 hours, our campaign had already secured more than 20 pieces of coverage across online, print, and broadcast outlets. As an Essex PR agency with deep regional and national media connections, we know how to create stories that land and this campaign has gained immediate traction, helping amplify awareness and early ticket sales for a truly life-saving cause. Dani Dyer Confirmed as Celebrity Judge – A Key Moment for PR & Influencer Strategy To help elevate the profile and fundraising potential of next year’s event, our influencer management team worked to secure Dani Dyer as a celebrity judge for Strictly Air Ambulance 2026. Her involvement adds star power, enhances the event’s reach across new audiences, and strengthens the event’s fundraising momentum. Dani joins a stellar panel alongside: Speaking about the event, Dani said: "I'm really excited to get the chance to channel my inner Shirley Ballas and be part of the judging panel at this year’s Strictly Air Ambulance extravaganza - I'm really looking forward to seeing all the couples routines - the evening is going to be amazing and all for such a great cause!” This partnership is a perfect example of how our celebrity and influencer outreach services support impactful charity campaigns. A Bigger, Brighter, Bolder Strictly Air Ambulance Returning on Saturday 14th March 2026 at the Brentwood Centre, this fourteenth year promises to be the most show-stopping yet. Hosted by fan favourites Lisa Snowdon and ITV’s David Whiteley, this year’s show introduces a brand-new TV & Film theme, with seven local amateur dancers paired with professionals to recreate iconic screen moments. With special performances from Vincent Simone and Victoria Martin, the evening promises a mix of glamour, community spirit and high-impact entertainment. Supporting a Life-Saving Mission Last year’s event raised £58,000, one of the highest totals in Strictly Air Ambulance’s 13-year history. This year, the goal is even greater. “The energy, talent and generosity we see every year is truly inspiring,” says Mark Jarman-Howe, CEO of Essex & Herts Air Ambulance. “Last year’s total helped our crews reach more people in life-threatening emergencies and we can’t wait to make 2026 even more spectacular. It’s a night that makes a real difference, and we’d love everyone to be part of it.” How to Get Tickets Tickets available now: https://ehaat.org/strictly/ Orange PR is honoured to continue supporting EHAAT through strategic PR, influencer management and media engagement, helping ensure this year’s event reaches even more supporters and generates even more life-saving funds.

October has been full of energy, achievements, and exciting moments for our clients here at Orange. From business launches, to client events, it’s been a month packed with creativity. Influencer Buzz for Esteworld It’s been an exciting month for our client Esteworld , with a wave of influencer collaborations taking off, quite literally. Throughout October, we’ve coordinated with multiple influencers who have flown out to Istanbul to experience Esteworld’s renowned aesthetic treatments firsthand. The influencer trips have given followers a genuine insight into the Esteworld experience – combining travel, transformation, and trusted storytelling. It’s another reminder of how strategic influencer partnerships can turn awareness into engagement and visibility into real impact. Oltco Transforms Marwell Zoo Sustainability and innovation continue to shine through with our client Oltco . One of its recent highlights includes the impressive upgrade of Marwell Zoo’s outdoor pathways, transforming high-traffic areas with durable, slip-resistant, and accessible surfaces that complement the zoo’s natural landscape. This project not only enhances visitor safety and experience but also reinforces Oltco’s dedication to sustainability through its eco-friendly resin-bound solutions. At Orange, our role is to ensure achievements like these reach the right audiences, through targeted media relations , thoughtful storytelling, and strategic positioning. Projects like Marwell Zoo perfectly demonstrate how PR connects innovation with impact, and we’re proud to help Oltco share its story of sustainable success. A Big Congratulations to Override Reformer We’re thrilled to celebrate the launch of Override Reformer , a brand-new boutique Pilates studio in Borehamwood, founded by Natalie Gubbay-Jackson. Natalie’s vision brings a fun, empowering spin to Reformer Pilates – combining classical techniques with modern twists like weighted rings and jump boards to create sessions that are energising, engaging, and seriously effective. Override Reformer is all about helping people feel stronger, not smaller – ditching diet culture in favour of workouts that build confidence, community, and joy. It’s a space designed for everyone, regardless of experience, to feel good in their bodies and celebrate what they can do. We’re incredibly proud to support Override Reformer as it brings its uplifting, inclusive approach to fitness to life. Pumpkin Fun with Fairfields Farm October wouldn’t be complete without a little Halloween spirit – and Fairfields Farm made sure of that with a fantastic pumpkin decorating workshop for local families in West Bergholt. With PR support amplifying the event across local media and social channels, the workshop was fully booked, driving community engagement and reinforcing Fairfields Farm’s reputation as a brand that brings people together. The free, family-friendly event gave children the chance to get creative with miniature pumpkins using colourful chalk pens, and take home some of Fairfields Farm’s delicious homegrown potatoes, their much-loved crisps, and a spooky-themed recipe card full of fun ways to use up pumpkins after Halloween. Community engagement is at the heart of Fairfields Farm, and this event was the perfect example of a brand giving back while celebrating the season in style. From festive campaign planning to influencer trips and local community celebrations, October has been a month that perfectly sums up what we love about PR – creativity, collaboration, and connection. As we move into November, the excitement only builds. With Christmas just around the corner, there’s still time for brands to make their mark, and we’re here to help make it happen. There's still time to sign up to our Christmas PR package! Get in touch with us today.

If you’re a business based in, or around, Essex, Suffolk, Norfolk or Cambridge, you already know how important social media has become, but it can also feel overwhelming. From constant algorithm changes to the pressure to create new content, it’s easy to feel stuck or unsure what’s actually working. That’s why we’re hosting a Social Media Workshop for Local Businesses at Layer Marney Tower, near Colchester, a full-day, hands-on event designed to help you understand social media, create engaging content, and build a strategy that delivers real results. This is practical, local social media training in Essex for business owners who want to take control of their marketing and feel confident online. Learn Social Media for Your Business in Colchester and Beyond Our full-day workshop runs on Thursday 4th December from 10am to 4pm at the stunning Layer Marney Tower, just outside Colchester. We’ll spend the day exploring the key social media platforms including Facebook, Instagram, TikTok, LinkedIn and Pinterest and how each one can help your business grow. You’ll learn how to plan, create and schedule content effectively, understand what makes posts perform well, and build a long-term plan that keeps your marketing consistent. This isn’t theory, it’s hands-on, local training designed to give you confidence and clarity. What You’ll Learn in Our Essex Social Media Workshop This social media workshop in Essex is designed to give you everything you need to feel confident about marketing your business online. You’ll discover: How the Facebook, Instagram, TikTok, LinkedIn and Pinterest algorithms work (in plain English) What kind of content performs best for local audiences How to tell your brand story through posts, videos and stories Simple ways to plan and manage your content each month How to build a realistic, effective social media strategy for long-term growth There’ll be plenty of time for practical exercises, Q&A, and personalised guidance so you leave with content ideas, clarity and a plan tailored to your business. How to Write a Social Media Strategy (Simple Framework) Many Essex businesses ask us: “How do I write a social media strategy?” It’s easier than you think. A strategy is simply a clear plan for how you’ll use social media to meet your business goals. A strong social media strategy includes: Your goals – What do you want to achieve? (sales, visibility, leads, community?) Your audience – Who are you talking to, and what do they care about? Your platforms – Which channels make the most sense for your business? Your content – What topics, visuals and formats will you focus on? Your consistency – How often will you post, and how will you stay organised? During the workshop, we’ll walk you through each step, helping you write a strategy that feels achievable, focused and tailored to your brand. Which Social Media Platform Is Best for Your Business? It’s one of the most common questions we get during our social media training in Essex: “Which platform is best for my business?” The truth is, it depends on your audience and your style of content. We’ll help you identify which platforms deserve your attention so you can stop spreading yourself thin and focus where it matters most. Hands-On Social Media Training at Layer Marney Tower The social media training workshop is a day of practical, interactive learning. You’ll spend the day creating and testing content, developing your strategy, and getting individual feedback. We’ll guide you through creating real posts, planning Reels or TikToks, and building a 30-day content plan you can start using right away. By the end of the session, you’ll have: A clear understanding of what works for your business online A ready-to-use content strategy Templates and planning tools you can use every month Confidence in creating posts and videos that engage your audience Why Essex Businesses Need Social Media Training Running a small business in Essex brings unique opportunities, from local loyalty and tourism to vibrant creative communities. But it also means standing out in a busy digital landscape. Our social media training is designed specifically for Essex businesses who want to grow their reach without spending all day online. We’ve worked with cafés in Colchester, makers in Tiptree, salons in Chelmsford, and professional services across the county, all wanting the same thing: to make social media simple, effective, and sustainable. With the right structure, tools and confidence, you can use social media to tell your story, attract customers, and turn engagement into results. Workshop Details Date & Time: 10am – 4pm Location: Layer Marney Tower, near Colchester, Essex Price: £250 per person Spaces are limited to keep the session interactive and personal. Book Your Spot on Our Essex Social Media Workshop Ready to take control of your social media? Join us at Layer Marney Tower for a day of creativity, strategy and confidence-building. Click Book Now to secure your place, or contact us for more information. This is your opportunity to get practical social media training in Essex and walk away with the skills, structure and strategy to grow your business online. Frequently Asked Questions Q: How do I write a social media strategy for my business? Start by defining your goals, audience, platforms, and content approach. Keep it simple and consistent, your strategy is a guide, not a rulebook. Q: Which social media platform is best for small businesses in Essex? Facebook and Instagram are often best for local reach, while TikTok and Pinterest can boost discovery for creative or product-based brands. Q: Is this workshop suitable for beginners? Yes. The day is designed for individuals with any level of experience, whether you’re just starting out or want to refine your existing approach. Q: Will I need to bring anything? Just yourself, your phone or laptop, and an open mind. We’ll provie everything else.

Every brand wants to be seen, heard, and talked about – but in today’s crowded media landscape, that doesn’t happen by accident. The right media coverage can be a game-changer. It’s not just about getting a name in print, it’s about shaping perception, building credibility and telling stories that stick. At Orange PR & Marketing, we know that smart, strategic coverage can do more for a brand than any advert ever could. Coverage is more than a media mention. It's a third-party endorsement, the kind that says, this brand matters. When a trusted journalist writes about your product, service or story, it cuts through the noise and lands with authenticity. It builds trust with consumers, grabs attention from new audiences, and sparks the kind of conversation that turns awareness into action. But here’s the secret: great coverage doesn’t just happen. It’s earned through strategy, storytelling, and a deep understanding of what makes a brand newsworthy. It’s about connecting the dots between what matters to you and what matters to your audience – and knowing how to make journalists care about both. At Orange, that’s exactly what we do, and the results speak for themselves. We’ve helped a range of clients secure standout coverage in some of the UK’s most respected media titles, driving not just visibility but long-term brand credibility. Beauty brand House of Amor , for example, landed in British Vogue’s “Best Beauty Products of 2024” list for its innovative QuickNails – a placement that didn’t just put the brand on the beauty map overnight, but also allowed them to proudly market themselves as “as seen in Vogue.” That credibility translated seamlessly across its social media and wider marketing efforts, amplifying engagement and trust. Likewise, Fairfields Farm brought its story of sustainability to millions through a feature on BBC Countryfile, showcasing what makes British farming truly special. It’s a perfect example of how PR works best in partnership with all other marketing channels, reinforcing messages, building recognition, and helping brands grow stronger with every story told We also secured our client, PerfectTed, a feature in The Times, where the brand joined the conversation around energy drink alternatives to alcohol at weddings. This wasn’t just about brand awareness, it opened doors to new audiences, positioning PerfectTed as a go-to option for event planners, venues, and consumers looking for healthier, functional alternatives. With weddings offering multi-generational sampling opportunities, it was a powerful way to reach new markets and build brand loyalty in real time. Meanwhile, Oltco shared expert advice in Ideal Home on how to prepare your home for winter, a timely, practical feature that not only reinforced its authority in sustainable home improvement but also drove trust among homeowners actively seeking eco-friendly solutions. The coverage strengthened their reputation as experts, boosting both consumer confidence and trade opportunities. And when Shield Pest Control appeared in The Sun with expert tips on preventing wasps in summer, it wasn’t just helpful seasonal advice, it was a strategic way to reach millions of readers at exactly the right moment in the year. The feature positioned Shield as a go-to expert, keeping the brand front of mind when pest problems arise and translating media visibility into direct customer enquiries and long-term brand recognition. This kind of coverage does more than make headlines. It builds long-term value. It strengthens SEO, drives website traffic, and helps brands stand out in competitive markets. It creates new opportunities, whether that’s retail listings, influencer partnerships, or simply more people talking about your brand for all the right reasons. Because in PR, coverage isn’t just the end goal, it’s the storytelling that gets you there. It’s how brands earn trust, grow audiences, and turn recognition into reputation. And when it’s done right, it’s one of the most powerful tools a business can have. At Orange, we don’t just chase headlines, we create them with purpose. So if you’re ready to see your brand where it belongs, let’s make it happen.

AI is everywhere, and PR is no exception. From media monitoring to drafting content, AI tools are helping teams work smarter and faster. But let’s be clear, AI doesn’t replace human creativity or judgement. It’s a tool, not a substitute. In PR, stories still need heart, strategy, and nuance – things only people can provide. Smarter Insights, Faster Decisions One of the biggest advantages of AI is speed. It can scan media coverage, monitor social sentiment, and flag emerging trends in seconds. PR teams can respond faster, target campaigns more effectively, and make data-driven decisions without getting trapped in spreadsheets. AI delivers the insights and humans decide how to act on them. Already, some brands are using AI to anticipate trending topics or identify journalists most likely to cover the story, turning hours of research into minutes. Creativity Meets Technology AI can draft press releases, social posts, or marketing copy. But the magic happens when people take those drafts and make them sing, adding tone, personality and storytelling flair. By handling repetitive or time-consuming tasks, AI frees teams to focus on strategy, creativity, and building genuine connections with audiences. Think of it as a creative collaborator that handles the grunt work so humans can concentrate on crafting the ideas that really resonate. We’ve seen cases where AI-generated copy “misses the mark” – like when a campaign launch announcement felt overly generic, lacking the emotional pull that audiences expect. It’s a reminder that while AI can write for people, it can’t truly write like people. Human creativity remains the difference between something that’s simply produced and something that actually moves audiences. Keeping It Real With AI comes responsibility. Brands need to ensure content is accurate, transparent and authentic. Over-reliance on AI can lead to robotic messaging that feels hollow or inauthentic. Human oversight is essential to maintain trust, uphold brand voice, and make sure campaigns resonate. The right balance ensures AI supports creativity without ever overshadowing it. This balance also extends to ethics. Using AI responsibly means understanding where data comes from, how algorithms make decisions, and ensuring representation and fairness in automated outputs. A great PR campaign connects through empathy, something that, for now, no algorithm can replicate. Looking Ahead The future of PR will be a partnership between humans and AI. Expect more personalised campaigns, smarter media targeting, and analytics that measure not just reach but true impact. AI allows teams to work faster, think smarter, and get creative in ways they couldn’t before, without ever losing the human touch. At the end of the day, AI isn’t about replacing PR professionals. It’s about enhancing what they do best, telling stories that connect, inspire, and make a lasting impression. The brands that get this balance right will use AI to amplify their creativity, not replace it, and that’s where the real opportunity lies.

PR isn’t one-size-fits-all. While the ultimate goal is always the same – building awareness, credibility, and engagement – the way campaigns are executed depends heavily on the industry. A strategy that works brilliantly for a beauty brand might fall flat for a food brand, and vice versa. At Orange, we tailor every campaign to the unique challenges and opportunities of each sector. From food and drink to health and beauty, and lifestyle brands, our approach ensures that each story is told in the right way, to the right audience. Food & Drink PR In the food and drink sector, PR is all about engaging the senses. A campaign needs to communicate taste, aroma, and experience – often through striking visuals, immersive events, or mouth-watering content. Seasonal trends, from pumpkin-spiced treats in autumn to summer menu launches, offer natural hooks for media coverage. Tastings, pop-ups, and influencer partnerships give audiences hands-on experiences, while high-quality social media amplify the story far beyond the event itself. Successful food and drink PR doesn’t just inform, it inspires people to experience the product for themselves. Health & Beauty PR Trust is the cornerstone of health and beauty PR. Audiences want proof that products are safe, effective, and credible. Campaigns often leverage tutorials, product reviews and influencer reviews to establish authority. Lifestyle storytelling also plays a key role, positioning products as part of self-care routines or broader wellness journeys. Regulatory considerations are essential, ensuring claims are accurate and transparent. Pop-ups, workshops, and masterclasses, allow brands to engage directly with their audience while reinforcing credibility and expertise. Lifestyle PR Lifestyle PR spans sectors such as fashion, travel, wellness, and home, and is always driven by trends. Campaigns must remain culturally relevant, tapping into seasonal moments, pop culture, and social conversations. Collaborations with other brands and influencers are particularly effective, helping to amplify reach and generate buzz. Pop-ups and immersive events allow audiences to connect with the brand first-hand. At the heart of lifestyle PR is storytelling that inspires and creates an emotional connection, turning engagement into lasting loyalty. Why Tailored PR Makes All the Difference Across all industries, PR is about telling the right story to the right audience. However, the execution varies: the sensory appeal of food and drink, the credibility-driven world of health and beauty, and the trend-focused lifestyle sector all require different approaches. At Orange, we specialise in adapting our campaigns to meet the unique needs of each industry. By combining expert media relations, influencer partnerships, and strategic storytelling, we help brands build visibility, authority, and engagement, turning PR into measurable growth. Let’s make your brand heard, get in touch today.