orange-pr

MARCH HIGHLIGHTS: PRODUCT LAUNCHES, FOUNDER COMMENTARY AND COMMUNITY PR

Tue, 28 Apr 2026 08:50:21 GMT

March was another strong month at Orange PR, with a mix of national media coverage, trade PR and community-led stories across our food and drink and consumer brands.

As a PR agency based in Colchester, Essex, we continued delivering impactful consumer PR and trade PR campaigns, securing coverage across national titles, specialist industry publications and regional media while supporting brands with strategic storytelling and product launches.

Here’s a look at some of our highlights from March.

Fairfields Farm Launches Easter Egg Pieces Collaboration

March saw an exciting seasonal product launch for Fairfields Farm , which collaborated with local chocolate brand TEMPRD to launch its limited-edition Easter Egg Pieces.

The collaboration brought together two Essex-based food producers to create a unique Easter product designed to capture attention during the seasonal gifting and snacking period. Orange supported the launch with a targeted consumer and trade PR campaign, securing coverage across national, specialist and regional media.

Coverage highlights included features in BBC Good Food , My Weekly, Speciality Food and Confectionery News, alongside additional local media coverage. The mix of consumer and trade PR helped position the product with both shoppers and industry audiences ahead of Easter.

PerfectTed Founder Featured for International Women’s Day

To mark International Women’s Day, we secured coverage for PerfectTed in The Grocer , with Co-Founder Marisa Poster featured as part of the publication’s spotlight on female founders shaping the future of food.

Within the piece, Marisa shared her perspective on the fundraising challenges women can still face within the industry and why it is so important that diverse founders continue to build standout brands. The feature highlighted the growing impact of female-led businesses within the food and drink sector, while also reinforcing the need for continued progress.

Founder-led commentary like this is a powerful PR tool, helping position brand leaders as credible voices within their industry while strengthening brand authority.

Fairfields Farm Community Story Secures Local Coverage

March also saw positive local coverage for Fairfields Farm after the brand donated crisps to the maternity ward at Colchester Hospital.

The story was featured across local media titles, highlighting the brand’s community-focused values and connection to the local area. Community stories like this are an important part of a well-rounded PR strategy, helping brands build meaningful relationships with their local audiences while reinforcing their role within the region.

Orange Appointed to Manage PR and Social Media for Betta

March also brought a new client win for Orange PR, with the team appointed to manage PR and social media for Betta .

The partnership will see Orange supporting the drinks brand through a combination of consumer PR, trade PR and social media management, helping to build brand visibility with both consumers and industry audiences. The appointment further strengthens our portfolio of food and drink brands, alongside our work across lifestyle, interiors and consumer sectors.

Continuing Momentum for Food and Consumer Brands

From seasonal product launches and founder-led commentary to community-led stories and new client partnerships, March demonstrated the continued value of strategic earned media coverage and well-timed brand storytelling.

At Orange PR, our focus remains on delivering thoughtful, results-driven PR that supports brand reputation, awareness and commercial growth. As a Colchester-based PR agency in Essex, we specialise in working with food and drink, health and beauty and lifestyle brands, delivering impactful consumer PR, trade PR and integrated marketing campaigns across the UK.

We’re looking forward to some exciting product launches and events we have planned for our clients this spring…

BEST PR STRATEGIES FOR INDEPENDENT KITCHEN DESIGNERS IN THE UK

Thu, 09 Apr 2026 15:42:43 GMT

In the world of interiors, kitchens are no longer simply functional spaces. They are the heart of a busy home where design, lifestyle, and craftsmanship converge. For independent kitchen designers in the United Kingdom, this presents a unique opportunity: the chance to craft not just kitchens, but a reputation that speaks of expertise, individuality, and timeless style.

Yet, in a market saturated with options, the question remains: how does an independent kitchen brand rise above the noise and capture the attention of clients and media alike?

The answer lies in thoughtful, intentional PR. For independent kitchen companies, public relations is not about shouting the loudest or running flashy campaigns; it is about telling stories that resonate, build credibility, and create visibility in places that matter. It begins with the brand’s own story, the journey of its founders, the philosophy behind each bespoke design, and the meticulous attention to detail that transforms a kitchen from a practical space into a lived experience. This journey becomes the lens through which journalists, editors, and prospective clients view your work.

Photography plays an equally critical role in this storytelling. High-end publications and lifestyle media respond to imagery that feels aspirational yet attainable, luxurious but not without personality. It is not enough to show a kitchen, you must show how it feels to inhabit that space, the warmth of natural light on a polished countertop, the tactile quality of hand-selected materials, the flow of a layout that anticipates daily life. These images do more than illustrate, they invite readers to imagine themselves in the story you are telling and seek you out to do the same in their home.

Add to this expertise built on years of experience and you are beginning to build a compelling presence that appeals to the media. Editors and journalists are drawn to voices that offer insight, not just aesthetics. Independent designers who can comment thoughtfully on emerging trends, share expertise on integrating technology into kitchens, or advise on sustainable materials become indispensable sources for media coverage. In offering guidance that educates as much as it inspires, a kitchen designer positions itself not just as a service provider, but as an authority whose opinion shapes the way people think about kitchen design.

Timing and context also matter. Press interest often follows the rhythm of the year: spring often means the start of renovation projects, summer brings ideas for entertaining and open-plan living, autumn encourages cosy, functional spaces, and the New Year invites trend forecasts. By anticipating these cycles, bespoke kitchen manufacturers can present their work when editors are most receptive, increasing the likelihood of coverage and ensuring that their designs are part of broader lifestyle conversations.

Recognition of your skills will only amplify this effect. Awards, shortlists, and curated collaborations with artisans or lifestyle brands offer not only validation but also a narrative hook that media outlets can use to frame stories. Even a nomination can signal credibility, setting a kitchen designer apart from competitors and lending weight to press pitches. It is through these accolades, combined with compelling imagery and a clear voice, that a kitchen design brand can build a reputation that combines excellence and trust.

Crucially, PR for independent kitchen brands is not transactional; it is relational. Editors and journalists respond to those they know, understand, and trust. Personalised pitches, studio tours, and behind-the-scenes access cultivate relationships that lead to repeat features and organic referrals. Every interaction becomes part of the story of your studio, reinforcing its identity and amplifying its presence in the media landscape. By providing journalists with ‘always-on’ PR contacts who understand the tone and style of their publication and the swift nature of article turnarounds means that your brand becomes a go-to contact.

The benefits of PR extend far beyond the pages of magazines or websites. Every press mention and every feature can be woven into a brand's digital presence, highlighted on the website, shared across social channels, and celebrated in newsletters. In doing so, PR becomes more than a momentary opportunity; it becomes a continuous dialogue, shaping perceptions, building credibility, and attracting clients who value design, expertise, and individuality.

For independent kitchen designers in the UK, successful PR is an art as much as a strategy. It is about capturing the imagination of editors and clients alike, telling stories that are as nuanced and layered as the kitchens themselves, and cultivating a presence that reflects the quality, care, and creativity of every bespoke design. In a market where distinction is everything, PR is the tool that transforms exceptional kitchens into a studio’s signature identity.

If you’re an independent kitchen designer looking to raise your profile, please get in touch.

HOW TO BUILD AN INFLUENCER STRATEGY FOR A FOOD AND DRINK LAUNCH

Tue, 17 Mar 2026 15:00:26 GMT

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HOW TO BUILD AN INFLUENCER STRATEGY FOR A BEAUTY LAUNCH

Tue, 17 Mar 2026 14:54:15 GMT

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WHY EAST ANGLIAN BRANDS NEED A STRONGER PR PRESENCE

Tue, 17 Mar 2026 14:46:18 GMT

East Anglia is home to a vibrant and diverse food and drink scene, from artisanal producers and craft beverage makers to innovative snack and grocery brands. These businesses are producing high-quality, unique products, but too often they remain under the radar of the wider public.

In an increasingly crowded consumer marketplace, a strong and strategic PR presence is essential for East Anglian brands that want to stand out, build awareness and connect with the right audiences.

Cutting through a crowded consumer market

The consumer food and drink market is highly competitive, with new products and brands launching every day. Even the most innovative or high-quality products can struggle to gain visibility without strategic promotion. PR helps consumer food brands cut through the noise by telling compelling stories that resonate with their target audience. Whether it’s highlighting local provenance, sustainability, innovation or taste, PR ensures these narratives reach journalists, influencers and media outlets that shape consumer opinions.

Through targeted campaigns in national and regional consumer media, PR amplifies brand messages in a way that advertising alone cannot. Consumers are increasingly seeking authentic brands with stories they can relate to, and media coverage provides the credibility and context that makes your products memorable. This is exactly what we do for our East Anglian client, Fairfields Farm.

Building trust and brand credibility

Trust is one of the most important factors for consumer brands. Consumers are more discerning than ever, looking for transparency in sourcing, production methods, ethical practices and sustainability. Media coverage from trusted outlets provides valuable third-party validation that strengthens consumer confidence.

For East Anglian brands, PR offers the opportunity to showcase not only product quality but also the people, values and heritage behind the brand. Stories about local sourcing, artisanal production or environmentally conscious practices resonate strongly with today’s consumers and can turn first-time buyers into loyal advocates.

Supporting growth and expanding reach

Consumer food brands in East Anglia often aim to grow their customer base beyond their immediate region. PR plays a vital role in supporting this growth by generating consistent visibility across regional and national media, lifestyle publications and social channels. This visibility not only drives awareness but can also support retail listings, online sales and collaborations, helping brands reach new audiences and scale more effectively.

A strategic PR approach ensures that every product launch or brand milestone is communicated in a way that maximises impact, ensuring your brand is not just seen but remembered.

Competing with larger, national brands

Smaller or regionally based businesses are often competing for attention with larger national or global brands that have significant marketing budgets and established media presence. Strategic PR helps level the playing field by focusing on storytelling, expertise and relevance rather than spend.

East Anglian brands have compelling stories to tell, from innovation and sustainability to specialist knowledge and community impact and PR ensures those stories are positioned in a way that resonates with journalists and their audiences.

East Anglian brands have the quality, stories and creativity to thrive on a national stage. A strong PR presence ensures those stories reach the right audiences, build trust and drive engagement that translates into growth.

For brands looking to stand out in a crowded market, investing in strategic PR is an essential ingredient for long-term success.

BRING BACK PROPER PR: WHY THE INDUSTRY NEEDS TO RECONNECT WITH ITS ROOTS

Tue, 17 Mar 2026 14:40:52 GMT

PR has never been more important, yet in recent years, it has often been reduced to snippets of social media content or one-off press releases. While modern marketing tools and digital channels are undeniably powerful, the essence of proper PR, including strategic storytelling, strong media relationships and long-term reputation management, is being overlooked.

Today, brands need to refocus on PR done the right way, the kind that builds trust, authority and meaningful engagement over time.

PR is more than press releases and posts

All too often, PR is mistaken for simply sending out a press release whenever something ‘newsworthy’ happens. While this kind of activity does have a role to play, it is only a small piece of a much larger puzzle. Proper PR starts with understanding your audience – who they are, what matters to them and how they consume information. It requires strategic planning, careful messaging and a clear understanding of the brand’s purpose.

By approaching PR in this structured way, brands ensure that every piece of communication reinforces their values, builds authority and creates a coherent narrative that resonates over time, rather than being a fleeting headline or social post that disappears after 24 hours.

Strategic storytelling builds credibility

At its core, PR is about telling stories that matter. Consumers, partners and journalists are inundated with information every day, and only stories that feel authentic and relevant cut through the noise. Proper PR focuses on crafting narratives that highlight a brand’s innovation, heritage, sustainability initiatives or community involvement in ways that are meaningful to the audience.

These stories are timed and positioned carefully to maximise impact, whether in trade publications, consumer media or on digital platforms. Unlike reactive or opportunistic campaigns, strategic storytelling establishes a brand as an authority and fosters long-term credibility, which is invaluable when consumers or partners make decisions about who to trust.

Relationships matter more than ever

One of the pillars of proper PR is relationships. Strong, long-term relationships with journalists, editors and influencers are what turn a press release or story idea into meaningful coverage. These relationships aren’t built overnight; they are nurtured over time through consistent communication, reliability and mutual respect. Brands that invest in these relationships earn access to opportunities that others don’t, from exclusive features to invitations to comment on industry trends.

Long-term reputation over short-term visibility

In today’s world, the pressure to achieve instant results often drives brands to prioritise short-term visibility over long-term reputation. Viral campaigns and trending content may create a temporary buzz, but they do little to build enduring trust or authority. Proper PR takes a long-term view, consistently positioning the brand in a way that reinforces expertise, reliability and authenticity.

This might include thought leadership or storytelling that evolves over time. By focusing on reputation rather than fleeting attention, brands create a foundation for lasting influence.

Why brands need proper PR now

In an increasingly crowded marketplace, consumers and business decision-makers are overwhelmed with messages. Brands that rely solely on advertising or quick-hit campaigns struggle to stand out and are often perceived as less credible.

Proper PR allows brands to communicate with authority, highlight their unique value and build relationships that translate into trust, loyalty and growth. Especially for smaller or regional brands, investing in proper PR is a way to compete with larger competitors without relying on massive marketing budgets. It’s about strategy, not spend.

FEBRUARY HIGHLIGHTS: NATIONAL COVERAGE, FOUNDER-LED PR AND EXCITING CAMPAIGNS

Thu, 05 Mar 2026 18:34:38 GMT

February was another busy month at Orange PR, with standout national media coverage, founder-led commentary and campaign activity across our food and drink, lifestyle and interiors brands.

As a Colchester-based PR agency in Essex, we continued delivering impactful consumer and trade PR campaigns, securing coverage in leading national titles while supporting clients with creative campaigns, content creation and brand storytelling.

Here’s a look at some of our highlights from the month.

National Coverage on BBC Good Food for Cocoba

February started off strong with more national media coverage for premium chocolate brand Cocoba in BBC Good Food , one of the UK’s most trusted food publications.

The feature explored the growing popularity of ruby chocolate, with Cocoba Founder Darren Litton included as an expert voice within the piece. Founder commentary opportunities like this are a powerful way to position brands as credible authorities within their sector.

Securing coverage within a title like BBC Good Food represents a strong win for any food and drink brand, reaching an engaged audience actively looking for inspiration and new products from a trusted source.

Roomes Furniture & Interiors Campaign Filming Underway

February also saw campaign activity ramp up for Roomes Furniture & Interiors , with filming beginning for the brand’s new customer-led campaign.

Launched in January, the campaign invited customers to showcase Roomes furniture within their own homes, highlighting real-life interiors and authentic styling. Throughout February, the Orange team visited selected customers to capture video and photography content as part of the campaign.

The content will launch later this spring across Roomes’ social media platforms and marketing channels, forming part of a wider content-led marketing and social media strategy designed to showcase the brand through genuine customer experiences.

Founder Expertise Coverage for Oltco

February also delivered strong lifestyle and sustainability coverage for resin-bound surfacing brand Oltco.

Founder John Pearce was positioned as an expert within a feature on building a greener home published by Homebuilding & Renovating . The article explored practical ways homeowners can make their properties more environmentally friendly, with Oltco providing valuable insight into sustainable building materials and landscaping solutions.

Expert-led coverage like this is a key part of effective consumer PR, allowing brands to contribute meaningful insight while building credibility with highly relevant audiences.

Fairfields Farm Launches the Crisp Committee

February was also a busy month for Fairfields Farm , with the launch of its Crisp Committee initiative and a pop-up tasting event in Colchester.

Hosted locally in Colchester, the event invited members of the public to sample and vote on new crisp flavour ideas, helping the Essex-based food and drink brand gather valuable feedback while generating local buzz around the brand. The event secured regional media coverage and a buzz across social media, highlighting the community-focused nature of the campaign.

Alongside this activity, Orange also continued to secure food trade media coverage for Fairfields Farm, positioning the founders and senior leadership team as expert voices within the industry. Founder and leadership commentary across trade titles helps strengthen relationships with retailers, buyers and industry decision-makers, reinforcing brand authority within the food and drink sector.

Local Coverage Builds Momentum for Essex & Herts Air Ambulance Event

February also saw strong local media coverage secured across print and broadcast titles for the upcoming Essex & Herts Air Ambulance Strictly Air Ambulance, which will take place in March.

The fundraising event, organised by Essex & Herts Air Ambulance, brings together participants from across the region for a Strictly-style dance competition in support of the life-saving charity. Coverage across regional titles has helped build awareness ahead of the event while encouraging local support and ticket sales.

Tickets for the event are still available, with further details available via the Essex & Herts Air Ambulance website.

Continuing Momentum for Food, Lifestyle and Consumer Brands

From national food media and lifestyle coverage to trade PR and campaign activations, February demonstrated the value of strategic earned media coverage and well-timed brand storytelling.

At Orange PR, our focus remains on bringing back proper PR and results that support brand reputation, commercial growth and long-term visibility. As an Essex PR agency working with brands across the UK, we specialise in supporting food and drink, health and beauty and lifestyle brands through impactful consumer PR, trade PR and integrated marketing campaigns.

WHAT ARE THE MAIN BENEFITS OF PR FOR A NEW PRODUCT LAUNCH?

Tue, 03 Mar 2026 14:07:33 GMT

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HOW CAN PUBLIC RELATIONS IMPROVE YOUR BRAND’S ONLINE REPUTATION?

Tue, 03 Mar 2026 14:00:39 GMT

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HOW DOES PR HELP BUILD TRUST BETWEEN A COMPANY AND ITS CUSTOMERS

Tue, 03 Mar 2026 13:53:24 GMT

Trust is one of the most valuable things a brand can earn. In crowded markets, customers don’t just choose based on product or price, they choose brands they believe in, feel comfortable with and trust to act consistently.

For food and drink, health and beauty and lifestyle brands, where purchasing decisions are closely tied to confidence, reassurance and perception, trust is especially important.

Public relations plays a key role in building that trust. Not through persuasion or promotion, but through the way a company communicates, shows up and behaves over time.

PR isn’t about controlling perception, it’s about credibility, consistency and connection - all of which sit at the heart of customer trust.

Credibility Built Through Independent Voices

One of the clearest ways PR builds trust is through third-party validation.

Media coverage, podcast appearances or speaking opportunities carry weight because they come from independent sources. When customers see a brand referenced or quoted in respected publications, it reinforces confidence in that brand’s expertise and reliability.

For health and beauty brands in particular, independent endorsement and informed commentary help reassure audiences and support informed decision-making. In food and drink, credible coverage helps reinforce quality, provenance and standards.

PR ensures these moments of visibility are accurate, relevant and aligned with a brand’s values, strengthening trust over time.

Consistency and Clarity in Brand Communication

Trust grows when customers know what to expect.

PR helps brands communicate clearly and consistently across different channels, ensuring messaging reflects reality rather than aspiration alone. When what a brand says aligns with how it behaves, confidence builds naturally.

This consistency is especially important for lifestyle brands operating across multiple platforms and touchpoints, where fragmented messaging can quickly undermine credibility.

During periods of change or challenge, PR also supports transparent communication. Addressing issues openly and thoughtfully shows accountability and respect for customers, helping protect trust even when circumstances are complex.

Humanising Brands to Build Emotional Connection

Customers don’t build trust with organisations, they build trust with people.

PR helps humanise brands by sharing stories about leadership, culture, values and purpose. For lifestyle, food and beauty brands, this might include founder stories, behind-the-scenes insight or the thinking behind product development.

These narratives create emotional connection. When customers feel they understand the people and values behind a brand, trust becomes more personal and more resilient.

Our work with Europe’s largest matcha brand PerfectTed , is a perfect example of this.

Reputation Shaped by How Brands Respond

A brand’s reputation is shaped not only by success, but by how it responds when things don’t go to plan.

PR plays an important role in guiding responses to customer feedback, public scrutiny and unexpected challenges. Clear, calm and consistent communication demonstrates integrity and reinforces reliability.

For consumer-facing sectors such as food, drink and beauty, where public scrutiny can be high, this measured approach is essential to maintaining trust.

Trust Built Through Long-Term Visibility

Trust isn’t built quickly. It develops through repeated exposure and consistent behaviour.

PR supports this by maintaining a steady, credible presence across relevant platforms. Regular media engagement, informed commentary and meaningful storytelling help brands remain visible without feeling over-exposed.

Over time, familiarity grows, and with it, so does trust.

Why PR Matters for Trust-Led Brands

In an environment where audiences are increasingly sceptical, trust has to be earned.

PR provides the structure for brands to communicate clearly, act transparently and build reputations based on credibility rather than promotion. For food and drink, health and beauty and lifestyle brands, this long-term approach to trust is fundamental.

At Orange, we see trust not as a message to deliver, but as a relationship to be built - carefully, consistently and over time.

HOW CAN I FIND A REPUTABLE PR FIRM NEAR ME?

Tue, 03 Mar 2026 13:48:03 GMT

Choosing a PR firm is an important decision. The right partner can help shape how your brand is understood, increase visibility in the right places and build long-term credibility. The wrong fit can lead to unclear messaging, short-term thinking and a lot of wasted time.

If you’ve ever searched for a “PR firm near me”, you’re probably looking for more than geography. You’re looking for expertise, trust and an agency that understands what good PR actually looks like.

While location can be helpful, reputation, experience and strategic alignment matter far more.

Start With Clarity Around What You Need

Before beginning your search, it’s worth being clear on what you want PR to do for your business.

That might be raising awareness, supporting a product launch, strengthening reputation, securing credible media coverage or positioning your business as an authority in its field. Different PR firms bring different strengths, so clarity at this stage helps narrow the field quickly.

A reputable PR agency will want to understand your business properly. They’ll ask considered questions about your audience, your objectives and your longer-term ambitions, rather than offering a standard package or off-the-shelf solution.

Look Beyond Location When Researching Agencies

Searching locally can be a useful starting point, but it shouldn’t be the deciding factor.

Once you’ve identified potential agencies, look closely at how they work and what they’ve delivered. Case studies, examples of coverage, client testimonials and the way an agency talks about PR all offer insight into their approach.

A reputable PR firm will be transparent about its experience and confident in the work it shares. It should be clear not just where they’ve secured coverage, but why that coverage was relevant and valuable.

Assess Experience and Strategic Understanding

Industry experience can be important, particularly if your sector has specific challenges, regulations or media landscapes. An agency that understands your world will already know where credibility is built and how audiences engage.

That said, experience isn’t just about sector knowledge. It’s about strategic thinking. A good PR firm understands how to build reputation over time, not just how to generate coverage in the short term.

At Orange, we think beyond headlines and focus on consistency, messaging and long-term brand value.

Be Cautious of Over-Promising

One of the clearest indicators of a reputable PR firm is honesty.

PR relies on editorial judgment and earned trust, which means no agency can genuinely guarantee specific coverage or instant results. Agencies that promise certainty often focus on volume rather than value, relying on low-impact placements that do little to strengthen reputation.

A credible PR partner will set realistic expectations, explain how success is measured and be open about timelines. Good PR takes time, and unless you have a ground-breaking news story, widespread coverage often doesn’t happen overnight.

Consider Fit, Not Just Proximity

Working with a local PR firm can offer advantages, particularly when regional insight and local media relationships are important.

At the same time, proximity should never outweigh fit. Many effective PR partnerships work across cities, regions and borders. What matters most is shared understanding, clear communication and trust.

Based in Colchester, we work with brands across Essex, London, the UK and internationally. For us, effective PR is built on strategy, collaboration and long-term reputation building, wherever our clients are based.

WHAT IS PR AND HOW DO COMPANIES USE IT TO BUILD THEIR IMAGE?

Thu, 26 Feb 2026 15:48:38 GMT

In a world where information travels instantly and opinion is formed quickly, a brand’s image has never been more important. People don’t just buy products or services; they buy into brands, values and reputations.

This is where public relations plays a vital role.

PR helps shape how a company is understood, talked about and remembered. It ensures that a brand’s story is communicated clearly, consistently and credibly across the places that matter most.

At its best, PR isn’t about exposure for exposure’s sake. It’s about building trust over time and creating a reputation that supports long-term growth.

Understanding the Role of PR

Public relations is the strategic management of communication between a brand and its audiences. That includes customers, employees, media, partners and the wider public.

The purpose of PR is not to control perception, but to guide it, ensuring that when people encounter a brand, the information they find is accurate, relevant and aligned with who the business really is.

Unlike advertising, which relies on paid placements, PR focuses on earned visibility. Media coverage, expert commentary and independent brand mentions carry weight because they come from trusted third parties. This credibility is what makes PR such a powerful tool in shaping reputation.

At its core, PR is about creating clarity and confidence around a brand’s identity.

How PR Shapes Brand Image Over Time

A strong brand image is rarely built quickly. It develops through repeated exposure, consistent messaging and meaningful interactions.

PR plays a central role in this process by ensuring that every public-facing moment, from media coverage to leadership commentary, reflects the same voice, values and positioning.

Through strategic storytelling, PR brings depth to a brand’s image. That might mean sharing the story behind a business, articulating its expertise or communicating its wider impact. Over time, this consistency builds familiarity, trust and recognition, which are essential to a credible brand image.

Building Trust and Credibility

Trust is one of the most valuable assets a brand can have, and PR is one of the most effective ways to earn it.

When a company is featured in respected media or positioned as an authority in its field, it gains validation that paid activity cannot replicate. These moments of earned credibility reinforce expertise and reliability in a way that feels authentic.

PR also helps brands communicate purpose and values, allowing audiences to understand not just what a company does, but why it does it. This human element plays an important role in building emotional connection and long-term loyalty.

When challenges arise, PR becomes even more important. Clear, honest and timely communication helps manage uncertainty and protect trust when it matters most.

PR, Marketing and Visibility in a Digital Landscape

PR and marketing serve different functions, but they are most effective when they work together.

Marketing activity drives promotion and conversion. PR strengthens the brand reputation that underpins those efforts. A well-established reputation makes marketing messages more credible and more likely to resonate.

In a digital-first environment, PR helps brands remain visible and relevant without relying solely on paid channels. Media relations, digital publications, thought leadership and considered partnerships all contribute to awareness and recognition over time.

This ongoing visibility helps ensure a brand is not only seen, but understood.

Why PR Matters More Than Ever

With social media, online reviews and constant news cycles, public perception can change quickly. Brands can no longer afford to be passive about how they are represented.

PR provides the structure and strategy needed to communicate clearly, respond thoughtfully and maintain consistency in a fast-moving environment. It allows brands to take an active role in shaping how they are perceived, rather than reacting once issues arise.

At Orange, we believe PR is not about being everywhere. It’s about being credible, clear and trusted in the places that matter.

When PR is done properly, it strengthens reputation, supports growth and builds long-term value for brands.

RESTAURANT SOCIAL MEDIA MANAGEMENT IN COLCHESTER, ESSEX & BEYOND

Thu, 26 Feb 2026 15:38:05 GMT

For local restaurants, social media has become one of the most powerful tools for driving footfall, building loyal communities and staying visible in an increasingly competitive hospitality landscape. From independent cafés and pubs to destination dining spots, a strong and consistent social media presence can have a direct impact on bookings, covers and repeat visits.

At Orange PR, we are based in Colchester, Essex, but work with restaurants on a national basis, delivering flexible and results-driven restaurant social media management. Our location allows us to regularly carry out in-person content capture days across Essex, Suffolk, Norfolk, Cambridge and London, giving hospitality brands access to high-quality, authentic content without the complexity of long-distance coordination.

Why Social Media Matters for Restaurants

Social media platforms such as Instagram, TikTok and Facebook play a major role in how people choose where to eat and drink. Customers are actively searching for inspiration, recommendations and real experiences, often making decisions on the same day.

For restaurants, social media is not about chasing trends for the sake of it. It’s about staying front of mind, showing personality, highlighting food and atmosphere and building trust before a customer ever steps through the door.

Building a Strong Restaurant Brand Through Social Media

Restaurant social media works best when it reflects the experience guests will have in real life. Consistent posting, well-shot visuals and an authentic tone all help to reinforce brand identity and create familiarity.

We’ve seen this approach work successfully through our social media and content creation work with restaurants and hospitality venues including La Lluna , the café and bar at Mercury Theatr e, and The Windmill . Each venue has a different audience, offering and personality, which is why we tailor social media strategy rather than applying a one-size-fits-all approach.

What Social Media Can Achieve for Restaurants

Effective restaurant social media helps to showcase food and drink in a way that feels natural rather than staged, while also highlighting the atmosphere, the team, the service and the experience. It supports promotions, menu launches and events, and encourages organic word-of-mouth through shares, saves and recommendations.

Over time, social media becomes an extension of the restaurant experience itself, helping customers feel connected to your brand before and after their visit, not just during it.

Content Creation, Community Management and Content Days

Alongside full management, we also support restaurants on a content creation-only basis. This includes dedicated content days where we visit your venue to capture high-quality video and photography for use across social media. Being based in Colchester allows us to deliver weekly, monthly or even quarterly content capture days across Essex, Suffolk, Norfolk, Cambridge and London, making regular, in-person content creation accessible and cost-effective.

We also provide community management, handling comments and messages, engaging with followers and ensuring social channels remain active, responsive and welcoming, something that can be difficult to manage alongside the demands of running a hospitality business.

Content Creation, Community Management and Content Days

Scalable Social Media Support to Suit Your Budget

We understand that budget flexibility is essential for restaurants. That’s why our social media packages are designed to scale. Whether you’re launching a new venue, promoting a key trading period or simply want consistent support, we can tailor activity levels to suit your goals without overcommitting spend.

This flexible approach allows restaurants to invest in social media confidently, knowing support can evolve as the business grows.

A Restaurant Social Media Agency That Understands Hospitality

As a Colchester-based agency working with restaurants across Essex and the UK, we understand the realities of the hospitality industry and the importance of marketing that genuinely supports the business. Our approach is rooted in bringing back proper marketing with thoughtful strategy, strong content and consistent execution that delivers real value, not just vanity metrics.

If you’re a restaurant looking to strengthen your social media presence, locally or nationally, we’d love to talk. From full social media management to content creation and ongoing community support, Orange PR can help you build a social media presence that works as hard as you do.

JANUARY HIGHLIGHTS: STARTING THE YEAR STRONG WITH NATIONAL COVERAGE, BRAND-BUILDING CAMPAIGNS AND SOCIAL GROWTH

Thu, 26 Feb 2026 14:39:25 GMT

January got off to a flying start at Orange PR. As a results-led PR agency in Essex, specialising in food and drink, health and beauty and lifestyle brands, we kicked off the year with standout national coverage, strategic brand storytelling and exciting content-led campaigns that set the tone for the months ahead.

From premium consumer titles to broadcast media, trade press and fast-growing social platforms, January showcased the value of integrated consumer PR, media relations and content creation.

PerfectTed Secures Standout National & Broadcast Coverage

January marked a brilliant start to the year for Europe’s largest matcha brand, PerfectTed , with multiple high-impact media wins across consumer, lifestyle and broadcast platforms.

We secured a feature for PerfectTed in The Independent’s Best Matcha Powders for 2026 round-up - a hugely credible and commercially valuable piece of coverage within a trusted national title. Inclusion in buying guides like this is key for food and drink brands, driving both brand authority and purchase intent.

As part of PerfectTed’s PerfectWed campaign, we also secured a beautifully curated wedding feature for Founders Marisa and Levi on Over The Moon . The feature showcased their Italian wedding and was supported by social coverage , blending brand storytelling with lifestyle-led PR in a way that feels authentic and aspirational.

Adding to an already strong month, Co-Founder Marisa Poster appeared on BBC Wake Up to Money , where she has now earned a regular slot and will be returning again in March. Securing broadcast opportunities like this is a powerful way to position founders as expert voices, while building long-term brand credibility. Altogether, January firmly positioned PerfectTed for a strong year ahead.

Roomes Furniture & Interiors Launches Content-Led Campaign

January also saw the launch of an exciting new campaign for Roomes Furniture & Interiors , inviting customers to film in their own homes to showcase the products they’ve purchased from the brand. Orange will be visiting selected customers for filming throughout February and March, so keep your eyes peeled for this content coming soon.

Alongside the campaign launch, we hosted a content creation day at Roomes, producing trend-led interior content and staff-led videos for TikTok. As part of our ongoing social media management, Orange now manages Roomes’ TikTok account and the results are already speaking for themselves. During January alone, post views increased by 25%, while followers grew by 30%, highlighting the impact of strategic, platform-first content.

Trade & Consumer Coverage Continues for Hair Made Easi

Momentum continued for Hair Made Easi in January, with ongoing trade and consumer coverage supporting the launch of its new product line. Features appeared both online and in print across key industry titles including Beauty & Hairdressing, Salon Evo and Professional Hairdresser , alongside consumer-facing coverage in Health & Wellbeing . This blend of trade and consumer PR ensures visibility across the full customer journey, from industry professionals to end users.

Fairfields Farm Takes to the Skies with Ryanair Partnership

January also delivered a major milestone for Fairfields Farm , which announced a new partnership with Ryanair . Fairfields Farm’s hand-cooked crisps are now available on Ryanair flights across Europe - a significant brand moment for the family-run, Essex-based business.

To celebrate the onboard launch, Fairfields Farm introduced a ‘Winning Ticket’ competition, offering passengers the chance to win €100 Ryanair gift cards by finding golden tickets inside crisp boxes purchased onboard. Orange drafted and issued the press release announcing the partnership and promotion, which was picked up by key trade titles including Retail Times, reinforcing Fairfields Farm’s growing presence within the retail and food and drink sector .

EASTER PRODUCT PLACEMENT PR FOR FOOD & DRINK BRANDS

Thu, 12 Feb 2026 11:53:45 GMT

When it comes to PR for food and drink brands, timing plays a critical role in campaign success. Seasonal moments such as Easter offer a powerful opportunity to secure product placement coverage that reaches consumers at the exact point they are thinking about what to buy, cook, gift and share. From indulgent treats to premium everyday products, Easter is a highly competitive editorial moment, but one that delivers strong returns for brands that plan ahead.

At Orange PR, we specialise in food and drink PR, supporting brands through strategic consumer and trade PR campaigns designed to drive awareness, credibility and commercial impact. As a PR agency based in Colchester, Essex, we work with brands across the UK to maximise visibility during key calendar moments, including Easter.

Central to everything we do is our mission to bring back proper PR. That means thoughtful storytelling, strong media relationships and earned coverage that genuinely adds value - not just quick wins or short-term tactics. For us, effective PR is about placing the right products, in the right titles, at the right time, and ensuring coverage supports both brand reputation and business goals.

Why Easter Is a Key Seasonal Moment for Food & Drink PR

Easter has evolved into far more than a chocolate-focused occasion. It is now a peak period for food and drink storytelling, covering seasonal product launches, family meals, entertaining, healthier alternatives and giftable items. National media titles often commission Easter content weeks or even months in advance, particularly across print and premium online publications. Starting PR activity early allows brands to access stronger media opportunities and avoid reactive, last-minute pitching.

This is where bringing back proper PR really matters. Easter coverage is competitive, and journalists are looking for genuinely relevant products and well-considered angles - not generic mass pitching. A strategic, tailored approach is key to standing out.

The Role of Consumer Product Placement PR at Easter

Consumer product placement PR is one of the most effective ways for food and drink brands to reach shoppers directly during seasonal moments. We have secured coverage for food and drink brands across leading national consumer titles including The Independent, BBC, Metro, Stylist, Daily Mail, The Sun and The Guardian. Placement within Easter gift guides, recipe features and seasonal round-ups allows brands to benefit from trusted third-party endorsement while influencing purchasing decisions at a critical point in the consumer journey.

We have seen first-hand how seasonal product placement delivers real results for food and drink brands. From national buying guide inclusions and festive recipe features to seasonal gift guide coverage reaching millions of readers, this type of earned media not only drives awareness during peak periods but continues to generate brand discovery long after the seasonal moment has passed. This is the value of proper PR - coverage that works harder and lasts longer .

Why Trade PR Matters During the Easter Retail Period

Alongside consumer PR, trade PR plays an equally important role during the Easter period. Reaching buyers, retailers and decision-makers across independents, supermarkets and the wider retail sector is key for brands looking to build momentum around seasonal ranges.

Trade coverage helps to support buyer conversations, reinforce brand credibility and keep products front of mind while retailers are reviewing Easter listings, promotions and in-store activity.

Proper PR isn’t just about visibility, it’s about relevance. Trade coverage ensures your brand story reaches the people making commercial decisions, supporting conversations that influence listings, promotions and long-term growth.

Our experience delivering seasonal PR for food and drink brands has shown the value of a joined-up approach that combines consumer and trade activity. By aligning brand storytelling with both editorial opportunities and commercial objectives, seasonal PR campaigns can support sales conversations while also driving consumer demand. This integrated approach ensures brands are visible to shoppers while remaining relevant to buyers and stockists at a crucial point in the retail calendar.

The Importance of Planning Easter PR Early

One of the most common challenges we see with seasonal PR is timing. Easter content is often planned earlier than many brands expect, particularly across national print titles and high-authority online publications. Beginning PR activity well in advance gives brands the opportunity to refine messaging, develop strong seasonal angles and secure product placement coverage ahead of key editorial deadlines.

Planning early also allows for a more considered PR strategy - one that prioritises quality placements, meaningful coverage and strong relationships with journalists, rather than rushed or reactive outreach.

Flexible, Project-Based Easter PR Support

For food and drink brands looking to capitalise on Easter, Orange PR offers flexible, project-based PR support in the lead-up to the season. From consumer product placement and seasonal storytelling to targeted trade media outreach, we work closely with brands to deliver focused campaigns that reflect our commitment to bringing back proper PR.

If you’re a food and drink brand planning activity around Easter and want to explore how product placement PR could support your visibility and sales, we’d love to talk. As an experienced food and drink PR agency, Orange PR can help you turn Easter into a standout moment in your PR calendar.

To discuss Easter PR opportunities or start planning a seasonal project, get in touch with the Orange PR team.

DECEMBER HIGHLIGHTS: FESTIVE PR CAMPAIGNS, NATIONAL COVERAGE & A WELL-EARNED BREAK

Tue, 10 Feb 2026 15:27:53 GMT

December was the perfect way to round off a brilliant year at Orange PR - a Colchester-based PR agency in Essex specialising in food and drink, health and beauty, and lifestyle brands. The month was packed with festive PR campaigns, standout product placement and impressive national media coverage across top-tier UK titles.

From Christmas gift guides to expert commentary and meaningful CSR initiatives, December showcased the strength of strategic consumer PR and media relations during one of the most competitive editorial periods of the year.

Hair Made Easi Secures National Beauty Coverage

Hair Made Easi enjoyed a strong month of health and beauty PR coverage, securing features across both national and trade media. Highlights included two separate features in the Daily Mail , positioning the brand’s latest product launches while also showcasing Founder Nicola as an expert voice within the haircare industry.

This blend of product placement and expert commentary is a key part of our approach as a beauty PR agency , helping brands build long-term authority alongside visibility.

Fairfields Farm: Food & Drink PR with Impact

December was a standout month for Fairfields Farm , combining festive product coverage with a powerful community-focused CSR campaign.

The brand’s subscription boxes featured in Metro ’s Christmas Gift Guide — a prime example of effective food and drink PR during peak gifting season — while its Sweet Chilli Crisps Mac ’N’ Cheese recipe was featured in the iPaper . The recipe is available to recreate at home via the Fairfields Farm website.

Alongside this, Orange supported Fairfields Farm’s Christmas CSR campaign, which saw festive hamper boxes delivered to frontline services and hospitals across Essex. The campaign also included fresh potato donations to food banks and community organisations, generating strong local media coverage and reinforcing the brand’s values-led messaging.

Cocoba’s Festive Product Placement Reaches 4.4 Million

Cocoba ’s Christmas products secured extensive lifestyle PR coverage, featuring online in Stylist ’s stocking filler gift guide and in print titles including Bella and the Daily Star . The campaign achieved a combined audience reach of 4.4 million, demonstrating the power of strategic product placement PR around key seasonal moments.

House of Amor Lands Dream Lifestyle Titles

We continued securing national lifestyle media coverage for House of Amor, including a standout feature in Marie Claire , one of the brand’s dream publications, following a previous feature in Vogue . A brilliant example of sustained consumer lifestyle PR delivering long-term brand visibility.

Health & Beauty PR Wins for ZING Toothpaste

Rounding off our health and beauty activity, ZING Toothpaste was featured in The Standard’s “10 of the best whitening toothpastes for sensitive teeth” round-up, positioning the brand within a trusted national publication and reaching highly relevant consumers.

DrinkWell’s Christmas PR Campaign Makes Headlines

DrinkWell’s festive campaign secured coverage in The Sun and the Daily Mail , revealing how consumers could save nearly 10,000 calories over Christmas by switching to lighter-calorie wine and beer alternatives. A strong example of data-led storytelling driving earned media coverage within national press.

A Well-Deserved Christmas Break

After a busy and successful end to the year, we wrapped up December by taking a well-earned Christmas break. A chance to recharge before returning refreshed and ready to deliver impactful PR campaigns for food and drink, health and beauty and lifestyle brands across Essex and the UK.

Here’s to an exciting year ahead.

WHAT DOES PR MEAN IN MARKETING AND COMMUNICATIONS?

Fri, 30 Jan 2026 11:05:03 GMT

“What does PR actually mean in marketing and communications?” is a question we hear a lot, usually from brands trying to understand where PR fits and why it sometimes feels disconnected from the rest of their activity.

The short answer is that PR is not separate from marketing and communications. It’s a fundamental part of both.

The confusion often comes from how PR has historically been treated as a standalone tactic, rather than a strategic discipline that supports brand visibility, reputation and trust across every channel.

When PR is done properly, it strengthens marketing, sharpens communications and makes everything else work harder.

What Does PR Mean in Marketing and Communications?

In marketing and communications, PR ( public relations ) is the strategic practice of building visibility, credibility and trust through earned media, storytelling and third-party endorsement.

Unlike paid advertising, PR focuses on how a brand is perceived, discussed and recommended by others. It influences reputation, shapes narrative and builds authority over time.

Rather than sitting on the sidelines, PR plays an active role in how marketing campaigns perform and how communications are received.

PR Is the Earned Side of Marketing

Within marketing, PR refers to earned media - coverage, mentions and visibility gained because a brand is relevant, credible or newsworthy.

Unlike paid advertising, where attention is bought, PR earns attention. That distinction matters.

PR places brands in trusted publications, platforms and conversations their audiences already respect. This earned exposure carries authority that paid channels cannot replicate, which is why PR is such a powerful complement to marketing strategy.

When PR and marketing are aligned, brands don’t just appear frequently, they also appear credibly.

PR Gives Marketing Depth and Trust

Marketing activity is designed to drive awareness, consideration and action. PR strengthens every stage of that journey by building trust underneath it.

People are more likely to click an ad, sign up to a newsletter or make an enquiry if they already recognise the brand or have seen it referenced elsewhere. PR creates that familiarity long before a conversion point.

In this way, PR doesn’t replace marketing. It supports it by warming audiences, reducing scepticism and increasing confidence in the brand behind the message.

Marketing creates momentum. PR gives it substance.

PR Is a Core Part of Brand Communications

In communications, PR plays a critical role in shaping how a brand is understood, discussed and remembered.

PR focuses on storytelling, messaging and narrative control. It ensures that what a brand communicates internally aligns with what the outside world reads, hears and shares.

Through media relations, thought leadership and strategic storytelling, PR helps communicate values, expertise and point of view consistently. That consistency is what builds strong brand reputation over time.

Without PR, communications risk becoming reactive, fragmented or overly promotional.

PR Aligns Marketing and Communications Messaging

One of PR’s most important roles within marketing and communications is alignment.

A strong PR strategy ensures that messaging is consistent across press coverage, digital content, social media, marketing campaigns and leadership communications. This coherence builds recognition and reinforces positioning.

When PR is integrated properly, every piece of coverage supports the same core narrative, making the brand clearer, more credible and easier to understand.

This alignment becomes increasingly important as brands scale and communicate across multiple platforms.

PR, Digital PR and SEO: How They Work Together

Modern PR plays a growing role in SEO and digital visibility.

Digital PR helps brands earn high-quality backlinks, brand mentions and media coverage that strengthen domain authority and support long-term organic search performance. It also reinforces expertise, authority and trust - key signals for search engines and audiences alike.

When PR supports SEO, brands benefit from increased branded search, stronger online presence and content that performs well beyond a single campaign cycle.

PR doesn’t just build reputation, it builds discoverability.

PR in Sector-Led Marketing Strategies

In sectors such as food and drink, health and beauty, lifestyle and charities, PR plays an especially important role.

Trust, credibility and reputation directly influence purchasing decisions, regulatory confidence and public perception. Strategic PR helps brands navigate scrutiny, stand out in competitive markets and build meaningful connections with their audiences.

When PR is aligned with marketing and communications, it ensures sector-specific messaging lands with relevance and authority.

PR Supports Long-Term Brand Equity

Marketing campaigns often focus on short- to medium-term results. PR plays the long game.

By consistently building awareness, authority and trust, PR contributes to long-term brand equity, the intangible value that makes a brand recognisable, respected and resilient.

This equity influences everything from customer loyalty and pricing power to partnerships and crisis resilience. It’s why PR is as much about reputation as it is about reach.

In marketing and communications, PR ensures brands are not just driving attention today, but building value for tomorrow.

PR Is Not Just Press Releases

One of the most common misconceptions is that PR in marketing and communications simply means sending press releases.

Modern PR includes media relations, thought leadership, executive profiling, digital PR, SEO support, reputation management and strategic storytelling. It is analytical, targeted and closely aligned with business objectives.

When PR is reduced to distribution alone, its impact is diluted. When it’s treated as a strategic communications discipline, it becomes one of the most powerful tools a brand can use.

Why PR Matters More Than Ever

In a crowded, sceptical market, audiences don’t just want to be sold to. They want reassurance, credibility and proof. PR provides that proof.

Within marketing and communications, PR ensures brands are not only visible, but trusted. Not only heard, but respected. Not only present, but positioned.

As a PR agency based in Essex, working across London, the UK and internationally, we believe PR should sit at the heart of marketing and communications strategy, not just on the sidelines.

When PR is done properly, it strengthens every message, every campaign and every touchpoint.

That’s what PR means in marketing and communications, and that’s why it matters.

If you’re looking to build visibility, trust and long-term value through PR, get in touch to discuss how we support brands and organisations at every stage of growth.

WHAT EXACTLY DOES PR DO FOR YOUR BRAND?

Mon, 12 Jan 2026 11:34:46 GMT

‘What does PR actually do for my brand?’ is one of the most common questions we hear, and it’s usually asked after a brand has tried PR before and felt underwhelmed by the results.

That’s rarely because PR doesn’t work. It’s because it wasn’t done properly.

Too often, public relations is reduced to sending out press releases to a huge media list that hasn’t been properly tailored, and hoping something lands. At Orange, we exist to bring back proper PR - strategic, targeted and designed to support real business goals. When PR is done well, it plays a critical role in building awareness, credibility, trust and long-term brand value.

PR Builds Brand Awareness That Carries Weight

PR absolutely builds brand awareness, but not in the shallow, fleeting way many businesses expect. Effective public relations places your brand in trusted, relevant media where your audience already spends time. Being featured in respected publications, industry titles or high-authority online outlets creates awareness that feels credible rather than promotional.

This type of earned media exposure is far more powerful than paid advertising because it positions your brand as part of a wider conversation, not just another brand trying to be heard.

PR Creates Credibility and Trust You Can’t Buy

One of the biggest benefits of PR is credibility.

Advertising allows you to say what you want about your brand. PR allows others to say it for you. When a journalist quotes your founder, an editor features your business or your brand is included in a trusted publication, it acts as third-party validation.

That endorsement builds trust with audiences, customers, partners and stakeholders. Over time, consistent PR activity helps establish authority and positions your brand as knowledgeable, reliable and worth paying attention to.

PR Shapes and Strengthens Brand Reputation

Your brand reputation is shaped by what people read, hear and search for about you. PR gives you the opportunity to influence that narrative rather than leaving it to chance.

Through consistent messaging and strategic storytelling, public relations helps define how your brand is perceived in the market. It ensures that when people research your business, whether they’re customers, journalists or even investors, they find stories that reinforce your values, expertise and credibility.

This kind of reputation management doesn’t happen overnight, but it creates long-term brand equity that protects your business as it grows.

PR Supports Demand Generation and Business Growth

There’s a misconception that PR sits separately from commercial outcomes. In reality, strong PR supports demand generation by building awareness and trust at key moments in the customer journey.

People are far more likely to buy from, enquire with or partner with a brand they recognise and trust. PR creates familiarity long before someone reaches a sales page or speaks to a salesperson. It warms audiences, increases consideration and strengthens the effectiveness of marketing and sales activity.

In that way, PR amplifies your entire marketing strategy.

PR Strengthens SEO and Digital Visibility

Modern PR plays an important role in SEO and digital visibility. High-quality media coverage often includes authoritative backlinks to your website, driving referral traffic and improving domain authority.

Unlike low-value link building, PR-led SEO is sustainable because it’s based on genuine editorial coverage from reputable sources. Over time, this helps your brand rank more strongly in search results and ensures your digital presence reflects the credibility you’ve built offline.

PR Protects Your Brand When It Matters Most

While no brand wants to think about crisis communications, preparation is essential. PR provides a framework for managing issues before they escalate, helping brands respond clearly, calmly and consistently under pressure.

A strong reputation built through ongoing PR activity also acts as a buffer in challenging moments. Brands with established trust and credibility are better positioned to protect their reputation when scrutiny increases.

Why Proper PR Makes the Difference

At Orange, we don’t believe in one-size-fits-all PR or scattergun press releases. We believe in tailored PR strategies built around your brand, your audience and your objectives.

Proper PR isn’t about chasing coverage. It’s about building awareness with meaning, credibility that lasts and a reputation that supports long-term growth.

That’s what PR should do for your brand, and that’s what we do at Orange.

HAIR MADE EASI LAUNCHES FOUR GAME-CHANGING HAIRCARE INNOVATIONS

Wed, 07 Jan 2026 12:35:48 GMT

Launching a new product range is about far more than having a great idea – it’s about making sure the right people hear about it, understand it and are inspired to buy into it. That’s exactly why Orange has been working closely with Hair Made Easi on the launch of its latest collection: four innovative tools designed to make healthier hair genuinely easier.

Hair Made Easi is a British brand known for rethinking everyday hair routines, and this launch reinforces its position as a true innovator in the haircare tools space. With several world-first products in the line-up, it was vital that the launch reached both professional audiences and everyday consumers to build credibility, awareness and demand at every level.

The new Hair Made Easi collection

The launch introduces four problem-solving products designed to reduce damage, save time and support long-term hair health.

The XL Luxury Drying Wrap (£14.95) is the world’s first XL-sized hair wrap. Made from ultra-soft microfibre and twice the size of a standard wrap, it absorbs water quickly without heat, making it ideal for long, thick hair and extensions. By reducing friction and drying time, it offers a gentler alternative to towel drying and helps minimise breakage.

The XL Luxe Satin Sleep Wrap (£17.95) is another global first. Designed for overnight protection, it reduces frizz, tangling and breakage while helping styles last longer. Its breathable satin fabric and secure fit allow users to wake up with smoother, more manageable hair.

Also launching is the XL Luxe Shower Wrap (£16.95) , the first fully waterproof XL hair wrap. Created to protect hair from steam and humidity, it helps preserve styles between wash days and is ideal for blow-dries, smoothing treatments and extensions.

Completing the collection is the Easi Nourish Hair Oiler (£9.95) , the world’s first 2-in-1 scalp oil applicator and massager. With a refillable, pump-activated chamber and a ball-bearing massage head, it allows precise, mess-free application while stimulating the scalp and improving oil distribution.

Why PR matters for launches like this

Strategic PR plays a crucial role in translating product features into clear benefits, storytelling and trust.

From a trade PR perspective, it’s essential to position the brand as a leader within the professional hair and beauty industry. Coverage in respected trade titles helps reinforce credibility, drives retailer and stylist interest, and supports long-term brand growth.

At the same time, consumer PR is key to driving awareness, aspirations and sales. Reaching mainstream media allows the brand to connect directly with its end audience, people actively looking for solutions to everyday hair challenges.

That’s why our approach for this launch focused on targeting both audiences simultaneously. By aligning messaging across trade and consumer media, we ensured consistent brand storytelling while maximising reach and impact.

The strategy is already delivering strong results, with coverage secured across a mix of influential trade titles, including Professional Hairdresser and Beauty & Hairdressing as well as national titles including Daily Mail.

This breadth of coverage helps Hair Made Easi speak to professionals, beauty insiders and consumers alike – raising awareness, driving consideration and supporting sales momentum.

Supporting growth through strategic PR

Product launches are pivotal moments for any brand. When supported by a well-planned PR strategy, they can build authority, generate demand and create lasting brand value.

Hair Made Easi’s latest launch is a great example of how combining innovation with targeted trade and consumer PR can cut through a crowded market.

To learn more about Hair Made Easi’s new collection, visit hairmadeeasi.com or follow @hairmadeeasi on TikTok Shop.

ORANGE PR & MARKETING: LOOKING BACK AT 2025

Mon, 05 Jan 2026 09:47:58 GMT

2025 has been a year full of momentum, creativity and standout success here at Orange. From award-winning coverage and international client trips, to exciting campaigns, new client partnerships, and unforgettable team moments, it’s been a year we’re incredibly proud of.

Here’s a look back at some of Orange’s biggest highlights from 2025.

Award-Winning Milestones

We kicked off the year on a high with a major industry win at the Roxhill Awards, taking home the award for Best Piece of Food & Drink Coverage. This recognition followed our work securing national coverage for long-standing client Fairfields Farm , with a standout feature on BBC Countryfile.

It was a proud moment for the entire team and a testament to the power of strategic storytelling and strong media relationships.

Orange Goes to Istanbul

At the start of 2025, Team Orange travelled to Istanbul to visit our client Esteworld , supporting an influencer partnership we had carefully planned and coordinated.

During the trip, we experienced Esteworld’s premium facilities firsthand and met the expert medical team behind the brand. Seeing the client experience in action allowed us to deepen our understanding of the brand and strengthen the authenticity of our influencer and PR strategy.

Standout Coverage Moments

As the year progressed, we were thrilled to secure powerful regional coverage for House of Amor , with features on BBC Radio Bristol and BBC News Bristol.

The coverage spotlighted founder Lucy Pearce and her entrepreneurial journey, sharing a compelling, personal story that resonated with audiences and positioned House of Amor as a truly unique brand in its space.

Supporting Perrywood Garden Centres

One of our proudest collaborations of 2025 was supporting Perrywood Garden Centres with it’s planting campaign. Orange was trusted to capture and create engaging social media content across multiple locations, helping to bring the campaign to life online.

This included travelling to various Perrywood sites, meeting teams on the ground, and interviewing those involved in the initiative. It was a fantastic opportunity to combine storytelling, content creation, and community-focused marketing.

Welcoming Amazing New Clients

2025 also saw Orange welcome some incredible new clients to the family.

One highlight was working with PerfectTed , Europe’s leading matcha brand. We supported the brand’s creative PerfectWed campaign through media relations , helping to generate buzz and visibility. Later in the year, we were thrilled to support PerfectTed once again for the launch of its new Pistachio Matcha Powder, driving further media coverage for the exciting new flavour.

We also welcomed Passmore Yacht Upholstery , supporting the brand with both media relations and social media marketing. From attending content days to showcasing their beautifully crafted services, it was a pleasure to bring its aesthetic and expertise to the forefront.

New Flavours, Big Coverage

Our foodie client Fairfields Farm had a particularly exciting year, launching two bold new flavours – Chorizo & Red Wine – alongside a limited-edition Christmas flavour, Honey Roasted Chestnut & Sage.

Following these launches, Orange secured a variety of trade and retail features for the brand, including coverage in Retail Times, Grocery Trader, and more, ensuring the new products reached the right audiences at the right time.

Summer Social in Palma

In September, Team Orange took some well-earned time out with a summer social in sunny Palma.

The weekend was filled with sunshine, delicious Spanish food, and quality time together – a chance to celebrate the year’s successes and create memories that will last long after 2025.

Thank You & Looking Ahead

We want to say a huge thank you to all of our clients for trusting Orange throughout 2025. We’re incredibly grateful to work with such inspiring brands and people, and immensely proud of everything our clients have achieved this year.

Here’s to continued growth, creativity, and collaboration.

Bring on 2026. Looking to start the new year with a helping hand from a PR agency? Get in touch today.

HOW TO POSITION YOUR DRINKS BRAND FOR SUCCESS USING PR

Wed, 17 Dec 2025 15:13:13 GMT

In an increasingly crowded drinks market, great taste and standout packaging are no longer enough. From functional beverages and wellness-led innovations to indulgent flavour launches, drinks brands need sharp positioning and strategic PR to cut through, secure listings and build lasting relevance.

At Orange, we work with drinks brands at every stage of growth, helping them define what makes them different and translate that into media moments that matter. From challenger brands entering retail to established names launching NPD, effective PR plays a critical role in shaping perception, driving awareness and building credibility.

Here’s how the most successful drinks brands position themselves using PR.

Start with a Clear Brand Narrative

Strong PR begins with clarity. Before outreach starts, your drinks brand must have a defined story that goes beyond the product itself.

The media don’t just cover “new drinks” – it covers innovation, trends, founders, category shifts and consumer demand. The most effective brand narratives answer three key questions:

What problem does this drink solve?

(Energy without caffeine crashes, healthier indulgence, functional benefits, convenience, sustainability.)

Why does it exist now?

(Shifts in consumer behaviour, wellness trends, flavour innovation, new formats.)

Why should people care?

(Taste, benefit, mission, cultural relevance, or a compelling founder journey.)

PR helps sharpen this narrative and ensure it’s communicated consistently across consumer, trade and digital media.

Position the Product Within a Bigger Trend

One of the most powerful PR techniques in drinks branding is trend-led positioning.

Rather than launching a product in isolation, successful PR frames it as part of a wider movement – whether that’s functional drinks, alcohol alternatives, plant-based nutrition, low-sugar lifestyles or premium at-home experiences.

By anchoring a drinks launch to an existing trend, brands immediately become more newsworthy. Journalists want context, not just announcements. When a product is positioned as a response to changing habits or emerging consumer demand, coverage becomes easier to secure and more impactful.

Use Launch Moments to Create Impact

Product launches are one of the most valuable PR opportunities for drinks brands – but only when treated as moments, not just press releases.

High-performing drinks PR campaigns often include:

Carefully timed launch announcements

Exclusive previews or tastings for key journalists

Founder interviews and commentary

Strong visuals and clear messaging

Follow-up storytelling beyond day one

Experiential elements, such as tasting events or curated media drop-ins, allow journalists to connect with the product first-hand – something particularly powerful in the food and drink space.

These moments help transform a product launch into a wider brand-building opportunity.

Position Founders as Industry Leaders

In drinks PR, founders are often as important as the product itself.

Journalists are drawn to authentic voices, personal stories and category insight. Positioning founders as experts – whether in wellness, flavour innovation, sustainability or retail growth – elevates brand perception and opens doors to broader media opportunities.

Founder profiling supports:

Thought leadership features

Trend commentary

Podcast and panel opportunities

Long-term brand credibility

This approach is particularly effective for challenger drinks brands looking to stand out against established competitors.

Maintain Momentum Beyond the Launch

Positioning doesn’t stop once coverage lands.

The strongest drinks brands use PR as an ongoing tool to reinforce their place in the market. This might include:

Seasonal hooks and flavour moments

Retail expansion announcements

New format or pack-size launches

Influencer and creator partnerships

Data-led insights or trend commentary

Consistent PR activity ensures brands remain visible, relevant and part of the conversation – rather than relying on one-off spikes of attention.

How Orange Supports Drinks Brand Positioning

As a specialist food and drink PR agency, Orange works with beverage brands to create standout positioning and deliver campaigns that land with real impact.

Our expertise includes:

Drinks brand positioning and messaging

Product launch PR campaigns

Consumer and trade media relations

Founder profiling and thought leadership

Experiential tastings and launch events

Influencer and creator partnerships

We understand the pressures of retail timelines, trend cycles and competitive categories – and we know how to turn those challenges into compelling stories that journalists want to tell.

Looking to Position Your Drinks Brand?

Whether you’re preparing to launch a new beverage, expand into retail, or refine your brand positioning, PR can be a powerful driver of growth when used strategically.

We partner with drinks brands to deliver creative, results-led communications that cut through the noise and build lasting visibility.

Get in touch to find out how we can support your next launch or ongoing PR programme.

ORANGE PR & MARKETING: NOVEMBER HIGHLIGHTS 2025

Mon, 08 Dec 2025 13:53:54 GMT

November has been an exciting month here at Orange, as we stepped into the festive season with fresh campaigns, new client moments, and standout media results. As every PR knows, Christmas comes early in our world – and this month certainly delivered the buzz.

Content Day Magic with Roomes

We kicked off November with a dynamic social content day at our client Roomes ’ beautiful Upminster store. The Orange team spent the day capturing the heart of the brand – from the stunning product displays to the friendly in-store team – gathering high-impact footage for TikTok and ongoing social campaigns.

At Orange, we proudly support Roomes with end-to-end social media management , ensuring consistent storytelling that drives visibility, engagement, and community connection.

A Community of Creatives at Agency Folk Coffee Club

Mid-month, our founder Megan hosted the Agency Folk Coffee Club, bringing together marketing directors, founders, ex-agency leaders, and decision makers for an open conversation about the realities of the industry.

From sales strategies and business development to profitability and client relationships, the session created space for honest discussion and shared learning. It was a powerful reminder of how connection and collaboration sit at the heart of strong leadership.

Returning to Support Essex & Herts Air Ambulance

One of our biggest highlights was reuniting with Essex & Herts Air Ambulance to support its incredible event, Strictly Air Ambulance , now gearing up for 2026.

Throughout November, Orange drafted and sold in key press releases to the media – securing an impressive wave of coverage for this much-loved local charity.

Strictly Air Ambulance is a feel-good fundraising event that sees dancers take to the stage to raise vital funds for EHAAT’s life-saving work. It’s always a privilege to support such an impactful cause and play a part in amplifying its message.

PerfectTed’s Pistachio Launch

Another standout moment came from our brilliant client PerfectTed , who unveiled its brand-new flavour: Pistachio.

The Orange team had the pleasure of attending the launch event – complete with embroidered hats, a pistachio-themed menu, and (of course) plenty of delicious sips. PerfectTed knows how to host an unforgettable moment.

Alongside event support, we also led media relations for the launch, securing fantastic coverage across leading food and drink titles.

Stellar Press Wins

November was a huge month for media moments across our clients:

PerfectTed landed a feature in The Grocer off the back of the pistachio launch, with additional standout coverage in Speciality Food Magazine, where co-founder Marisa Postar shared expert commentary on the booming functional drinks space.

House of Amor celebrated national attention, securing features in the Daily Mirror, Scottish Daily Record, and the Daily Express. Its UV Nail Wraps shone across trend reports, highlighting the brand’s innovative position in beauty.

Cocoba received a major festive spotlight with a feature in The Sun, showcasing its charming Gruffalo chocolate advent calendar. Through our Christmas PR package, we’ve been supporting Cocoba to land prime placements across key seasonal gift guides – and the results are already rolling in.

From content production to charity campaigns, flavour launches to national press wins, November has summed up everything we love about PR, storytelling, impact, and partnership.

As we move deeper into the festive season, we’re ready to help even more brands make their mark.

If you're looking to secure last-minute Christmas coverage, our Christmas PR package is still open – get in touch .

ORANGE SUPPORTS PERFECTTED WITH THE LAUNCH OF ITS NEW PISTACHIO MATCHA POWDER

Fri, 28 Nov 2025 09:52:22 GMT

PerfectTed, the world’s largest matcha brand and a major force in the UK’s functional drinks and wellness space, has unveiled its newest innovation: Pistachio Matcha Powder, now available exclusively in Tesco stores nationwide. Orange PR partnered with the brand to deliver a standout launch moment, driving awareness across consumer and trade media and hosting key journalists at an exclusive tasting event in London.

As a specialist food and drink PR agency, Orange is leading a strategic communications push to ensure the launch lands with real impact. Media coverage has already been secured in leading titles, including The Grocer, with additional features set to follow across consumer, lifestyle and wellness publications.

A New Flavour Innovation from PerfectTed

PerfectTed’s Pistachio Matcha Powder brings together the brand’s signature ceremonial-grade matcha with a smooth, creamy pistachio profile in a convenient, at-home format. Designed for ease and accessibility, the product allows consumers to create a pistachio matcha latte, hot or iced, in seconds.

Its “just add milk and shake” format reflects PerfectTed’s mission to make matcha simple, enjoyable and part of everyday routines. The blend delivers clean, steady green tea energy without the jitters associated with coffee, and is also gluten-free and nut-free, offering an inclusive option for both matcha fans and new adopters.

Orange PR Delivers Consumer & Trade Buzz for a Major FMCG Launch

To ensure the product launched with momentum, Orange developed and delivered an integrated PR strategy that communicated both the innovation and the powerful brand mission behind it. Our activity included:

Announcing the launch to national consumer, lifestyle and wellness media

Securing early trade coverage in The Grocer

Managing targeted outreach to digital-first publications

Hosting journalists at a London launch event, offering first-look access and product tasting

Positioning PerfectTed’s founders as category leaders shaping matcha’s growth in the UK

This multi-channel approach ensured the Pistachio Matcha Powder debuted as one of the season’s most exciting flavour launches within the food and drink space.

Why Food & Drink Brands Choose Orange PR

Orange PR has become a trusted partner for FMCG, food and beverage, and wellness brands looking to grow, differentiate and achieve standout visibility. Our expertise spans:

Product launch PR campaigns

Consumer press office management

Trade media relations for grocery, retail and hospitality

Influencer and creator partnerships

Experiential events and tasting activations

Founder profiling and strategic brand storytelling

We understand the fast-paced nature of food and drink marketing, from product development and retail listings to seasonal campaigns and long-term brand building. Our work is rooted in creative thinking, strong media relationships and delivering measurable results for brands at every stage of growth.

A Proven PR Partner for FMCG Product Launches

From challenger start-ups to nationally recognised brands, Orange supports businesses across the food and drink landscape with impactful storytelling and strategic press activity. The launch of PerfectTed’s Pistachio Matcha Powder is the latest example of our ability to amplify NPD moments, secure meaningful media attention and help brands strengthen positions in competitive categories.

Whether it’s a supermarket launch, a new flavour extension, or a wider brand awareness push, Orange brings the insight and creativity to make each moment land with impact.

Looking for a Food and Drink PR Agency?

Whether you’re preparing to launch a new product, expand into retail, or build long-term brand momentum, Orange PR works with food and drink brands to deliver creative, results-driven campaigns that cut through the noise.

Get in touch to discuss how our team can support your next launch or ongoing communications programme.

About Orange PR

Orange PR is a UK-based consumer communications agency specialising in food and drink PR, FMCG brand communications, and product launch campaigns. We support start-ups, scale-ups and established brands with strategic press office management, creative storytelling, influencer partnerships, trade communications and event-led activations. Our team works across beverages, snacking, wellness and grocery, helping brands secure national media coverage and long-term visibility.

PR TRENDS TO WATCH IN 2026: WHAT BRANDS NEED TO KNOW

Wed, 26 Nov 2025 15:35:23 GMT

The world of PR is evolving faster than ever. As we look ahead to 2026, agencies and brands are navigating a landscape shaped by new technologies, changing audience expectations, and a growing need to demonstrate measurable business impact. Staying ahead means understanding the trends that will define communications next year, and shaping strategies that bring those trends to life.

AI: Enhancing Insight, Not Replacing Creativity

One of the most significant developments on the horizon is the rise of artificial intelligence. AI is transforming the way campaigns are monitored, analysed, and planned. From tracking sentiment to spotting emerging trends, it provides insights faster than ever before. But while these tools are powerful, they will never replace the human creativity, fresh, strategic thinking, and relationship-building that are at the heart of effective PR. Audiences still crave authentic, nuanced storytelling, and the brands that combine AI-driven insights with human expertise will be the ones that thrive.

Authenticity and Transparency Matter More Than Ever

Audiences are increasingly discerning and expect brands to communicate openly and honestly, particularly when it comes to ESG and sustainability initiatives. Stakeholders, consumers, and investors want to see real action rather than vague marketing messages.

PR campaigns in 2026 will need to highlight social impact, whether that’s reducing carbon emissions, supporting local communities, or championing diversity and inclusion.

Transparency isn’t just good practice, it’s a competitive advantage. Brands that communicate openly and back up claims with tangible results will strengthen credibility and build trust for the long term.

The Power of Multi-Format Storytelling

Multi-format storytelling is becoming the standard. Today, audiences consume content across blogs, social media, newsletters, videos, podcasts, and interactive digital platforms.

Brands that can tell a story across multiple formats, whether a sustainability report becomes a short video series or a LinkedIn carousel, it will engage audiences more effectively and create a lasting impression.

Integrating Social Media into PR Campaigns

Social media integration is no longer optional. Platforms like LinkedIn, Instagram, and TikTok are essential for amplifying campaigns and connecting directly with audiences. When PR and social strategies work together, coverage is extended, thought leadership is highlighted, and conversations happen in real time. Brands that seamlessly integrate social channels into their communications strategy will reach new audiences and strengthen engagement. At Orange, our expertise in social media marketing, can support brands looking to ramp up awareness, visibility and overall credibility.

Hyper-Personalised Outreach as a Differentiator

Finally, hyper-personalised outreach is emerging as a key differentiator. Generic messaging no longer resonates with journalists, stakeholders, or niche communities. In 2026, PR will require highly tailored, thoughtful, and targeted communications. This means understanding audience needs, segmenting messages for different stakeholders, and engaging micro-communities where conversations are most relevant. Brands that master this approach will see stronger engagement, deeper relationships, and more meaningful media coverage .

The most successful PR campaigns will blend technology with human insight, authenticity with creativity, and broad messaging with highly targeted storytelling. Here at Orange, we are dedicated to helping brands navigate these trends, combining expert media relations, strategic storytelling, and measurable results. For brands that embrace these shifts, 2026 offers the chance not just to be heard, but to be trusted, respected, and remembered.

Let’s make your brand heard in 2026. Get in touch with Orange today and turn PR into impact.

SPARKLE, STARS & STRATEGIC PR: HOW ORANGE PR IS POWERING THE RETURN OF ESSEX & HERTS AIR AMBULANCE'S BIGGEST EVER STRICTLY AIR AMBULANCE EVENT

Thu, 20 Nov 2025 09:56:45 GMT

As a leading PR Agency in Essex, Orange PR is proud to once again partner with the incredible team at Essex & Herts Air Ambulance (EHAAT) to promote one of the region’s most-loved fundraising events: Strictly Air Ambulance.

And this year, our integrated approach, combining media relations, celebrity partnerships, and influencer management, has helped give the event its biggest launch yet.

A High-Impact Launch: 20+ Pieces of Coverage in Under 48 Hours

We officially announced Strictly Air Ambulance 2026 to the media earlier this week, and within just 48 hours, our campaign had already secured more than 20 pieces of coverage across online, print, and broadcast outlets.

As an Essex PR agency with deep regional and national media connections, we know how to create stories that land and this campaign has gained immediate traction, helping amplify awareness and early ticket sales for a truly life-saving cause.

Dani Dyer Confirmed as Celebrity Judge – A Key Moment for PR & Influencer Strategy

To help elevate the profile and fundraising potential of next year’s event, our influencer management team worked to secure Dani Dyer as a celebrity judge for Strictly Air Ambulance 2026.

Her involvement adds star power, enhances the event’s reach across new audiences, and strengthens the event’s fundraising momentum. Dani joins a stellar panel alongside:

Speaking about the event, Dani said: "I'm really excited to get the chance to channel my inner Shirley Ballas and be part of the judging panel at this year’s Strictly Air Ambulance extravaganza - I'm really looking forward to seeing all the couples routines - the evening is going to be amazing and all for such a great cause!”

This partnership is a perfect example of how our celebrity and influencer outreach services support impactful charity campaigns.

A Bigger, Brighter, Bolder Strictly Air Ambulance

Returning on Saturday 14th March 2026 at the Brentwood Centre, this fourteenth year promises to be the most show-stopping yet.

Hosted by fan favourites Lisa Snowdon and ITV’s David Whiteley, this year’s show introduces a brand-new TV & Film theme, with seven local amateur dancers paired with professionals to recreate iconic screen moments.

With special performances from Vincent Simone and Victoria Martin, the evening promises a mix of glamour, community spirit and high-impact entertainment.

Supporting a Life-Saving Mission

Last year’s event raised £58,000, one of the highest totals in Strictly Air Ambulance’s 13-year history. This year, the goal is even greater.

“The energy, talent and generosity we see every year is truly inspiring,” says Mark Jarman-Howe, CEO of Essex & Herts Air Ambulance.

“Last year’s total helped our crews reach more people in life-threatening emergencies and we can’t wait to make 2026 even more spectacular. It’s a night that makes a real difference, and we’d love everyone to be part of it.”

How to Get Tickets

Tickets available now: https://ehaat.org/strictly/

Orange PR is honoured to continue supporting EHAAT through strategic PR, influencer management and media engagement, helping ensure this year’s event reaches even more supporters and generates even more life-saving funds.

ORANGE PR & MARKETING: OCTOBER HIGHLIGHTS 2025

Tue, 18 Nov 2025 15:05:31 GMT

October has been full of energy, achievements, and exciting moments for our clients here at Orange. From business launches, to client events, it’s been a month packed with creativity.

Influencer Buzz for Esteworld

It’s been an exciting month for our client Esteworld , with a wave of influencer collaborations taking off, quite literally. Throughout October, we’ve coordinated with multiple influencers who have flown out to Istanbul to experience Esteworld’s renowned aesthetic treatments firsthand.

The influencer trips have given followers a genuine insight into the Esteworld experience – combining travel, transformation, and trusted storytelling. It’s another reminder of how strategic influencer partnerships can turn awareness into engagement and visibility into real impact.

Oltco Transforms Marwell Zoo

Sustainability and innovation continue to shine through with our client Oltco . One of its recent highlights includes the impressive upgrade of Marwell Zoo’s outdoor pathways, transforming high-traffic areas with durable, slip-resistant, and accessible surfaces that complement the zoo’s natural landscape.

This project not only enhances visitor safety and experience but also reinforces Oltco’s dedication to sustainability through its eco-friendly resin-bound solutions.

At Orange, our role is to ensure achievements like these reach the right audiences, through targeted media relations , thoughtful storytelling, and strategic positioning. Projects like Marwell Zoo perfectly demonstrate how PR connects innovation with impact, and we’re proud to help Oltco share its story of sustainable success.

A Big Congratulations to Override Reformer

We’re thrilled to celebrate the launch of Override Reformer , a brand-new boutique Pilates studio in Borehamwood, founded by Natalie Gubbay-Jackson.

Natalie’s vision brings a fun, empowering spin to Reformer Pilates – combining classical techniques with modern twists like weighted rings and jump boards to create sessions that are energising, engaging, and seriously effective.

Override Reformer is all about helping people feel stronger, not smaller – ditching diet culture in favour of workouts that build confidence, community, and joy. It’s a space designed for everyone, regardless of experience, to feel good in their bodies and celebrate what they can do.

We’re incredibly proud to support Override Reformer as it brings its uplifting, inclusive approach to fitness to life.

Pumpkin Fun with Fairfields Farm

October wouldn’t be complete without a little Halloween spirit – and Fairfields Farm made sure of that with a fantastic pumpkin decorating workshop for local families in West Bergholt. With PR support amplifying the event across local media and social channels, the workshop was fully booked, driving community engagement and reinforcing Fairfields Farm’s reputation as a brand that brings people together.

The free, family-friendly event gave children the chance to get creative with miniature pumpkins using colourful chalk pens, and take home some of Fairfields Farm’s delicious homegrown potatoes, their much-loved crisps, and a spooky-themed recipe card full of fun ways to use up pumpkins after Halloween.

Community engagement is at the heart of Fairfields Farm, and this event was the perfect example of a brand giving back while celebrating the season in style.

From festive campaign planning to influencer trips and local community celebrations, October has been a month that perfectly sums up what we love about PR – creativity, collaboration, and connection.

As we move into November, the excitement only builds. With Christmas just around the corner, there’s still time for brands to make their mark, and we’re here to help make it happen.

There's still time to sign up to our Christmas PR package! Get in touch with us today.

SOCIAL MEDIA TRAINING IN ESSEX: HOW TO CREATE A STRATEGY THAT GROWS YOUR BUSINESS

Mon, 10 Nov 2025 12:18:08 GMT

If you’re a business based in, or around, Essex, Suffolk, Norfolk or Cambridge, you already know how important social media has become, but it can also feel overwhelming. From constant algorithm changes to the pressure to create new content, it’s easy to feel stuck or unsure what’s actually working.

That’s why we’re hosting a Social Media Workshop for Local Businesses at Layer Marney Tower, near Colchester, a full-day, hands-on event designed to help you understand social media, create engaging content, and build a strategy that delivers real results.

This is practical, local social media training in Essex for business owners who want to take control of their marketing and feel confident online.

Learn Social Media for Your Business in Colchester and Beyond

Our full-day workshop runs on Thursday 4th December from 10am to 4pm at the stunning Layer Marney Tower, just outside Colchester.

We’ll spend the day exploring the key social media platforms including Facebook, Instagram, TikTok, LinkedIn and Pinterest and how each one can help your business grow.

You’ll learn how to plan, create and schedule content effectively, understand what makes posts perform well, and build a long-term plan that keeps your marketing consistent.

This isn’t theory, it’s hands-on, local training designed to give you confidence and clarity.

What You’ll Learn in Our Essex Social Media Workshop

This social media workshop in Essex is designed to give you everything you need to feel confident about marketing your business online.

You’ll discover:

How the Facebook, Instagram, TikTok, LinkedIn and Pinterest algorithms work (in plain English)

What kind of content performs best for local audiences

How to tell your brand story through posts, videos and stories

Simple ways to plan and manage your content each month

How to build a realistic, effective social media strategy for long-term growth

There’ll be plenty of time for practical exercises, Q&A, and personalised guidance so you leave with content ideas, clarity and a plan tailored to your business.

How to Write a Social Media Strategy (Simple Framework)

Many Essex businesses ask us: “How do I write a social media strategy?”

It’s easier than you think. A strategy is simply a clear plan for how you’ll use social media to meet your business goals.

A strong social media strategy includes:

Your goals – What do you want to achieve? (sales, visibility, leads, community?)

Your audience – Who are you talking to, and what do they care about?

Your platforms – Which channels make the most sense for your business?

Your content – What topics, visuals and formats will you focus on?

Your consistency – How often will you post, and how will you stay organised?

During the workshop, we’ll walk you through each step, helping you write a strategy that feels achievable, focused and tailored to your brand.

Which Social Media Platform Is Best for Your Business?

It’s one of the most common questions we get during our social media training in Essex: “Which platform is best for my business?”

The truth is, it depends on your audience and your style of content.

We’ll help you identify which platforms deserve your attention so you can stop spreading yourself thin and focus where it matters most.

Hands-On Social Media Training at Layer Marney Tower

The social media training workshop is a day of practical, interactive learning. You’ll spend the day creating and testing content, developing your strategy, and getting individual feedback.

We’ll guide you through creating real posts, planning Reels or TikToks, and building a 30-day content plan you can start using right away.

By the end of the session, you’ll have:

A clear understanding of what works for your business online

A ready-to-use content strategy

Templates and planning tools you can use every month

Confidence in creating posts and videos that engage your audience

Why Essex Businesses Need Social Media Training

Running a small business in Essex brings unique opportunities, from local loyalty and tourism to vibrant creative communities. But it also means standing out in a busy digital landscape.

Our social media training is designed specifically for Essex businesses who want to grow their reach without spending all day online.

We’ve worked with cafés in Colchester, makers in Tiptree, salons in Chelmsford, and professional services across the county, all wanting the same thing: to make social media simple, effective, and sustainable.

With the right structure, tools and confidence, you can use social media to tell your story, attract customers, and turn engagement into results.

Workshop Details

Date & Time: 10am – 4pm

Location: Layer Marney Tower, near Colchester, Essex

Price: £250 per person

Spaces are limited to keep the session interactive and personal.

Book Your Spot on Our Essex Social Media Workshop

Ready to take control of your social media?

Join us at Layer Marney Tower for a day of creativity, strategy and confidence-building.

Click Book Now to secure your place, or contact us for more information.

This is your opportunity to get practical social media training in Essex and walk away with the skills, structure and strategy to grow your business online.

Frequently Asked Questions

Q: How do I write a social media strategy for my business?

Start by defining your goals, audience, platforms, and content approach. Keep it simple and consistent, your strategy is a guide, not a rulebook.

Q: Which social media platform is best for small businesses in Essex?

Facebook and Instagram are often best for local reach, while TikTok and Pinterest can boost discovery for creative or product-based brands.

Q: Is this workshop suitable for beginners?

Yes. The day is designed for individuals with any level of experience, whether you’re just starting out or want to refine your existing approach.

Q: Will I need to bring anything?

Just yourself, your phone or laptop, and an open mind. We’ll provie everything else.

The Power of Coverage: Why It Matters More Than Ever

Wed, 05 Nov 2025 19:35:56 GMT

Orange PR & Marketing

Every brand wants to be seen, heard, and talked about – but in today’s crowded media landscape, that doesn’t happen by accident. The right media coverage can be a game-changer. It’s not just about getting a name in print, it’s about shaping perception, building credibility and telling stories that stick. At Orange PR & Marketing, we know that smart, strategic coverage can do more for a brand than any advert ever could.

Coverage is more than a media mention. It's a third-party endorsement, the kind that says, this brand matters. When a trusted journalist writes about your product, service or story, it cuts through the noise and lands with authenticity. It builds trust with consumers, grabs attention from new audiences, and sparks the kind of conversation that turns awareness into action.

But here’s the secret: great coverage doesn’t just happen. It’s earned through strategy, storytelling, and a deep understanding of what makes a brand newsworthy. It’s about connecting the dots between what matters to you and what matters to your audience – and knowing how to make journalists care about both.

At Orange, that’s exactly what we do, and the results speak for themselves. We’ve helped a range of clients secure standout coverage in some of the UK’s most respected media titles, driving not just visibility but long-term brand credibility. Beauty brand House of Amor , for example, landed in British Vogue’s “Best Beauty Products of 2024” list for its innovative QuickNails – a placement that didn’t just put the brand on the beauty map overnight, but also allowed them to proudly market themselves as “as seen in Vogue.” That credibility translated seamlessly across its social media and wider marketing efforts, amplifying engagement and trust. Likewise, Fairfields Farm brought its story of sustainability to millions through a feature on BBC Countryfile, showcasing what makes British farming truly special. It’s a perfect example of how PR works best in partnership with all other marketing channels, reinforcing messages, building recognition, and helping brands grow stronger with every story told

We also secured our client, PerfectTed, a feature in The Times, where the brand joined the conversation around energy drink alternatives to alcohol at weddings. This wasn’t just about brand awareness, it opened doors to new audiences, positioning PerfectTed as a go-to option for event planners, venues, and consumers looking for healthier, functional alternatives. With weddings offering multi-generational sampling opportunities, it was a powerful way to reach new markets and build brand loyalty in real time.

Meanwhile, Oltco shared expert advice in Ideal Home on how to prepare your home for winter, a timely, practical feature that not only reinforced its authority in sustainable home improvement but also drove trust among homeowners actively seeking eco-friendly solutions. The coverage strengthened their reputation as experts, boosting both consumer confidence and trade opportunities.

And when Shield Pest Control appeared in The Sun with expert tips on preventing wasps in summer, it wasn’t just helpful seasonal advice, it was a strategic way to reach millions of readers at exactly the right moment in the year. The feature positioned Shield as a go-to expert, keeping the brand front of mind when pest problems arise and translating media visibility into direct customer enquiries and long-term brand recognition.

This kind of coverage does more than make headlines. It builds long-term value. It strengthens SEO, drives website traffic, and helps brands stand out in competitive markets. It creates new opportunities, whether that’s retail listings, influencer partnerships, or simply more people talking about your brand for all the right reasons.

Because in PR, coverage isn’t just the end goal, it’s the storytelling that gets you there. It’s how brands earn trust, grow audiences, and turn recognition into reputation. And when it’s done right, it’s one of the most powerful tools a business can have.

At Orange, we don’t just chase headlines, we create them with purpose. So if you’re ready to see your brand where it belongs, let’s make it happen.

AI IS CHANGING PR – BUT NOT REPLACING IT

Wed, 29 Oct 2025 11:38:15 GMT

AI is everywhere, and PR is no exception. From media monitoring to drafting content, AI tools are helping teams work smarter and faster. But let’s be clear, AI doesn’t replace human creativity or judgement. It’s a tool, not a substitute. In PR, stories still need heart, strategy, and nuance – things only people can provide.

Smarter Insights, Faster Decisions

One of the biggest advantages of AI is speed. It can scan media coverage, monitor social sentiment, and flag emerging trends in seconds. PR teams can respond faster, target campaigns more effectively, and make data-driven decisions without getting trapped in spreadsheets. AI delivers the insights and humans decide how to act on them. Already, some brands are using AI to anticipate trending topics or identify journalists most likely to cover the story, turning hours of research into minutes.

Creativity Meets Technology

AI can draft press releases, social posts, or marketing copy. But the magic happens when people take those drafts and make them sing, adding tone, personality and storytelling flair. By handling repetitive or time-consuming tasks, AI frees teams to focus on strategy, creativity, and building genuine connections with audiences. Think of it as a creative collaborator that handles the grunt work so humans can concentrate on crafting the ideas that really resonate.

We’ve seen cases where AI-generated copy “misses the mark” – like when a campaign launch announcement felt overly generic, lacking the emotional pull that audiences expect. It’s a reminder that while AI can write for people, it can’t truly write like people. Human creativity remains the difference between something that’s simply produced and something that actually moves audiences.

Keeping It Real

With AI comes responsibility. Brands need to ensure content is accurate, transparent and authentic. Over-reliance on AI can lead to robotic messaging that feels hollow or inauthentic. Human oversight is essential to maintain trust, uphold brand voice, and make sure campaigns resonate. The right balance ensures AI supports creativity without ever overshadowing it.

This balance also extends to ethics. Using AI responsibly means understanding where data comes from, how algorithms make decisions, and ensuring representation and fairness in automated outputs. A great PR campaign connects through empathy, something that, for now, no algorithm can replicate.

Looking Ahead

The future of PR will be a partnership between humans and AI. Expect more personalised campaigns, smarter media targeting, and analytics that measure not just reach but true impact. AI allows teams to work faster, think smarter, and get creative in ways they couldn’t before, without ever losing the human touch.

At the end of the day, AI isn’t about replacing PR professionals. It’s about enhancing what they do best, telling stories that connect, inspire, and make a lasting impression. The brands that get this balance right will use AI to amplify their creativity, not replace it, and that’s where the real opportunity lies.

HOW PR WORKS DIFFERENTLY FOR YOUR INDUSTRY

Tue, 28 Oct 2025 09:45:56 GMT

PR isn’t one-size-fits-all. While the ultimate goal is always the same – building awareness, credibility, and engagement – the way campaigns are executed depends heavily on the industry. A strategy that works brilliantly for a beauty brand might fall flat for a food brand, and vice versa.

At Orange, we tailor every campaign to the unique challenges and opportunities of each sector. From food and drink to health and beauty, and lifestyle brands, our approach ensures that each story is told in the right way, to the right audience.

Food & Drink PR

In the food and drink sector, PR is all about engaging the senses. A campaign needs to communicate taste, aroma, and experience – often through striking visuals, immersive events, or mouth-watering content. Seasonal trends, from pumpkin-spiced treats in autumn to summer menu launches, offer natural hooks for media coverage.

Tastings, pop-ups, and influencer partnerships give audiences hands-on experiences, while high-quality social media amplify the story far beyond the event itself. Successful food and drink PR doesn’t just inform, it inspires people to experience the product for themselves.

Health & Beauty PR

Trust is the cornerstone of health and beauty PR. Audiences want proof that products are safe, effective, and credible. Campaigns often leverage tutorials, product reviews and influencer reviews to establish authority.

Lifestyle storytelling also plays a key role, positioning products as part of self-care routines or broader wellness journeys. Regulatory considerations are essential, ensuring claims are accurate and transparent. Pop-ups, workshops, and masterclasses, allow brands to engage directly with their audience while reinforcing credibility and expertise.

Lifestyle PR

Lifestyle PR spans sectors such as fashion, travel, wellness, and home, and is always driven by trends. Campaigns must remain culturally relevant, tapping into seasonal moments, pop culture, and social conversations.

Collaborations with other brands and influencers are particularly effective, helping to amplify reach and generate buzz. Pop-ups and immersive events allow audiences to connect with the brand first-hand. At the heart of lifestyle PR is storytelling that inspires and creates an emotional connection, turning engagement into lasting loyalty.

Why Tailored PR Makes All the Difference

Across all industries, PR is about telling the right story to the right audience. However, the execution varies: the sensory appeal of food and drink, the credibility-driven world of health and beauty, and the trend-focused lifestyle sector all require different approaches.

At Orange, we specialise in adapting our campaigns to meet the unique needs of each industry. By combining expert media relations, influencer partnerships, and strategic storytelling, we help brands build visibility, authority, and engagement, turning PR into measurable growth.

Let’s make your brand heard, get in touch today.

HOW PR CAN MAKE YOUR BRAND SHINE THIS CHRISTMAS

Wed, 22 Oct 2025 12:17:32 GMT

PR is the Secret Ingredient

Brands experience some of the highest levels of activity during the festive period. However, within this, standing out can feel almost impossible with shoppers surrounded by unlimited options and social media feeds overflowing with seasonal content. In this crowded landscape, PR is the secret ingredient, helping to elevate your brand, turn visibility into engagement and foster long-term loyalty.

Key Strategies for a Festive Campaign

One of the biggest advantages of PR during the Christmas period is timing. Shoppers start to research gifts weeks, even months, before the big day, while leading journalists are already curating gift guides and festive features. A well-executed PR strategy ensures your products are seen in the right places at the right time, keeping your brand at the top of people's minds as audiences plan their seasonal purchases. It’s not just about appearing in the right publications; it’s about shaping perception and building trust when consumers are most receptive.

The festive season offers a chance to tell brand stories that resonate emotionally. Christmas is all about connection, generosity, and memorable experiences. PR helps brands frame products within these narratives. This helps your brand offerings to feel genuine and meaningful, not just transactional. Show off your craftsmanship, spotlight a sustainability effort, or share the story behind a festive collection. With the right PR a simple promotion becomes something people relate to and spread the news about.

Developing media coverage and digital campaigns is essential for maximising your brand's attention and presence across all channels. Influencer collaborations can help to amplify this effect. Working with voices that match your brand helps you to reach engaged audiences authentically, while unboxing videos or festive styling tips can build credibility and relatability.

The Power of Earned Credibility and Trust

PR is fundamentally about building credibility and trust, which are invaluable during a high-stakes shopping season. Unlike paid advertising, which is expected, a well-placed feature in a gift guide or an endorsement from a respected media outlet acts as a third-party validation. This earned media coverage inherently carries more weight with consumers, cutting through the commercial noise and positioning your brand not just as another option, but as a trusted, recommended choice when shoppers are most actively seeking reassurance before making a purchase. This approach is straightforward and honest, aiming to convey a sense of friendliness and reliability, ensuring the message is simple, engaging, and leaves the audience with a sense of certainty about their festive purchase decisions.

Delivering Long-Term Brand Growth

Another benefit of Christmas PR is its lasting impact. A campaign that attracts attention helps to build awareness and strengthen relationships with both the media and consumers. The exposure and goodwill created during this time continue to benefit the brand, keeping it visible and engaging well into the new year. The result is a valuable investment that generates immediate performance improvements and enduring brand equity.

Partnering for Success: Orange's Christmas PR Package

To convert this strategic insight into tangible results, many successful brands partner with experts. At Orange we are still accepting clients for our tailored Christmas PR Package, specifically designed to secure high-impact placements in leading festive gift guides across key sectors. Although planning is already in full swing, it's not too late to explore how our expertise can ensure your products are positioned for maximum visibility and sales this season.

The Ultimate Goal: Being Remembered and Trusted

Ultimately, PR during the Christmas season allows brands to cut through the noise, capture attention, and connect with audiences on a deeper level. It’s about more than just being seen; it’s about being remembered, trusted, and celebrated at a time when visibility truly matters.

Want to get your brand Christmas ready? Get in touch with us today.

ORANGE PR & MARKETING: SEPTEMBER HIGHLIGHTS 2025

Tue, 14 Oct 2025 11:05:31 GMT

September was an exciting and rewarding month for Orange. From inspiring business events to a well-deserved summer social abroad, the month was filled with achievements and memorable moments.

Shortlisted at the UK Agency Awards

The month began on a high note as our Founder Megan and Account Manager Saskia attended the UK Agency Awards, where Orange was proudly shortlisted for Best Small Campaign. The nomination recognised our work with Fairfields Farm , which achieved exceptional national exposure with coverage on BBC Countryfile.

The awards ceremony provided a fantastic opportunity to connect with leading agencies from across the country and celebrate the outstanding talent within the industry. Although we did not take home the trophy this time, being recognised among such inspiring campaigns was an honour and a testament to the team’s creativity and hard work.

Inspiration and Innovation at Bizzfest

Account Director Lucy and Account Manager Saskia attended Bizzfest, a new business festival designed for founders, entrepreneurs and teams seeking to learn, share ideas, and build connections.

Held on 18 September, the event was packed with insightful sessions and motivational speakers. Highlights included Jamie Laing, who shared his journey from reality television to building his brand Candy Kittens, and Dr Alison Edgar MBE, who discussed her work with some of the world's biggest brands and her tips for success The event offered valuable perspectives, practical advice and a wealth of inspiration for the team.

Exploring Trends at Lunch!

Later in the month, Saskia and Lucy attended the Lunch! Show at ExCeL London, the UK’s leading food-to-go, retail, and coffee trade event.

The day provided an excellent opportunity to explore emerging trends within the food and drink industry, discover innovative products, and meet professionals shaping the sector’s future. From standout new concepts to creative brand stories, the event was both insightful and inspiring.

Orange in The Telegraph

September also saw Junior Account Executive Liv featured in The Telegraph. In the article, Liv shared her journey as an apprentice at Orange, reflecting on her decision to pursue an apprenticeship and the experiences that have shaped her professional growth. It was a proud moment for both Liv and the entire team to see her story featured in such a respected publication.

The Orange Summer Social in Palma

To close the month, the team travelled to Palma for Orange’s annual summer social. The trip was the perfect opportunity to celebrate recent achievements, strengthen team connections, and recharge ahead of a busy autumn period. From enjoying the sunshine to sharing great food and creating lasting memories, it was a well-deserved and thoroughly enjoyable getaway.

September was a brilliant reminder of what makes Orange unique – a passionate team delivering creative, impactful campaigns and building meaningful relationships along the way. With an exciting final quarter ahead, we’re continuing to do what we do best, helping our clients and brands shine.

Christmas PR Packages in Full Swing

Our Christmas PR Packages are well under way, with clients including House of Amor , Cocoba and The Mum Collective already gearing up for festive coverage. After the success of previous years, our tailored package has returned for 2025, helping brands across food & drink, health & beauty, homes & interiors, lifestyle, fashion, and wellness secure standout placements in Christmas gift guides and seasonal features.

We’re still welcoming new brands onto our Christmas PR Package, so if you’re looking to boost visibility and land high-impact coverage this festive season, now’s the perfect time to get involved .

BUILDING TRUST IN AESTHETICS: THE POWER OF STRATEGIC PR AND INFLUENCER MARKETING

Mon, 13 Oct 2025 09:19:15 GMT

In today’s fast-growing aesthetics industry, success isn’t just about offering the latest treatment, it’s about earning trust and credibility. For aesthetic clinics and cosmetic practitioners, reputation is everything.

That’s where public relations plays a vital role. A strategic PR approach helps clinics stand out for the right reasons, building visibility, authority, and long-term client confidence.

At Orange, an award-winning aesthetic clinic PR agency, we’ve partnered with leading cosmetic clinics across the UK and internationally, helping to grow reputations through expert media relations , influencer marketing , and strategic storytelling that drives measurable results.

Why PR Is Essential for Aesthetic Clinics

The aesthetics industry has expanded rapidly, and with that growth comes greater public scrutiny. Unfortunately, unethical practice and misleading advertising have sometimes led to negative press.

Effective PR is about more than promotion, it’s about protecting your brand reputation and differentiating your clinic from those giving the industry a bad name.

At Orange, we work closely with clinics that uphold the highest standards of safety, ethics, and patient care, helping them showcase integrity through trusted media coverage and authentic influencer collaborations.

By shaping the right narrative, we help clients position themselves as credible experts, not just another clinic on the high street.

Media Relations: Building Authority and Trust

Strong media relations are the cornerstone of effective aesthetic PR. Our team leverages deep relationships with top-tier beauty, lifestyle, and national journalists to secure credible coverage that highlights our clients’ expertise.

From expert commentary in The Times and The Telegraph, to features in Vogue and Cosmopolitan, we help aesthetic professionals become go-to voices in the beauty and wellness space.

Each piece of earned media coverage reinforces credibility, supports SEO with high-quality backlinks, and ensures your clinic is seen as a trusted authority in the cosmetic and medical aesthetics field.

Influencer Marketing for Aesthetic Clinics

In today’s digital age, influencer marketing is an integral part of a successful PR strategy. The right influencers can humanise your brand, showcase real results, and build emotional connections with your target audience.

At Orange, we’ve built and managed influencer campaigns for leading aesthetic and cosmetic clinics across the UK and overseas. We focus on authenticity, transparency, and compliance, ensuring every collaboration aligns with your clinic’s values and adheres to guidelines.

From micro-influencers documenting their personal treatment journeys to trusted creators with higher following, who are educating audiences about skin health and injectables, we ensure every partnership builds trust and engagement, not just reach.

By combining strategic influencer campaigns with expert media outreach, we deliver a 360-degree approach to beauty PR that drives awareness and credibility.

PR as a Long-Term Investment in Reputation

For aesthetic clinics, PR is a long-term investment, not a one-off marketing activity. Each piece of media coverage, influencer post, and expert quote contributes to a consistent message: The clinic is ethical, knowledgeable, and client-focused.

Strategic aesthetic PR helps clinics to:

Build thought leadership and authority

Strengthen client loyalty and brand trust

Differentiate from competitors with poor reputations

Manage crises and negative publicity effectively

Increase visibility through earned and digital media

A consistent, well-executed PR strategy protects your clinic’s reputation and ensures your brand continues to grow, even in a crowded, competitive market.

Work With PR Experts Who Understand Aesthetics

At Orange, we’re proud to represent aesthetic leaders across the UK and globally, from boutique cosmetic clinics to internationally recognised practitioners. Our in-depth understanding of the aesthetics sector, combined with our experience in media relations and influencer marketing, makes us perfectly positioned to elevate your brand.

Our mission is simple: to protect, promote, and position your clinic as a trusted name in aesthetics to build lasting credibility, trust, and visibility.

Looking for a PR agency that specialises in aesthetic clinics? Get in touch with Orange to discover how our tailored PR and influencer marketing strategies can help your aesthetic business stand out for all the right reasons.

WHEN IS GOING VIRAL GOOD? OR NOT

Tue, 07 Oct 2025 09:47:45 GMT

Every brand wants that viral magic moment – the kind that gets everyone talking, sharing and clicking. Going viral can feel like striking gold: instant buzz, endless exposure and a spotlight on your brand. But here’s the catch – not all virality is created equal. While some viral moments catapult brands to new heights, others leave reputations in ruins. So, when does going viral work in your favour, and when is it better left on the shelf?

Done right, viral content is a powerful amplifier. It takes your brand message further, faster, and louder than traditional campaigns ever could. Just look at Oreo’s quick-thinking “Dunk in the Dark” tweet during the Super Bowl or the Ice Bucket Challenge, which turned a fun idea into global impact and millions in donations. These are the standout moments – timely, authentic, and rooted in a brand’s purpose. The bonus? Viral success can even build your reputation with future employees, showing that your brand is culturally switched on and forward-thinking.

But go viral for the wrong reasons and the story is very different. A poorly judged ad, a tone-deaf social post or a customer service slip-up can spread like wildfire and spark a PR storm. The fallout can overshadow years of positive brand-building. Pepsi’s Kendall Jenner ad proved that not all publicity is good publicity. What’s more, chasing viral fame without a plan often leads to a passing trend – big numbers but little substance – leaving brands with attention, but not trust.

That’s why context and timing are everything. A message that resonates today might backfire tomorrow. Viral moments should never be the end goal, they should be the natural by-product of bold, creative and consistent storytelling. When brands chase virality for its own sake, they often end up with gimmicks that feel disconnected from who they are.

It’s also important to recognise the difference between planned and accidental virality. Some campaigns are carefully crafted to spark sharing, while others catch fire unexpectedly. In both cases, brands need to be ready. Planned virality works best when every element aligns with brand values and strategy. Accidental virality, on the other hand, calls for quick, thoughtful action – either to seize the moment or to manage the risks before they snowball.

At the end of the day, virality itself isn’t good or bad, what matters is how well it supports your brand’s long-term goals. The real win isn’t just reach, its resonance. Viral moments fade, but the impressions they leave stick around. So before you hit publish, ask yourself: does this reflect our values? Could it backfire? And do we have a plan if things go sideways? If you can answer yes with confidence, viral fame could be your brand’s best friend. If not, it’s a gamble worth rethinking.

A PERFECT MATCHA - PERFECTTED APPOINTS ORANGE PR FOR THE LAUNCH OF PERFECTWED

Fri, 03 Oct 2025 10:14:57 GMT

At Orange, we’re excited to announce that over the summer, we partnered with PerfectTed, supporting the launch of its PerfectWed campaign and raising the profiles of the brand’s founder, Marisa Poster. As a leading food and drink PR agency, we’re proud to be working with Europe's largest and fastest-growing matcha brand on a standout campaign that blends luxury, lifestyle and next-gen brand storytelling. The PerfectWed campaign places its healthy matcha energy at the heart of the modern wedding.

Meet PerfectTed

Recognised as the fastest-growing energy drink in the UK, PerfectTed has redefined what an energy drink can be, bringing clean, crash-free fuel to the mainstream by making matcha the star of the show. Inspired by Marisa’s own Italian wedding, the campaign started as a three-day matcha-fueled celebration. PerfectTed now gifts cans to couples and creates professional keepsake content from their special day.

PerfectTed is at the forefront of the matcha movement, and we are proud to be working alongside this challenger brand that has been named as the fastest growing founder-led, privately owned businesses in the UK by Febe.

PerfectWed launched around the first anniversary of Marisa and co-founder Levi Levenfiche's wedding, with Orange delivering a strategic digital PR and media relations campaign to spotlight the unique story behind PerfectWed. We’re offering PerfectTed a comprehensive PR strategy designed to secure high-profile editorial coverage in top-tier publications whilst also boosting Marisa's profile as a cultural tastemaker in the wellness founder space and drive lasting brand growth through targeted influencer and social media marketing.

This campaign goes beyond just a wedding; it's a cultural moment in the making, reflecting how modern couples celebrate with creativity, mindfulness and meaning.

We’re excited to deliver standout PR services, bold creative campaigns, and high-impact media coverage that fuel PerfectTed’s impressive growth while strengthening its profile as a leader in the food and drink industry.

Looking for a PR agency that delivers standout results in wellness, lifestyle and food and drink? Whether you're an up-and-coming business or an established brand looking to evolve, our digital PR and marketing agency in Essex is ready to help you reach the right people with the right message.

Get in touch today to see how we can help bring your brand's story to life.

VEGANUARY PR: HOW FOOD AND DRINK BRANDS CAN BOOST MEDIA COVERAGE WITH ORANGE

Wed, 24 Sep 2025 10:54:45 GMT

Veganuary has become one of the biggest opportunities of the year for food and drink brands to secure media coverage and connect with new audiences. Each January, millions of people take part in the challenge, sparking a surge in consumer demand for plant-based products and recipes. Journalists are actively searching for the best vegan food and drink products, expert spokespeople, and inspiring stories to feature in Veganuary articles, listicles, and round-ups.

At Orange PR, we have a wealth of experience working with exciting vegan and plant-based brands and have supported companies including PerfectTed , Fairfields Farm Crisps , and Granola Butter Co , helping them gain coverage in national media, trade publications, and lifestyle titles. This experience means we know how to position food and drink products to stand out during Veganuary, even in a very competitive media landscape.

Why Veganuary PR is a Key Opportunity

High media demand for vegan products: Outlets such as The Guardian, BBC Good Food, and leading lifestyle blogs are building features on plant-based products and looking for the latest launches.

Consumer interest in plant-based living: Veganuary is when many consumers experiment with vegan food and drink for the first time, making it the perfect moment to capture attention.

Brand growth and awareness: Media coverage during Veganuary helps boost visibility, credibility, and sales, setting the tone for the year ahead.

For start-ups and established brands alike, Veganuary is one of the most effective ways to reach consumers at scale.

Our Veganuary PR Package

To help brands maximise this opportunity, Orange has launched a dedicated Veganuary PR package that runs from now until the end of January. It includes:

Proactive pitching of your products to journalists covering Veganuary round-ups and shopping guides

Reactive PR support to respond quickly to journalist requests and breaking media opportunities

Positioning your key spokespeople for expert commentary on vegan food, nutrition, and sustainability

Ongoing support to ensure your brand is visible throughout the entire Veganuary period

The Veganuary PR package is available for £1,200 + VAT, and pitching has already started to secure coverage for clients.

Experience That Delivers Results

Orange specialises in food and drink PR, proving our strong track record in the vegan and plant-based sector. We understand the fast-growing vegan food and drink market and know how to secure coverage that delivers tangible results.

Ready to Boost Your Brand This Veganuary?

If you are a food or drink brand looking to increase your media presence, Veganuary is the ideal time to act. Orange PR’s Veganuary package can help you gain the right coverage, whether you are launching a new product or looking to raise awareness of your existing range.

Get in touch with us today to find out how we can help your brand shine this Veganuary.

Introducing FEAST Anglia: Celebrating East Anglia’s Food and Drink Future

Tue, 16 Sep 2025 16:11:24 GMT

Introducing FEAST Anglia: Celebrating East Anglia’s Food and Drink Future

At Orange, we’re proud to work with some of the most ambitious and innovative food and drink brands in East Anglia. From artisan producers to household names, our region is alive with entrepreneurial spirit, bold ideas and products that put East Anglia firmly on the culinary map. That’s why we’ve teamed up with creative consultancy Against Ordinary to launch FEAST Anglia – a new collective designed to bring together the very best in the business.

What is FEAST Anglia?

FEAST Anglia isn’t just another networking event. It’s a curated space for founders, makers, and leaders across East Anglia’s thriving food and drink industry to connect, collaborate, and celebrate everything that makes this region unique. From family-run farms and pioneering start-ups to established national brands, FEAST Anglia is about building relationships that spark purposeful conversations and meaningful opportunities.

Our mission is simple:

Champion local talent and raise the profile of East Anglia’s food and drink industry.

Create connections between the region’s most exciting names.

Shape the future by encouraging collaboration, innovation and shared growth.

The First FEAST Anglia Event

The very first FEAST Anglia roundtable will take place on Thursday 18 September at Milsoms in Dedham, one of the region’s most celebrated venues. Guests will enjoy a three-course meal alongside an evening of discussion and debate, designed to inspire fresh ideas and new opportunities.

This is a curated, invitation-only gathering, ensuring the focus remains on high-quality connections and collaboration.

Why East Anglia?

East Anglia is fast becoming one of the UK’s most exciting regions for food and drink. With rich agricultural heritage, world-class producers and a new generation of ambitious entrepreneurs, our local brands are making national and international impact. As an Essex based PR agency, we’re passionate about helping these brands share their stories, grow their influence, and connect with like-minded innovators.

By creating FEAST Anglia, we want to spotlight the creativity, resilience and ambition that define our region’s food and drink sector – and give it the platform it deserves.

Join the Conversation

If you’re a founder, maker or leader in the East Anglian food and drink industry, FEAST Anglia is for you. Together, we’ll build a stronger community, uncover new opportunities and ensure that East Anglia continues to thrive as a hub of culinary excellence.

Follow FEAST Anglia on LinkedIn for the latest updates, future event announcements and insights from across the region.

Topshop 2.0: Nostalgia can fill Trafalgar Square, but can it fill shopping baskets?

Tue, 16 Sep 2025 12:27:37 GMT

A few weeks back, London’s Trafalgar Square was transformed into a runway. Topshop, once the jewel of the British high street, returned with a bold open-air fashion show, complete with celebrities, influencers and a heavy dose of 90s nostalgia (hello again, Jonie jeans). For a brand that collapsed in 2020, the spectacle felt like a triumphant comeback. But beneath the excitement lies a bigger question: can nostalgia alone keep Topshop relevant in a retail world that moves faster than a TikTok trend?

From February 2026, shoppers will be able to buy Topshop in thirty-two John Lewis stores, with Topman available in six, and a standalone e-commerce site scheduled to launch later in 2025. Nostalgia is a powerful force, and right now, it’s everywhere. From the comeback of ballet flats to the resurgence of 2000s denim, the cultural mood is primed for a Topshop revival, right?

Let’s be real. Today’s shoppers aren’t all about memory lane. Millennials might fondly remember scouring Topshop for the perfect going-out dress or that “must-have” denim, but Gen Z has other ideas: fast-moving trends, savvy price radar, and a soft spot for brands that actually care about the planet. If Topshop can pull off appealing to both crowds, it could hit the sweet spot in the mid-market. That duality is important. Of course, comebacks aren’t simple, but there’s reason to believe Topshop’s timing is bang on the money. The brand isn’t just betting on nostalgia; it’s pairing it with strong distribution through John Lewis, a trusted partner that lends credibility and digital firepower through its soon-to-relaunch e-commerce site.

And this isn’t just about looking backward. Topshop’s return shows signs of reimagining its role for today’s consumer. Experience will matter, and the brand has a chance to turn its shop-in-shops into lively destinations that echo the spirit of its Oxford Street flagship, while also being designed for a world where TikTok drives discovery. The Trafalgar Square event was not just theatre, it was proof that Topshop still knows how to create moments people want to share. That kind of cultural capital is harder to manufacture than clothing.

This is more than a retail comeback, it’s a case study in brand revival, relevant across industries. Nostalgia can spark attention, but innovation sustains it. A revival must bridge old and new audiences, respecting legacy while speaking the language of today’s consumers. And in 2025/26, purpose is not an optional extra. Sustainability, inclusivity and transparency are baseline expectations. The brand’s return is undeniably exciting. It taps into fond memories and brings a dose of optimism to the struggling UK high street, but the real test will be whether Topshop can deliver products and experiences that feel not just familiar, but essential for a new generation.

- Megan Dorian, Founder

ORANGE PR & MARKETING: AUGUST HIGHLIGHTS 2025

Tue, 09 Sep 2025 09:01:49 GMT

Orange has been making headlines (literally) this month! From securing national media coverage and award shortlists to celebrating some very special team milestones, August has been one for the books. Here’s a look at the stories, successes and standout moments we’ve been proud to share with our clients – and each other.

ORANGE’S PARTNERSHIP WITH PERFECTTED FOR ITS CAMPAIGN PERFECT WED

This month, PerfectTed , Europe’s leading matcha brand, unveiled its exciting new campaign, PerfectWed, gifting newlyweds a free selection of its feel-good products to power them through their big day! Orange is buzzing to bring this campaign to life, securing standout media coverage through our strong relationships, creativity and PR expertise.

PERFECTTED COVERAGE

In August, PerfectTed enjoyed a wave of media attention, landing features in Cosmopolitan, The Sunday Post and The Times. Thanks to Orange’s strategic, creative media push, the brand’s authority and leadership in the matcha space took centre stage. Coverage focused on the soaring demand for matcha and its rise as one of this summer's must-haved drinks.

The Times highlighted PerfectTed in a feature exploring how matcha is spilling into celebrations and special occasions. The article also spotlighted a fresh trend of matcha and energy drinks as stylish alcohol alternatives at weddings, giving PerfectTed’s PerfectWed campaign the limelight it deserves.

Fairfields Farm featured in The Times

We’re thrilled to share that Fairfields Farm has made an appearance in The Times! Co-founder Robert Strathern shared his thoughts on how this year’s weather has affected the potato harvest – offering readers a real insider’s view. It’s fantastic to see Robert’s voice, and Fairfields Farm, shining in such a prestigious national outlet!

ORANGE’S SENIOR ACCOUNT MANAGER, MILLIE, TIES THE KNOT

It’s been a very special and unforgettable month for Orange’s Senior Account Manager, Millie, who tied the knot. Millie is such a valuable member of the Orange team and we can’t congratulate her enough as she begins an exciting new chapter.

OLTCO’S ACCOUNT MANAGER, ROSIE DOWEN, APPEARED ON CHAOS RADIO

This month, we were thrilled to secure Oltco's Account Manager, Rosie Dowen, a feature on CHAOS Radio to discuss Oltco’s involvement in the Pretty Muddy Race in Cornwall. The event – a 5K obstacle course, packed with mud, inflatables and a giant slide – raised £180 for Cancer Research UK. The day shone a spotlight on Oltco’s infectious community spirit and its dedication to giving back to causes that matter.

OLTCO SHORTLISTED FOR TWO AWARDS

We’re delighted to reveal that Oltco has been shortlisted for two prestigious national awards this summer: The National Sustainability Awards 2025 and the BFA HSBC UK British Franchise Awards 2025. At the sustainability awards, Oltco is a finalist for Green Energy Product of the Year with its groundbreaking Recycle Bound innovation – tackling the global waste crisis head on.

Secondly, Oltco has been named double finalist at the BFA HSBC UK British Franchise Awards 2025, shortlisted for Franchise of the Year and Young Gun award, which celebrates emerging talent. Scott and Cam Stevenson, managers of the Devon franchise, are being recognised for their remarkable achievements and exciting potential as true rising stars in the industry.

SHIELD PEST CONTROL COVERAGE

In addition to the brilliant results for PerfectTed, Shield Pest Control also grabbed headlines this month.

The Sun highlighted Shield Pest Control’s practical, expert tips on pest-proofing homes – with a special focus on keeping wasps at bay this summer.

Meanwhile, The Express featured Shield’s insightful advice on spiders, spotlighting lavender as a natural deterrent and reinforcing its reputation as trusted go-to specialists in pest control.

In conclusion, here at Orange, we have been full steam ahead – driving campaigns, celebrating client wins and making waves in the media. From media relations to awards submissions, we pride ourselves on delivering exposure that gets brands noticed and stories that stick.

Want to see your brand in top-tier media or celebrated on the awards stage? Let’s make it happen together !

ORANGE SHORTLISTED FOR THE UK AGENCY AWARDS 2025

Tue, 19 Aug 2025 09:57:34 GMT

We’ve got some juicy news – Orange has been shortlisted for Best Campaign of the Year at the UK Agency Awards 2025 !

Being recognised alongside some of the most talented PR agencies in the industry is a proud milestone for us, and a true reflection of the passion, creativity, and drive that defines our team.

At Orange, our mission has always been to bring the freshest, boldest, and brightest impact through standout PR campaigns and the strong, lasting relationships we build with our clients. Our team consistently goes above and beyond, and now our work is being celebrated on a national stage.

This recognition centres around one of our most high‑impact campaigns in 2024: securing a segment for our client, Fairfields Farm , on BBC’s Countryfile. As one of the UK’s most‑watched and trusted programmes, Countryfile offered the perfect platform to spotlight Fairfields Farm as a leading and sustainable crisp manufacturer. The segment delivered powerful brand exposure and firmly positioned the client at the forefront of their industry.

This is the second award success for this project, following our win of Best Piece of Food Coverage at the 2025 Roxhill Media Awards, which celebrated the standout feature we secured for Fairfields Farm.

The campaign’s impact speaks volumes: Orange’s efforts delivered 70 pieces of coverage across online, print, and broadcast media in the first year, reaching an audience of 3.7 million and earning 177 brand mentions. More impressively, since then, we’ve achieved a total of 143 pieces of media coverage spanning national, local, trade, consumer, and broadcast outlets, reaching a total audience of 11.1 million.

The UK Agency Awards celebrate excellence, innovation, and impact across all areas of agency life – from digital strategy and content creation to PR and integrated marketing. Being shortlisted is not only a motivating reminder of how far we’ve come but also a meaningful validation of the work we deliver every day.

The winners will be announced at the awards ceremony this September, and we can’t wait to celebrate with fellow industry leaders. Being shortlisted is already a huge win, and we couldn’t be prouder.

Do you want your brand positioned in the spotlight like Fairfields Farm? Get in touch today.

THE PERFECT MATCHA –ORANGE PARTNERS WITH PERFECTTED FOR PERFECTWED CAMPAIGN LAUNCH

Thu, 14 Aug 2025 15:03:29 GMT

At Orange PR & Marketing, we are delighted to announce our collaboration with PerfectTed for the launch of the PerfectWed campaign. As a leading PR agency in Essex specialising in wellness, lifestyle and food and drink PR, we are proud to partner with Europe’s largest and fastest-growing matcha brand on a luxury lifestyle campaign that seamlessly blends modern weddings, exceptional brand storytelling and the vibrant energy of matcha.

The PerfectWed campaign places matcha energy at the heart of the modern wedding, creating celebrations that are elevated, intentional and truly unforgettable.

PerfectTed was founded in 2021 by Marisa Poster and brothers Teddie and Levi Levenfiche to make high-quality matcha accessible to everyone. Born from Marisa’s personal need for a cleaner, more balanced source of energy that wouldn’t worsen her ADHD or anxiety, PerfectTed has grown from a start-up into a category leader - responsible for 83% of matcha’s growth in UK grocery. The brand’s award-winning range includes ceremonial-grade powders, flavoured matcha, ready-to-drink lattes, and clean energy drinks, all designed to deliver sustained focus without the jitters or crash. Today, PerfectTed is stocked in over 30,000 stores across 50+ countries, fuelling a global shift towards healthier, functional energy.

Introducing PerfectWed – A Cultural Moment in Weddings

The inspiration for PerfectWed came from Marisa and Levi’s own three-day Italian wedding celebration, where guests were fueled from vows to sunrise with matcha.

PerfectWed gifts complimentary cases of PerfectTed’s matcha drinks to UK couples who are tying the knot. Whether it’s to energise the wedding party before the ceremony, to be served at the bar or tucked into welcome bags, the drinks offer calm, sustained energy without the jitters, crashes or inflated price tags.

Since launch, Orange has already secured coverage in titles including The Times, Daily Mail, and Cosmopolitan, ensuring PerfectTed is hitting the headlines and Marisa’s Founder profile is being raised.

Partner with a PR Agency that Makes Headlines

If you are seeking a PR agency that delivers measurable results in wellness, lifestyle and food & drink, our award-winning team is ready to help. Whether you are a fast-growing start-up or an established brand ready for a new chapter, our PR and marketing experts can connect you with the right audience, in the right way, at the right time.

Get in touch today to see how we can help bring your brand's story to life.

FROM SMOKY TO SWEET: CRISPMAS HAS ARRIVED EARLY AT FAIRFIELDS FARM!

Mon, 11 Aug 2025 09:25:39 GMT

From launching its bold new Chorizo & Red Wine flavour earlier this year to announcing its brand new festive flavour; Honey Roasted Chestnut & Sage, it’s safe to say Fairfields Farm Crisps has been tantalizing tastebuds in 2025. It’s clearly been busy working on NPD and we’re so here for it. Whether you're into smoky, savoury snacks or something a little sweet and seasonal, they’ve got your cravings covered.

Since launching its limited edition Chorizo & Red Wine flavour in May, Fairfields Farm has been getting a lot of love and we can see why, definitely did not disappoint! Packed with that rich, smoky chorizo kick, subtle garlic hints and a touch of fruity red wine, it’s a truly bold flavour combo that delivers big on taste. A proud moment for one of our amazing clients.

Last Christmas, Fairfields Farm brought back its much-loved maple glazed ham crisps for the festive season; this year they're saying hello to a brand new flavour: Honey Roasted Chestnut & Sage. Traditional Christmas comfort meets a contemporary twist and we seriously cannot wait to get our hands on a bag! Inspired by the cosy vibes of vegan nut roasts with that sweet and herby goodness, this flavour is a dreamy mix of savoury and sweet. Made for festive grazing, party sharing or just snuggling up for a cosy night in.

We are also thrilled to announce an incredible partnership between Fairfields Farm and Air Ambulances UK . Since the announcement a couple weeks ago, the media response has been brilliant with Independent Retail News, Convenience Store, Emergency Services Times, Grocery Trader and Wholesale Manager being just some of the publications who have been keen to share the launch already. We love seeing our clients use their platform for good, pairing great taste with a great cause to support the incredible work of air ambulances charities across the UK.

We couldn’t be prouder to work with a brand like Fairfields Farm, always pushing the boundaries with bold, creative flavours. Both new flavours are not only packed with taste but continue the brand's commitment to crafting 100% vegan-friendly and gluten-free snacks so more people can enjoy them. From smoky chorizo notes to festive comfort in a crisp, they’ve nailed it once again.

ORANGE PR & MARKETING: JULY HIGHLIGHTS 2025

Tue, 05 Aug 2025 14:04:32 GMT

July has been a busy month for Orange, from VIP launches to AI conferences. Here's a look back at the highlights:

Orange Celebrates With Esteworld At Its VIP Opening Event

Last week, we attended our incredible client, Esteworld’s Opening VIP Launch event, where the brand opened the doors to its new London HQ. The team connected with influencers, engaged with journalists and spent valuable time with the Esteworld team. We’re proud to contribute to its journey and continued success.

Supporting Esteworld with its influencer and media relations has been such a fun project to be a part of, and we’re excited for what’s still to come.

Orange Supports Perrywood With Its Planting Campaign By Capturing Content At Two of Its Locations

We headed to Perrywood , Tiptree, and Sudbury for a content-filled day, capturing its summer planting campaign in celebration of 70 years of trading.

Perrywood has been actively supporting local schools, charities and community groups by helping them with their gardening projects–promoting both the mental and physical benefits of gardening.

We supported Perrywood through social media content creation , highlighting the funding provided through its planting campaign, along with a PR strategy focused on securing local media coverage. In addition to general garden footage, we filmed interviews and vibrant, uplifting moments that reflect the positive influence Perrywood continues to have on the local community.

Orange Joined Industry Leaders at CIM Conference

Orange’s Account Manager, Saskia, and Junior Account Executive, Olivia, were glad to attend a conference at Braxted Park delivered by Danny Hall from the Chartered Institute of Marketing . The conference focused on how AI is rewriting the rules of search. A fascinating morning of industry insights and future-focused thinking that we’re excited to bring back into our client strategies.

Orange Shortlisted For UK Agency Awards

We’re thrilled to be shortlisted for this year's UK Agency Awards! Our work with Fairfields Farm on its BBC Countryfile campaign has been recognised in the Best PR Campaign (Small) category.

At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile.

The coverage did more than just tell a brand story - it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results.

This campaign was all about storytelling with purpose, championing a brilliant brand on one of the UK's most loved platforms. It's an honour to be recognised among some of the best in the industry and a true reflection of the hard work and creativity the team brings to every project.

As we move into August, we’re driven by the progress we’ve made and look forward to delivering more impactful work with our brilliant clients.

Looking to elevate your brand through strategic PR, media relations, or marketing support? Get in touch today.

ORANGE WELCOMES A SWEET EDITION WITH ITS NEWEST CLIENT: PROP OPTIONS

Mon, 28 Jul 2025 07:50:17 GMT

At Orange, we’re excited to welcome our newest client, Prop Options ! With a sprinkle of sweetness, we look forward to collaborating and supporting the brand's continued success.

Meet Prop Options

Prop Options is a UK-based brand known for creating stylish, high-quality cake display products. From modern cake stands and serving boards to unique separators and event props, its range is made to help cakes look their best. Loved by both professional cake makers and baking enthusiasts, Prop Options is all about combining practical designs with beautiful details–making it easier to turn every bake into a standout creation.

Media Relations

At Orange, we’re excited to support Prop Options with its media relations . Our goal is to secure consistent, high-quality coverage in top UK and EU press, helping the brand gain the visibility it deserves. We’ll also work to position Prop Options’ founders as key industry voices, creating opportunities for founder features and expert commentary.

We understand the power of strong product visibility, so we’ll also focus on strategic product placements and seasonal pitching to make sure Prop Options gets noticed. Our aim is to secure eye-catching media opportunities that not only increase awareness but take the brand to the next level.

Orange’s founder, Megan Dorian, expresses her excitement at welcoming Prop Options: “The whole team and I are really excited to be working with such an amazing brand. We can’t wait to roll up our sleeves and start securing the great coverage Prop Options deserves. We’re fully committed to supporting the brand every step of the way and are looking forward to the journey ahead!”

Is your brand finding it tough to secure the right coverage? Want to get featured in top national outlets? Get in touch with us today.

WHY E-COMMERCE BRANDS SHOULD INVEST IN DIGITAL PR

Fri, 18 Jul 2025 10:10:59 GMT

These days, almost every business has a website and a social media presence and for many, it’s become their main way of connecting with customers and selling their products or services. But no matter how sleek, strategic or aesthetically built your website is, it won't do much good if no one can find it. Visibility is everything and that’s where digital PR steps in.

Think about it: there's no point pouring time and money into a perfectly curated coffee shop website if, when someone searches ‘coffee shops near me’ on Google, it’s buried on page six. Realistically, how often do you scroll through multiple search pages? Most of us click on one of the first few results because we trust them to be the most relevant and probably the best.

For e-commerce brands especially, visibility is everything. If your brand lives online, then it needs PR to be seen online. Digital PR is all about getting your brand noticed, talked about and building trust in the right places across the web. It’s a fresh, modern approach to public relations that focuses on online exposure, think new sites, blogs, influencers and social media platforms. It helps build credibility, attract new customers and boosts your brand's visibility in a way that actually matters for search rankings.

At Orange, we specialise in influencer PR and marketing, which means collaborating with trusted voices to promote brands through genuine, engaging content. Take that same coffee shop, for example: they could send a pack of their signature matcha to a food and lifestyle influencer who aligns with their aesthetic. That influencer might review the product, share their honest thoughts and link directly to the coffee shops website on their Instagram story. Not only does this give potential customers a trusted recommendation, but it also drives traffic and helps improve the shop's ranking in search results. It’s a win-win.

The goal of every digital PR campaign is to earn links from high-authority websites. These backlinks are gold for SEO and can seriously boost your brands ranking on those all important search engine results pages (SERPs). More visibility = more traffic = more sales = happy teams. Now that we’ve covered what digital PR actually is and how it works, let’s get into why e-commerce brands should care and invest.

Digital PR isn’t just about driving traffic to your homepage. A smart, targeted strategy also helps build deep links to your product and category pages, so when someone searches for a product you sell, they find you, even if they’ve never heard of your brand before.

It's also way more flexible than traditional PR. You can promote last minute sales, jump on trending moments (say hello to TikTok) or respond to industry news in real-time. For fast moving e-commerce brands, that kind of agility is a game changer.

Getting your brand featured on a reputable website or online publication builds trust, far more than an ad ever could. Consumers are more likely to trust a brand recommended by a familiar, respected source. A great example? We helped get Fairfields Farm featured on BBC Countryfile – a trusted public service platform; that kind of placement is priceless for building credibility.

One of the best parts of digital PR is that you can actually measure its impact. Whether its increased website traffic, backlinks, engagement on socials, or direct sales, the results are trackable. That means brands can easily see what's working, what's not and tweak their strategy accordingly.

At Orange, we’re proud to help brands like Fairfields Farm grow online through smart, creative and impactful digital PR. Because great products deserve to be seen and we know just how to get them noticed.

THE IMPORTANCE OF TRADE PR & MARKETING FOR FOOD & DRINK BRANDS

Thu, 17 Jul 2025 09:02:50 GMT

Trade PR and marketing could be the secret ingredient your food and drink brand is missing, in order to stand out in the B2B food and drink marketing space. By crafting bright, effective strategies for business you can highlight your brand where it matters most, within the industry, showing buyers, distributors and retailers why they should choose you.

Using Trade PR & Marketing to Boost the Visibility of your Food & Drink Brand

Trade PR is the fresh squeeze your food and drink brand needs to stand out from the competition. By placing your brand in front of key industry players like distributors, retailers and suppliers, you boost your media presence and unlock valuable opportunities. Being regularly seen positions your brand and your team as thought leaders. Whether you are a young disruptor brand or a household name you cannot hope to stay an authority in your sector if you’ve nothing to say. Securing features in leading trade publications, showcasing your brand at industry events, and earning top-tier awards are all tools that a PR agency can use to keep your brand on everyone’s lips. This approach increases recognition and builds trust, positioning your food and drink brand as a market leader. It also gives buyers and retailers confidence that you are committed to on-going marketing that will drive sales for your stockists too.

Juicing up your Product Launch

Launching new products? Investing in trade PR and marketing could be the juicy boost your food and drink brand needs. Bespoke strategies help get your brand noticed in a crowded market. By creating a buzz, your product stands out, making a lasting impression on key industry players and potential buyers. Bright food brand marketing tactics, like special promotions, in-store displays and social media campaigns, draw even more attention, helping drive sales.

With the right trade PR campaign, you not only ensure a successful launch but also set the stage for long-term growth, paving the way for future product innovations.

Building Lasting B2B Relationships

Driving B2B relationships in Trade PR and marketing can add a zesty kick to your food and drink brand and also develop and enhance your brand image. In the B2B world, trust is everything, and with consistent, bright PR efforts, you’ll build credibility that makes your brand stand out. Strong relationships in the industry mean loyal partners, trusted connections and lasting collaborations that help your brand thrive. But it doesn’t stop there, fostering these connections also opens the door to valuable market insights and feedback on product performance. From spotting emerging trends to fine-tuning future products, these insights keep your brand ahead of the curve and ready to make its next big move. With consistency and great communication you’ll be the go-to spokesperson for influential journalists in your sector.

Giving your Food & Drink Brand a Competitive Edge from Trade PR & Marketing

In the competitive food and drink market, trade PR and marketing can be the best way to keep your food and drink brand relevant. By keeping your brand front and centre, you'll ensure it stays top of mind for decision-makers, increasing the chances they’ll choose your product over the competition. Strong industry relationships are key to securing prime shelf space, exclusive promotions and tapping into new opportunities.

Trade PR also helps set your food and drink brand apart by highlighting what makes you unique, whether it’s sustainability, bold flavors or premium ingredients. With the right strategy, you’ll squeeze every drop of potential out of your brand, ensuring it remains visible and in demand. In short, trade PR and marketing give your food and drink brand the competitive edge it needs to thrive in a crowded market.

Therefore, Trade PR and marketing are the secret sauce your food and drink brand needs to shine in the competitive B2B space. They boost visibility, build strong connections and make your brand impossible to ignore. With the right strategies, your brand will stay fresh, top of mind and ready to grab every opportunity that comes its way.

Make Trade PR and marketing the key ingredient to your brand's success.

Get in touch with Orange if you’re looking to elevate your food and drink brand.

ORANGE PR & MARKETING: JUNE HIGHLIGHTS 2025

Tue, 01 Jul 2025 13:31:08 GMT

This month, Orange has been busy delivering client work–from securing standout media coverage to hosting content days–with several exciting updates to share.

Orange Attended a Content Day at Perrywood Garden Centres

In June, we visited Perrywood Buckhatch as part of the garden centre’s exciting 70th anniversary – a milestone celebration of seven decades of gardening heritage, family values and community spirit.

To support the campaign, our team captured a range of creative content that brings the Perrywood story to life. From vibrant summer plant displays to behind-the-scenes moments with the team, every shot was designed to reflect the heart and history of the brand.

With storytelling at the core of our approach, we’re proud to be helping Perrywood celebrate this landmark moment, building meaningful connections with their loyal customers and spotlighting everything that makes the brand so special – now and for years to come.

Orange Secured Shield Pest Control Standout Coverage In The Daily Express

In June, Orange secured Shield Pest Control , a national feature in the Express, offering expert advice on how to deal with ants this summer.

The article included practical tips from the client on using natural remedies to prevent infestations, positioning Shield Pest Control as a go-to voice on seasonal pest control. At Orange, we pride ourselves on securing attention-grabbing features that let our clients shine, and it was fantastic to see Shield Pest Control land another standout national mention.

Orange Manages Influencer Partnership With Love Island UK Star for Esteworld

As part of our ongoing influencer marketing work with world-leading aesthetics brand Esteworld , we were thrilled to facilitate another exciting collaboration. In June, Love Island UK star Patsy Field travelled to Istanbul for a gifted partnership with Esteworld, where she underwent fox eye surgery.

This collaboration began back in April, when Orange reached out to Patsy with the opportunity. We're proud to support Esteworld in building meaningful influencer relationships–helping to amplify the brand’s global presence while connecting audiences with creators who align with Esteworld’s values.

Looking to boost your media presence or explore impactful influencer partnerships? Get in touch today.

ORANGE PR & MARKETING: MAY HIGHLIGHTS 2025

Thu, 19 Jun 2025 10:43:55 GMT

We’re stepping into the warmer season on a high note here at Orange, celebrating another month of exciting wins. From standout media coverage to a major client milestone, the energy is high.

Perrywood Garden Centre Celebrates 70 years in Business

Last month, we celebrated an incredible milestone with our brilliant client, Perrywood Garden Centres , as they mark 70 years in business. With three thriving locations in Sudbury, Tiptree and Buckhatch, Perrywood continues to grow from strength to strength while staying true to its family-run roots.

To mark the occasion, the team has launched a generous £10,000 initiative to support local schools, charities and community groups–showcasing its ongoing commitment to giving back. We couldn’t be prouder to support such a community-driven brand as they celebrate this well-deserved achievement.

In The Spotlight: House of Amor

In May, we secured a strong piece of coverage for beauty client House of Amor . Its DIY Lash Starter Kit was featured in My Weekly's ‘Things we love this month’–a well-aligned placement for a customisable, reusable lash kit that delivers salon-quality results at home. Coverage like this is key for building brand visibility and trust, and we’re pleased to see such a standout product getting the recognition it deserves.

Fairfields Farm Gains Media Attention For New Limited Edition Flavours

May also brought a flurry of fantastic media coverage for Fairfields Farm . The brand’s newest limited-edition flavour, Chorizo & Red Wine, was featured in top-tier titles including The Grocer and Speciality Food. Vegan, gluten-free and packed with smoky, paprika-rich flavour, it’s a bold addition that’s already gaining attention–well deserved after months of development by the team.

We saw strong media recognition for the announcement of Fairfields Farm’s upcoming Christmas flavour, Honey Roasted Chestnut & Sage, with features in Retail Times, The Grocery Trader and more. Launching in October, this festive, sweet and herby blend replaces the brand’s Maple Glazed Ham flavour and continues its commitment to an entirely vegan and gluten-free range.

Coverage like this is key to boosting brand visibility, celebrating innovation and positioning Fairfields Farm as a leader in premium, plant-based snacking.

ORANGE WELCOMES ABOARD ANOTHER NEW CLIENT, PASSMORE

Mon, 16 Jun 2025 10:38:44 GMT

Orange , a specialist PR and Marketing agency known for building high-impact campaigns in the lifestyle and luxury sectors, has been appointed by Passmore Yacht Upholstery to lead the brand’s public relations activity, with a strong focus on its 65th anniversary.

Founded in 1960, Passmore Yacht Upholstery has earned a reputation as one of the UK’s foremost yacht interior specialists, supplying bespoke upholstery, covers, and soft furnishings to some of the finest craft on the water. As the company celebrates 65 years of craftsmanship, it has partnered with Orange to share its legacy and ambitions with both the yachting and wider luxury markets.

“Passmore has an extraordinary heritage that began just down the road from us in Colchester, Essex and now reaches clients around the world,” said Megan Dorian, Founder of Orange. “This is exactly the kind of story that deserves strategic, well-placed media opportunities — and we know how to deliver those. With strong editorial connections, we’re perfectly positioned to make sure Passmore’s 65th anniversary gets the attention it deserves and are proud to be working with such an iconic industry brand.”

Orange is leading a focused press office function alongside media outreach, brand storytelling, and profile-building across top-tier titles in the UK and Europe. The team is thrilled to be working with Passmore on both its media relations and social media marketing .

“Orange understands how to bring depth and relevance to a story like ours,” said Rik O’Hanlon-Smith, Director at Passmore. “The Orange team knows exactly how to frame what we do in a way that connects with key media — and, ultimately, the clients we want to reach. We are excited to be working with an agency local to where we began and look forward to working together.”

The 65th anniversary campaign will showcase Passmore’s journey from local workshop to a well-known, and much loved, name in yacht interiors, with fresh attention on its craftsmanship, partnerships, and evolving creative direction.

A BLOOMING GOOD TEAM - ORANGE PARTNERS WITH PERRYWOOD GARDEN CENTRE

Wed, 28 May 2025 09:17:55 GMT

As a leading Essex PR agency, we’re thrilled to share that Orange has been appointed as the PR and Marketing agency for Perrywood’s 70th anniversary celebrations to support the much-loved, family-run business with strategic media relations and social media marketing. Our team has long admired Perrywood, not only as PR professionals but also as regular visitors. This collaboration is one we’re incredibly proud of.

About Perrywood Garden Centre

Perrywood is an established name in Essex and Suffolk, offering more than just plants. With thriving garden centres in Tiptree, Sudbury and the newly acquired Buckhatch. Perrywood is a destination for gardening inspiration, homeware and fresh, seasonal food. Known for its warm, knowledgeable team and beautifully presented spaces, it continues to grow while staying true to its community values.

Still run by the Bourne family, Perrywood’s mission is simple: to inspire people to enjoy the benefits of plants, gardening and outdoor living.

A Tailored PR & Marketing Partnership

As a specialist lifestyle PR agency, Orange is delivering a tailored approach to help Perrywood celebrate its 70th anniversary whilst strengthening its brand and reaching more audiences across the local areas.

Social Media Marketing

We’re joining the Perrywood team on regular content capture days, working side by side to shoot engaging image and video content. This authentic, behind-the-scenes material is for use across Perrywood’s own social media channels to bring their story to life and showcase the people, plants and passion behind the brand, helping to create content that feels real, relevant and on brand.

Media Relations

We’re also driving Perrywood’s media relations efforts, with a strong focus on its milestone 70th anniversary and the launch of its £10,000 community support initiative. From local press to wider lifestyle media, we’re making noise about the fantastic work Perrywood is doing—not only as a retail business but as a committed supporter of the local community.

Megan Dorian, founder of Orange PR, shared: “We’ve been fans of Perrywood for many years, so working with them now as the PR and content partner for such an important milestone is incredibly rewarding. Perrywood is such a respected name in the community, what the team has built over 70 years is truly special. This milestone isn’t just about longevity; it’s about the consistent values, dedication, and community spirit that define the brand. We’re especially proud to be supporting Perrywood as it marks its 70th year with a campaign that gives back to local causes, a reflection of everything Perrywood stands for. Helping to tell this story and amplify Perrywood’s impact is what PR should be all about. We’re honoured to be part of it."

Whether you’re looking for a PR agency in Essex or a creative lifestyle PR agency that delivers results, Orange brings strategic thinking, passion, and a deep understanding of brand storytelling.

Looking to grow your brand with expert PR support? Let’s talk.

*Image credited to Perrywood Garden Centres*

HOW TO GET YOUR BRAND IN CHRISTMAS GIFT GUIDES 2025: ORANGE'S CHRISTMAS PR PACKAGES RETURN

Tue, 27 May 2025 07:39:12 GMT

While the weather is warming up and summer is on its way, the UK media is already looking ahead to the festive season. From lifestyle magazines to online gift guides and national TV features, journalists are planning their Christmas content months in advance, and now is the time to get your brand in front of them.

If you're wondering how to get your brand in Christmas gift guides this year, our Christmas PR Package 2025 is designed to do exactly that, and more!

Orange’s Christmas PR Package for Lifestyle, Food & Drink, and Beauty Brands

At Orange, we specialise in strategic media relations for ambitious brands. Following the success of our Christmas PR Package in previous years, it has returned for 2025 to help secure festive coverage for businesses across sectors including:

Food & drink

Health & beauty

Homes & interiors

Lifestyle and gifting

Fashion and accessories

Wellness and experiences

Whether you're launching a product, promoting a Christmas collection, or simply aiming to boost brand visibility, we know how to get your story noticed by the right journalists at the right time.

What’s Included in the 2025 Christmas PR Package?

For just £800 + VAT, our expert PR team will:

Create a bespoke press pitch tailored to your brand and your target media

Conduct proactive media outreach to journalists across print, digital, and broadcast platforms

Aim for features in national and regional Christmas gift guides, product roundups, lifestyle editorials, and festive features

Provide you with PR guidance to help you make the most of any interview or coverage opportunities

Deliver regular updates and insights throughout the campaign period

Why Early Christmas PR Planning Matters

If you’re researching how to get press coverage for my product at Christmas, timing is everything. Long-lead titles like glossy magazines begin planning holiday issues as early as June and July, with online editors also locking in their Christmas gift guide submissions months ahead.

By getting ahead now, you’ll maximise your chances of landing high-impact placements across gift guides, homes & interiors features, beauty columns, and more.

Is This Christmas PR Package Right for You?

This package is perfect for:

Independent and challenger brands

Product-based businesses in food, drink, beauty, interiors or fashion

Experience-led brands (spa days, workshops, subscription boxes)

Entrepreneurs looking to boost their media presence and festive sales

Don’t Miss Out on Christmas Media Coverage in 2025

If you’ve ever asked, “How do I get my product featured in Christmas gift guides?” - this is your answer.

Our Christmas PR Package has helped brands land press coverage in national newspapers, glossy magazines, top-tier blogs, and broadcast media. Let us help you make the most of the 2025 festive season.

Secure your place now, spaces are limited and sell out quickly.

Get in touch today to boost your media presence this Christmas.

ORANGE PR & MARKETING: APRIL HIGHLIGHTS 2025

Thu, 22 May 2025 09:24:47 GMT

This April, the team has been working hard to secure some mega coverage for our clients and even welcomed an exciting new client to our roster.

Shield Pest Control Makes The Headlines

As bin strikes continued to cause disruption in Birmingham, we pressed forward with a sharp and timely response, putting forward Shield Pest Control’s expert advice on rat prevention. Our efforts ripened into standout national coverage in The Telegraph, positioning Shield as a trusted voice in pest control during a high-profile public issue.

Continuing the momentum, we also secured standout national coverage for Shield Pest Control in The Mirror. With winter pushing spiders indoors and public interest around pest prevention on the rise, we identified a timely media opportunity to showcase Shield’s expert advice on using natural deterrents in the home. The resulting feature not only raised brand visibility but also offered readers practical guidance; exactly the kind of impactful, expert-led coverage we strive for.

Our efforts didn’t stop there. Shield’s spider control tips also landed in the Express, doubling down on its presence in key national titles. The coverage was informative, accessible and aligned perfectly with key audience searches at this time of year.

Fairfields Farm In The Press

Fairfields Farm’s new limited-edition crisp flavour, Chorizo & Red Wine, is set to launch in May 2025, and we made sure this bold launch made the headlines. Our targeted pitching secured coverage in none other than The Grocer, with the article featured on a page attracting an estimated 510 visits a day.

Orange Welcomes Perrywood Garden Centre

We were delighted to welcome Perrywood Garden Centre, a beloved local gem in and around East Anglia, as our newest client. Orange will be spearheading the brand’s media relations strategy, focusing on generating fresh, impactful coverage across national, regional and trade press.

Passmore and Orange Teams Up

We’re delighted to welcome yet another Essex icon on board – Passmore, a specialist in high-end yacht and marine upholstery based in West Mersea – has joined the gang. With a proud legacy of craftsmanship, Passmore has spent the past 65 years perfecting the art of marine reupholstery and bespoke soft furnishings for the boat and yacht industry. As the brand marks this impressive milestone anniversary, we’re excited to support them in amplifying the brand’s story and celebrating its heritage.

WHY VIRAL TIKTOK BRANDS ALSO NEED PR

Wed, 09 Apr 2025 11:44:07 GMT

We’ve all seen it — a small brand blows up overnight on TikTok, sells out its entire product range in hours, and becomes the name on everyone’s lips. It’s the dream, right?

However, going viral is just the beginning. If you want that moment to turn into lasting success, you need a solid PR strategy to back it up. At Orange PR, we work with fast-growing food and drink, health and beauty and lifestyle brands to make sure that viral fame isn’t a flash in the pan — but the start of something bigger.

Viral = Visibility, PR = Credibility

TikTok is amazing for visibility. It can catapult you into the spotlight with authentic, creative content and spark huge demand. But that attention can be short-lived unless you take steps to build credibility and control your story which is where PR comes in.

PR gives brands authority. It takes that social buzz and amplifies it through trusted print, online and broadcast media channels — think national press, consumer magazines, trade publications and podcasts. This kind of coverage reinforces your brand’s legitimacy and builds long-term trust with your audience.

The TikTok effect: Fast growth needs strong foundations

Viral moments can lead to a sudden influx of interest which is amazing but can also be overwhelming. Journalists may start calling, customers may want more detail, and new audiences will begin exploring your brand in ways you hadn’t planned for.

PR helps you stay ahead by crafting the brand’s narrative, ensuring the messaging is clear, consistent, and compelling across all platforms.

A PR agency also helps your brand to manage the media interest and keep this momentum up beyond your viral moment. Liaising with journalists, both proactively and reactively to secure positive media coverage, and shape how your brand is being talked about is an integral part of maximising the opportunity of a viral campaign.

A solid PR strategy will help to ensure your brand name is being kept in the conversation once the TikTok buzz starts to cool down and ensures that you’re capturing audiences you may be missing on the social media platform.

When a brand goes viral on TikTok and catches the attention of buyers, they’ll often do their research — and seeing credible, earned media coverage can be the reassurance they need to feel confident in the brand and make the decision to stock or list it.

From moment to movement

Let’s say you’re a food and drink brand that’s just gone viral for your signature sauce. Orders are flying in. But what happens next? PR ensures that your product isn’t just a one-hit wonder — it becomes part of a bigger brand story.

We’ll help you get features in top-tier titles, share your founder story, pitch for TV and radio, and align you with relevant influencers and thought leaders.

Whether you’re in food and drink, health and beauty, lifestyle, or a niche sector, PR turns that viral moment into a movement.

Ready to go from viral to valuable?

At Orange, we’ve seen first-hand how brands with sudden social fame can benefit from strategic PR. We’re based in Essex and work with lifestyle-led businesses across the UK and globally that want to build brand equity, not just grab headlines.

If you’ve recently had a viral moment (or hope to), now’s the perfect time to put a PR plan in place.

Let’s make the most of the momentum — and keep it going.

Get in touch with our team to see how we can help.

HOW MUCH DOES A PR AGENCY COST?

Tue, 08 Apr 2025 13:16:49 GMT

If you’re researching PR support for your business, one of the first questions that comes to mind is likely: how much does a PR agency cost? It’s a good question — and the honest answer is that it depends on your goals, your sector, and the level of support you’re looking for. But don’t worry, we’ll break it down clearly so you know what to expect.

At Orange PR, we specialise in tailored communications for brands across a range of lifestyle sectors — including food and drink PR, health and beauty PR, and lifestyle PR. Based in Essex, we work with ambitious brands close to home as well as on a global scale to raise their profiles through strategic media relations, digital PR, influencer marketing, social media marketing and storytelling.

So, what does PR cost?

PR pricing can vary widely depending on the size of the campaign, the complexity of your messaging, and how much activity is required each month. Some businesses need full-scale launches, press office management and influencer marketing campaigns. Others may just be looking to increase their visibility through consistent media coverage.

As a guideline, our media relations services start at £1,750 + VAT per month. This typically includes a focused strategy, tailored press releases, media pitching, and securing coverage in relevant titles to reach your target audience.

We’re transparent with our pricing and will always create a bespoke package that aligns with your goals and budget. Whether you’re a challenger brand in the food and drink space or an established health and beauty name looking to refresh your story, we’ll recommend the right level of support to get results.

How long do I need to do PR for?

PR is not a quick fix — it’s a longer-term investment in your brand’s reputation and visibility. That’s why we work on a minimum initial commitment of six months.

Here’s why:

Relationships take time – Journalists don’t just cover a brand because of a press release; they want consistent, relevant stories and trust in your brand’s credibility. That’s not to say that quick wins aren’t possible, they are (and we are really good at them) but a longer-term strategy is vital as journalists will often keep a pitch, or press release, on file ready to come back to when they are working on a suitable feature.

Momentum builds – The more we work together, the more we, and the media, understand your voice, your audience, and your goals — meaning better coverage and better results.

Coverage has a long tail – Even once a campaign ends, your PR exposure continues to drive traffic, SEO value, and customer trust. It keeps working for you long after the initial piece is published. Online coverage continues to pull your brand into search results for potential customers and printed media goes beyond the day its published - how often do you find yourself in a waiting room picking up a previous edition of your favourite magazine?

By committing to a minimum of six months, we have the time to develop a strong strategy, tell your story effectively, and deliver consistent results that matter.

Is PR right for your brand?

If you’re a growing business looking for a PR agency in Essex, or you work in food and drink, health and beauty, or the wider lifestyle space — we’d love to chat. PR isn’t just about headlines — it’s about building a reputation, creating trust, and turning that into tangible business value.

Want to find out how we can help? Get in touch today to talk through your goals and receive a tailored proposal.

ORANGE PR & MARKETING: MARCH HIGHLIGHTS 2025

Thu, 03 Apr 2025 08:49:42 GMT

The first few months of 2025 have been a busy start for Orange, and with the arrival of spring, we’re feeling super excited about what’s ahead. March has been packed with lots of brilliant client projects, events, of course, plenty of fresh coverage.

House of Amor Founder Lucy Pearce Features On BBC Radio Bristol and BBC News Bristol

Orange secured a fantastic interview feature for House of Amor’s founder, Lucy Pearce, on BBC Radio Bristol , plus an online article on BBC News Bristol. Sharing the stories of entrepreneurs is always exciting, but Lucy’s journey is one-of-a-kind. Lucy spoke about her journey from working in a scrapyard to launching House of Amor which has now been endorsed by none other than British Vogue, all whilst navigating motherhood - listen to the full interview here .

This was the perfect opportunity to elevate Lucy’s profile and give her the platform to share her personal story. Revealing the person behind your brand and telling your story means you’re able to create real authentic connections with audiences far and wide which is more important than ever nowadays.

Essex & Herts Air Ambulance Hosted Its Annual Fundraiser, Strictly Air Ambulance

On Saturday 15th March, EHAAT hosted its annual fundraising event, Strictly Air Ambulance, which was a huge success for the charity! We loved being part of the action, helping secure coverage for this iconic fundraising event.

Orange spread the news far and wide across Essex and Hertfordshire to ensure the event got the attention it deserved. As well as multiple print and online features in popular local papers, we also secured interview opportunities for the charity’s celebrity ambassador and Strictly Air Ambulance host, Lisa Snowdon, as well as head judge, Phil Meecham and contestant, Andrew Alton-Read, on BBC Radio Essex.

Orange Team Sponsors the Local Flavours Exhibition in Norfolk

As sponsors, the Orange team had a brilliant day exhibiting at the Local Flavours Exhibition in Norfolk. As self-professed foodies, we were in heaven! Not only did we have the chance to sample some delicious products, but we also had the pleasure of meeting the incredible people behind some of the region's most renowned brands.

The Orange team hosted mini PR Power Hour drop-in sessions throughout the day, offering brands valuable insights on how to elevate their presence and ensure they’re shining the brightest. If you missed the event and would like to have a quick chat about your brand’s marketing strategy (no strings attached), please don’t hesitate to get in touch at hello@orangepr.co.uk.

ORANGE KICKS OFF 2025: A LOOK AT OUR PR AND MARKETING HIGHLIGHTS

Mon, 17 Mar 2025 10:17:57 GMT

It’s safe to say that Orange has had a bright and successful start to 2025! We kicked off the year with an award win at the Roxhill Media Awards and have since continued to spotlight our clients.

Orange Wins Roxhill Media Award for Best Piece of Food Coverage

We couldn’t be more excited to have been shortlisted and invited to the Roxhill Media Awards recognised for achieving the Best Piece of Food Coverage. On January 27th, we squeezed every bit of fun out of the evening as we travelled up to London and enjoyed a fantastic night at a stunning venue. We feel honoured to have taken home the award after securing our foodie client, Fairfields Farm , an episode feature on nationally loved television programme, BBC Countryfile. This coverage successfully captured national media attention while generating buzz across radio and online outlets.

Client Spotlight

In February, we supported our fantastic client, Fairfields Farm, in bringing a little extra love to the city of Colchester with its Valentine’s Day campaign. The team spread the joy by giving back to the local community, handing out free goodie bags filled with a delicious selection of the brand’s award-winning crisps. It has been an exciting start to the year for Fairfields Farm, with the brand also winning two silver and one gold award at the Farm Shop & Deli Product Awards 2025, as well as being announced as a finalist for the Net Zero award at the East Anglia Clean & Green Awards 2025 later this month!

EHAAT’s Feature on BBC Essex

We were thrilled to secure our client, Essex & Herts Air Ambulance Trust , two broadcast features on BBC Essex to discuss the charity’s annual fundraiser Strictly Air Ambulance , which took place on Saturday 15th March. Head Judge Phil Meecham, contestant Andrew Alton-Reed and host Lisa Snowdon, each spoke with BBC Essex to share exciting details about the event. It was fantastic to listen to them speak so passionately about the event and highlight how much the money raised from the event will help the charity to continue to protect lives across Essex and Hertfordshire.

Team Orange Take a Trip to Istanbul

At the end of February, Team Orange was excited to travel to Istanbul to support our client, Esteworld , with influencer marketing. During our visit, we had the opportunity to tour Esteworld’s premium facilities and meet more of the expert team in person. It was a fantastic opportunity to experience the clinic firsthand and discuss the exciting opportunities we have planned this year for Esteworld.

ORANGE WINS ROXHILL MEDIA AWARD FOR THE BEST PIECE OF FOOD COVERAGE

Wed, 12 Feb 2025 13:09:34 GMT

Being shortlisted for Best Piece of Food Coverage at the 2025 Roxhill Media Awards was an exciting moment for the entire team at Orange PR.

At Orange, we’re dedicated to delivering fresh, high-impact coverage for our clients, and our work with Fairfields Farm was a perfect example of this commitment. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. This feature placed Fairfields Farm in the national spotlight for all of the right reasons, amplifying its inspiring brand story and leading to further coverage across national and regional radio, online platforms, and top-tier print media. The coverage did more than just tell a brand story—it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results.

The awards night was an incredible celebration of the PR industry, and we were honoured to be in among so many talented agencies. It was an evening full of celebrations and of course, a few glasses of bubbly to toast everyone’s success! Taking home the Best Piece of Food Coverage award was the ultimate highlight. This recognition is a testament to the creativity, strategic thinking and hard work that goes into our projects.

From the very beginning of our appointment to manage PR for Fairfields Farm, securing a feature on BBC Countryfile was a key goal for Orange. Through determination and strategic execution, we achieved this milestone within just the first year of working together. Seeing our work recognised on such a prestigious stage reinforced our commitment to delivering standout storytelling and media moments that make a lasting impact for our clients.

This win has only fueled our drive to keep pushing boundaries, creating bold campaigns and delivering exceptional results for our clients. We look forward to working with even more incredible brands and continuing to make waves in the industry throughout 2025.

A huge thank you to everyone who has supported us along the way—this is just the beginning!

FRESHEN UP YOUR YEAR WITH THESE TOP HEALTH & BEAUTY TRENDS FOR 2025

Tue, 11 Feb 2025 14:48:13 GMT

2025 is here, bringing a fresh wave of wellness trends that help us live our best, most vibrant lives! From healthier foods to spiritual wellness, this year’s trends are all about boosting our health, beauty and well-being in bold new ways.

The Rise of Healthier Ultra-Processed Foods

The trend of healthier ultra-processed foods (UPFs) is making waves in the health and wellness world. As people seek convenient, quick options without compromising on nutrition, brands are stepping up with foods that are both functional and nourishing. These foods are getting a fresh makeover, offering a healthier way to fuel up.

Immune Health Takes Centre Stage

Have you heard? Immune health is the new “gut health”, and it’s shining bright in 2025. People are eager to explore fresh, innovative ways to boost their immunity, moving beyond the basics to find new approaches. With a growing focus on how to care for the immune system in effective ways, this trend is about changing the way we think about health.

A New Wave of Spiritual Wellness in 2025

2025 is the year of spiritual wellness! As people search for something "bigger" and deeper, spiritual wellness is taking centre stage. Moving beyond traditional fitness routines, individuals are now seeking meaningful experiences that nurture their soul. This exciting trend has led to a rise in businesses opening studios focused on spiritual wellness, offering spaces for mindfulness, meditation, energy healing and other transformative practices that foster connection, balance and purpose.

People are craving more than just physical well-being; they’re looking for a holistic approach to life that feeds the spirit. This fresh wave of spiritual wellness is opening up exciting new possibilities for growth, with a bright future for personal development and brand-new opportunities.

Preventive Health Takes the Lead

Preventive health is taking the lead in 2025 as people focus more on longevity and maximising their health span. Instead of waiting for illness to strike, individuals are asking, "How can I live a healthy life for as long as possible?" It’s no longer just about treating diseases, but how to actively prevent them.

With new advancements in technology, personalised medicine, and a deeper understanding of genetics, we now have more tools than ever to take charge of our health. This shift is all about thriving, not just surviving. Preventive health is becoming the cornerstone of wellness in 2025, helping people make smarter lifestyle choices that lead to longer, healthier lives. Whether it's through better nutrition, exercise or mental health practices, this trend is redefining how we approach health and well-being.

Sleep Maxing for Better Health and Skin in 2025

In 2025, "sleep maxing" is quickly becoming a go-to trend, all about making the most of restful sleep to improve both health and skin. This fresh approach combines sleep hygiene with skincare, using products like nourishing night creams that repair while you sleep. By syncing with your body’s natural circadian rhythm, sleep maxing boosts sleep quality and promotes skin rejuvenation. These powerful creams support overnight regeneration, helping you wake up feeling refreshed and ready to take on the day. It’s a simple way to squeeze more benefits out of your beauty sleep!

The Rise of Anti-Blockbuster Fragrance

In 2025, the "anti-blockbuster fragrance" trend is taking off, as more people seek unique, personal scents. Fragrance lovers are turning to niche perfumes, choosing exclusive scents that make them stand out. There’s also a rise in perfume dupes, offering affordable alternatives for those looking to mix things up. People are experimenting with new ways to wear fragrance, from layering scents to using hair mists for that extra touch of individuality.

The future of perfume might even go digital, with AI helping to create innovative ingredients, Prada is already leading the charge! It’s a fresh, bold approach to scent that lets you express your true self.

SPF All Year Round

SPF is in the spotlight even more in 2025, sparking lively conversations about whether it should be worn year-round or if it blocks essential vitamin D. The "sun-blush" trend is taking off, as people want that radiant, sun-kissed glow while keeping their skin protected.

Supergoop is leading the way, becoming the top brand at Sephora for those wanting to protect their skin while enhancing their beauty. It’s a fresh, simple approach to sun safety that lets you shine bright while staying safe.

The New Approach to Anti-Ageing for a Healthier, Timeless Glow

In 2025, slow skincare and anti-ageing are evolving into a fresh trend. The focus is shifting from just repairing to preventing, prioritising long-term skin health. With 70% of Gen Z already using anti-ageing skincare, this trend is gaining momentum. It’s all about creating a thoughtful, long-term skincare routine that benefits us for years to come. Combining innovation with timeless skincare rituals, this trend provides a holistic approach to ageing that feels fresh, bright and sustainable.

If you need expert PR support for your health and beauty brand, get in touch with us.

TOP 2025 FOOD & DRINK TRENDS THAT YOU NEED TO KNOW

Tue, 11 Feb 2025 14:44:17 GMT

As we step into 2025, the world of food and drink is gearing up for some exciting changes. From intuitive cooking to upgrading everyday pantry essentials, here are the top trends set to take over the kitchen in the new year.

No-Recipe Recipes: Embracing Intuitive Cooking

2025 is all about embracing the freedom of cooking without a recipe! The rise of cookbooks centered around comfort eating highlights a growing love for food that nourishes the body. Alongside this, single ingredient cookbooks are having their moment, as home cooks fall head over heels for the simplicity of easy, no-fuss recipes.

But it doesn’t stop there. Intuitive cooking is taking center stage, with more people trusting their instincts in the kitchen, throwing out the rulebook and getting creative. This trend encourages us to reduce food waste, experiment with flavours and adopt sustainable practices in our cooking.

On top of that, we’re seeing a surge in maternal and feminine energy influencing cooking. Whether it’s restaurants or cookbooks, there’s a beautiful shift toward meals that centre on care, comfort and connection, a reminder that food is not just fuel, but a way to nurture ourselves and others.

Making Everyday Essentials Extra Special: The Premiumisation of Ambient Foods

Who says pantry staples have to be boring? Since the pandemic, there’s been a major shift in how we approach food at home, with premium ambient products bringing a little bit of restaurant magic to our kitchens. Thanks to platforms like TikTok and Instagram, chefs and restaurants are now sharing their signature creations online, making gourmet flavours accessible to all.

This trend, often called “bringing Michelin home,” is all about upgrading everyday ingredients to elevate meals and make them feel a little more luxurious. From truffle oil to smoky chilli paste, these premium products are transforming ordinary home-cooked dishes into extraordinary creations. Home cooks everywhere are embracing a touch of luxury in their kitchens, adding excitement and creativity to their meals. Who knew that a simple ingredient could take a dish from average to magnificent?

Farming for a Healthier Future

As sustainability continues to take the spotlight, regenerative farming is becoming a key focus for those looking to make a positive impact on the environment. This approach to farming goes beyond just sustainability, it’s about restoring soil health, boosting biodiversity and reducing carbon emissions, all while growing food that nourishes the planet.

More and more consumers are aligning their food choices with their values, seeking out products that support farming practices that help the earth thrive. This trend is picking up steam as we all become more mindful of our environmental footprint and the role we play in creating a more sustainable future. It’s a win-win for both the planet and the people who care about it, helping to create a healthier, more sustainable food system for everyone.

Ready to Cook Up Some Change?

The food trends of 2025 are about more than just what’s on our plates—they focus on how we cook, where our food comes from and how we can make a positive impact. Whether it’s creating intuitive, no recipe dishes, upgrading your pantry with premium ingredients or choosing sustainable options, there’s never been a better time to get creative in the kitchen. 2025 is shaping up to be the year of cooking with purpose and flavour.

ORANGE PR & MARKETING: DECEMBER 2024 HIGHLIGHTS

Tue, 14 Jan 2025 13:31:40 GMT

December was nothing short of amazing for Team Orange! �� We welcomed two exciting new clients while landing some stellar national media coverage for our existing ones. It was a busy, brilliant month for our team, full of wins, and we can’t wait to see what 2025 has in store for us!

Introducing our newest client: HARBOUR

We are delighted to welcome HARBOUR and its award-winning ATS which helps to streamline the recruitment process for businesses in a variety of industries, including the care sector. HARBOUR has appointed Orange to manage its social media and media relations, helping to increase brand awareness and its online presence.

We look forward to crafting scroll-stopping social media content, stand-out press releases and pitches designed to enhance HARBOUR’s visibility and drive meaningful engagement, placing the brand front and centre in the media spotlight and supporting the business’ continued success.

Welcoming another new client: Esteworld

We are super excited to welcome Esteworld to our roster of health and beauty clients too! Esteworld is a leading provider of plastic and aesthetic surgery services, offering top-tier hair transplantation, dental treatments, plastic surgery and medical aesthetics, backed by the highest medical standards.

Orange will be managing Esteworld’s media relations, working to secure high-impact coverage and media opportunities that will elevate brand visibility, highlight the business’ expertise and strengthen its reputation further in the industry. We will also be supporting Esteworld’s influencer marketing strategy, connecting the brand with its ideal influencer and celebrity pairings, showcasing real results and boosting brand visibility across its key audience. We can’t wait to get started!

Orange continued to secure first-class coverage

Team Orange secured a spot for House of Amor’s Press On Nails in none other than British Vogue’s Best Beauty Products of 2024 - what a way to kick off the new year! This feature is a perfect example of how Orange’s strategic and tailored PR efforts land our clients in some of the most renowned titles in its sector. Orange secured another exciting piece of coverage for House of Amor’s Press On Nails in the December issue of My Weekly magazine, too! The Cranberry Crush Press On Nails were featured in the Party Perfect spread.

Fairfields Farm made weekly donations and participated in volunteering at local food kitchens

Our award-winning food and drink client, Fairfields Farm, showed incredible support during December to local food kitchens. The team made generous potato donations to four different Essex foodbanks throughout the month and even rolled up their sleeves to volunteer and make a hands-on difference at Sanctus Chelmsford and Colchester Foodbank.

We can’t wait to share what’s to come next for Orange in 2025. Stay tuned…

ORANGE PR AND MARKETING: NOVEMBER 2024 HIGHLIGHTS

Mon, 16 Dec 2024 12:56:19 GMT

From welcoming an exciting new food and drink client to securing top-tier national coverage, November proved to be a busy yet highly successful month!

Introducing Orange’s Newest Client: The Mercury Theatre Cafe Bar

We’re excited to share that during November, Orange welcomed its newest client: The Mercury Theatre Café Bar , a warm and inviting café nestled in the heart of Colchester, based right within the iconic Mercury Theatre.

We're thrilled to be supporting the Mercury Theatre Cafe Bar with social media marketing, helping to build its reputation and awareness across the city of Colchester. Our team will craft fresh, engaging content to showcase its delicious food and drink menu, along with the cosy atmosphere that makes it so special.

Orange Secured Fresh Coverage

This month Orange worked hard to secure top-line media coverage for our clients. Our efforts secured Rebecca Brennan-Brown, Founder of Get Wed , a leading wedding planner service, a spot in Stylist magazine, sharing tips including how couples can save money when it comes to wedding planning, what’s not worth the splurge, and how to prioritise essentials over viral Instagram trends. This feature shows how strategic PR can effectively position our clients as trusted experts in their fields, while also elevating founder profiles.

We also secured Shield Pest Control national coverage in The Mirror and Express.co.uk, sharing expert tips on recognising signs of pest activity and practical preventative measures to keep unwanted visitors out of your garden sheds this winter.

Another piece of standout coverage secured was for House of Amor in Woman’s Own’s Festive Special. House of Amor’s faff-free falsies earned a well-deserved spotlight in the magazine’s Timeless Glamour feature, showcasing its quick and easy press-on lashes as the ultimate go-to for effortless holiday glam this party season.

House of Amor Celebrates Major Milestones

It’s been an exciting month for House of Amor, and there’s a lot to celebrate! The brand has officially launched its first flagship store in Bristol, marking a huge milestone for the team, especially for founder Lucy Pearce, who began House of Amor from the comfort of her spare room.

In addition to the exciting store launch, House of Amor also launched 10 stunning new QuickNail shades , including rich hues like burgundy plum and cherry—perfect for the season. The Mulled Wine quicknails offer a deep, sophisticated look, while the Morning Coffee nails add a perfect touch of seasonal charm.

Orange Attended Exciting Events

At Orange, we’re all about bringing people together, creating exciting opportunities for individuals to connect with likeminded people. This month, our founder, Megan, hosted another fantastic meetup as part of her Female Leaders Brunch series—a lively and inspiring event where female entrepreneurs and business leaders come together to share stories and support one another.

Team Orange also had a fantastic time at the Bread and Jam Christmas Party this month! Orange’s founder, Megan and Senior Account Manager, Amelia, had the opportunity to connect with incredible brands and the talented faces in the industry. As a marketing agency specialising in the Food & Drink sector, this event was particularly exciting for us, offering fresh opportunities to collaborate and grow within the industry.

ORANGE WELCOMES ITS LATEST FOOD AND DRINK CLIENT, MERCURY THEATRE CAFÉ BAR

Wed, 11 Dec 2024 13:00:42 GMT

Here at Orange, we're super excited to announce our new client, Mercury Theatre Café Bar – a warm and inviting café located in the heart of the city of Colchester. Home to the locally beloved Mercury Theatre, customers can enjoy a delicious meal, snack or drink, whether they're attending a theatre show, booking theatre tickets or simply visiting. As a local Essex-based social media marketing agency, we are proud to assist Mercury Theatre in raising awareness of its Café Bar through strategic content creation and planning.

Meet Mercury Theatre Cafe BaR

Mercury Theatre Café Bar offers an extensive variety of cakes, pastries and light meals, complemented by a selection of teas, including afternoon tea and traditional cream tea, as well as coffees, soft drinks and alcoholic beverages to suit every taste. With its inviting atmosphere, the Mercury Theatre Café Bar is the perfect spot to relax and refuel before or after a theatre show, or to simply catch up with friends in the city.

Marketing Services

We are thrilled to have been appointed to manage the Mercury Theatre Café Bar’s social media accounts and are committed to creating engaging, scroll-stopping content across its platforms, including Instagram, Facebook and TikTok. We look forward to using our social media expertise to craft posts that connect with the café bar’s audience and showcase exactly what it has to offer. Our goal is to increase the Café Bar’s social media interaction and engagement through unique strategies that will strengthen its reputation and awareness in and around Essex.

We are delighted to support the Café Bar with its influencer marketing strategy, helping it achieve its goals by showcasing its offerings to passionate foodie influencers. By inviting influencers to experience and share the Café Bar’s USPs, we aim to amplify its presence, boost social media engagement and enhance its credibility.

Orange’s founder, Megan Dorian, expressed her excitement about the new partnership, saying: “We're beyond excited to have the opportunity to support Mercury Theatre Café Bar with its social media and influencer marketing strategies. We are incredibly proud to be working with yet another iconic local business in Colchester and look forward to contributing to the Café Bar’s continued success, showcasing all it has to offer.”

ORANGE IS SELECTED TO SUPPORT £6 MILLION ESSEX COUNTY COUNCIL FRAMEWORK TO ENHANCE COMMUNITY ENGAGEMENT

Tue, 10 Dec 2024 10:12:57 GMT

We are delighted to share that Orange has been chosen as one of the five key PR agencies to support Essex County Council’s new communications and marketing framework, valued at over £6 million. This incredible opportunity follows a highly competitive RFP process that launched in April, which we are proud to have successfully completed, highlighting Orange’s reputation for delivering high-quality and impactful campaigns.

About Essex County Council

The local government authority responsible for providing public services and governance for the non-metropolitan county of Essex, Essex County Council is one of the largest local authorities in the UK, covering a significant geographical area and serving a population of over 1.4 million residents. Committed to creating positive change, the council’s new framework strives to deliver exceptional public services while empowering and supporting the community.

Collaboration With Other Agencies

As a locally-based agency renowned for strategic communication, Orange looks forward to collaborating with the four other top agencies selected to deliver a comprehensive suite of public relations services. Our efforts will focus on raising awareness, achieving measurable outcomes, and building trust within the Essex community. We will be supporting a variety of council initiatives spanning education, transport, housing, and public health.

Orange’s founder, Megan Dorian, shared her thoughts on the announcement saying: “Orange is incredibly proud to support our local Essex County Council with its latest framework. We are eager to promote positive change, enhance awareness of the council’s contributions to the region and celebrate the many benefits these initiatives will bring to our community.”

UNLOCKING THE POWER OF PR FOR HOMES & INTERIORS BRANDS

Tue, 26 Nov 2024 14:52:51 GMT

In a world where quality, design, and inspiration reign supreme, effective PR strategies are the secret ingredient for homes and interiors brands looking to shine. From amplifying brand visibility to driving audience engagement, PR is more than a tool—it’s a catalyst for success.

At Orange, we understand the nuances of the homes and interiors industry. We’re passionate about crafting creative and impactful campaigns that make brands stand out. Here’s how PR and marketing can elevate your homes and interiors business and how our tailored services can help you flourish.

Why PR is Essential for Homes & Interiors Brands

The homes and interiors market is as dynamic as it is competitive. Trends shift rapidly, and staying ahead of the curve is key. That’s where PR comes in. For homes and interiors brands, PR is about more than just publicity—it’s about storytelling, visibility, and connecting with the right audience.

By securing standout media coverage , building trust with consumers, and positioning your brand as a thought leader, PR becomes a cornerstone of your marketing strategy. Here are just a few ways PR can transform your homes and interiors brand:

Maximising Media Coverage and Visibility

From glossy interiors magazines to digital design platforms, media coverage is crucial for homes and interiors brands. Through targeted PR strategies, we help your products or services land in front of the right audiences—whether it’s through pre-launch teasers, exclusive press previews, or glowing product reviews.

Building Your Brand’s Reputation

PR helps you establish authority within the industry. By positioning your brand as a leader in emerging design trends, sustainability innovations, or expert advice, PR ensures that your voice is heard and trusted. From securing interviews with key journalists to sharing your founder’s story, we create opportunities to elevate your brand’s profile.#

Driving Engagement with Captivating Content

Consumers are drawn to brands that inspire. Through thoughtful content creation —whether it’s behind-the-scenes stories, home styling tips, or interactive campaigns—we help you captivate your audience and keep them coming back for more.

Winning Industry Recognition

PR can open doors to prestigious industry awards. Whether it’s securing nominations for “Best New Product” or “Most Innovative Design,” recognition within the homes and interiors sector can significantly boost your credibility and exposure. These accolades aren’t just trophies—they’re trust signals for your audience.

Orange: Specialists in PR for Homes & Interiors

At Orange, we know the homes and interiors industry inside out. Our fresh, innovative approach to PR is designed to bring your brand’s story to life. We’ve worked with leading brands like Roomes Furniture & Interiors and All Done Design , delivering standout campaigns that drive results.

Our PR and Marketing services include:

Media Relations : Connecting you with top-tier journalists, publications, and influencers in the homes and interiors space.
Digital PR : Enhancing your online presence with engaging campaigns that resonate with your audience.
Award Submissions : Identifying the right opportunities to showcase your brand and managing the submission process.
Thought Leadership : Positioning your brand as an authority with expert commentary and trend insights.

Whether you’re launching a new product, refreshing your brand image, or looking to expand your reach, we’re here to help you succeed.

Let’s Elevate Your Homes & Interiors Brand

Ready to unlock the power of PR for your homes and interiors business? Let’s chat. At Orange, we’re passionate about helping brands like yours thrive. Get in touch today, and let’s make something extraordinary happen together.

ORANGE SECURES PRIME-TIME COUNTRYFILE FEATURE FOR FAIRFIELDS FARM CRISPS

Thu, 14 Nov 2024 10:31:08 GMT

We’re excited to announce that Orange PR & Marketing, a leading Essex PR agency, has successfully secured a major broadcast opportunity for our client, Fairfields Farm. This incredible feature on BBC’s Countryfile —one of the UK’s most-watched programmes—showcases the hard work, dedication, and passion behind this award-winning food brand’s journey from farm to crisp. This is exactly the kind of high-profile, strategic Food PR coverage we specialise in for our clients, helping them achieve outstanding national recognition.

How to Get Your Food Brand on TV

Landing a prime-time slot on Countryfile is no small feat. With millions of viewers tuning in weekly, the programme is one of the best platforms for British brands to reach a nationwide audience. We know that being featured on Countryfile can transform a brand's profile, and it was a central goal when we began working with Fairfields Farm to manage the brands media relations . We set out to showcase the commitment to high-quality, sustainable food production to align perfectly with Countryfile’s values—and we delivered.

On 20 October, C ountryfile aired this unique feature, in which presenter Joe Crowley visited Fairfields Farm during peak harvest season. Co-founders Robert and Laura Strathern, alongside Commercial Director Tash Jones, shared their insights into farming, sustainability, and the journey that transforms the premium potatoes into the delicious crisps loved across the UK. This authentic story captivated viewers and powerfully conveyed the brand’s dedication to British agriculture and food production.

The Benefits of Food PR with Orange

Since the episode aired, Fairfields Farm has gained even more recognition across a wide range of media platforms—national and regional press, trade publications, online outlets, radio and even further TV opportunities (filming has taken place - watch this space). This additional media coverage has positioned Fairfields Farm as a respected name in the food and drink industry, increasing its visibility and solidifying its reputation as a leader in high-quality, sustainable snacks. Media mentions in outlets such as BBC News and the Daily Express have also helped the brand reach new audiences, showcasing the impact that strategic Food PR and Marketing can have.

Securing this level of coverage within just a year of working together underscores Orange’s ability to deliver results. As a Food PR agency and Marketing agency with a passion for the food and drink sector, we specialise in connecting brands with meaningful media opportunities that drive growth. We understand that food brands today are looking to not only boost brand awareness but also to secure coverage that reflects the brand’s values, quality, and authenticity. Through our expertise, we can get your brand into the spotlight, whether it’s on TV, in print, online, or across radio.

Maximise Your Brand’s PR Potential with Our Leading Food Marketing Team

If you’re a food brand looking to elevate your media presence, Orange PR & Marketing is here to make it happen. We are dedicated to showcasing the stories of exceptional food and drink brands, helping them reach audiences locally, nationally, and across trade sectors. We know what it takes to get your brand noticed with food PR and Marketing and keep it growing.

Ready to see your brand featured in national media? Let’s make your vision a reality in 2025. Get in touch to discover how Orange PR & Marketing can take your brand to new heights.

Catch the full BBC C ountryfile episode on iPlayer: Countryfile - Autumn Harvest

WHY COLLAGEN BRANDS NEED PR AND MARKETING SUPPORT

Tue, 12 Nov 2024 12:49:03 GMT

The collagen market is set to reach new heights in 2025, driven by consumer demand for natural beauty solutions, wellness products and ‘beauty-from-within’ supplements. As a result, collagen brands will face unprecedented competition, making PR and strategic marketing essential to stand out. As a health and beauty PR agency, Orange understands first-hand the importance of a strong PR agency for collagen brands aiming to thrive in this rapidly expanding sector.

1. Building Credibility and Trust through Media Exposure

In today’s digital world, consumers are overwhelmed with choices. A strong media presence not only boosts brand visibility but also builds credibility as consumers naturally trust products endorsed by established publications or reputable influencers. Seeing a collagen brand featured in top health, beauty or wellness outlets such as The Guardian, Vogue and SheerLuxe or even industry-specific publications instantly enhances trust. Media exposure acts as a third-party endorsement, reassuring potential customers of a brand's legitimacy and quality.

With a rise in collagen products available to consumers, those without a media-backed reputation may struggle to gain the same trust level. This is particularly important for collagen products, where consumers are making a health-conscious investment and often seek proof of efficacy and safety. Brands highlighted in trusted media titles stand out, offering peace of mind to discerning customers.

2. The Double Impact: B2C and B2B Benefits

PR and marketing are often associated with business-to-consumer (B2C) strategies, but their impact on business-to-business (B2B) is equally vital in the collagen industry.

For B2C: Reaching and Retaining Shoppers

In the direct-to-consumer (D2C) space, PR campaigns create a memorable brand narrative, appealing to consumers who are increasingly drawn to brands they feel connected to. Through strategic storytelling, collagen brands can convey unique benefits, scientific credibility and product innovations directly to the consumer, who may then feel more confident about purchasing. Compelling stories, customer testimonials and influencer partnerships can be shared across digital platforms, multiplying the reach and encouraging a sense of community and loyalty.

For B2B: Attracting Retailers, Stockists and Partners

On the B2B front, PR efforts can help secure listings with major retailers, health stores and even wellness clinics, which are increasingly interested in offering collagen-based products to their customers. Retailers often rely on brand recognition and media buzz to determine product demand, so a strong PR presence can be a deciding factor for stocking. Moreover, appearing in trade media titles and B2B industry events can position your brand as a top player, opening doors for partnerships and collaborations.

3. A Competitive Market in 2025: The Need to Stand Out

With the collagen industry projected to grow by nearly 10% annually from 2024 through 2030, staying ahead of the curve is crucial. Competitors are continuously innovating, launching new formulations and targeting niche consumer groups (such as vegan collagen). In such a landscape, unique messaging and consistent brand exposure are key.

PR and marketing can give your brand a unique voice that speaks to current trends and sets it apart. Through careful audience segmentation, tailored campaigns and real-time response to trends, PR helps you rise above the noise, ensuring consumers choose your product over a competitor’s.

4. The Power of Digital PR: Boosting SEO and Brand Visibility

In the digital age, digital PR has become a game-changer for collagen brands seeking to build authority and attract a larger audience. Digital PR focuses on securing online coverage, backlinks and social mentions across digital platforms. These efforts not only enhance brand visibility but also significantly improve search engine rankings – a vital strategy in today’s competitive collagen market. Here’s how Digital PR can elevate your SEO and brand profile:

High-Quality Backlinks for SEO Authority

Securing coverage in reputable online publications, health and beauty blogs and industry sites generates high-quality backlinks. Search engines, especially Google, view these backlinks as votes of confidence, which boosts your website’s domain authority. For collagen brands, securing backlinks from authoritative health, wellness and beauty sources can signal credibility and help push your site higher in search engine results pages (SERPs).

Digital PR campaigns that target high-domain authority publications can play a key role in enhancing your brand’s online visibility, making it easier for potential customers to find you when they search for terms like "best collagen supplements" or "collagen benefits for skin."

Driving Organic Traffic through Online Mentions and Shares

In addition to backlink benefits, digital PR often results in social media shares, mentions and influencer collaborations. These online interactions drive organic traffic to your website, allowing you to reach new audiences who are interested in collagen products but may not have previously known about your brand. A well-crafted digital PR campaign can spark conversations around your products, encouraging users to engage, comment and share – signals that search engines reward.

For example, if your collagen product is featured in a beauty round-up on a major lifestyle site, it can lead to a surge in traffic and social engagement, giving your website an SEO boost and increasing brand awareness among a broader audience.

Keyword-optimized Content for Long-Term Search Value

Digital PR also includes creating and promoting content around trending and high-performing keywords. By targeting keywords related to consumer interest – such as “benefits of marine collagen,” “collagen for joint health,” and “2025 collagen trends” – brands can drive long-term

¹https://www.grandviewresearch.com/industry-analysis/collagen-market

organic search traffic. Articles, press releases and expert comment or thought leadership pieces created as part of a digital PR strategy serve a dual purpose: they boost visibility in relevant searches and reinforce your brand’s authority on these topics.

Working with Orange will ensure that every piece of your brand’s content aligns with SEO goals, enhancing your search rankings and drawing in high-intent visitors over time.

Building Brand Trust and Credibility Through Digital PR

Lastly, digital PR provides critical social proof. When potential customers see your brand mentioned by trusted media outlets, health experts and well-known influencers, it helps establish legitimacy and trustworthiness. For collagen brands, where consumers often research products before buying, this kind of third-party endorsement is invaluable. Digital PR gives you a presence across various online touchpoints, making it more likely that consumers will recognise and remember your brand.

As search algorithms continue to evolve, trust signals such as these are becoming an increasingly important SEO factor. Digital PR efforts can foster a positive brand image and build the kind of credibility that draws consumers to your collagen products, even in a crowded marketplace.

The Orange Approach: Empowering Collagen Brands to Thrive

At Orange, we understand the unique needs of the collagen industry. From securing influential media coverage to amplifying your voice through digital channels, we deliver tailored PR and marketing strategies that resonate with your audience. Whether you’re reaching consumers directly or forging relationships with industry partners, our team ensures your brand gets noticed.

Get in touch with Orange to learn how our PR and marketing expertise can elevate your collagen brand in 2025.

ORANGE PR AND MARKETING: OCTOBER 2024 HIGHLIGHTS

Mon, 11 Nov 2024 10:50:58 GMT

Welcome to Orange. We’re a PR and Marketing agency based in Essex, specialising in Digital PR, media relations , influencer marketing and social media marketing. Here’s a look back at an exciting October filled with standout client moments and key achievements.

Fairfields Farm on BBC’s Countryfile

As a leading food PR agency, we’re all about delivering results that go beyond expectations. When we began working with Fairfields Farm , a well-loved Essex-based food brand, we aimed to get them featured on BBC’s Countryfile – a flagship show reaching millions every Sunday. In October, we achieved just that!

Watching Fairfields Farm showcase their passion and commitment on national television was a proud moment. The feature on Countryfile offered viewers a behind-the-scenes look at the potato farm and crisp factory, revealing the craftsmanship behind each bag of Fairfields Farm Crisps. Our team was thrilled to be on-site, capturing exclusive content to share the excitement and celebrate this milestone across social media. Bringing Fairfields Farm to this incredible platform was a highlight for us as their PR agency – it’s an experience we’ll never forget.

VIP Launch of Mabel & Friends Day Retreat

We love working with innovative brands, and the launch of Mabel & Friends’ Day Retreat in Hatfield Peverel, Essex, was no exception. In October, we coordinated and attended this exclusive VIP event to celebrate the opening of a luxury doggy day retreat, bringing together influencers, media, family, and friends.

The event gave guests a private tour of the new facility and a chance to experience the premium pet services that Mabel & Friends offers. Our team was on hand to capture event highlights, sharing real-time content across social media to showcase this memorable day. The delightful presence of some adorable pups was a particular highlight for our team, making it a truly unforgettable launch and a perfect example of how influencer marketing can amplify new brands.

Media Coverage Highlights

As a trusted PR agency, our dedication to media relations helped our clients gain noteworthy coverage in October. From national to regional media outlets, our clients enjoyed features across print, online, and broadcast platforms.

Two standout placements this month, in addition to the huge success of Countryfile, included Busty Boob Tape featured in SheerLuxe, and Get Wed founder Rebecca Brennan-Brown sharing wedding etiquette insights with Metro. Seeing our clients in the spotlight reinforces the value of a skilled PR strategy and speaks to our commitment to helping brands gain visibility in competitive spaces.

Celebrating Orange’s Second Anniversary!

October was a special month, not just for our clients but also for us here at Orange PR and Marketing. We celebrated our second anniversary as an Essex-based PR and marketing agency with a growing national presence. Over the past two years, we’ve had the pleasure of working with inspiring brands and achieving big results across PR, influencer marketing and social media for food and drink, health and beauty and lifestyle brands. As we enter our third year, we’re looking forward to new goals, bigger projects, and making an even greater impact for our clients.

MEET AMELIA, SENIOR ACCOUNT MANAGER AT ORANGE

Wed, 23 Oct 2024 10:37:09 GMT

As a former Deputy Editor working in editorial, Amelia has a strong background in journalism and a keen understanding of what makes the media tick. Her transition into PR was fuelled by a deep passion for working with brands and uncovering their unique stories. Since joining the team at Orange, Amelia now feels honoured to be able to share these stories with the world.

Away from her desk, Amelia is deep in wedding planning and often finds herself wishing she had hired a wedding planner – where’s Get Wed when you need them?! In her spare time, she enjoys brunching with friends, perfecting her Pilates routine and desperately trying to master the art of tennis.

Favourite part about working at Orange

For Amelia, one of the highlights of working at Orange is being part of an extraordinary team. Each project is a collaborative effort where everyone brings their unique ideas and perspectives to the table. It’s not just about achieving impressive results, it’s about doing so alongside a group of inspiring and motivating colleagues who make every day exciting and fulfilling.

Amelia’s role as Senior Account Manager

As Senior Account Manager, Amelia’s role is all about forging strong connections with clients, diving into their goals and turning their visions into reality. She finds there’s a special kind of thrill in watching a campaign come to life or securing top-notch media coverage, and this feeling never gets old.

Fun fact about Amelia?

Amelia can speak Italian and balance a drink on her head for an impressive amount of time... Just don't ask her to do both at the same time!

BOOSTING YOUR WEDDING BUSINESS WITH PR AND MARKETING

Mon, 14 Oct 2024 12:46:47 GMT

For businesses in the wedding industry, having an effective PR and marketing strategy in place is essential when taking your brand to the next level. Your branding strategy will play a crucial role in influencing the decisions of both suppliers as well as brides and grooms-to-be.

Experts in PR and Marketing for the Wedding Industry

At Orange, we are dedicated to delivering exceptional PR and marketing services that surpass our client’s expectations. We have a particular passion for the wedding industry and have worked with a diverse range of both wedding venues and professionals. Our portfolio includes esteemed wedding venues, including The Windmill Chatham Green , Braxted Park and Houchins . We also work with London-based wedding planners Get Wed and have supported wedding accessory designer, Lottie Louise Designs. Our expertise in the wedding sector allows us to elevate our wedding clients’ PR and marketing efforts, ensuring that their brand is front of mind for forthcoming brides and grooms.

Why PR and marketing is crucial in the wedding industry

PR and marketing can unlock a wealth of opportunities for your wedding business, enhancing brand awareness and helping to build meaningful connections with your audience. Through strategic media relations, you can highlight your brand’s unique value, showcase your expertise and tell your story in a way that resonates with potential clients and journalists working in the wedding field. Through carefully curated press releases and media pitching, your brand message can be amplified, ensuring you stand out in a competitive market. By clearly communicating who you are, what your business represents and the exceptional experience you offer, you can create a compelling narrative that helps clients understand why they should choose you.

Services we offer to wedding brands

With plenty of experience in the wedding industry, we are committed to delivering exceptional services that will ensure your wedding business stands out from the crowd. Our innovative PR and marketing strategies are tailored to elevate founder profiles, positioning them prominently within your industry. Alongside this, we utilise our bank of journalists working for national, regional and consumer wedding titles to secure impactful media opportunities that enhance brand visibility and credibility. Additionally, our expertise in influencer marketing can connect you with inspiring creators who can drive engagement and create a buzz around your brand.

If your wedding business is ready to elevate its presence, please don’t hesitate to reach out to us - contact Orange today!

INTRODUCING OUR NEWEST LIFESTYLE CLIENT: BUSTY BOOB TAPE

Thu, 10 Oct 2024 09:15:58 GMT

At Orange, we’re super excited to welcome our newest client, Busty Boob Tape - a fresh and inclusive brand dedicated to empowering bustier women and expanding their wardrobe possibilities. As a lifestyle PR agency and thanks to our expertise in media relations, we’re thrilled to be supporting the brand to reach its goals and achieve national success.

Meet Busty Boob Tape

Busty Boob Tape is an innovative brand offering boob tape in eight diverse skin tones, ensuring that women of all complexions feel represented and supported. Committed to empowering bustier women, the brand is changing the way women of all shapes and sizes approach fashion.

For far too long, the fashion industry has overlooked the needs of bustier women, providing limited options for outfits that support heavier busts. This often leads to awkward bra configurations or unsightly visible straps. Busty Boob Tape aims to revolutionise the industry with its wider, stronger tape, available in a variety of skin tones. This inclusive approach not only sets Busty Boob Tape apart from its competitors but also highlights the importance of representation and empowerment for all women.

Media Relations

We are thrilled to support Busty Boob Tape with its media relations . Our commitment lies in securing product placement opportunities and raising the profile of founder, Tanya, whilst ensuring to position the brand in front of powerful leading journalists within the fashion and lifestyle industry. Orange will also showcase the brand’s dedication to inclusivity, ensuring that Busty Boob Tape not only captures attention but also resonates with audiences far and wide.

We look forward to achieving great results for Busty Boob Tape, ensuring the brand creates a lasting impression on the fashion and lifestyle industry.

Are you looking to amplify your brand? If so, get in touch with Orange.

ORANGE PR AND MARKETING: SEPTEMBER 2024 HIGHLIGHTS

Wed, 09 Oct 2024 07:51:24 GMT

From welcoming fabulous new clients to diving into some super exciting meetings, Orange has been on the move all month long. Check out what we got up to below and get the inside scoop on all the action!

New clients

We’re thrilled to welcome some incredible new beauty and lifestyle clients to our roster this month. Firstly, we're beyond excited to welcome House of Amor, a trailblazing brand in the industry that’s on a mission to bring beauty home. We’re super proud to be a part of the brand’s commitment to helping both beginner and beauty enthusiasts from all backgrounds achieve salon-worthy results from the comfort of their own home, and we can’t wait to get stuck in on showcasing this fantastic brand.

In September, Orange was also proudly appointed by Essex County Council as one of five agencies assigned to provide a full PR service for its £6 million framework. As an Essex PR agency, Orange is incredibly grateful to have been selected alongside four other amazing agencies and we’re looking forward to delivering impactful campaigns for the local community.

That’s not all! We’re also delighted to introduce Busty Boob Tape, an empowering and inclusive brand focused on providing stylish and supportive solutions for bustier women. Orange will be supporting Busty Boob Tape to reach new heights in fashion and lifestyle media through strategic media relations … watch this space!

Content day at The Windmill

This month, we made our regular trip to The Windmill to capture some fresh social media content, and as always, it was hard to resist indulging in all the mouthwatering dishes. The Windmill is not just a stunning fine dining restaurant, but also the perfect spot for a luxurious dine-and-stay experience.

Road trip to House of Amor’s HQ

Following the announcement of our fabulous new client, House of Amor, we were over the moon to be invited to Bristol for a fun-filled onboarding meeting with the amazing team behind the brand. It was an absolutely fantastic day and to top it off, we were treated to some lovely freebies. We cannot wait for what’s next with this incredible brand.

EHAAT X Fairfields Farm Air Ambulance Week

We were also thrilled to witness a remarkable collaboration between two of our esteemed clients, Fairfields Farm and Essex & Herts Air Ambulance Trust, to celebrate Air Ambulance Week. Fairfields Farm made a generous impact by offering an exclusive 5% discount code for online shoppers. Even more exciting, they donated an additional 5% of sales during Air Ambulance Week to Air Ambulance UK along with another 5% supporting the vital work of our local heroes, Essex & Herts Air Ambulance Trust. It was wonderful to see our clients come together to support such an important cause.

Looking to take your brand to new heights? Contact us

INTRODUCING HOUSE OF AMOR, ORANGE’S JUICY NEW BEAUTY CLIENT

Tue, 24 Sep 2024 09:50:17 GMT

Orange is over the moon to announce that we have been selected as the official PR agency for House of Amor , a leading brand in the beauty industry. We are super excited to use our expertise in beauty media relations to elevate the profile of this fast-growing, inclusive and empowering brand and look forward to helping House of Amor achieve the recognition it truly deserves.

Meet House of Amor

Founded by Lucy Pearce in 2021, House of Amor began as a spare-room side hustle with the launch of QuickLashes. Driven by passion and dedication, Lucy set out to create a brand that offers practical yet salon-worthy beauty solutions for busy mums like herself, with a mission to empower her customers and help them to ‘bring beauty home’.

Since this, with an impressive presence in major beauty retailers such as Superdrug, Debenhams and Justmylook, House of Amor has made a significant impact on the industry. The brand continues to thrive, boasting an extensive product range including hundreds of lash styles, nails and cosmetics.

PR Services

House of Amor was looking for a beauty PR and marketing agency to amplify its brand presence, showcase its product line in innovative ways and put the name in front of the most influential beauty journalists. Alongside this, Orange will raise Lucy's profile as an entrepreneur, highlighting her inspiring journey from a spare room start-up to a million-pound business.

The Orange team is committed to creating a buzz that resonates across the media landscape. Our focus will be on securing prominent product placements for House of Amor while landing top-tier interviews and thought leadership opportunities for Lucy. Our mission is to propel House of Amor into the spotlight, ensuring the brand shines and receives the recognition it deserves. We’re thrilled to be part of this exciting journey and the brand’s extraordinary success.

Orange’s founder, Megan, commented on the newest appointment saying, “We are absolutely thrilled to have been chosen to manage House of Amor’s media relations. As both a business owner and a mother myself, I truly resonate with Lucy’s vision and passion. The entire Orange team is committed to delivering exceptional media coverage for House of Amor, and we can't wait to make an impact together. Exciting things are coming…”

Looking to elevate your brand? Get in touch with Orange.

ORANGE PR AND MARKETING: AUGUST 2024 HIGHLIGHTS

Tue, 03 Sep 2024 10:38:25 GMT

Take a look at what Orange got up to in August! We’ve been working on several exciting projects, as well as hosting our very own influencer event. Dive into our highlights below to see what we’ve been up to.

We hosted the East Anglia Influencer Club Summer Showcase Event

We kicked off August with a bang by hosting our exclusive East Anglia Influencer Club (EAIC) Summer Showcase event. Held at the stunning Layer Marney Tower, the event was a huge success! Welcoming a range of East Anglia’s top brands and influencers set against the backdrop of the tower’s charming barn, the event was designed to spark valuable connections between influencers and brands, enhancing their visibility and boosting awareness. We can’t wait for the next one – watch this space…

The Windmill joins Orange’s roster of clients

We were thrilled to announce our newest client in August: The Windmill, a fine-dining restaurant based near Chelmsford in Essex. It's safe to say our first visit to this culinary gem was nothing short of exceptional. Orange will be managing The Windmill’s social media, media relations and e-marketing strategy – we’re eagerly looking forward to the exciting journey ahead, and can’t wait to share what we get up to in our efforts to boost brand awareness.

Orange launched its 2024 Christmas PR Package

We’re delighted to unveil our 2024 Christmas PR package! This year, we’re inviting brands eager to dazzle and make an impact to harness the expertise of our exceptional media relations team and our extensive network of journalist contacts. Brands will be pitched to all the best-loved Christmas gift guides across their respective industries, ensuring they get the boost they need this upcoming festive season.

We joined Fairfields Farm on a photoshoot

The Orange team had the fantastic opportunity to join Fairfields Farm for a photo shoot, contributing to the creation of the brand’s new packaging imagery. From helping prepare the set to featuring in the shots ourselves (yep, we can now add hand modelling to our repertoire), we loved every moment of collaborating with the team and can’t wait for you to see the brand’s refreshed new look!

NEW CLIENT...WELCOME TO THE PACK, MABEL & FRIENDS DAY RETREAT

Mon, 02 Sep 2024 11:37:10 GMT

We are delighted to announce our exciting new client, Mabel & Friends Day Retreat. With its promise of 5-star day care for your four-legged companions, this doggy retreat is set to impress. Here at Essex PR and Marketing agency Orange, we are excited to be using our social media, influencer marketing and media relations expertise to launch this fantastic business and ensure it achieves the success it deserves.

Meet Mabel & Friends Day Retreat

Get ready for an exciting grand opening in September 2024. Mabel & Friends Day Retreat is launching its idyllic countryside retreat for dogs, offering top-notch, personable and professional daycare services for your furry friends. Nestled in the tranquil Essex countryside, just north of Chelmsford and conveniently located just off the A12, this retreat is a haven where every dog is treated like family.

Mabel & Friends Day Retreat is at the forefront of pet care, offering a diverse range of services to cater to every needs, including professional dog grooming, one-to-one training and veterinary nurse visits to ensure comprehensive care for your furry friends.

PR and marketing services

Mabel & Friends Day Retreat was looking for an Essex social media and PR agency and appointed Orange to manage the brand’s social media channels, media relations and influencer marketing. Using our expertise and contacts with leading media outlets and local influencers, we will ensure that the Mabel & Friends Day Retreat name is recognised across Essex and beyond. Our approach will involve a strategic media relations plan for print, online and broadcast outlets designed to generate buzz around the launch, ensuring that the brand makes some noise around the launch, and beyond.

We are also thrilled to have the opportunity to develop and manage the brand’s social media marketing strategy across Instagram, Facebook and TikTok ahead of its launch. From creating visually appealing posts and share-worthy Reels to creating strategic content that highlights the retreat’s unique offerings, we are dedicated to generating excitement online. Our goal is to ensure that the brand’s voice resonates authentically with its target audience, setting the stage for a successful launch and fostering a loyal online community.

Additionally, Orange will lead the brand’s influencer marketing efforts. As we prepare for the highly anticipated launch event, we are focused on making it an unforgettable event and inviting local influencers and journalists to experience the Mabel & Friends Day Retreat treatment for themselves.

Orange’s founder, Megan, comments: “As a local team of dog lovers, we are so excited to have been appointed to manage the PR and marketing for the launch of Mabel & Friends Day Retreat. We know the Essex media landscape and influencer network inside and out, perfectly positioning us to help create a huge buzz for the brand. We are excited for the launch in September and can’t wait to see all that Mabel & Friends Day Retreat achieves.”

If you are seeking top-tier PR and marketing support to elevate your brand, please don’t hesitate to get in touch with us!

STAY AHEAD OF THE CURVE: AUGUST'S SOCIAL MEDIA UPDATES

Fri, 30 Aug 2024 08:10:28 GMT

As a social media agency specialising in food and drink, health and beauty, homes and interiors and lifestyle brands, we love a shiny new social media update. Social media is constantly evolving, with new features and developments rolling out regularly and it can be hard to keep up with the constant changes. Luckily for you, we’ve rounded up the most important ones for August, so that it’s easy for you to keep your strategies sharp and leverage the latest tools.

Instagram’s New Grid Format

Instagram is experimenting with a major redesign of its profile layout. The traditional square thumbnails are being replaced with vertical rectangular ones, creating a layout reminiscent of TikTok. This shift aligns with Instagram’s strategic focus on Reels, aiming to offer a more immersive and dynamic user experience. However, this change may require creators and brands to rethink their visual content strategies to ensure their profiles remain cohesive and engaging. The new format offers more space for showcasing content but also demands a fresh approach to maintaining visual consistency.

Instagram’s Expanded Carousel Post Feature

Another update from Instagram is the enhancement of its carousel posts with the ability to include up to 20 images or videos in a single post, doubling the previous limit of 10. This significant upgrade allows for richer storytelling and more comprehensive content presentations. With more space to work with, creators and brands can craft more detailed narratives, showcase a broader range of products or services, and engage viewers more effectively. The expanded carousel feature also improves navigation and interaction, while providing detailed analytics to track post performance and engagement metrics.

TikTok’s 2024 Holiday Marketing Guide

TikTok has unveiled its updated holiday shopping guide, a crucial resource for planning your Christmas marketing campaigns. The 16-page 'Holidays For You' guide is designed as a visually engaging infographic, packed with a wealth of statistics and insights. It covers key trends, audience behaviours, and effective strategies for maximising your holiday marketing efforts. Whether you’re looking to refine your ad campaigns or develop engaging content, this guide provides essential data to help you create impactful and successful festive promotions.

Threads’ Innovative Topic Discovery Feature

Threads is introducing an exciting Topic Discovery feature designed to enhance user interaction and content discovery. This feature will present a blue link in the home feed that directs users to a specialised topic-specific feed. Within this dedicated space, users can easily browse through posts organised by date or popularity, making it simpler to stay informed about the latest trends and discussions. This update aims to streamline the process of finding relevant conversations and staying updated on current events and interests, offering a more tailored and engaging user experience.

YouTube’s New QR Code Feature

YouTube is rolling out a game-changing QR code feature for all channels, following successful trials with selected users. This new tool allows creators to generate a unique QR code that viewers can scan to easily access and follow their channel. The QR codes offer a modern and interactive way to boost channel visibility, streamline user engagement, and facilitate direct connections between content creators and their audience. This feature not only enhances user convenience but also provides an innovative method to promote content and increase audience interaction.

Want to take your social media to the next level and ensure your brand is standing out from the crowd? Get in touch today to discuss our social media marketing packages including social media workshops, management and strategy creation.

ORANGE LAUNCHES EAST ANGLIA INFLUENCER CLUB!

Wed, 28 Aug 2024 15:32:14 GMT

Introducing the East Anglia Influencer Club, proudly established by Essex PR and Marketing Agency, Orange.

We're thrilled to announce this exciting new initiative aimed at uniting content creators and brands from across the East Anglian region and beyond. As an Essex-based influencer marketing agency, our mission with the club is to promote meaningful collaborations and drive mutual growth by providing a platform where influencers and businesses can connect, share ideas and create impactful partnerships.

The launch event

Our debut Summer Showcase event kicked off with a bang on Friday 2nd August at the spectacular Layer Marney Towers near Colchester. We welcomed a range of renowned brands, including Fairfields Farm , Ubbi, Didofy, Perrywood Garden Centre, SEE Inspiration Yoga, Vendula London, BioGaia, Be At One, Mabel & Friends Day Retreat and Essex & Herts Air Ambulance Trust.

Each brand had the opportunity to engage directly with the influencers, showcasing the services/products whilst boosting brand awareness in a meaningful way. To make the experience even more memorable, the influencers got to enjoy several engaging activities, including Fairfields Farm kids’ colouring stations, a children's yoga session hosted by SEE Inspiration Yoga, a hands-on create-your-own succulent workshop by Perrywood and much more!

Get involved

Want to get involved? If you're a brand looking to elevate your visibility and forge valuable connections, or an influencer eager for exciting collaborations, you won't want to miss our next event. Keep an eye out for new dates and please do get in touch now if you’re interested and have any questions. Watch this space!

UNLOCKING NEW POTENTIAL: ORANGE PARTNERS WITH THE WINDMILL FOR TOP-TIER ESSEX PR AND MARKETING

Tue, 27 Aug 2024 14:54:50 GMT

Introducing The Windmill

We are delighted to announce that Orange PR has been appointed to handle the PR and marketing for fine-dining restaurant, The Windmill , a standout dining destination in Chatham Green, Essex. The Windmill is loved by guests for its modern twist on classic British cuisine. Nestled in the picturesque Essex village of Chatham Green, the restaurant offers not only exquisite food but also a warm, welcoming atmosphere perfect for any occasion, whether it's a casual meal or a special celebration such as a wedding or corporate event.

The Windmill’s commitment to excellence is evident in every aspect, from its carefully curated wine menu to its seasonally changing menus. For those looking to extend their visit, the restaurant’s ‘Dine and Stay’ packages provide a luxurious overnight experience in its charming accommodation.

Our Role in The Windmill’s Success

At Orange PR, we are thrilled to take on the role of managing The Windmill’s PR and marketing strategy. Our approach will encompass a range of services including social media marketing , media relations , influencer marketing and digital PR to ensure that The Windmill reaches new heights in both visibility and engagement.

Elevating Social Media Presence

As a leading Essex Social Media Agency, we are excited to be managing The Windmill’s social media strategy. We will craft unique and engaging content across platforms such as Instagram, Facebook and TikTok, aiming to enhance The Windmill’s presence and set it apart from other Essex restaurants. Our goal is to drive awareness and foster a vibrant online community.

Reaching New Audiences with Influencer Marketing

In addition to social media marketing, we will implement strategic influencer marketing to connect The Windmill with its target audience and attract a new audience. With a wealth of influencer marketing experience, and strong connections with Essex influencers, our team is dedicated to organising impactful influencer visits that will amplify The Windmill’s appeal and visibility. Leveraging our expertise in restaurant Marketing, we will ensure these collaborations are both effective and engaging.

Strengthening Media Relations

With a proven track record in delivering PR strategies for restaurants and securing top-tier media coverage, Orange has been appointed to manage The Windmill’s media relations. As an Essex PR and Marketing agency that knows the competitive landscape well, we are committed to securing regional and national media coverage that will drive The Windmill’s growth and enhance its market presence. Our strategy will include tailored media pitches, targeted outreach, and compelling storytelling to make sure The Windmill is recognised amongst food journalists across the UK.

About Orange

Orange PR’s founder, Megan Dorian, shared her enthusiasm, saying, "We are absolutely thrilled that The Windmill has chosen to partner with us as its PR and Marketing agency. Our team is eager to contribute to their journey and help them achieve the success they truly deserve. With their exceptional cuisine and outstanding service, we are honoured to support them in reaching new heights in the world of hospitality marketing and restaurant marketing.”

At Orange PR, we specialise in Essex PR and Marketing, offering a comprehensive range of services for restaurants and hospitality venues to help our clients achieve their goals and stand out in a busy market.

For more information about our services and to stay updated on our latest news, follow us on social media or get in touch with us directly.

THE CHRISTMAS PR PACKAGE 2024: BOOST YOUR BRAND THIS FESTIVE SEASON

Thu, 15 Aug 2024 12:49:08 GMT

As the festive season approaches, the competition for consumer attention intensifies, especially across our specialist sectors including health and beauty, food and drink, and lifestyle. As a leading PR agency, Orange knows how crucial it is for brands to stand out during this busy time. That’s why we are offering The Christmas PR Package, designed to help your brand capture the spotlight in Christmas gift guides across top-tier media publications and boost sales.

Why Christmas PR is essential for your brand

The festive season is a golden opportunity for brands in Health and Beauty PR, Food and Drink PR, and Lifestyle PR. With UK shoppers spending a staggering £24.4 billion online during the Christmas period in 2023 (see Reuters 2023 report here ), the season provides the ideal opportunity to increase visibility and drive sales. However, making an impact in such a crowded market requires strategic Christmas marketing and the right PR approach. Luckily, our team of media relations experts are on hand to help!

What our Christmas PR Package offers

For just £750+VAT, your brand will gain access to our team of seasoned PR experts and an extensive network of journalist contacts. This package is crafted to secure your brand’s spot in leading Christmas gift guides across a range of print, broadcast and online media outlets, ensuring you reach your target audience effectively during the festive season and stand out from competitors.

Here’s what’s included:

Expert media pitching: Our PR specialists will pitch your brand to all relevant Christmas gift guides from now until Christmas, helping you gain crucial exposure at the peak of the shopping season.
Targeted industry outreach: We focus on key sectors like health and beauty, food and drink, and lifestyle, using our strong relationships with top journalists and editors to get your products in front of the right consumers.
Strategic media placements: Whether it’s print, broadcast or online, our goal is to secure high-impact placements that not only elevate your brand’s visibility but also drive those all important sales.

Why work with Orange for your Christmas marketing?

With a team of experienced PR experts on our team, our clients in the health and beauty, food and drink, and lifestyle industries have seen firsthand how featuring in trusted Christmas gift guides can significantly boost their sales. We have a proven track record in delivering outstanding results and exceeding expectations. Take a look at our work here .

Limited spots available - secure yours today!

If your brand is in the health and beauty, food and drink, or lifestyle sector and you’re looking to boost visibility and sales this Christmas, now is the time to act. The Christmas PR Package 2024 offers a unique opportunity to gain the exposure your brand needs to thrive during the festive season. But hurry, spaces are limited!

To learn more about The Christmas PR Package 2024 or to reserve your spot, contact us at hello@orangepr.co.uk.

Let Orange give your brand the festive boost it needs…

ORANGE PR AND MARKETING: JULY 2024 HIGHLIGHTS

Wed, 14 Aug 2024 15:35:56 GMT

July was a bustling month for us here at Orange. Filled with exciting events, new clients and successful media coverage, here's a look at some of the highlights that kept our Essex PR and Marketing team on their toes this month.

Essex & Herts Air Ambulance Trust (EHAAT) hosts its Heli-bration event

In celebration of the charity’s new AW169 helicopter, EHAAT hosted its Heli-bration event on Sunday 14th July 2024, set against the stunning backdrop of Hatfield House in Hertfordshire. It was a fantastic day where supporters, volunteers and the community came together to celebrate and fundraise for this vital service. We were absolutely thrilled to play a role in promoting the event and contributing to its overall success. Our team was dedicated to ensuring the campaign received the attention it deserved through tailored media relations and outreach efforts. You can read more about this project here.

Orange attended the Great British Food Awards
as judges

The Orange PR and Marketing team had the privilege of participating as judges at the prestigious Great British Food Awards , specifically testing a range of spirits from local gins to limoncello from further afield. The event was held at the popular Colchester restaurant and bar, Church Street Tavern, with the talented in-house chef creating a range of stunning canapes crafted with ingredients from last year’s award winners. It was an honour to taste and judge some of the best the UK has to offer, highlighting the incredible craftsmanship and innovation within the industry. The winners and runners-up will be announced to the public on 28th October 2024!

BBC Radio Essex visited Fairfields Farm

BBC Radio Essex’s Ben Fryer dropped by Fairfields Farm to witness the unveiling of the brand’s new state-of-the-art crisp fryer - how about that?! This cutting-edge equipment marks a major advancement in the farm’s dedication to crafting high-quality, delicious hand-cooked crisps, boosting crisp production capacity by an impressive 90%. The interview conducted with Tash Jones, Head of Marketing and NPD at Fairfields Farm, was aired on 29th July, giving listeners an inside look at how this new technology will enhance the brand’s operations.

We welcomed a new client, Mabel & Friends Day Retreat

We are thrilled to announce our newest client, Mabel & Friends Day Retreat . This one-of-a-kind brand offers a countryside getaway for pups in the Essex region with the added bonus of one-to-one training, canine nutritional consultations, grooming and much more. Orange is super excited to be supporting Mabel & Friends with PR and social media ahead of its much-anticipated launch this summer - watch this space!

Media coverage success

As always, the Orange team has been super busy securing first-class media coverage on behalf of our lovely clients. We successfully landed expert comment for Get Wed’s founder, Rebecca Brennan-Brown, in the popular lifestyle publication Stylist amongst other titles including The Mirror and County Weddings. Additionally, our client Oltco, known for its sustainable resin bound solutions, received well-deserved media attention in leading titles such as Grand Designs and Ideal Home . Roomes Furniture & Interiors Interior Designer, Holly Ambrose, was also featured in a range of popular home and interior titles including House Beautiful.

Want to get involved? Contact us today to find out how Orange can help.

INTRODUCING OUR NEWEST CLIENT: GET WED, LONDON'S MOST LIVELY AND UNPRETENTIOUS WEDDING PLANNERS!

Mon, 12 Aug 2024 13:57:42 GMT

Essex based Lifestyle and Wedding PR agency, Orange, is thrilled to reveal its latest client, Get Wed , a team of no-nonsense wedding planners based in London, helping couples to achieve their ultimate dream weddings. As experts in the wedding industry and PR strategy, Orange aims to elevate this unique brand through media relations.

Meet Get Wed

Founded by Rebecca Brennan-Brown, Get Wed is a team of wedding planners dedicated to creating fun and unpretentious dream weddings, both in the UK and destination weddings abroad. Rebecca and the team's mission is to ensure that every wedding is as exciting and stress-free as possible. With its personalised online portal, clients can feel at ease while preparing for their big day, keeping up to date with Get Wed’s regularly updated master to-do list, available to them throughout the entire planning process.

PR and Marketing Services

Get Wed has appointed expert Wedding PR agency Orange to help to enhance brand awareness while shining a spotlight on the profile of its talented founder, Rebecca, through strategic PR services. The Orange team are experts when it comes to raising founder profiles and is ensuring that Rebecca is front and centre of the UK’s most talked about wedding columns, magazines, podcasts and online media outlets securing exciting interviews, Q&As and thought-leadership articles to share her expert industry knowledge and discuss current and upcoming trends.

Orange is leveraging its expertise, and journalist contacts, in wedding and lifestyle media titles, to place Get Wed in front of the names that mean most to its brand and services. Known in the industry for exceeding expectations, Orange has already successfully secured coverage for Get Wed in prominent publications including Stylist, Mirror and Your London Wedding.

Speaking on this new partnership, Orange’s founder Megan comments: “We are over the moon to work with the fun and exciting brand that is Get Wed. Our expertise in PR and marketing for the wedding sector makes this a perfect brand pairing for us. We are excited to showcase Get Wed’s amazing services and brand mission to help clients achieve fun and unpretentious weddings and to highlight Rebecca’s incredible skills and attention to detail when it comes to planning weddings and building a successful business in the industry. Watch this space!”

Are you a wedding venue or supplier looking to grow your brand and attract new clients? Our talented team of PR and Marketing experts can help. Get in touch today…

*Image credit Get Wed*

ALL EYES ON ORANGE’S NEW CLIENT, EYE FOR LONDON PRINTS

Mon, 22 Jul 2024 16:14:19 GMT

Exciting news…Homes and Interiors PR specialist, Orange, is over the moon to have been appointed to manage public relations for Eye for London Prints , a talented artist-run studio in South London.

Meet Eye for London Prints

Eye for London Prints offers a selection of beautifully designed illustrated homeware including prints, mugs and coasters, reflecting artists Mathanki and Ram’s passion for architecture, urban pop art, colour, and music. From music prints reflecting legendary icons like Prince and David Bowie, to greetings cards and mini notebooks showcasing stunning architecture from across the globe, Eye for London Prints has something for everyone, whether it be a special gift for a music enthusiast or an addition to an amazing and unique art collection.

PR Services

Eye for London Prints has been on the hunt for the perfect PR agency partner to help to boost its brand buzz and SEO rating, whilst shining a spotlight on and raising the profile of Creative Director, Mathanki. Being a leading PR agency in the homes and interiors industry, Orange has been selected to elevate Eye for London Prints to new heights as a brand.

Orange is committed to using the power of PR and Marketing, along with our network of top journalists, to showcase Eye for London Prints in the spotlight of prominent national and consumer media outlets that are significant to the brand. This includes securing impactful interviews and comment opportunities for Mathanki.

Orange’s Founder, Megan Dorian, speaks on the latest client appointment saying “At Orange we are over the moon to be working with yet another inspirational and creative brand. Our Essex agency team are experts in lifestyle PR and we are buzzing with excitement to uncover the incredible media opportunities we can secure for Eye for London Prints”.

ORANGE PR AND MARKETING: JUNE 2024 HIGHLIGHTS

Mon, 22 Jul 2024 16:02:18 GMT

June was an exciting month for Orange, filled with brand successes, new clients and first-class coverage. Here's a recap of the highlights that made this month particularly memorable for us and our clients.

Fairfields Farm was spotted in Heat magazine

On behalf of our client, Fairfields Farm, Orange secured coverage in the leading national publication, Heat magazine. The brand’s Prawn Cocktail and Adnams Ghost Ship flavoured crisps were reviewed by Made in Chelsea stars, David Templer and Sam J Prince. Fairfields Farm’s brand-new Prawn Cocktail crisps received an impressive 5-star rating!

We welcomed Get Wed to the Orange family

Meet our new client, Get Wed, a leading wedding and event planning company based in London. Working across the UK (and the occasional destination), the Get Wed team has seen and planned it all, from beaches in Costa Rica to 900 people in London. We are so excited to manage Get Wed’s media relations and grow alongside the brand. Stay tuned…

Essex & Herts Air Ambulance launches new helicopter and campaign

June saw Essex & Herts Air Ambulance Trust launch its state-of-the-art AW169 helicopter, a significant upgrade that will enhance the charity’s life-saving capabilities. In addition to this, Essex & Herts Air Ambulance also introduced its My Way campaign to raise awareness and funds to support the charity’s vital services. We are so proud to support such an essential Essex-based charity and its life-saving advancements.

Houchins celebrates its 10th anniversary with a Summer Garden Party

Houchins, an Essex-based lux ury wedding venue and one of our esteemed clients, marked its 10th anniversary in style with a Summer Garden Party on the 9th of June. On behalf of Houchins, Orange secured interviews for its Managing Partner, Adam Dixon-Smith, in many local publications and radio stations to boost brand awareness, including BBC Radio Essex.

Our client, Grayson, is now officially carbon neutral!

In a monumental step towards sustainability, Grayson announced that it is now officially carbon neutral! The brand is proud to have achieved the ambitious goal of becoming a PAS 2060-accredited and UKAS-certified Carbon Neutral business, the first of its type to receive these certifications. Huge congratulations to the team!

Eye For London Prints featured in Metro's Father's Day round-up

Orange secured a leading spot in Metro's Father's Day gift guide for Eye For London Prints, highlighting the brand’s unique artwork and designs. This feature provided excellent exposure and showcased Eye For London Prints as a go-to for gifting. We were thrilled to see our fabulous client in such a huge publication and receive the recognition it deserves.

Roomes Furniture & Interiors was seen in Ideal Home

Finally, we were super excited to secure a spot in Ideal Homes for our client, Roomes Furniture & Interiors. The brand’s in-house Interior Designer, Holly Ambrose, provided expert comment for an online feature on living room rugs. This coverage not only reaffirms the brand’s position as a leader in the interior design industry but also boosts its SEO thanks to that golden backlink!

MARKETING TO GEN Z: WHAT THE FUTURE CONSUMER WANTS

Thu, 18 Jul 2024 11:09:12 GMT

As Gen Z starts to dominate the market, brands must evolve and adapt to this new generation of consumers. This category typically includes individuals born from around 1997 to 2012, although exact definitions can vary slightly depending on the source. Gen Z is the first group to grow up with technology from day one, so figuring out how to grab their attention is absolutely crucial.

To connect with these digital natives, brands must explore this specific generation’s preferences and behaviours – this means embracing social media and creating engaging and authentic content whilst being aware of Gen Z’s values.

Boost your social media presence

Gen Z has grown up with the internet, smartphones, and social media. Highly active on platforms such as TikTok and Instagram, they are tech-savvy and expect seamless online experiences from brands. Gen Z spends a considerable amount of time on social media and uses these platforms not just for socialising, but for discovering new products and trends.

With this in mind, we recommend that brands focus on levelling up their social media marketing strategies. Be sure to create engaging, visually appealing content that resonates with Gen Z’s interests, values and aesthetics. Research carried out by Microsoft in 2015 revealed that the average attention span of Gen Z individuals is only about eight seconds, that’s four seconds less than millennials. With this in mind, it’s important to remember that Gen Z prefers quick, digestible short-form content. To capture their interest, use platforms such as TikTok and Instagram Reels to share concise, captivating videos that convey your message quickly.

Consider influencer marketing

Those who fit into the Gen Z category are also highly influenced by influencers/content creators. Word-of-mouth and endorsements from influencers play a significant role in their purchasing decisions. They trust reviews and recommendations from real people more so than traditional advertising.

Therefore, influencer marketing is worth its weight in gold. Be sure to collaborate with influencers who have authentic connections with their followers. Micro-influencers, in particular, can drive higher engagement rates due to their niche audiences and perceived authenticity.

Prioritise authenticity and transparency

Gen Z values authenticity and can easily spot inauthentic marketing ploys. To build trust with them, it’s important to showcase your brand values. Be transparent about your mission, values, and business operations. Gen Z consumers are likely to support brands that align with their own values, such as sustainability and inclusivity. Avoid overly polished or scripted messaging. Instead, opt for genuine, relatable content that reflects real experiences and stories.

Promote community and collaboration

Gen Z thrives on community and values brands that foster a sense of belonging. To build a community around your brand, we recommend encouraging user-generated content . Motivate your audience to create and share their own content related to your brand.

This can enhance authenticity and build a loyal customer base. You can also create campaigns that invite participation and feedback from your audience, making them feel like they have a stake in your brand’s success.

Need a helping hand from a marketing agency? Orange PR can help you achieve all of this and more so please don’t hesitate to get in touch .

ESSEX & HERTS AIR AMBULANCE TRUST IS HAVING A HELI-BRATION TO UNVEIL ITS NEW AW169 HELICOPTER!

Wed, 10 Jul 2024 13:03:35 GMT

Orange’s client, local life-saving charity, Essex & Herts Air Ambulance Trust (EHAAT) is celebrating a very special event this weekend, unveiling its brand new state of the art AW169 helicopter at the incredible setting of Hatfield House in Hertfordshire. The shiny new helicopter will help to enhance the charity’s mission to serve the local community of Essex and Hertfordshire with the very best in air ambulance services.

The fun-filled event will take place on the afternoon of Sunday 14th July from 12- 4pm within the stunning grounds of the venue where attendees will get a thrilling first look at the new addition to EHAAT’s helicopter squad, which has been fully funded through the generous donations made to the charity over the years. There will even be an opportunity to get exclusive close-ups of the aircraft and meet the life-saving EHAAT crew!

The one-of-a-kind event is ideal for families that are looking for a unique and exciting weekend activity to remember. Attendees can expect a range of fun activities and entertainment for all ages to enjoy including a CPR Zone led by EHAAT’s very own Critical Care Paramedic and Patient Liaison Manager Adam Carr, as well as face painting, circus skills, and interactive EHAAT games such as 'Splat the Rat,' and 'Hook a Heli’. Emergency vehicles including police cars, ambulances, and fire engines will also make an appearance for attendees to view up close.

Not forgetting the EHAAT Pop Up Shop where attendees can browse through a selection of pre-loved items from toys to clothing, with proceeds going straight to the charity. Of course, there will also be food and drinks to enjoy from a variety of delicious concessions including burgers, doughnuts, Greek gyros, ice cream, and more.

This event is one not to miss. To secure a place and register for tickets to the free Essex & Herts Air Ambulance’s Heli-bration event this weekend, please visit ehaat.org/heli-bration .

ORANGE AND OLTCO - A RESIN-ATING PR PARTNERSHIP BEGINS

Tue, 25 Jun 2024 10:32:54 GMT

Orange is thrilled to announce our latest addition to our client roster - Oltco, the award-winning sustainable resin bound surfaces business that’s revolutionising driveways, car parks, footpaths, patios, and more with its planet-saving solutions.

Meet Oltco

Get ready to be wowed…Established in 2004, Oltco has grown into an award-winning brand specialising in eco-friendly resin bound surfaces for homes and businesses nationwide. Known for exceptional customer service, high-level installations, and creative solutions, Oltco helps customers create stunning outdoor spaces and proudly stands as the UK’s leading supplier of resin bound solutions!

Oltco is always ahead of the curve, offering premium products and solutions. As an innovative leader, Oltco developed Recycle Bound, a groundbreaking resin bound solution made using a blend of stone and recycled plastic, including bottles, food packaging, and straws.

PR Services

Orange has been appointed by Oltco to manage its PR with the goal to amplify Oltco's brand visibility, boost SEO, and shine a spotlight on its revolutionary Recycle Bound solution and impressive business growth.

From the get-go, we've already secured coverage in key media titles such as Grand Designs Magazine, highlighting Orange's expertise in Homes and Garden PR. Oltco chose Orange because of our stellar reputation for delivering impactful PR strategies and our ability to secure high-profile media coverage. Our dynamic approach includes utilising our media relations and digital PR services to share Oltco’s latest innovations and strategic moves. We’re pitching these stories to relevant journalists in our extensive network who cover media titles that matter most to the business. Plus, we are putting Founders Tom Stringer and Johnny Pearce in the media spotlight, securing interviews and expert commentary opportunities to share their insights on running a sustainable business, scaling up, and more.

Orange’s Founder, Megan, shares, “We are over the moon to have Oltco on board. Oltco is a forward-thinking and inspiring brand, full of creative and sustainable solutions for its customers. As a PR and Marketing agency with a wealth of experience working with homes and garden brands, we are excited to help spread the word about this fantastic brand to the world!”

Looking to take your business to the next level? Contact us to find out more.

MAKE ‘ROOMES’ FOR ORANGE’S LATEST PR CLIENT!

Mon, 24 Jun 2024 12:29:52 GMT

At Orange, we are bursting with excitement to announce our latest client partnership: Roomes Furniture & Interiors . As a leading Essex PR and Marketing agency, we’re delighted to be the chosen PR partner for this home styling haven, enhancing its digital presence and amplifying the brand.

Meet Roomes

Prepare to be inspired…Roomes Furniture & Interiors is a family-owned treasure nestled in the heart of Upminster, Essex. Since 1888, this iconic business has been transforming homes with style and elegance. With a sprawling 42,000 square foot showroom, Roomes Furniture & Interiors is a paradise of diverse furniture collections and leading brands. From bedrooms to dining spaces, their selection is perfect for adding a unique flair to any home. Plus, Roomes Furniture & Interiors offers bespoke in-store interior design services, where customers can collaborate with experts to craft their perfect living spaces, discussing everything from colours and layouts to fabrics and of course the all-important furniture choices.

PR and Marketing Services

As an Essex PR agency, Orange is committed to catapulting Roomes’ brand visibility and driving its SEO rankings sky-high through the power of PR. Our dynamic approach will employ a blend of digital PR strategies as well as our media relations expertise, ensuring Roomes Furniture & Interior’s exceptional furniture and services reach a wider audience. By tapping into our extensive network of national and consumer media contacts, we are already securing top-tier coverage that showcases Roomes Furniture & Interior’s stunning offerings and events. Additionally, we’re spotlighting Roomes Furniture & Interior’s talented Interior Designer, Holly, securing her expert commentary on the latest industry trends.

Orange’s Founder, Megan, shares, “We are beyond thrilled to support Roomes Furniture & Interiors, a beloved local business. Our team is eager to showcase Roomes Furniture & Interior’s beautiful products and bespoke interior design services, elevating the brand to new heights across online, print and broadcast media.”

Looking for interior PR support for your brand? Get in touch with the Orange team today.

ORANGE PR AND MARKETING: MAY 2024 HIGHLIGHTS

Fri, 14 Jun 2024 11:19:30 GMT

May proved to be yet another jam-packed month at Orange. With fresh client introductions and remarkable media coverage, this month has been brimming with activity. Here's a recap of some of our standout moments.

Orange welcomes Oltco as a new client

We're thrilled to announce that we are now managing Oltco’s PR strategy. With a passion for innovation and a commitment to the environment, the Cornwall-based business serves clients nationally and has revolutionised the resin industry. Its journey began with a simple vision: to provide high-quality, durable surfaces that not only enhance spaces but also contribute to a greener future. Founded in 2004, Oltco has grown from a small local venture to a nationally recognised brand and we can’t wait to continue spreading the word!

Houchins appoints Orange to promote its Summer Garden Party event!

Orange has been selected by renowned wedding venue, Houchins, to oversee the media relations and influencer marketing strategy ahead of its Summer Garden Party event. In celebration of the venue’s 10th anniversary, we’re thrilled to be supporting such a well-loved venue and local business. Plus, we’ve secured some outstanding coverage so far, including online features on Colchester Gazette and Braintree & Witham Times .

Interiors and furniture brand, Roomes, appoints Orange as its chosen PR agency

We’re so excited to announce that we are now also working with Roomes Furniture & Interiors, supporting the brand’s media relations. Home to both timeless classics and contemporary marvels, Roomes prides itself on providing a diverse range of furniture that appeals to all tastes and lifestyles. Its commitment to quality sees the business partnering with the most respected brands in the industry, plus Roomes’ in-house design experts are always on hand to help. Orange has already secured first-class coverage on behalf of the brand in Good Homes Magazine- read the full article here !

Eye for London Prints joins Orange PR

Eye For London Prints, an art brand renowned for its vibrant prints of the capital’s most iconic landscapes, has officially partnered with Orange PR. The brand captures the essence of the city through a unique blend of contemporary and retro-inspired artwork, celebrating London's architectural marvels and famous landmarks. By partnering with Orange, Eye For London Prints aims to expand its reach and visibility through strategic communications to enhance brand presence. Since working with Eye For London Prints, Orange has secured a spot for the brand in Metro!

Shield Pest Control has been spotted!

Orange secured expert comment opportunities for Shield Pest Control in several leading media outlets, including prominent publications such as Ideal Home, The Mirror, Woman&Home, and Country Living. These placements provide Shield Pest Control with a valuable platform to share their expertise, offering insights and advice on effective pest management to a wide and varied audience.

The 8 pieces of coverage secured reached an audience of 1.2 million in just one month!

Orange launches PR Power Hour

Introducing PR Power Hour, our brand-new service offering brands the opportunity to receive a free consultation of up to one hour. Our expert team will dive deep into your current PR strategy and identify areas of improvement whilst uncovering hidden opportunities that could take your brand to new heights. Claim your FREE consultation here.

First-class coverage for Fairfields Farm

In May, we secured coverage on behalf of our client, Fairfields Farm, in multiple top-line trade media outlets thanks to Orange's strategic efforts. This extensive media exposure included prominent features in notable publications such as Pub&Bar, Scottish Grocer, Food & Drink News, and Cafe Life Magazine. These placements have significantly amplified Fairfields Farm's brand presence within the industry, showcasing their high-quality products to a broad and relevant audience. The 6 pieces of coverage secured reached a huge audience of 27.7K in a month.

East Anglian Influencer Club: New brands announced!

We're thrilled to unveil three additional brands joining the line-up for the East Anglian Influencer Club Summer Showcase event taking place on Friday 2nd August – introducing Didofy, Ubbi, and Biogaia! These new additions complement the already impressive roster including Fairfields Farm Crisps, Essex and Herts Air Ambulance and Perrywood Garden Centre. But the excitement doesn't stop there – stay tuned as we reveal more brands soon!

Are you a brand looking for PR and marketing support? Contact us today to find out how Orange can help.

ESSEX-BASED WEDDING VENUE, HOUCHINS, HOSTS SUMMER GARDEN PARTY EXTRAVAGANZA TO MARK ITS 10TH ANNIVERSARY

Fri, 07 Jun 2024 15:51:49 GMT

Here at Orange PR and Marketing we are excited to share our client, Houchins ’, exciting upcoming Summer Garden Party this weekend to celebrate the luxury wedding venue’s 10th anniversary. If you’re up for a fun day out in Essex for all of the family, this event is a must!

Located close to Orange ’s HQ, Houchins Wedding Venue is situated in Coggeshall, in the heart of Essex, known for its breathtaking surroundings and incredible service. Since opening, Houchins has been the host for over 750 magical weddings and events. This Sunday, 9th June at 1pm until 7pm, get ready to join in on the fun at Houchins’ Summer Garden Party, marking a decade of wedding celebrations.

Tickets start at £6.00 for children, £15.00 for adults (which includes a drink), and £40.00 for a family pass. Picture yourself relaxing in the stunning grounds of Houchins Wedding Venue, listening to tunes from the fabulous Three Mile Hill, DJ Stephen Meier, and Sister Sax. Children can have a blast with face painting and games, whilst adults sip on drinks from the Houchins Bar open all afternoon until 7pm.

Feeling hungry? Dig in to pizza, BBQ, strawberries and cream, and cool off with a selection of ice creams. Plus, join in on fun garden games for both adults and children to take part in including Giant Jenga and Crazy Golf.

Its not too late to book your tickets! Secure your spot by calling Houchins on 01376 230 160, or booking online - https://www.houchins.co.uk/garden-party/

ORANGE PRESENTS THE EAST ANGLIA INFLUENCER CLUB SUMMER SHOWCASE

Tue, 21 May 2024 09:49:39 GMT

We are thrilled to announce the launch of the East Anglia Influencer Club, brought to you by Orange PR. Mark your calendars for the first event in this exciting series – the Summer Showcase, set to take place on Friday 2nd August at the breathtaking venue, Layer Marney Tower in Essex.

The event will allow East Anglia’s coolest and most innovative brands and influencers to come together in one extraordinary space, where new ideas will flourish, epic brand partnerships will form, and connections with both familiar and new faces in the industry will blossom.

The Summer Showcase is already generating buzz with local legends such as Fairfields Farm Crisps and Perrywood Garden Centre set to attend, alongside the heroic life-saving charity, Essex and Herts Air Ambulance Trust. And that’s just the beginning – there are more exciting names to be revealed soon!

Megan Dorian, Founder of Orange PR and Marketing, says: “We wanted to create a fresh event series that provides a platform for the incredible brands across East Anglia, and beyond, to join forces with both established and emerging influencers in the region. Whether you are an experienced brand or a budding entrepreneur, the Summer Showcase is a great opportunity to present yourself and your brand to the local talent in East Anglia.”

“ Influencer marketing is a powerful tool that connects brands with their core audience, generating engagement and driving purchase decisions. We hope that our event brings brands and influencers together to develop valuable relationships and drive success for both parties.”

Are you a brand? Don’t miss this incredible opportunity to take your name to new heights! Brands interested in exhibiting at the East Anglia Influencer Club Summer Showcase should contact hello@orangepr.co.uk to inquire about availability. We can’t wait to see you there!

HOW BRANDS CAN MAXIMISE PR OPPORTUNITIES AROUND FATHER'S DAY

Tue, 14 May 2024 12:18:57 GMT

Father's Day presents a unique occasion for brands to connect with consumers on a personal and emotional level. From heartfelt campaigns to engaging social media strategies, there are several ways brands can maximise PR opportunities around Father's Day.

Collaborate with influencers

Partnering with relevant influencers – such as father/parenting influencers, or family-focused personalities – can amplify your Father's Day messages. These influencers can share personal anecdotes, reviews of your products, or participate in branded campaigns, extending your reach to their loyal following.

Highlight special offers

Offer Father's Day promotions or exclusive deals to attract customers. This could involve limited-time discounts, bundled packages, or personalised gift options. Promote these offers across your channels to drive sales and create buzz around your brand.

Support meaningful causes

Align your brand with charitable initiatives or social causes related to fatherhood. Whether it's supporting organisations focused on fathers' mental health, parental leave policies, or father-child bonding programmes, demonstrating a commitment to meaningful causes enhances brand credibility and fosters goodwill.

Optimise PR outreach

Reach out to media outlets with compelling press releases or pitches related to Father's Day. Highlight unique angles, such as suitable products, trends in fatherhood, or interviews with brand ambassadors. Securing media coverage helps extend your brand's reach and credibility.

Create engaging online content

Develop captivating content online tailored specifically for Father's Day. This could include heartfelt Instagram Reels, interactive quizzes or contests encouraging user-generated content (such as sharing father-child photos with a branded hashtag). Engaging content encourages participation and strengthens brand visibility.

It’s worth mentioning too that it’s crucial for brands to remain considerate and inclusive when crafting messaging in the lead-up to Father’s Day. Emphasise that the occasion is a celebration of all father figures, including fathers, stepfathers, grandfathers, uncles and any significant male role models in one's life. Use inclusive language that acknowledges the diversity of father figures people might have. It’s also important to recognise that not everyone may have their father figure present due to various reasons such as distance, loss, or strained relationships. Acknowledge these feelings sensitively and use a compassionate and empathetic tone in messaging to show understanding towards those who might find Father's Day challenging emotionally.

Of course, the Orange team can help you achieve all of this and more so don’t hesitate to get in touch to see how we can help.

*images from Duda*

ORANGE PR AND MARKETING: APRIL 2024 HIGHLIGHTS

Wed, 08 May 2024 11:58:13 GMT

April was another busy month for the Orange team and our wonderful clients. From new product launches to TV appearances, there has been a lot going on behind the scenes. We round up our favourite moments below:

Granola Butter Co. was spotted on TV!

Granola Butter Co. was invited to feature on Channel 4’s Aldi’s Next Big Thing series which aired on Tuesday 7th May 2024. Founder of the brand, Laura Barton, showcased and pitched her granola-flavoured spreads to the head buyer at Aldi in a bid to see the brand stocked on Aldi’s shelves. We’re rooting for you, Granola Butter Co.!

We launched the East Anglian Influencer Club

Orange revealed its upcoming East Anglian Influencer Club Summer Showcase which is set to take place in August. This exciting event will offer brands and influencers based in and around the East Anglia region the opportunity to unite and establish fresh partnerships. Brands include Fairfields Farm, Perrywood Garden Centre, Essex & Herts Air Ambulance and many more!

A new flavour of Fairfields Farm Crisps hit the shelves

Fairfields Farm launched its brand-new flavour… Prawn Cocktail has joined the line-up! Infused with sweet tomato, vinegar and spices, the skin-on crisps are packed with flavour and are completely vegan and gluten-free. Introduced to meet customer demands for more nostalgic flavours, the new flavour will be made using the farm's homegrown crisping potatoes, which are hand-cooked in-house using renewable energy. Congratulations, Fairfields Farm!

We attended an exciting networking event at Boom Battle Bar

Orange’s founder, Megan, attended a networking event at Boom Battle Bar in Ipswich. It was a great opportunity to meet and network with local brands in the area. Axe throwing did take place but we can assure you that no one was harmed in the process.

The Orange team met some new little farm friends

Orange HQ is situated at Layer Marney Tower so we were invited to meet and bottle-feed the new lambs on the farm. Our new woolly friends were absolutely adorable, albeit a tad greedy. We’re so lucky to call this magnificent venue our office. Pop by and say hello!

Looking for PR and marketing support? Contact us today to find out how Orange can help.

MEDIA RELATIONS AND MARKETING FOR VEGAN BRANDS

Tue, 30 Apr 2024 13:01:47 GMT

In the ever-expanding landscape of conscious consumerism, the demand for vegan products has surged dramatically. As more and more people embrace plant-based lifestyles for health, ethical, and environmental reasons, the need for effective PR and marketing strategies within the vegan sector has become paramount and Orange stands out as an exemplary agency, showcasing expertise and innovation in promoting vegan brands. With a portfolio featuring esteemed clients such as local Essex-based Brentwood Brewing Company, Fairfield's Farm and UK-based vegan brand, Granola Butter Co., Orange has solidified its position as a leader in marketing for plant-powered products.

Understanding the vegan movement

Veganism extends beyond dietary choices; it embodies a lifestyle centred on compassion and sustainability. Vegan consumers are discerning, seeking products that align with their values of animal welfare, environmental preservation, and personal health. Thus, marketing to this demographic requires a nuanced approach that resonates with their ethical and ecological concerns. Demonstrating a strong understanding of the vegan ethos, Orange crafts tailored strategies that effectively communicate the values of its clients' brands. Whether it's through compelling storytelling or engaging social media campaigns, Orange leverages various channels to amplify the message on behalf of its roster of vegan brands.

Brentwood Brewing company

Through a strong social media strategy, Orange highlighted Brentwood Brewing Company’s commitment to crafting vegan-friendly beers. By showcasing the brand’s plant-based range, sustainability efforts and time-honoured yet innovative brewing methods, Orange elevated the brewery’s visibility within both the vegan and craft beer communities.

Fairfield's Farm Crisps

Fairfield's Farm , renowned for its artisanal hand-cooked vegan and gluten-free crisps, found a strategic partner in Orange to navigate the vegan market. Thanks to a strong media relations strategy and first-class coverage, Orange has positioned Fairfield's Farm as a premium choice for discerning consumers seeking indulgent vegan snacks in consumer and trade titles such as Bella and Asian Trader. By emphasising the brand's artisanal craftsmanship and commitment to plant-based ingredients, Orange has successfully expanded Fairfield's Farm's reach while staying true to its core values.

Granola Butter Co.

Granola Butter Co. , a leader in the alternative spread category, enlisted Orange to establish its presence in the competitive vegan market. With a focus on targeted media outreach, Orange propelled Granola Butter Co. into the spotlight, garnering widespread acclaim for its innovative product offerings in leading consumer titles such as Woman.

Orange is as a trailblazer in food and drink PR and marketing for vegan brands. Through strategic social media plans, creative campaigns, and a deep understanding of the vegan ethos, Orange has successfully elevated the visibility and credibility of its clients within the rapidly growing plant-based market.

Are you a vegan food or drink brand looking for PR and marketing support? Get in touch with the Orange team.

*images from Duda*

ORANGE PR & MARKETING: MARCH 2024 HIGHLIGHTS

Tue, 02 Apr 2024 12:21:36 GMT

As March draws to a close, we're excited to bring you our top highlights from the past month. From exciting new client product launches to first-class coverage, it’s been yet another jam-packed month Let's dive in!

Our client, Tails & Bloom, launches a new collection for spring

Spring is in the air, and what better way to embrace it than with Tails & Bloom 's new Sage walk-wear collection? Combining functionality with fashion, the new Sage walk-wear set ensures that both you and your furry friend step out in style. From adjustable leads to smart collars, each piece is designed with comfort and quality in mind. Say goodbye to mundane walkies and hello to adventures in style with our fabulous client, Tails & Bloom.

Granola Butter Co. released a new flavour in time for Easter

Our client, Granola Butter Co. , is serving up a delightful treat this Easter with its brand-new Hot Cross Bun flavoured spread. A unique twist on the classic spreadable granola butter, the Hot Cross Bun spread brings together the warmth of cinnamon, the sweetness of raisins, and the crunch of granola - yum! Whether slathered on toast or paired with fruit, Granola Butter Co.'s Hot Cross Bun flavour certainly brings a lot to the table. In fact, it turned out to be the brand’s fastest-selling flavour. Aren’t our clients clever?!

Orange secured some stellar coverage for Fairfields Farm

Fairfields Farm has been making waves in the media this March with features in Chatting Food, Potato Review, Food Manufacturer, and Grocery Gazette. Known for their dedication to quality and sustainability, Fairfields Farm is a shining example of British agriculture at its finest. From farm-fresh potatoes to the brand’s innovative snack offerings, Fairfields Farm continues to impress both critics and consumers alike.

We were inspired by Grind’s Mother’s Day campaign on social media

London-based coffee brand, Grind , handed out free coffee and handwritten motivational notes to deserving mums in celebration of Mother’s Day 2024. What a great way to spread joy and appreciation whilst fostering a strong emotional connection between Grind and its community. Such gestures not only enhance brand awareness but also contribute to building a loyal customer base who appreciate the company's values and efforts. It's a win-win situation that benefits both the brand and the community it serves.

Sweet Hamper Company's Feature in London Daily News

In March, Orange secured a prominent feature in London Daily News on behalf of its client, Sweet Hamper Company . The publication reviewed and listed Sweet Hamper Company as part of its guide to the best Easter gifts for 2024 with an all-important backlink - sweet (pardon the pun)!

Are you a brand looking for PR and marketing support? Contact us today to find out how Orange can help.

USER-GENERATED CONTENT: WHAT IS IT AND HOW TO USE IT

Thu, 21 Mar 2024 12:21:47 GMT

What is user-generated content?

It’s exactly what it says on the tin – user-generated content (UGC) refers to any form of content, such as text, images, videos, or reviews, that is created by users or consumers rather than by the brand or company itself. This content is typically shared on social media platforms, including TikTok and Instagram, and websites where individuals have the opportunity to express their opinions, share their experiences, or create their own original content.

UGC has become increasingly popular due to the rise of social media and online platforms that allow users to easily create and share content with a wide audience. It is often seen as more authentic and trustworthy by consumers, as it comes directly from real people rather than being curated or controlled by brands.

Why is user-generated content so important to brands?

UGC, which can include text, images, videos, and reviews, is valuable because it’s authentic and engaging, and can help build a sense of community around a brand or product. Brands can leverage UGC to increase brand awareness, enhance credibility, and foster customer loyalty.

One of the key advantages of UGC is its ability to foster a sense of community among customers. When individuals share their stories, opinions, and creations, they not only become brand advocates but also form connections with like-minded individuals who share similar interests.

Moreover, UGC allows companies to tap into the power of word-of-mouth marketing and create a more personalised connection with their audience. It can significantly impact a brand's credibility and influence potential customers' purchasing decisions. Authentic reviews, testimonials, and visual content created by real users carry more weight than traditional advertising as they are often perceived as unbiased and genuine.

How can Orange help my brand use and encourage more user-generated content?

Strategy Development

Orange can assist in developing a comprehensive UGC strategy that aligns with the brand's goals and target audience. This might involve identifying platforms where the brand's audience is most active, defining campaign objectives, and determining the best methods for encouraging user participation.

Content Creation

Additionally, we can help develop campaigns and initiatives designed to encourage users to create and share content related to the brand. This could include giveaways, challenges, or user-generated hashtag campaigns.

Community Management

Orange can manage the brand's online community and engage with users who are creating content. This might involve responding to comments, acknowledging user contributions, and fostering a positive and supportive environment.

Performance insights

We can also track and analyse the performance of user-generated campaigns to measure their effectiveness and identify areas for improvement. This might include monitoring engagement metrics and tracking the reach of UGC.

Want to grow your social media presence? Contact the Orange team today to find out how we can help.

ORANGE PR & MARKETING: FEBRUARY 2024 HIGHLIGHTS

Wed, 20 Mar 2024 13:17:50 GMT

Over the past month, Orange has been busy behind the scenes securing outstanding media coverage for our clients. Through strategic planning and effective communication, we have successfully placed our clients in the spotlight, helping them reach a wider audience and boost brand awareness.

We secured a spot on BBC Radio Essex for Fairfields Farm

On behalf of our client, Fairfields Farm, Orange secured an opportunity on BBC Radio Essex as part of the station’s Trading Places segment. Tash Jones, Commercial Director at Fairfields Farm, joined Ben Fryer on Thursday 29th February. This was a fantastic opportunity to showcase the brand, share the story of Fairfields Farm, highlight its unique selling points, and engage with potential customers in the Essex area and beyond.

Tails & Bloom was spotted in Pet Gazette

Orange secured a first-class feature in leading pet trade title, Pet Gazette, for Tails & Bloom! The article was focused on Valentine’s Day and the growing trend of consumers buying for their beloved pets on the 14th Feb. The feature showcased Tails & Bloom’s stunning Bloomsbury walk-wear collection as well as its signature pet ID tags. According to a recent poll on the brand’s Instagram, 69% of owners have bought a Valentine’s Day gift for their dog in the past and 86% were predicted to treat their pups this year.

Orange supported Suffolk Salami Co with influencer outreach to partner with talented creators.

Our expert social media team supported Suffolk Salami Co with influencer outreach to boost the brand’s online presence and following. We strategically reached out to several talented foodie creators as a way to promote Suffolk Salami Co's offerings and increase brand awareness within the market. Influencer outreach has become a pivotal strategy for businesses looking to expand their reach and connect with consumers in a more authentic way.

Orange landed Fairfields Farm a top-notch spot in local title, Absolutely Essex!

Yet another amazing opportunity for Fairfields Farm, Orange secured a get-to-know interview opportunity with Absolutely Essex for co-founders Robert and Laura Strathern. A brilliant way to connect with local consumers and strengthen their relationship with the community they serve, the husband and wife team offered an insight into the values and vision that drive Fairfields Farm as well as their aspirations for the future.

Sweet Hamper Company made a star appearance in Heart Radio's Valentine's Day gift guide

Thanks to our expert media relations team here at Orange, Heart Radio featured Sweet Hamper Company in its 2024 Valentine's Day online gift guide. This type of media coverage and exposure can have a substantial impact on a brand's visibility and can lead to increased website traffic, social media engagement, and ultimately, sales – that’s what we like to hear!

Orange celebrated another team birthday, this time for Senior Account Executive Saskia!

To celebrate her special day, Orange’s Senior Account Executive, Saskia, indulged in a rejuvenating spa day followed by a delicious meal out in a swanky restaurant in London. Oh, and not forgetting a cheeky blueberry matcha tea latte; her go-to drinks order. Please raise your matchas for the birthday girl!

In need of PR and marketing support? Contact us today to find out how Orange can help.

TAILS & BLOOM JOINS ORANGE'S ROSTER OF LIFESTYLE CLIENTS

Mon, 04 Mar 2024 09:38:09 GMT

We are thrilled to announce that Orange has been selected as the chosen PR and marketing agency for the pet accessories brand, Tails & Bloom. We love everything about this brand (including the cute pups) and can’t wait to watch the brand grow from strength to strength.

ABOUT TAILS & BLOOM

British-owned and world-renowned pet accessories brand, Tails & Bloom, is driven by a deep love for animals and a commitment to quality. Taking pride in offering personalised, one-of-a-kind items that reflect the unique personality of our furry friends, the brand champions creativity and craftsmanship.

Carefully crafted from the highest quality vegan leather and finished with gold hardware, Tails & Bloom’s walk-wear collection includes durable and weather-resistant dog leads, collars, and poop bag dispensers. The brand’s accessories are designed in-house for maximum comfort and style and come with the option to mix and match.

To accompany the walk-wear, Tails & Bloom’s signature pet ID tags offer owners a safe and stylish solution. Handmade by founder, Hannah, these beautiful pieces of collar jewellery are carefully crafted using natural materials such as real pressed flowers and foliage which are then preserved in resin. Each tag is handmade to order and can be personalised with the pet’s details, including contact details and medical information.

PR AND MARKETING SERVICES

We are delighted to share the exciting news of our collaboration with Tails & Bloom, marking the beginning of a promising partnership aimed at amplifying the brand's presence across national consumer media outlets. Renowned for its expertise lifestyle PR, the Orange team is committed to securing impactful coverage through strategic media placements in leading publications to ensure Tails & Bloom is a standout player in the industry. We just need an office sausage dog of our own now!

Megan Dorian, Orange’s founder, comments: “As we embark on this new partnership, we look forward to sharing Tails & Bloom’s unique story and products. Stay tuned for more exciting updates as we work towards elevating the brand's visibility and recognition in the market.”

Does your brand need PR and marketing support? Get in touch with the Orange team today to book a bespoke discovery call.

ORANGE PR AND MARKETING: JANUARY 2024 HIGHLIGHTS

Fri, 16 Feb 2024 12:28:47 GMT

We certainly kicked off 2024 with a bang! January was a busy month here at Orange HQ filled with new client wins, workshops, first-class coverage, and a big birthday. We can’t wait to see what next month has in store for Orange and our lovely clients.

Orange hosted a media relations and influencer marketing workshop

We recently led two in-person workshops focused on media relations and influencer marketing for a local brand, providing valuable insights and strategies aimed at enhancing brand visibility and online presence. The workshop covered a range of topics, including the importance of building strong relationships with media outlets to secure positive coverage. Additionally, we delved into the power of influencer marketing, showcasing how collaborating with influencers can help reach a wider audience and drive sales.

We welcomed Granola Butter Co to our roster of food clients

Orange is thrilled to have been chosen as the PR agency to support Granola Butter Co. With a focus on quality ingredients and creative flavours, the brand brings a fresh perspective to the market and we are super excited to work alongside the team to help showcase Granola Butter Co’s products in the media in order to boost brand awareness and drive sales.

Orange secured amazing coverage for Fairfields Farm around Veganuary

We secured first-class coverage for our client, Fairfields Farm! The brand was spotted in Bella magazine as part of a foodie round-up of vegan snacks and the diary-free Cheese & Onion flavour crisps we raved about in Asian Trader for Veganuary. On behalf of Fairfields, Orange is thrilled to have achieved these amazing opportunities as a way to boost brand visibility and credibility. Nice work, team!

We celebrated a 30th birthday - hip, hip, hooray!

Orange’s Account Manager, Amelia, said hello to another year and a new decade as she celebrated her 30th at the beginning of January. She was treated to a well-deserved staycation and, of course, plenty of cake. Here’s a huge cheer to another fun-filled decade and to all the exciting adventures that lie ahead!

Looking for PR and marketing support? Contact us today to find out how we can help.

ORANGE WELCOMES NEW CLIENT, GRANOLA BUTTER CO

Tue, 13 Feb 2024 13:38:46 GMT

We are thrilled to announce that Granola Butter Co , the leading producer of granola spreads, has joined Orange’s roster of clients. As a team of food lovers, we are incredibly proud to be managing the public relations for this exciting and forward-thinking brand.

ABOUT GRANOLA BUTTER CO

Granola Butter Co was founded with a mission to revolutionise the way we view food by offering a sustainable product that is both high in quality and flavour. Through its dedication to delivering delicious and eco-conscious options, Granola Butter Co strives to show that taking care of the planet can be both responsible and enjoyable.

Granola Butter Co’s spreads are made from natural ingredients and a combination of pure British gluten-free oats, British flax seed, cinnamon, organic coconut nectar, organic coconut oil, beet sugar, and sea salt to create a duo of versatile crunchy or smooth spreads. The butters are also purely plant-based, dairy-free, gluten-free, high in fibre, and free from palm oil, as well as being 70% lower in sugar compared to other sweet spreads on the market. To add to that, they’re also downright delicious, too!

PR AND MARKETING SERVICES

We are thrilled to announce our partnership with Granola Butter Co and excited to enhance brand visibility in both trade and consumer media outlets. With a strong focus on food and drink PR, the Orange team boasts a proven track record of delivering top-notch media coverage. By cultivating strong connections with key journalists, we are dedicated to securing impactful features in prominent publications, ensuring that Granola Butter Co stands out in the competitive food sector.

Orange’s founder, Megan Dorian, says: “We feel truly honoured to be supporting Granola Butter Co. The team can’t wait to showcase the brand’s story and products through trade and consumer media relations and help spread the word to a wider audience. Stay tuned as you’ll be seeing a lot more of this brand!”

Is your brand in need of a helping hand? Get in contact with the Orange team.

ORANGE PR AND MARKETING: DECEMBER 2023 HIGHLIGHTS

Wed, 10 Jan 2024 14:18:08 GMT

2023 was a super busy year for us and we most definitely finished off the year with a bang here at Orange HQ! December was a jam-packed month filled with stellar coverage for our clients and an exciting award nomination. We can’t wait to see what 2024 has in store for Orange and our amazing clients!

Orange has been shortlisted as a finalist in The Essex Small Business Awards

We are jumping for joy! Orange has been announced as a finalist (yet again) in The Essex Small Business Awards for ‘New Small Business Of The Year 2023’. We are super proud to have been recognised for our efforts in PR and Marketing and look forward to celebrating at the awards ceremony in April. The public vote opens on the 1st February 2024. To have your say and vote for us to win, keep an eye out on Orange’s socials for the QR code!

Orange secured first-class coverage in Daily Mail and Daily Express for Sweet Hamper Company

On behalf of our client, Sweet Hamper Company, our expert PR team secured golden coverage in both the Daily Mail and Daily Express. The brand’s Christmas Sweet & Chocolate Hamper was featured as a top gift in the Daily Mail and the Vegan Christmas Sweet Box was touted as the perfect Christmas present in the Daily Express for those following a plant-based diet.

Maison Mercury Jones was spotted in PRWeek

We secured amazing coverage for our client, Maison Mercury Jones in PRWeek, a leading marketing title. Taking pride of place in a weekly campaign round-up, the agency’s recent collaboration with Bosch was featured, and for very good reason! In celebration of Bosch’s 125th anniversary in the UK, Maison Mercury Jones produced an anthem for the tech giant which was then featured at a VIP event held at the Houses of Parliament.

Eve Livett, CEO of the Association of Brickwork Contractors, appeared in an interview with Construction UK Mag

We secured a huge interview opportunity for our client, the Association of Brickwork Contractors. Construction UK Mag spoke to CEO Eve Livett and published the 3-page interview in the January 2024 issue. Eve spoke about her background and career in construction as well as her continued commitment to supporting those transitioning into a career in bricklaying. You can read the full interview here .

Looking for PR and marketing support in 2024? Contact us today to find out how we can help.

ORANGE ANNOUNCED AS A FINALIST IN THE 2023 ESSEX SMALL BUSINESS AWARDS

Tue, 12 Dec 2023 10:20:41 GMT

We are super excited to reveal that Orange has been shortlisted as a finalist in The Essex Small Business Awards for ‘New Small Business Of The Year 2023’. This is a huge honour and a testament to the hard work and dedication of the PR and Marketing team.

Despite the challenges that come with running a small business, we have achieved so much in a matter of a year and are super proud to have been recognised for our efforts across the food & drink, health & beauty and lifestyle markets. We always strive for excellence in the services we provide, whether it’s social media marketing, media relations, influencer marketing, or digital PR, and that is exactly what the judges see in us. Our clients are our priority and we do everything in our power to get the best results for them.

The Small Business Awards aims to reward, acknowledge, and inspire small businesses across the UK through its local awards programmes and it’s the only national awards scheme in the country specifically geared around and for small and micro businesses. Orange would like to thank the organisers of The Essex Small Business Awards for considering us as a finalist and we look forward to celebrating at the ceremony taking place in April next year.

Founder, Megan Dorian, says: “After winning two awards just a couple of months ago, I feel extremely proud to have been shortlisted yet again for another accolade. Way a great way to round off 2023. We can't wait to attend the awards ceremony next year – keep your fingers crossed for us!”

The public vote will open on the 1st February 2024. To have your say and vote for us to win ‘New Small Business of the Year 2023’, keep an eye out on Orange’s socials for the QR code!

Instagram: @orangeprmarketing

Facebook: Orange PR and Marketing

LinkedIn: Orange PR and Marketing

TikTok: @orangeprmarketing_

ORANGE PR AND MARKETING: NOVEMBER 2023 HIGHLIGHTS

Tue, 05 Dec 2023 16:31:50 GMT

November has been such an exciting month for Orange and our clients. From attending an epic fashion launch to winning first-class coverage, we’ve been super busy behind the scenes and look forward to finding out what’s in store next month.

Maison Mercury Jones’ Ilā Kamalagharan was featured in PR Week

On behalf of our client, Maison Mercury Jones, Orange secured a thought-leadership piece for Co-founder and Creative Director Ilā Kamalagharan in PR Week; one of the world’s leading PR and comms publications. In the article, Ilā talks about how LGBTQIA+ inclusive advertising helps build brand equity and why brands shouldn’t back away from supporting the transgender community. Read the full piece online here.

Orange attends ARK/8 fashion launch party

Organised by our client Maison Mercury Jones, the Orange team attended ARK/8’s launch event in London on the 15th November which took place at Electrowerkz; an exclusive venue reminiscent of alternative 90s raves. The event celebrated ARK/8’s relaunch in the UK and its newest luxury streetwear collection, After Dark. Maison Mercury Jones recently partnered up with the brand to create a holistic marketing strategy called Club ARK/8 in collaboration with worldwide famous electronic musicians and rising international DJs.

We welcome Fairfields Farm as a new client

New month, another new client! We’re thrilled to announce that Fairfields Farm has appointed Orange as its chosen agency to assist with media relations. Based in Colchester, the independent family farm has been growing potatoes for their popular hand-cooked crisps since 2006 and they even have a crisp factory on-site – fancy, huh?! With sustainability being a high priority for the team, even though the farm has a long history, this forward-thinking brand isn’t afraid to try new things and methods in order to reduce their impact on the environment.

Orange hosted a festive East Anglian Agency Tribe event

To finish off the month, the Orange team hosted an East Anglian Agency Tribe event and this one had a festive twist. Held at Bill’s in Colchester, fellow agencies across the region joined us for a fun and informal three-course Christmas dinner. During the event, we shared hilarious stories, enjoyed fantastic food, and most importantly, had plenty of fun. The Orange team is very much looking forward to attending the next East Anglian Agency Tribe event in the new year.

Keep an eye out for more exciting news next month! Looking for PR and marketing support? Contact us today to find out how we can help.

HOW TO BRIEF A PR AND MARKETING AGENCY TO FIND THE PERFECT MATCH

Mon, 27 Nov 2023 10:03:49 GMT

When you first decide to approach an agency, you’re no doubt already aware of the key element that’s missing from your brand’s PR and marketing strategy but how do you communicate this to the experts? Read on for our handy tips on how to brief your chosen agency in order to achieve the desired outcomes and ensure a prosperous partnership.

Provide clear objectives

First and foremost, it’s important to clearly define your brand’s primary objectives, goals and KPIs as this will help your agency to tailor its approach and strategy accordingly. Do you want to promote a specific new product/service or is it overall brand building you’re after? If media coverage is the goal, which titles should we be targeting? Consumer or trade? National or regional? Both? Does your social media presence need some work and you need support with social media marketing ? Be as precise as you can.

Define your target audience

You should also provide a clear overview of your target audience to enable your agency to create messaging and content that resonates with them. Audience insight will help your PR and marketing team to understand who it is you are trying to reach. This determines the PR approach used, particularly in regard to the type of publications to approach.

Give us a timeline

It’s always a good idea to agree on a timeline and deadlines for deliverables. The more time, the better… Regular check-ins and updates with your PR and marketing team can help to ensure that the campaign stays on track. If you’ve agreed to ongoing PR support, be sure to let your agency know of any important key dates with as much warning as possible – think product launches, anniversaries, and events.

Communicate your budget

Finally, setting a budget is vital as this will determine the scope of the campaign and the resources that your consultancy can allocate. We know it can sometimes be hard to provide an exact price, but even a guide price is helpful during the initial stages of setting up your partnership as your agency can devise a realistic plan that suits your financial capacity.

Now you know you’ve got a checklist, be sure to get in touch with a member of the team – we can’t wait to start working with you!

*images from Duda*

BIG NEWS... ORANGE WELCOMES FAIRFIELDS FARM TO ITS CLIENT PORTFOLIO

Fri, 17 Nov 2023 15:39:26 GMT

We are over the moon to announce that Orange has welcomed Essex-based food producer, Fairfields Farm, to its roster of food and drink clients. As a team of passionate foodies, we are incredibly excited to be managing the public relations for this popular Colchester-based brand.

ABOUT FAIRFIELDS FARM

Fairfields Farm plant, grow, harvest, cook, and bag from its family-run farm in East Anglia. The Stratherns have been growing potatoes for three generations and set out to launch their very own hand-cooked crisps in 2006 and the brand is proud to remain independent 16 years later.

With a crisp factory on-site and powered by renewable energy, all Fairfields Farm crisps are vegan and gluten-free. You can choose from a wide variety of delicious flavours including Lightly Salted, Roast Rib of Beef, Sea Salt & Aspall Cyder Vinegar, Cheese & Onion and Bacon & Tomato (we’ve tried all of these flavours, as well as the rest of Fairfields Farm’s offering, and trust us, they are delicious).

Prioritising sustainability as well as producing first-class crisps, the Essex-based brand is always looking to better its processes as a way to lessen its environmental impact. Fairfields Farm already plant trees, hedges, and cover crop to capture carbon and set aside over 5% of its farmland to allow resident wildlife to thrive.

PR AND MARKETING SERVICES

The Orange team is extremely proud to be working with Fairfields Farm and looks forward to helping boost brand awareness among trade customers and consumers. The food industry is competitive, but we like a challenge and will aim to ensure everyone who is anyone knows all about Fairfields Farm and the amazing work the team does.

We have a particular passion for food and drink PR, and a superb track record of securing first-class media coverage on behalf of our clients. Our team has forged and established strong relationships with leading journalists and puts every effort into securing features in the relevant publications to guarantee that our clients’ brands are shining the brightest.

Orange’s Founder, Megan Dorian, says: “We are honoured to have been selected by the Fairfields Farm team to help with media relations. The brand has some big plans for the future and we can’t wait to spread the news with leading media outlets. We’re thrilled to be supporting a local brand that prides itself on remaining an independent, family-run farm. It goes without saying that the crisps taste amazing too, which is a bonus!”

Fairfields Farm’s Marketing Manager, Natasha Jones, says, “At Fairfields Farm, we have so many stories to share with trade customers and consumers about our unique positioning, our phenomenal sales growth, our sustainability credentials and, most importantly, our excellent crisps! We recognised in Orange an energy matched with know-how that made them the natural choice to partner with. Plus, we loved that we didn’t have to go far to find them – the chance to work with a local business on the rise was a huge plus. We’re so eager to see what working together will bring.”

Are you a food or drink brand in need of a helping hand? Contact the Orange team today…

Image credit: Fairfields Farm Crisps | Family Farm Grown Potatoes & Crisps | Home

ORANGE PR AND MARKETING OCTOBER 2023 HIGHLIGHTS

Fri, 10 Nov 2023 10:35:57 GMT

From winning awards to securing top-notch coverage and welcoming four new clients, we look back on what has been yet another amazing month at Orange.

Read on for the latest freshly squeezed news from our HQ.

Lottie Louise Designs appoints Orange

Bespoke wedding stationery designer, Lottie Louise Designs , has chosen Orange to support with media relations. As a local brand, we’re super proud to be supporting the team and can’t wait to be a part of the business’ growth. Founded by Lottie Brothers, Lottie Louise Designs offers a range of products including wedding stationery, business signage, neon backdrops, personalised gifts, and home décor, all hand-finished from their stunning studio based in Colchester, Essex.

Just call us multi-award winners!

As double finalists in the Essex Business Awards 2023 , Orange attended the presentation ceremony at Braxted Park on Friday 27th October and we are over the moon to announce that we came first in both categories! Orange won the ‘New Company of the Year’ and ‘Excellence in Marketing’ accolades; a huge moment for Founder Megan and the wider team. With the largest number of entries so far, it’s an enormous achievement for an agency just over a year old.

We welcome Fairfields Farm as a new client

New month, another new client! We’re thrilled to announce that Fairfields Farm ’s has appointed Orange as its chosen agency to assist with media relations. Based in Colchester, the independent family farm has been growing potatoes for their popular hand-cooked crisps since 2006 and they even have a crisp factory on-site – fancy, huh?! With sustainability being a high priority for the team, even though the farm has a long history, this forward-thinking brand isn’t afraid to try new things and methods in order to reduce their impact on the environment.

Stellar media coverage for Sheild Pest Control

On the back of the recent and ongoing bed bug issue, Orange secured amazing coverage on behalf of Shield Pest Control throughout October. Senior Surveyor Phil Greenstock provided expert comments in The Sun on how to protect from a bed bug infestation. Phil also offered up his advice for i News as well as The Sun on Sunday. This is an amazing opportunity for the brand and a huge boost in brand awareness.

Brentwood Brewing Company joins Orange

We’re also thrilled to be working with Brentwood Brewing Company to manage the brand’s social media platforms. A family-run and award-winning microbrewery in Essex, Brentwood Brewing Company offers a variety of first-class real ales in cask, keg, and bottles made using traditional and time-honoured methods but with top-of-the-range, modern equipment. We’re looking forward to working alongside the team to grow Brentwood Brewing Company ’s online presence and boost awareness for the brand.

Essex & Herts Air Ambulance welcomes influencers to its air base

Orange was delighted to assist Essex & Herts Air Ambulance in organising an influencer event at the charity’s North Weald air base on Saturday 14th October. We invited multiple VIP influencers to Essex & Herts’ HQ for a day in order to raise awareness of the charity’s Flight for Life Lottery fund as well as the critical work carried out by the charity. The influencers received a tour of the air base and even were lucky enough to meet one of the pilots and catch a glimpse of the helicopter taking off.

Suffolk Salami Co joins the Orange tribe

Based at Lane Farm in East Anglia, Suffolk Salami Co recently tasked Orange to manage the brand’s social media marketing strategy and we can’t wait to develop and boost the brand’s online following. Priding itself on producing award-winning goods, Suffolk Salami Co prioritises quality, provenance, and sustainability. Rearing RSPCA-approved pork, the brand is the first of its kind to produce salami using its own pigs in the UK.

Stay tuned for more exciting news next month! Want to get involved? Contact us today to find out how Orange can help to boost your brand.

HOW TO PREPARE FOR MEDIA INTERVIEWS

Thu, 09 Nov 2023 10:12:36 GMT

How to prepare and succeed at media interviews

Media interviews bring huge potential for any brand. Not only can they boost awareness but they’re a great opportunity for you to share your key messages and put a voice/face to your brand. As the interviewee, you become a representative and mouthpiece for your brand so it’s crucial to fully prepare yourself beforehand in order to show your business in the best light possible. Through our media relations services, the team at Orange guides our clients throughout the entire interview process so they can approach them feeling calm and confident. We share our top four fundamental tips below on how to prep if you’re soon to be sitting down with a journalist:

Research the media outlet

Before agreeing to go ahead with the interview, the most important thing to do is research the media outlet and journalist. Watch or read previous interviews to get an idea of the kind of topics the reporter touches upon. Do they have a strong bias towards particular issues? Do your brand values align with the publication’s values? Put simply, do you trust this media outlet? These are the kinds of questions you should be asking yourself to make an informed decision.

Remember, you do have a right to turn down an interview if you feel uncomfortable. If you’re happy to go ahead, this research will only help you to prepare for the interview as you will now know the type of questions asked as well as the format. If you’re unsure about anything, this is where a PR agency (like Orange!) can really help you work out what’s best for you and your brand.

Request sample questions

To get an even better idea of the kind of questions the journalist is going to ask you, it’s worth requesting a set of standard sample questions prior to the interview. You can then use these to your advantage and come up with rough answers to ensure you’re prepared for whatever comes your way. Keep your draft responses brief and jot down a few bullet points. Writing a script may make you sound over-rehearsed. Instead, you want your replies to sound eloquent and natural.

It’s worth noting that some media outlets won’t provide sample questions beforehand. In this case, we recommend second-guessing what kind of questions may crop up and always be prepared for the odd surprise question. If you’re fully prepared and have fact-checked your responses, you should be able to answer these in a comfortable and confident manner.

Consider the audience

Media interviews are a great way to reach out and capture your target audience. Therefore, it’s crucial that your messaging is relevant and relatable. Keep your key message in mind throughout the interview and try to steer the conversation to ensure it makes the cut. From your pre-interview research, you will already know the publication’s readership/audience so be sure to tailor your answers to the readers or listeners.

This insight will also inform your tone of voice and the type of language you use which will change depending on the readership/audience. As a PR agency, we help brands identify the key points they want to convey and formulate these into strong responses pre-interview.

Stay in control

Finally, it’s worth remembering that you have the power to change the narrative of the interview if you notice that things are taking an unexpected turn. Journalists often ask off-the-cuff and challenging questions to prompt newsworthy responses but you can adapt your answers to get the interview back on track.

After the interview, we sometimes recommend asking for the tape/sound bites or copy before it goes live or sent to print. Not all outlets will agree to this, but it’s worth asking so you can approve the interview and responses. Again, Orange PR can help with these negotiations so you don’t have to.

Need more in-depth interview advice? Get in touch with a member of the team to find out how we can support you.

*images from Duda*

ORANGE PR AND MARKETING PROUD TO WIN TWO AWARDS

Mon, 06 Nov 2023 09:12:47 GMT

Oh, what a night… After we were announced as a double finalist in the Essex Business Awards 2023 , Orange attended the presentation ceremony at Braxted Park last week and we’re thrilled to announce that we came home with not one but two awards. We’re extremely proud to have won both the ‘New Company of the Year’ and ‘Excellence in Marketing’ accolades; a tremendous achievement for an agency just over a year old.

Running for 27 years, the Essex Business Awards celebrate the very best in business around the county and recognise the efforts of local brands, all of which are united by the same dedication to achieving excellence. The awards night was a huge success and it felt amazing to be surrounded by so many inspiring people. Hosted by Micheal J Fitch, the evening kicked off with a charity raffle to raise funds for Havens Hospices which was then followed by a 3-course meal and, of course, the all-important awards presentation.

Megan Dorian, Founder at Orange PR, says: “I’m extremely proud and completely blown away to have won twice in such a prestigious and highly-acclaimed awards ceremony. Having founded Orange just over a year ago, I can’t believe how far we have come already. We can now call ourselves a multi-award-winning PR and marketing agency and the team totally deserve it. We put 100% into everything we do on behalf of our clients and I can’t wait to see what’s next in store for Orange.”

Want to get a taste of our award-winning services? Get in touch with a member of the team to find out how we can work together.

ORANGE PR AND MARKETING CELEBRATES HAT-TRICK OF SUCCESS FOLLOWING THREE NEW CLIENTS

Fri, 20 Oct 2023 11:14:16 GMT

We are absolutely delighted to welcome three new local clients across the food, drink, and lifestyle sectors, further strengthening Orange’s position as Essex’s fastest-growing PR and marketing agency. We reveal the trio of brands below, and how we will be helping each one to develop and boost brand awareness:

Suffolk Salami Co.

Suffolk Salami Co. based at Lane Farm in Suffolk has recently appointed Orange to handle its social media marketing strategy and we can’t wait to grow and develop the brand’s online following. Run by the Whitehead family, Suffolk Salami Co. prides itself on producing award-winning products whilst putting quality, provenance, and sustainability at the forefront. Rearing RSPCA-approved pork from its farm in East Anglia, Suffolk Salami Co. is the first brand to produce salami using its own pigs in the UK. Making delicious salamis and chorizos is a true labour of love for the family and we couldn’t be more proud to call this brilliant brand a client of ours.

Brentwood Brewing Company

We’re also over the moon to have been selected as the chosen agency for Brentwood Brewing Company to manage the brand’s social media platforms. With a passion for making (and drinking) fine craft beer, Brentwood Brewing Company is a family-run and award-winning microbrewery in Essex. Offering a variety of great-tasting real ales in cask, keg, and bottles made using time-honoured methods but with modern equipment, the bottled ales are vegan and the beer is gluten-free. We can’t wait to work alongside the team to grow the brand’s online presence and spread the word about the brewery far and wide.

Lottie Louise Designs

Last but certainly not least, Lottie Louise Designs has recently joined Orange’s roster of clients for media relations support. Creating bespoke stationery for weddings and those important life events, Lottie Louise Designs works closely with its clients to design and create modern, on-trend personalised products from the brand’s studio in Colchester, Essex. Aside from weddings, the stationery brand also offers business signage, backdrops, personalised gifts, and stunning home decor pieces - we want it all! With so much to shout about, we’re looking forward to securing attention-grabbing media coverage in order to take Lottie Louise Designs to the next level.

Megan Dorian, Founder at Orange, says: “As a local agency, Orange is extremely excited to work alongside the teams at Suffolk Salami Co. , Lottie Louise Designs , and Brentwood Brewing Company . I personally can’t wait to see what’s in the pipeline for these amazing brands and play a part in their development.”

If you’re on the lookout for a PR and Marketing agency, look no further. Get in touch with a member of the team today to find out how we can support your brand.

Image credits:

BESPOKE WEDDING STATIONERY – Lottie Louise Designs

Brentwood Brewing Company – Locally Brewed Cask Ale

Welcome to Suffolk Salami | Award Winning British Charcuterie

ESSEX PR AND MARKETING AGENCY, ORANGE CELEBRATES ITS 1ST BIRTHDAY AND REFLECTS ON SUCCESSFUL FIRST YEAR

Tue, 17 Oct 2023 14:09:26 GMT

With a booming client portfolio and a new headquarters in Colchester, we’re marking our 1st anniversary after a prosperous year working on PR and marketing strategies for food & drink, health & beauty, and lifestyle brands in and around East Anglia. Since our launch in October 2022, the company has gone from strength to strength and has developed into a thriving agency based in the heart of Essex. We round up our successes and reflect on what has been an incredible first year:

Growing client portfolio

United by a set of three core values – exciting, bright, and fresh – we like to do things a little differently and have formed a unique identity and reputation that truly sets us apart. Within only a matter of a year, Orange already comprises a growing portfolio of clients across a range of sectors and we’re proud to be making a name for ourselves as the leaders in the industry across Essex and the surrounding areas. Take a look at the work we have carried out over the past year and the amazing results we have achieved for our clients.

Growing team

Another priority for the business during its growth stage, as well as for the future, is team progression. Our Founder Megan Dorian believes staff development forms a crucial part of the agency’s evolution and it all starts by creating a happy, motivated, and supportive work environment. We have formed a culture that truly values its talent in order to boost overall productivity, morale, loyalty, and a sense of community.

New HQ

Now based at Layer Marney Tower, an impressive Tudor country house in Colchester, our new office provides ample space, excellent motorway access, and nearby train links to London. The relocation will not only accommodate the company’s growing team, but the area also serves as a hub for both local clients based in Essex and across East Anglia as well as those in the city. Feel free to pop in and say hello – we’re experts at PR but also very good at making tea!

Award-winners

To coincide with our first anniversary, Orange has recently been selected as finalists for not one, but two incredible awards at the Essex Countywide Business Awards 2023 . The two categories Orange has become finalists for are ‘New Company of the Year’ and ‘Excellence in Marketing’, with the award winners set to be announced at the end of October 2023 at the awards ceremony held at Braxted Park Estate. With Orange’s first birthday falling within the same month as the ceremony, the award news has been the cherry on top for a wonderful first year of business, growing and developing Orange as Essex’s freshest PR agency.

Megan Dorian, Founder at Orange, says: “I am immensely proud of how far the company has come in just one year. We have worked with some amazing brands since we launched in 2022, and continue to grow and take on new clients. As a young start-up, we’re exceptionally proactive and have succeeded in getting our name out there. I can't wait to see what the future holds for Orange and for the incredible brands we work with.”

Get in touch with a member of the team by emailing hello@orangepr.co.uk to find out how we can help to make your brand shine the brightest.

ORANGE PR AND MARKETING - SEPTEMBER 2023 HIGHLIGHTS

saskia@orangepr.co.uk (Saskia Foxton) — Mon, 02 Oct 2023 10:41:44 GMT

Wow, what an exciting and busy month it has been at Orange PR and Marketing. From welcoming new clients to settling in to our new home (yep, we’ve moved), we round up and reveal what the Orange team has been up to this September.

We’ve moved in!

Hello, new HQ. Surrounded by stunning Essex countryside and located in the majestic Tudor gatehouse Layer Marney Tower, we got the keys to our swish new Colchester office space. With easy access to the motorway and nearby train links to London, we can’t wait to welcome current and prospective clients to our new home. Packed with character whilst providing plenty of space, we’ve settled in rather nicely and look forward to hosting many meetings at Orange HQ. Fancy a snoop around? Check out our Reel on Instagram.

Maison Mercury Jones appoints Orange

Big news! Sonic branding agency Maison Mercury Jones has chosen Orange as its PR agency and we are jumping for joy. Appointed to handle all media relations , we will utilise our PR expertise and extensive journalist contact list to ensure Maison Mercury Jones stands out from the crowd in a busy scene. As an innovative and forward-thinking agency founded by globally-renowned musicians and expert strategists, Maison Mercury Jones is one step ahead and leading the way in diversity, creativity and tech innovation. We can’t wait to shout about the fantastic work this agency continues to do as well as raise the profile of the people behind the sounds.

Essex & Herts Air Ambulance x Orange

We’ve been working on something very exciting… As a Colchester PR agency, Orange is always proud to support and collaborate with brands that do good for the community across our county, so we are super excited to announce that we are working with our local life-saving charity, Essex & Herts Air Ambulance, on an upcoming event. Highlighting the importance of the amazing work that the organisation carries out 24/7 as well as its Flight for Life Lottery, we can't wait to reveal more including behind-the-scenes sneak peeks of the approaching event. Stay tuned!

Orange welcomes The Association of Brickwork Contractors

The Association of Brickwork Contractors (ABC) has chosen Orange to handle all PR and media relations . A not-for-profit national trade body focussed on protecting and supporting the roles of both the bricklayer and contractor, we’re thrilled to be working alongside the association in an effort to raise its voice in the construction industry. As the largest representative of specialist brickwork contractors in the UK, the ABC’s core objective is to improve standards in crucial areas of brickwork contracting, including quality assurance, employment, health and safety as well as training, education and assessment.

We’ve been selected as finalists in the Essex Countywide Business Awards 2023

To end the month on a high, Orange has recently been selected as finalists in the Essex Countywide Business Awards 2023 for not one but two accolades; Excellence in Marketing Award and New Company of the Year. This year, the awards had the largest number of entries so getting this far means so much to us. The team is so proud of this achievement and are looking forward to attending the awards ceremony taking place at Braxted Park Estate in October 2023. What this space!

Keep an eye out for more agency news and updates next month. Want to get in on the fun? Contact us today to find out how Orange can help your brand thrive and shine the brightest.

ESSEX PR AGENCY ORANGE IS NOMINATED FOR TWO COUNTYWIDE AWARDS

Thu, 28 Sep 2023 14:19:31 GMT

Orange is over the moon to announce that our Essex PR and Marketing agency has been announced as a finalist for not one, but two incredible awards at the Essex Business Awards 2023.

As finalists in the ‘New Company of the Year’ category as well as for ‘Excellence in Marketing’, Orange is proud to have been recognised for its commitment to outstanding results in marketing and high-level client servicing. The team is looking forward to attending the awards night and meeting the other finalists of the Essex Business Awards at the awards ceremony held at stunning local venue, Braxted Park, in October.

With Orange’s first birthday falling within the same month as the awards ceremony, the news has been the cherry on top of the cake for a wonderful first year of business for the Orange team who have focused on growing and developing Orange as Essex’s freshest, brightest and most exciting PR and Marketing agency.

Providing services including media relations, influencer marketing, digital PR and social media marketing , Orange has become known across Essex and the surrounding areas for going above and beyond to deliver the best results for its clients, something that has been recognised with Orange being named finalists in the awards.

Our team looks forward to attending the awards ceremony next month, celebrating the fantastic achievement and planning for another exciting year ahead as a leading Essex PR and Marketing agency.

Keep an eye out for Orange’s social for more award news and footage of the ceremony!

Instagram: @orangeprmarketing

Facebook: Orange PR and Marketing

LinkedIn: Orange PR and Marketing

TikTok: @orangeprmarketing_

ORANGE APPOINTED AS PR AGENCY FOR MAISON MERCURY JONES

Mon, 18 Sep 2023 08:01:55 GMT

We are thrilled to announce that Orange has been appointed by sonic branding agency Maison Mercury Jones to handle all media relations. Using our first-class expertise in PR, our primary focus is to ensure Maison Mercury Jones stands out from the crowd in the thriving music scene.

ABOUT MAISON MERCURY JONES

Named after Freddy Mercury and Grace Jones, Maison Mercury Jones is the first music and sonic branding agency focused on building a fair representation of all gender identities, underrepresented ethnicities, ages + and dis/abilities in music and marketing for brands.

Priding itself on being the first ever creative agency entirely POC / Queer / Female / Trans+ led, Maison Mercury Jones only collaborates with artists and composers from underrepresented backgrounds, allowing for meaningful music partnerships to ensure brands stand out from the crowd. The agency has worked with Absolut on the brand’s ‘Born to Mix’ campaign, Havas London for Vanish , the European Space Agency for the sound of Planet Mercury, BBC Radio 6 Music , Bosch for the composition of its 125th UK Anniversary brand anthem, Gaviscon and many more.

EXCITING PR OPPORTUNITIES

A forward-thinking agency led by worldwide famous musicians, award-winning strategists and supported by Grammy-nominated producers and composers, Maison Mercury Jones is leading the way in diversity, creativity and tech innovation.

Orange will be responsible for raising Maison Mercury Jones ’s profile and voice by putting the brand and its Founders in the spotlight and raising brand awareness. We will achieve this by securing high-end media coverage in all the relevant media outlets. With a passion in a variety of fields from LGBTQIA+ rights and sonic branding to Quantum Computer Music, we will also position the brand’s co-founders Aurelia and ilā for interviews, profile pieces and thought leadership articles.

Orange is delighted to add Maison Mercury Jones to its rapidly growing portfolio of clients. We’re looking forward to boosting brand awareness and helping to grow the agency alongside the team. The music industry is competitive, but we like a challenge and aim to ensure everyone who is everyone knows all about Maison Mercury Jones and the amazing work the team does.

Orange PR Founder Megan Dorian says, “We love what Maison Mercury Jones stands for and the brand’s core values of diversity, creativity and tech innovation. ilā and Aurelia’s unique insight and knowledge coupled with their impressive client base already positions them as an industry-leading and pioneering sonic branding agency. We hope to spread their voices even further and take the brand to new heights through targeted media relations .”

Want to get people talking about your own brand? The Orange team is on hand to help. Come and say hello - we’re a friendly bunch!

Image credit: Maison Mercury Jones

MEDIA RELATIONS: WHY TRADITIONAL PR REMAINS CRUCIAL FOR YOUR BRAND

Tue, 12 Sep 2023 11:02:09 GMT

Thanks to the rise of digital, the media relations landscape has changed dramatically over the years however traditional media outlets still remain a significant source of news, discovery and communication. An essential component of any PR strategy, editorial coverage is powerful and has the ability to raise brand awareness and visibility overnight. Of course we would say that seeing as media relations is our jam, but the proof is in this blog post. We reveal how media coverage has hugely boosted one of our clients and round up the ways in which media outreach (done right!) can help your brand shine too.

1. Boosting credibility

Securing media coverage can act as valuable unbiased approval and endorsement for your brand’s products / services. Notable media outlets come with loyal readerships so if your brand gets featured, you’re almost guaranteed to win approval from the publication’s target audience. Even better then if your customer base matches the outlet’s demographic. That’s exactly why we offer a targeted approach to ensure we get our clients’ brands featured in relevant titles.

2. Generating traffic

Coverage in print often leads to more branded searches online via organic traffic. If people are reading about your brand in print, they will want to learn more about the products / services you offer. Expect a boost in SEO rankings and an increase in followers on your brand’s social media too. It may sound obvious, but the more coverage you gain over time, the greater the impact. That’s why media relations shouldn’t be seen as a one-hit wonder and instead an ongoing strategy.

3. Reinforcing reputations

Founder profiles almost always form a part of our media relations strategies. People love to get to know the people behind a brand as well as its story. Putting a face to a brand can reinforce relationships and your reputation among consumers. Expert comments, thought leadership articles and interviews in the media are a great way to raise the profile of these individuals as a source of authority in their market which also helps to add further credibility to the brand. A strong opinion article can position the business as relevant and its chief executive as an industry thought leader.

4. Raising brand awareness

Achieving media coverage increases brand visibility and allows for you to expose your brand to new and larger audiences whilst reinforcing relationships with existing consumers. Ongoing relationships with key media representatives can help to increase your reach, raise authority and in turn boost your business. The more media coverage you secure, the more likely a journalist will feature your brand's products/services again over time. This can lead to potential customers trusting your brand and thus are more likely to invest.

5. The juicy results

Shield Pest Control needed our help to raise awareness of the business and its services, as well as the profile of Managing Director Daniel Steward and his expert team. The team at Orange successfully secured expert comment opportunities across online and print media sources, including popular national titles such as Daily Express, Daily Mirror and Ideal Home. The total coverage achieved in just three months reached an audience of 2.8 million with 53 brand mentions in total which is a significant result for Shield Pest Control.

Get in touch today to find out more on how Orange can help your brand through media relations .

*images from Duda*

PR AND MARKETING FOR CHARITIES: 5 WAYS HOW AN AGENCY CAN HELP AND BOOST YOUR NOT-FOR-PROFIT ORGANISATION

Fri, 25 Aug 2023 15:18:46 GMT

Publicity is one of the greatest tools behind any successful business, but what can strong PR and marketing do for charities? In actual fact, it can be a very effective way to ensure your non-profit organisation is always one step ahead of the game. Due to an increase in competition, the importance of PR and marketing for charities has grown dramatically over the years.

The primary objectives for any charity are to build awareness and trust, connect with target audiences and to amplify the importance of donations and how they make a difference… that’s where PR and marketing comes in. Here’s five reasons how a powerful strategy can help:

1. Media relations

One of the best ways to boost exposure for your charity is through media relations. Positive coverage is crucial in order to help your good cause raise public awareness, strengthen trust, highlight successes or campaign for change. Haven’t got the contacts? That’s where Orange comes in. We provide a full media centre function and offer a targeted approach to make sure your charity’s latest news lands in the hands of the right journalists at exactly the right time. Through strategic storytelling, Orange works across print, broadcast and digital platforms to help your organisation shout the loudest and shine the brightest in the media. We can also position spokespeople from your organisation for interviews, profile pieces and expert comments.

2. Influencer marketing

Orange can also help your charity forge valuable connections with influencers and celebrities as advocates. Ambassadors can use their platforms to amplify and champion your trust’s amazing work as well as generate significant awareness. We always ensure that the chosen celebrity or influencer you are collaborating with aligns with your charity’s values and ensure that they have a genuine and organic audience. Whether they're high-profile or micro, influencers and celebrities often have a dedicated, highly engaged audience who trusts their recommendations.

3. Charity awards

Your charity’s aim is to make the world a better place and an award is a great way to prove you’re achieving exactly that. Winning, or even being shortlisted, can work wonders for your charity. It can boost its profile, gain credibility and celebrate successes, thus garnering more interest from supporters and donors. An accolade can also make for a good story across local and national media outlets. If the thought of a lengthy and time-consuming entry process puts you off, Orange can help you with this and ensure that you are highlighting your key messages, best work and values.

4. Social media marketing

Orange provides social media support and can even manage your platforms entirely to communicate your key messages with the general public. According to a 2022 study carried out by Statista , over 4.59 billion people worldwide were using social media at the time and that number is continually growing - that’s a huge opportunity for your charity. Plus, social media is a cost-effective way to promote your good cause and engage with your target audience. Orange can help to create a successful social media strategy for multiple platforms, such as Instagram and TikTok. Through social media marketing, you can drum up support, drive fundraising efforts, promote a campaign, connect with your donors, grow your donor base, share your impact, build a community for supporters and strengthen your reputation as a trustworthy charitable organisation.

5. Crisis management

Our primary aim as a PR and marketing agency is to help all of our clients avoid a crisis in the first place, however things do happen and a crisis can unexpectedly emerge when you’re least expecting it. This is a critical time for any brand, particularly for charities as it can damage and taint your reputation in the future. That’s where experienced, ready-to-act professionals come in. Orange can provide a solid and thoughtfully prepared crisis plan for your charity when problems arise to protect beneficiaries, safeguard employees and preserve your reputation as a trustworthy organisation.

Get in touch today to find out more on how Orange can help your charity, trust or organisation.

*images from Duda*

COLCHESTER PR AND MARKETING AGENCY, ORANGE, HOSTS SEPTEMBER EAST ANGLIAN AGENCY TRIBE EVENT

Mon, 14 Aug 2023 13:58:23 GMT

East Anglian Agency Tribe

An exciting September lies ahead as Orange will be the next PR agency to host the next East Anglian Agency Tribe event which will be taking place on Thursday 28th September. Starting at 6:30pm, this fun and informal dinner is open to agencies within any sector across East Anglia and will be held at Bill’s restaurant in the heart of Colchester’s city centre.

This event comes after the series’ first dinner’s overwhelming success which took place at the end of May earlier this year, bringing agency owners from across Essex, Suffolk, Norfolk, and Cambridge together to share hilarious stories, enjoy fantastic food and most importantly have fun. We are delighted to have witnessed the initial growth of the event and are looking forward to many more events coming up in the future.

As an Essex PR agency, the East Anglian Agency tribe was launched by Orange to create an open and light-hearted space for agencies across East Anglia to build meaningful connections and share valuable advice with other like-minded individuals. We wanted to produce and sponsor a series of events that people truly look forward to attending, rather than feeling forced to show their faces.

Ticket Information

Tickets are £35 per person which includes a three-course meal from Bill’s restaurant. Tickets are available to purchase here:

https://www.eventbrite.co.uk/e/east-anglian-agency-tribe-september-event-tickets-691530074067?aff=oddtdtcreator .

Once purchased, a menu will be sent to you mid-September and all food choices must be sent to Orange’s email address by Thursday 21st September. Below is a sample menu of the delicious options from Bill’s.

We look forward to welcoming the tribe to another fantastic event!

ORANGE IS APPOINTED AS CHOSEN ESSEX PR AGENCY FOR BRAXTED PARK ESTATE

Wed, 19 Jul 2023 11:16:18 GMT

Braxted Park Estate appointed Orange as its chosen Essex PR and Marketing agency to promote the inaugural ‘Let’s Talk Trash’ Festival.

A beautiful and historic location in the heart of Essex, Braxted Park is the largest walled private estate in the county and boasts 500 acres of parkland. Supported by the ECC Climate Action Challenge Fund, Braxted Park recently launched and hosted the first ‘Let’s Talk Trash’ Festival in collaboration with Plume Academy, Maldon District Council and Essex County Council. In a bid to inspire behavioural change towards littering among students, families, and the local community, Braxted Park invited 300 students between the ages of 11-13 to the estate to take part in a selection of educational and interactive activities as a way to challenge attitudes and create meaningful change.

As part of the day’s activities, students learnt about what happens to our litter when it does go in the bin and how Maldon is home to one of the most advanced AI-led recycling plants in the world. Big Green Recycling’s robots sort over 1,000 pieces of rubbish per minute and Braxted Park was delighted to host the robots at the event and invite students to participate in a Wheelie Bin Challenge for some memorable learning.

The organising team are looking to run the ‘Let’s Talk Trash’ Festival annually as a model for youth engagement, system change, and cultural transformation in and around Essex. By empowering young people with knowledge, inspiration and practical strategies, it is hoped that the event will catalyse a powerful movement towards a cleaner and greener future.

ORANGE’S MEDIA RELATIONS SERVICE

Orange is helping to promote and raise awareness of the youth-driven event by utilising our expertise in local and national media outreach. Through dedication and our extensive media contact lists, we are getting the festival in front of all the right people across print, online and broadcast media outlets.

Megan Dorian, Founder at Orange, says: “Our enthusiastic and dependable team of PR experts are working hard to ensure that the ‘Let’s Talk Trash’ Festival is front of mind for leading journalists. We’re passionate about supporting local brands in Essex and this inspiring event was such a great cause. We hope to continue working alongside Braxted Park Estate on more exciting projects. Watch this space!”

If you’d like us to help your brand to shine bright, get in touch today.

SIX BENEFITS OF PR FOR BUSINESSES

Fri, 14 Jul 2023 13:38:50 GMT

Public relations (PR) is defined by the Cambridge dictionary as “The activity of keeping good relationships between organisations and the general public.” It can help a business build strong connections with the people they’d like to become their customers. It helps a business build its reputation and get talked about by the right people, in the right places.

Whether you do your own PR or employ a professional PR agency to do it for you, all businesses need to use it to evolve and grow. Here are six reasons why:

1. Brand values

Every business has values that represent what makes it tick, and how and why they do what they do. But there’s little point in having strong values if no one knows about them. PR helps tell people about those values and why they make a particular business worth listening to and buying from.

Good PR helps a business connect with people who share similar values. In time, those values will be what people associate with, when they think of the brand. Building a good reputation by communicating and connecting with the right people is at the heart of PR and a crucial segment of a successful business.

2. PR helps to improve a business’s authority

A business’s reputation is built on what it does well. To be successful, it needs loyal customers who know they can trust the business to do what it says it will. When people trust you, they tell other people about you and why you’re good at what you do.

PR can help a business build its authority and become known as an industry leader in its field. Publishing high-quality articles in the right places helps to improve a business’s reputation as a credible source of information. This helps to set the business apart from competitors and become the go-to in their industry.

3. Using media relations to generate positive attention

Being talked about positively in the media is a great way for a business to grow. The key is knowing who to talk to so that the right people hear and read what is being said. A full-page interview in a fitness magazine will do very little to spread the word about a new manufacturing firm that specialises in gaming chairs.

Good PR will find the best publications for a business that will put them in front of an audience who will want to know more about them.

An interview on a national television show can take a business to the next level. Hearing someone talk authoritatively about a subject will do more for a brand than paid advertising can. Positive media attention helps to build a business’s authority as an expert in its field.

4. Value for money

Advertising isn’t a cheap way of getting a business seen and talked about. For a new business, it may not be a cost-effective way of building its brand and sharing its story with the world.

Well-placed contributions to discussions online, in publications, or on TV and radio will have far more of an impact on a new business’s growth, than an advert on the side of a bus. This kind of PR helps people get to know a business and the people who are part of it. And once they demonstrate they know their stuff, it’s more likely the right people will want to become customers.

An article or TV interview is likely to reach far more people in the longer term, than an advert. The cost of hiring a PR expert to connect a business with the right opportunities is likely to be far less than an advertising campaign.

5. Using digital marketing to get your business
seen online

Businesses grow online by being seen and showing up in search engines. The more your business is talked about in articles, guest posts, testimonials, and interviews, the more likely it is people will want to find out more and visit your website.

A quote from you in a piece from a national news outlet that includes a link to your website will improve your business’s search engine optimisation and website ranking. A good ranking means you show up higher in search engines helping the business generate more leads and ultimately sales.

6. Crisis management

It’s part of life that things go wrong at some point. And when they do, you need to be able to act fast to minimise the damage. Businesses need PR to not only shout about their successes but to also manage things when something goes wrong.

Having a good crisis management plan in place will save valuable time and limit potential damage when things don’t go according to plan. Being able to respond swiftly and appropriately is key.

*images from Duda*

FIVE TIPS TO HELP YOU PICK THE RIGHT PR AGENCY

Fri, 14 Jul 2023 13:29:58 GMT

A successful business is made up of lots of different segments. Each piece is an integral part of how it grows so if one is missed out, or isn’t working properly, that affects the whole business.

A business’s reputation is what people talk about. If it’s good, it will help the business grow. If it’s bad, it’s very difficult to overcome.

Public Relations (PR) is a vital segment of any business. It’s the relationship between a business and its customers. It will help you build a strong and lasting relationship with those who want to buy what you’re selling.

Good PR will help you build your brand and get the right people talking about you. But how do you find the right PR agency for your business? Just as good PR helps a business to flourish and grow, if it’s done badly, it could damage it beyond repair.

We’ve put together five tips to help you decide which PR agency is the right fit for you and your business:

1. Where to look for the right public relations agency

When you’re looking for a product or service, most people will ask the people whose opinions they value, for their recommendations. It’s the same when you are looking for a PR agency. Talk to colleagues in your area of business, or people in network groups you are part of and find out who they use.

Don’t be afraid to ask which firm people use. If the firm is good, they’ll want to shout about them. If they’re not, they probably won’t which will tell you all you need to know.

Alternatively, do some online research. A quick online search will help bring up PR agencies working in your sector, or local area.

2. Establish your PR and Marketing goals

Before you start looking for an agency, you need to work out what it is you want them to do. Are you looking to raise your business’s profile as an industry thought leader? Or are you looking for media placements to help get the word out about what you do? If so, where? Are you looking for national coverage, trade publications, or digital?

Not all agencies cover every aspect of PR. Therefore, if you’re looking for help with event management, you need to make sure the firm you contact offers this as a service.

So, narrowing down your PR goals will help you target the right agencies.

3. Do your research

Research is a golden rule when you’re looking to buy a new product or service. There’s so much information available online in today’s world, so a few hours of research is time well spent.

Once you’ve found some PR agencies you’re considering, have a look at their website and find out what results they’ve delivered for clients. Do they have testimonials? If so, read them carefully. You could even get in touch with those who shared the testimonial and ask about the quality of service they’ve received.

Look at the agency’s social media accounts as well. What kind of content do they create? Is it inspiring? Does it resonate with you and your business? Whilst social media can never be a substitute for meeting someone face-to-face or speaking to them, it will give you a feel for what they’re about and whether they may be someone you want to do business with.

Finding an agency that specialises in your field will mean they know it inside and out. So, if you’re in the catering industry, look for Food and Drink PR agencies. Or if you’re a holistic therapist, look for Health and Beauty PR agencies that know how to connect you with your ideal clients.

4. Talk to PR agencies

There’s no substitute for speaking to someone in real life to find out if you want to work with them. First impressions count for a lot, and you’ll likely know quite quickly whether you want the person you’re speaking to, to help you build your brand and reputation.

Make a list of things you’d like to ask them before your call. You might not need to use them all, but having some things prepared in advance will help you ask the right questions.

Cost is an obvious topic you’ll want to talk about. But other things like the types of people and businesses they work with, what kind of campaigns they’ve run, how big the team is, and how communication works are all things that will help you decide if you want to work with the agency.

5. Get a proposal

Before you sign anything, make sure the agency you are going to work with truly understand what you are trying to achieve.

A proposal isn’t written in stone so it can be tweaked and changed as necessary, but it should give you a clear idea of what you can expect.

If you are on the hunt for a PR agency in Essex, look no further as Orange is located in the city of Colchester. Get in touch to find out how we can support your business and take it to the next level.

ORANGE IS APPOINTED AS THE CHOSEN ESSEX PR AGENCY FOR SWEET HAMPER COMPANY

Tue, 11 Jul 2023 08:06:27 GMT

Orange is delighted to announce that we have a new and exciting client to add to our Food and Drink brand umbrella, Sweet Hamper Company. Orange has been appointed to manage the media relations for Essex-based brand, Sweet Hamper Company, to increase brand awareness and ensure the business is shining as brightly as possible in the UK confectionery market.

About Sweet Hamper Company

Sweet Hamper Company is a fun, British confectionery brand that designs hand-packed sweet and chocolate hampers, bouquets, boxes, cones, and more, filled with a selection of delicious chocolates or sweets (or a mixture of both!) such as Giant Strawberries, Foam Bananas and more.

Sweet Hamper Company has a selection of pre-made gifts to purchase on its website, or you can even create your own hamper with a choice of 10, 15, 25, or 40 fillings, to make the perfect gift for a loved one, bursting with all its yummy sweet tooth favourites. The brand is online-based, with all products available to purchase for delivery straight to your doorstep, a great gift for occasions such as Birthdays, teacher gifts, or Christmas.

What Orange will bring to Sweet Hamper Company as its chosen PR agency?

As a Colchester PR agency, Orange is excited to work with local brand, Sweet Hamper Company, and will be responsible for bringing fame to the brand, through online media coverage. The team at Orange are no strangers to securing incredible media opportunities for our food and drink clients and are looking forward to getting fully stuck in with Sweet Hamper Company.

Megan Dorian, Founder of Orange, comments “Myself and the Orange team are thrilled to have Sweet Hamper Company on board as a client and look forward to exploring what exciting media opportunities we can secure for this fun brand. As a food and drink PR agency, our passion lies with brands in the food and drink market, and we are confident that we can elevate Sweet Hamper Company to the next level.”

Click here to see more of Our Work.

Looking for a helping hand with your PR and marketing? Get in touch here.

Image credit: www.sweethampercompany.co.uk

HOW TO USE LINKEDIN TO GROW YOUR BUSINESS FROM A PR AGENCY

saskia@orangepr.co.uk (Saskia Foxton) — Tue, 04 Jul 2023 08:34:11 GMT

HOW TO USE LINKEDIN TO GROW YOUR BUSINESS FROM
A PR AGENCY

Each year, more and more people are using LinkedIn to create meaningful business networks. LinkedIn can be a powerful tool for both yourself as a professional and your business. This post will give you some tips to make sure LinkedIn and the platform’s features are working hard for your business by increasing both credibility and demand for your brand and connecting with your audience and future employees.

Create your LinkedIn Business Profile

The first stage of using LinkedIn for your brand is to create a business profile. This should be on-brand and contain all the relevant information about your business, including location and contact details.

Once your profile is live, ask your employees to add your page as their employer. This helps to build awareness around your business, as well as create an employee community where your people can share updates and news about where they work. Make sure you link to your LinkedIn profile on other social media platforms and to your website. This can help to drive more engagement to your business profile.

Recruitment

LinkedIn is an effective way to advertise new jobs when you’re recruiting and want the best people to apply. Posting a job listing is free and can generate a lot of interest from ideal candidates as the platform suggests job roles to individuals within their sector or desired career.

The advertisement is also displayed on your business profile, so when professionals come across your page, they can see that you’re recruiting. Being a large networking platform, LinkedIn is also a good way of connecting with the people you think would be a good fit for a position. You can use the messaging feature to reach out to people you’d like to apply for the role you’re advertising.

Use LinkedIn as a marketing tool

LinkedIn is a fantastic platform for advertising your business effectively, both through paid ads and individual free posting. You can use your profile to highlight any key news and events within your business, with links back to your website and other social media platforms.

As the biggest networking platform for businesses worldwide, LinkedIn allows you to easily communicate with other businesses and individuals within your sector. By following and connecting with other businesses you can get alerts for upcoming events and have a LinkedIn feed tailored to your business interests.

Orange can help you squeeze out all the best bits from LinkedIn’s features so that they help your business to grow. We can help with the setup and running of your business LinkedIn profile to make sure your organisation is using the platform as an effective tool for the endless networking opportunities it can provide. We can keep your profile up to date with the latest information regarding your business, creating engaging posts and connecting with employees and like-minded businesses.

Get in touch with us here to find out more.

*images from Duda*

TIAN TIAN MARKET OPENS EIGHTH STORE IN LONDON

Mon, 26 Jun 2023 15:15:20 GMT

TIAN TIAN MARKET OPENS EIGHTH STORE IN LONDON

Orange’s client, Asian supermarket, Tian Tian Market, has ventured into West London with a brand-new store located in Ealing. The grand opening of the shiny new store took place on Saturday 24th June, a day filled with thrilling entertainment and insights into Japanese culture. Entertainment and activities were exclusively designed for Tian Tian Market’s customers and the local Ealing residents, including traditional Japanese Taiko drum performances, delicious food tastings and even an interactive photo booth designed to capture fun memories from the launch. The first 150 customers to make a purchase at the exciting new store were also given a complimentary gift bag, filled with a range of Asian delicacies.

Tian Tian Market is famed in London for delivering incredible fresh Asian produce, snacks, and baked goods, with over 5,500 culinary delights to purchase. The stunning Ealing store is the eighth store that has opened for the chain in London, consisting of a 6,670 sq ft premises, designed to perfection with a modern and minimalist Japanese touch, unlike any other Asian supermarket.

The Ealing store allows Tian Tian Market to meet the needs and demand for authentic Asian food in the bustling West London area. Orange was appointed to manage Tian Tian Market’s media relations for the launch, responsible for putting the new Ealing supermarket in the spotlight and raising brand awareness through media opportunities, including reviews and journalist visits.

Megan Dorian, Founder of Orange commented “Here at Orange, we are passionate about the food and drink market and were delighted to add the well-known brand, Tian Tian Market, to our clientele. Tian Tian Market creates a one-stop shop for its customers and will provide Ealing’s community with access to an endless selection of Asian culinary delights. We look forward to continuing to support the famed grocery store chain throughout its growth and development as a brand.”

WE ARE HIRING AN ACCOUNT MANAGER

Mon, 12 Jun 2023 12:43:33 GMT

JOIN THE ORANGE TEAM

Are you passionate about helping clients squeeze the juice out of the best media opportunities to help their brands grow? Are you an expert in the food & drink, health & beauty, and lifestyle markets? Do you want to help exciting brands break through the noise and achieve juicy results with creative and original PR and marketing?

If this sounds like you, then we’d love you to join us at Orange.

We’re a fresh, bright, and exciting agency that’s helping to put Essex on the map for leading the way in the world of PR. We have a passion for helping our clients to shine bright and connect with the people they want to do business with by adding zest to their marketing.

You’ll be a forward-thinking, confident, and passionate Account Manager who thrives off the fast pace of an agency and can manage multiple clients at one time. Your journalist contact book will be overflowing with people who can get our clients talked about in all of the right places. And above all, you want to be part of a team that’s going places and provides a fresh take to help clients achieve the juiciest results.

How you’ll achieve the juicy results:

· Building relationships with key journalists and influencers

· Creating attention-grabbing press material including press releases, look books, thought leadership articles and opinion pieces

· Proactively and reactively pitching to the media and securing coverage in leading media titles including print, online and broadcast

· Managing client accounts including creative strategy and budgets

· Building strong relationships with clients and the rest of the Orange team

· Contributing to new business outreach, proposals and pitches, playing an integral part in Orange’s exciting growth stage

About you:

· Excited about PR and Marketing and the results it can bring for clients

· Strong journalist relationships across a range of titles including national and consumer media

· Social media and influencer management experience

· A brilliant track record in securing top-tier coverage

· Excellent writing skills that adapt to different formats

· Fun, friendly, and confident people-person

· Creative thinking with the ability to create stand-out PR campaigns

· Thrives on being organised and juggling multiple accounts

· Attention to detail to maximise results for clients

Job type: Part time (minimum three days per week) to full time.

Location: This job is a hybrid policy where you will be required to work from our offices based in Layer Marney, Colchester two-three days a week.

Salary: £27,000 - £32,000 pro rata.

Email us on hello@orangepr.co.uk or give us a call on 01206 654320.

LEARN ABOUT THE BENEFITS OF INFLUENCER PARTNERSHIPS FOR FOOD AND DRINK BRANDS

saskia@orangepr.co.uk (Saskia Foxton) — Wed, 07 Jun 2023 13:33:28 GMT

Calling all East Anglia Food and Drink Brands...

Do you know what influencer marketing is? Do you want to learn how influencer partnerships can benefit your food and drink brand? If your answer to these questions is yes, then come along to The Broadland Food Innovation Centre on the 13th of June for our exciting influencer workshop. We’ll be sharing our know-how to help you tap into this modern-day marketing tool that can get your business seen by the right people.

Who are influencers?

Influencers have a lot of influence! But who are they and how can they help brands to grow? Influencers are people who, because of their authority, knowledge, or relationship with their audience, have the power to affect the purchasing choices of others.

Influencers are often celebrities but are also “ordinary” people with a high number of followers on social media. They have a captivated audience who are strongly influenced by the things they talk about and the products and services they use.

A high-profile example is Mrs. Hinch partnering with cleaning and laundry brands such as Lenor and Febreze. Her name on the bottle helps to sell more products and raise the brand’s awareness because of her status on Instagram. With almost five million followers, her words of endorsement for a brand go a long, long way.

That’s why influencers are the perfect people to rave about your brand. They have a captivated audience who trust their recommendations about products and services. Done well, influencer partnerships have the potential to give brands a low-cost, high-return on their marketing investment. It can generate authentic content for businesses and is a brilliant tool for building brand awareness and establishing social proof using the power of word-of-mouth marketing.

Influencer partnerships

Influencer partnerships can be an incredibly effective marketing tool for any sized brand. It doesn’t require a large budget to maximise the opportunity to reach thousands of potential customers. Getting your brand talked about in front of a 100,000-follower social media account can be a game-changer for your business. And that’s why it’s such a powerful tool.

But knowing that it’s good for your business is only the start. That’s where we come in. Orange PR’s fFounder Megan, and Account Executive Saskia, will be sharing their vast knowledge and expertise in influencer marketing during the workshop, to highlight how it can get your brand seen and talked about by the right people.

They’ll also help food and drink brands understand how to get the partnership right from the start. They’ll talk about agreeing on the right deliverables and contracts so that brands avoid some of the pitfalls and ensure that their business is being talked about for the right reasons.

How to work with influencers to increase brand awareness workshop

So, why not come along and join us for a few hours of great advice, networking with other food and drink brands, and a bite to eat too? You can find all of the information about the event and book your place through Eventbrite.

If you’d like to keep up-to-date with all our events and news, make sure you head over to our blog page.

*images from Duda*

HOW PR AND MARKETING CAN HELP YOUR BUSINESS GROW DURING THE SUMMER

Tue, 02 May 2023 14:17:17 GMT

Are team holidays stopping your business from growing during the summer season? Here’s some tips on how PR and marketing can boost your business during the out of office season…

Use a PR and Marketing Agency

During the summer months when more and more team members are putting on their “out of office” for some much-needed down time, things like PR and marketing which you may think is a low priority, falls to the bottom of the to-do list.

While people are taking time off during the summer, they’re more likely to focus on health and beauty products and trying new food and drink. So, if this is your area of business, you need to make sure the right people know about you so they can try what you have to offer.

If summer is your busy time, get your PR and marketing taken care of by hiring an agency to take away the stress. Orange can help your business to continue to squeeze all of the juice out of opportunities during the busy summer period, in a cost-effective way.

Use a PR and marketing agency to help your brand shine

From May to September, it can seem as though everyone, their neighbour, and even their pet dog has an out-of-office on while they enjoy a well-deserved break. If this is your quiet time of year, make the most of it and focus on PR and marketing to make sure it’s working hard to keep your brand in the spotlight and shining the brightest in your field all year round.

Hiring an agency to manage your PR and marketing initiatives will make sure your business is still reaching and interacting with its audience. It will also help you maintain a positive brand image and reputation which is a weight off your shoulders. You can get on with other parts of your business, or take some time off, knowing your business is continuing to grow.

A solid PR and marketing campaign will help to create excitement around new product or event launches, as well as building awareness of existing products and services keeping your audience engaged with your brand.

Shine the light on your brand

A PR and marketing agency (such as Orange!), will have a bank of journalist and influencer contacts they can tap into to open a range of doors for your business. These connections can help to build your brand awareness and reputation, making sure you’re being talked about in all of the right places.

As well as securing attention-grabbing headlines that get your brand seen by the people you want to do business with, a PR and marketing agency can also use its magic to secure other powerful media opportunities. Interviews, opinion features, and thought-leadership pieces will put your brand in the spotlight and in the minds of those who matter most to your business.

A PR and marketing agency will support and guide you by developing content for features and comments for the media to ensure that your brand is projecting the right image. So if you want to, you can put your out-of-office on too and enjoy the summer, knowing your business is in safe hands.

Orange PR can help!

Keeping your business in the spotlight during these out of office periods will mean your brand is not missing out on opportunities to shine the brightest. Orange PR and Marketing would love to take the wight off your shoulders during the holiday period (and for the rest of the year too!). We’ll give you time to focus on the long-term goals for your brand while we’re taking control of the media and marketing side of your business.

Here at Orange, our fresh, bright approach and expert team can support your business in lots of different ways, whether you need support with creating and executing PR strategies that reflect your brand values, building a loyal social media following, or generally maintaining a buzz around your business during the busier periods.

Get in touch today to find out how we can help you to get juicy with your PR and marketing over the summer.

*images from Duda*

EAST ANGLIAN AGENCY TRIBE

Thu, 27 Apr 2023 15:59:09 GMT

Are you a PR or marketing agency located within East Anglia looking to network with like-minded businesses and individuals? If you are, we’d love you to come and join us in our fresh and bright networking tribe.

Orange is excited to announce that we have officially launched the ‘East Anglian Agency Tribe’ which is on a mission to provide PR and marketing agency owners across Essex, Suffolk, Norfolk and Cambridge with a space to meet other like-minded business owners to build connections, share advice and most importantly, have fun!

Our first East Anglian Agency Tribe dinner will be the first of many upcoming events hosted by the East Anglian Agency Tribe and will be held on Thursday 25th May in our hometown of Colchester, at The George Hotel.

Fresh PR and Marketing Tribe

Our approach to PR and Marketing is exciting and fresh so we’re saying goodbye to outdated and stuffy networking and hello to events that you actually want to attend. No more eye rolls when a calendar reminder pops up. We want our events to be refreshing, exciting, and bright...just like the people who attend them

We look forward to meeting and getting to know PR and Marketing agencies from all across East Anglia, creating meaningful connections that support each other throughout everyone's business journey.

The dinner in May is the first of many of events planned for the East Anglian Agency Tribe. We’re looking forward to watching the tribe grow throughout 2023 and beyond and making connections and friendships with some wonderful people.

Head over to Eventbrite to get all the information about the dinner taking place on Thursday 25th May including menu choices. And get in touch with the Orange team if you missed the first dinner and want to find out about future events. We’d love you to join us.

TIKTOK WORKSHOP

Mon, 17 Apr 2023 08:10:10 GMT

Here at Orange, we are excited to announce that we will be running an exciting TikTok workshop at Broadland Innovation Centre in Norwich. The workshop welcomes food and drink brands from Essex, Norfolk, Suffolk and the surrounding areas to have an introduction to global social media platform, TikTok.

You’ll learn how to embrace and utilise the app as an effective PR tool to help you transform your brand and get it seen by the people you want to do business with. The workshop will cover multiple topics about using TikTok from the basics of how to set up your account, to using it to reach new customers and keep up to date with popular trends.

TikTok: A PR and marketing tool

The beauty of TikTok is that it allows users to create short videos that often invite high levels of engagement. It’s used daily by over 1 billion subscribers making it a great way to connect with your ideal clients.

You don’t need to have a lot of tech skills to be able to create eye-catching videos using features like filters, background music, and stickers

By creating engaging content that showcases your products, TikTok is a brilliant way of getting your brand seen by the right people who will share with their friends.

The app brings incredible opportunities for brands in the food and drink industry, allowing customers to see menu options for restaurants, upcoming events, and taste tests to determine which products/restaurants they would like to try.

It’s a powerful tool for brands of all sizes and doesn’t require a large investment to squeeze the most from opportunities and reach hundreds and thousands (and even millions!) of viewers.

TikTok workshop

By the end of the workshop, attendees will have been shown how to launch their TikTok account and effectively connect and promote their brand to their target audience. Orange’s Founder, Megan, will be hosting, along with our Account Executive Saskia, combining both of their experience and expertise in social media marketing to showcase the effectiveness of the TikTok platform.

The TikTok workshop was held at Broadland Food Innovation Centre on Tuesday 30th May starting at 10am. To find out about upcoming workshops and how Orange can help you get the PR and marketing segment of your business shining bright, get in touch today .

*images from Duda*

TOASTEDINK CHOOSES ORANGE PR

Wed, 12 Apr 2023 12:33:51 GMT

Orange is delighted to announce that we have been appointed by British-born stationery brand Toastedink to get them seen and used by stationery lovers across the world with our first-class PR and media services.

About Toastedink

Toastedink launched during the Covid19 pandemic, in the hope of spreading happiness and positivity across the world through pun-filled cards, stationery and more. At a time when the we couldn’t hold our loved ones tight, the brand made it their mission to create stationery to help us do just that.

Their fun-filled cards, stickers, stationery, and enamel pins are just some of the products they sell to help us giggle and smile when we need it most. Each product is made with love and care so that happiness is guaranteed when the recipient opens their post.

Exciting PR and marketing opportunities

Toastedink has come a long way from its launch during some of the hardest times. In 2023 the British-grown brand launched in HMV stores across the country and reached millions of new customers in the comfort of their own homes through television coverage on the likes of ITV’s This Morning.

Orange will be responsible for raising Toastedink’s profile by putting them in the spotlight and raising brand awareness by securing brilliant media coverage in all the right places. We’ll also be getting everyone talking about the brand’s founder, Joey, by squeezing all of the juice out of the best media opportunities including interviews and profile pieces.

Lifestyle PR

Orange is thrilled to add Toastedink to its growing list of lifestyle clients. We’re looking forward to helping put the brand on the map from our lifestyle PR and marketing HQ in Essex, helping it shine the brightest in the stationery scene.

Megan Dorian, Founder of Orange commented “We are passionate about the lifestyle sector and the exciting opportunities it provides for Orange. The team is delighted to be working with a business that is clearly dedicated to spreading positivity and happiness around the world. We look forward to working with Toastedink in driving sales figures, reaching new audiences, and increasing awareness for the exciting brand using our best PR and marketing tools.”

If you are a lifestyle brand and want us to help you get seen in all the right places, get in touch with Orange today to find out how we can help your brand shine.

Image credit: Greeting Cards & Stickers | Stationery Products | ToastedInk Studios

4 WAYS TO BUILD YOUR BRAND'S REPUTATION

Thu, 06 Apr 2023 10:07:50 GMT

Having a good reputation is fundamental when it comes to running a successful brand. But building a first-class reputation doesn’t happen overnight. It takes time to build the trust of your audience and show them that your products and services are exactly what they need. The Orange team are experts in building a successful brand reputation and increasing awareness for your business for all of the right reasons. Here are our top four tips to take your brand reputation to the next level using PR and marketing.

Media Coverage

Getting your brand seen by your target audience is an essential segment of any good PR strategy. At Orange, we tap into our impressive list of journalist connections to secure media opportunities for our clients across print, broadcast, and online media.

Media coverage is a fundamental element of building a brand’s reputation. It lets you connect first-hand with your audience, whether that’s by being featured in magazines that target your niche, or featured on local radio which is listened to by your ideal clients. Getting media coverage in trusted publications that align with your brand helps you to build the trust of your customers and ultimately build a great brand reputation.

Social Media Management

Social media has a heavy influence on our daily lives and is often the way businesses reach new and existing customers helping them to increase brand awareness. There are many ways that social media can have a positive impact on a brand’s reputation ranging from the number of followers that their social media account has which shows they are popular and legitimate, to consistency across social media platforms.

There are several ways Orange can help you get the most from your social media channels, from full management to ad-hoc support. If social media isn’t your thing, or you just don’t have time, we can manage your brand’s social media ensuring that your message is clear and reaching the right people, and that it is showcasing your brand in all its glory.

We can do this by sharing brilliant testimonials, creating content that is authentic and connects with the people you want to do business with helping you to shine the brightest. Social media is a trusted source for customers to decide whether to purchase from you, so use it to your advantage by keeping them up to date with why your brand is so exciting.

Use influencer marketing to build your brand’s reputation (H2 heading)

The way we buy has changed in recent years and as consumers, we’re heavily influenced by reviews from people we trust when it comes to deciding what products and services we want to buy. The main social media channels people go to for this are TikTok, Instagram, and YouTube. They’re all bursting with influencers and creators of all ages, and follower numbers who give personal reviews and recommendations on products and services.

At Orange, we pride ourselves on the outstanding bank of talented influencers we work with who can help you get seen by the people you want to do business with. Hearing a recommendation from someone they know, like and trust is how many social media users choose who to buy from.

A recommendation from a respected influencer puts your brand in front of a huge new audience and helps you become known as a business they can trust. We can arrange partnerships with creators that reflect your brand values and collaborate with them to promote your products and services and build your reputation.

Brand testimonials

Brand testimonials are extremely important for improving your reputation, giving customers an insight into what to expect from your business. Think about how you buy a product or service for the first time. Do you dive straight in or head for the review section first?

The vast majority of us read reviews before we buy, particularly if it’s for something like making a hotel or restaurant reservation. That’s probably how potential new customers will decide whether they want to do business with you. And that’s where PR comes in (hello Orange!). Displaying reviews on your social media channels and website shows your target audience how fantastic you are. They don’t need to take your word for it, they can read it for themselves from the people who’ve used your product or service and enjoyed it enough to take the time to write a review about it

Do you want to find out more about how Orange can build and maintain your brand reputation with our juicy PR and Marketing services? Our results speak for themselves and show we can drive your business to success by creating unique strategies that create exciting opportunities and increase awareness of your brand. But don’t just take our word for it. Read what some of our satisfied clients have to say about us .

Get in touch with Orange today to find out how we can help your brand shine.

*images from Duda*

HOW DIGITAL PR CAN HELP YOUR BRAND GROW

Mon, 27 Mar 2023 10:27:28 GMT

Public relations (PR) and marketing have many segments that can be used to help businesses get themselves seen and talked about in all of the right places. The growth of the digital world has changed the way the majority of us live and work, and the world of PR and marketing is no exception. Digital PR, as the name suggests, happens online. It’s similar to traditional PR, but enables brands to reach a wider audience.

The Orange team are experts in the digital PR scene and are here to provide you with all of the answers to understand what it entails.

Digital PR is a cost-effective marketing strategy using online brand awareness methods to help to cut through the noise in the ever-growing digital world. Key elements of thistype of PR are building relationships with relevant influencers and journalists, social media marketing, and search engine optimisation to boost website rankings and traffic. The online world is huge which means there’s an endless pool of opportunities to be seen and heard as a brand. Digital PR is a powerful tool for improving your brand’s online presence and visibility to drive sales.

There are a lot of different segments to digital PR, from crafting online press releases to generate organic engagement to organising expert comments and interviews, and improving search engine optimization for your brand’s website. All of these tools are aiming to improve web presence, brand reputation, and put your brand at the forefront of its target audience, through online promotion.

How can Digital PR help your brand to grow?

The ultimate aim of digital marketing is to increase the traffic to your brand’s website and social media channels and ultimately create more sales. This can be done in a number of ways such as getting your brand featured in online publications or working with carefully selected social media influencers to tap into their engaged audience and send more people to your website. The more people are talking about you (for the right reasons), the more likely you are to get more sales.

Digital PR can also help to increase consumer trust in your brand. Done well, it helps your target audience find you more accessible through reading digital reviews and seeing your brand name mentioned in popular places, sparking excitement and curiosity around your business.

At Orange, we can create a bespoke digital PR strategy that reflects your brand values and meets the needs of your business by getting you seen in all the right places. Whether it’s crafting engaging blog posts that contain the words people are searching for or connecting you with respected journalists to secure exciting coverage for your brand, Orange can build your online reputation to open the doors to endless golden opportunities and success.

Get in touch with Orange today to find out how we can help your brand shine.

*images from Duda*

ARE MICRO-INFLUENCERS A POWERFUL MARKETING TOOL FOR BUSINESSES?

Fri, 24 Feb 2023 11:16:46 GMT

You may have heard the term ‘micro-influencer’ being used increasingly over the past couple of years. It’s the term used to describe influencers that often have a smaller following than many creators typically used for influencer marketing (usually between 1,000-50,000 followers). Recent years have seen them become a popular choice for brands to work with as part of their PR strategy.

Why are brands choosing to work with micro-influencers?

As experts in influencer marketing , our team is always reviewing influencer marketing strategies to see how we can utilise them to maximise opportunities for our clients. Working with micro-influencers can be a great tool for any size of business to use as part of its PR and marketing strategy.

One of the key benefits of working with micro-influencers is that they often have a higher engagement rate than those with millions of followers. What they post tends to be within a niche that keeps their following engaged. So, if they promote a product or service on their account, they can often reach the target audience that matters most to the business working with them. That’s why it’s so important to make sure you only work with influencers that align with your brand values and business needs (hello, that’s what Orange can help with!).

For example, you might find a micro-influencer that shares fresh and exciting food-related social media content with 10K followers, showcasing the best restaurant spots in Essex. If you’re a restaurant owner in Essex, you will benefit from working with this micro-influencer who has an engaged audience of people interested in local Essex food spots, more than working with a Love Island star based in Scotland that has an audience of 500,000.

Another benefit is that micro-influencers often tend to be viewed as more trustworthy than those with a much larger audience. This can be because influencers with an established following can be stereotyped for being paid a lot of money to promote something that they may not even like or use, purely because of the payment. Micro-influencers, depending on their following, are usually known for sharing the most authentic reviews, and are therefore trusted by their audience.

Cost-effective marketing

This leads us to another benefit - working with micro-influencers can be a more cost-effective marketing tactic. As they have a smaller following, the fee they charge for working with brands tends to be lower and based on their engagement rate rather than the number of followers. Micro-influencers often willing to work collaboratively with brands to build relationships and longer-term partnerships, essentially making them more cost-effective.

Here at Orange we can use our expertise in this field to connect your business with like-minded influencers who can maximise your brand awareness in a powerful way. We source creators that align with your brand values and share the same passions as you to create an authentic campaign that will increase engagement rates and get you more business. We’ll take the weight off of your shoulders and provide a complete point of contact for the influencer, managing your business relationship and ensuring that the quality of the content and deadlines are met.

Get in touch with us today to find out more about influencer marketing and how Orange PR and Marketing can help get your brand talked about by the right people.

*images from Duda*

THREE TRENDS FOR THE UK HOTEL INDUSTRY FOR 2023

Fri, 24 Feb 2023 11:11:38 GMT

Since the pandemic, staycays have significantly risen in popularity due to affordability and less risk of cancellation. And guess what? In 2023 they are here to stay – no pun intended! With the competition being fierce, how can UK hotels embrace 2023 travel trends and use them as fresh opportunities for growth?

Staycations

Having the option of going abroad for holidays taken away from us during the pandemic has given a lot of us a new-found love for holidaying closer to home. We’ve embraced all that the UK has to offer from stunning beaches to historical towns and cities, opting for relaxing getaways closer to home to relieve the stress of travelling abroad. The trend of staying closer to home is continuing to rise in 2023 so hotels need to make sure they’re connecting with their target audience and promoting what makes their hotel the place to be.

Be creative. Use your social media to your advantage to attract UK-based customers – you could launch a competition in collaboration with another local business or influencer to win a staycay or offer a discount package for a limited time as a juicy incentive to get customers to book.

People love to visit ‘Instagrammable’ locations where they can take aesthetically-pleasing pictures and videos to share online with their followers. Making it easy for your guests to take fun and memorable photos of their stay can be a powerful competitive advantage. It could be the smallest tweak like introducing a new cocktail menu that features amazing coloured cocktails, or a fun backdrop in your reception for people to take pictures in front of.

Sustainability

Another key trend for 2023 travel is sustainability. Already a popular topic both within the UK and globally, sustainability is only becoming more and more dominant with both businesses and individuals committing to becoming more environmentally aware.

This provides hotels with a platform to showcase their sustainability credentials. If your hotel business isn’t highlighting this and shouting it from the rooftops, you could be losing out on potential customers who will be tempted to book with alternative sustainable competitors.

Harnessing the power of PR gets your hotel name out there, shouting out about what makes you unique as a business and showcasing why people should stay at your hotel. We’re the experts in getting brands into leading media titles. We will get people talking about your sustainability policy and make sure your brand is included in categories such as “Top 10 Sustainable Hotels in London” – helping you to shine the brightest in the tourism sector.

Social media marketing: the power of TikTok

Lastly, a trend that will continue on into 2023 and beyond is the use of TikTok. Social media marketing is a powerful tool to connect you with the right people. It’s quickly become the place people go to for recommendations and reviews before deciding where to go on holiday, what clothes to buy, and the best places to eat. At Orange PR and Marketing, we create unique social media strategies for hotels that reflect brand personality and build that all-important positive reputation.

Trends go in-and-out of fashion quickly so it’s essential that your business is keeping up, and not falling behind. Orange PR and Marketing supports businesses to embrace trends and think one step ahead of competitors. We are the leaders in achieving great results across the media for our clients and will utilise our expertise to provide a fresh and exciting approach to your business.

PR and Marketing experts

We are experts in influencer marketing and can connect your hotel with vibrant creators that align with your business demographic, increasing brand awareness and getting more people through the doors of your hotel. Hosting influencer events can work magic for your business, sparking excitement and getting people talking about your hotel. Let us take the pressure completely off your shoulders by planning and executing an event that stays true to your brand whilst delivering fantastic results.

Get in touch to find out how we can squeeze the juice out of opportunities to get your hotel seen and talked about by the people you’d like to come and stay.

ORANGE IS APPOINTED TO MANAGE PR AND MARKETING FOR LA LLUNA RESTAURANTS

Fri, 24 Feb 2023 11:09:23 GMT

Orange PR and Marketing is delighted to be starting 2023 on a high after being appointed as the marketing partner for North London-based restaurant, La Lluna .

La Lluna is North London’s best-kept culinary secret. If you’re looking for a taste of the Mediterranean, its authentic Spanish tapas dishes, signature cocktails, and the finest wines La Lluna won’t disappoint. Their first-class Spanish food is made with the finest local, organic ingredients together with specialties from Spain. The delicious charcuterie products and nibbles compliment a jug of Sangria or a glass of Spanish wine to give you a dining experience to remember.

Orange will help to take the restaurant to the next level using our expertise in PR and marketing to create a bespoke strategy that generates a buzz around La Lluna. We’ll get all the right people talking about the restaurant, getting the word out in the local area and further afield.

Food & Drink PR and marketing services

The city of London is full of food enthusiasts and has a busy food and drink space which can make standing out from the crowd a challenge. That’s where Orange comes in. Our PR and marketing activity will get La Lluna shining the brightest in the industry and being seen in all the right places.

The Orange team will make sure the La Lluna restaurants in Muswell Hill and Whetstone are in the spotlight and the place everyone wants to eat. We’ll dip into our extensive contact book to get the right local and regional media coverage as well as running influencer campaigns and social media management.

Megan Dorian, Founder at Orange, says: “Food and Drink PR is one of our main passions. It’s what we know, it’s what we love and it’s what we lead the way in. The Orange team is excited to be working alongside La Lluna to elevate the restaurant’s presence across key media titles as well as social media platforms including Facebook, Instagram, and of course, TikTok.

“Our team has a proven track record in supporting restaurants and being a part of their growth journey. We are looking forward to getting stuck in and driving bookings for both restaurant locations.”

If you’d like us to help your brand to shine bright, get in touch today.

*images from Duda*

HOW BUSINESSES CAN MAXIMISE PR OPPORTUNITIES AROUND VALENTINES DAY

Fri, 24 Feb 2023 11:07:49 GMT

Valentine’s Day is a holiday dedicated to spreading love. Whether it’s celebrated by giving cards and gifts, going on a romantic getaway, or having a relaxing candlelit dinner at home, Valentine’s Day is all about spending quality time with the person you love.

Whether you are a lifestyle brand, food and drink business, or health and beauty service, Valentine’s Day (or Galentine’s Day) is the perfect opportunity to promote what you sell as the perfect gift to celebrate love. This helps to get your brand seen by the right people which increases brand awareness through reaching your target market.

So, how can you ensure your brand is shining the brightest in a busy Valentine space?

Media relations

Firstly, with the help of a stellar PR team (hello Orange!), getting your business featured in the print and online publications your audience reads, as well as radio, TV and podcast product placement opportunities and interviews is the perfect way of getting the right people talking about you and wanting to buy what you sell. Being featured in gift guides for him/her or articles about the best places to spend Valentine’s Day this year will help to get your business seen.

At Orange, we’ll unleash our expertise in media relations to secure opportunities that are the best fit for your brand, and help to create vibrant press releases, engaging gift guides, or a sparkling lookbook that elevates your business and help you to stand out from the competition.

Whether you’re a restaurant owner wanting to host a love-fuelled Valentine’s event, or a business wanting to host a press event surrounding the theme of self-love for Valentine’s Day, memorable events will help your business to lead the way in your market. A well-planned and executed event will help to generate a buzz in the lead-up as well as keep the conversation going afterward, leaving your audience wanting more.

Influencer marketing

Influencers and creators are perfect for spreading the word about your business. By utilising influencer connections , influencer marketing can help your brand to connect with inspiring creators who align with your brand values, promoting your products across high-traffic platforms and boosting sales.

Valentine’s Day is a popular trending topic year on year, so make sure you plan ahead so that your brand is leading the way. An exciting media campaign or event will help you to stand out from the crowd and be seen and talked about by all the right people. Orange would love to help you squeeze all of the juice out of these opportunities to help your business grow. Get in touch with our team to find out how we can help your business maximise results for Valentine’s Day.

*images from Duda*

HOW TO EMBRACE VEGANUARY AS A FOOD AND DRINK BUSINESS

Fri, 24 Feb 2023 11:05:03 GMT

As we start the new year, you may have noticed the word ‘Veganuary’ floating around. The plant-based revolution campaign ‘Veganuary’, a combination of veganism and January, encourages people across the world to embrace a plant-based diet for a month. The campaign has been running since 2014 with over a million participants since then who’ve had a taste for veganism which involves cutting out all animal foods.

[1]82% of those who’ve taken part have drastically cut down on meat after following the challenge. With so many people taking part and participation continuing to grow each year, it’s a great marketing opportunity for food and drinks brands to join in the challenge and embrace Veganuary.

Embracing Veganary in your business

So, how can you introduce a Veganuary offering into your business each year? Firstly, you could produce a vegan-friendly/plant-based alternative menu or range specially designed for Veganuary that compliments your existing offering. If you can’t develop a full menu, perhaps you could add a couple of vegan options to your regular menu so that anyone taking part in the campaign can still enjoy your great food.

A few popular names across the country that promote a Veganuary menu include Wagamama, Subway, and All Bar One, as well as coffee houses Caffe Nero and Costa offering dairy-free and plant-based alternatives.

By promoting these alternate options across your marketing platforms, you can show your audience that your business is an advocate for Veganuary, encouraging customers who are both new and existing vegans to engage with your business, in turn driving sales and raising brand awareness.

Influencer Marketing

Influencers have played a huge role in the success of Veganuary, often sharing the food and drink brands they discover whilst participating in the month-long campaign themselves. Working with influencers who reach your target audience means that your food and drink business will be being seen by all the right people across social media platforms including Instagram, YouTube, and of course, TikTok.

Whether working with influencers on gifted, paid, or ambassador campaigns, it’s important to ensure that those you are partnering with share your brand values and that the messaging being shared is on-brand and in line with your own.

Running events are the perfect opportunity to get involved with Veganuary. From blind-tasting nights to celebrating new products or menu launches of meat-free alternatives through to restaurant takeovers. They’re the perfect way to reach influencers and your target audience getting your business talked about in the right places.

Media opportunities

Throughout January, many leading media outlets will be sharing round-up features and food and drink business profile pieces for those with a vegan offering. Making the most of these opportunities can help ensure your brand is shining the brightest in a busy space.

Veganuary is a calendar month full of golden opportunities and potential for businesses within the food and beverage sector to raise brand awareness, drive sales and maximise marketing opportunities. At Orange, we provide expert services that help your food and drink business reach new audiences, getting your brand seen by the right people.

Have a look at our services which include media relations, influencer management, and social media marketing, or get in touch today to find out how we can help your business grow.

[1] 82% Of People Who Tried Veganuary Have Drastically Cut Meat Intake, Survey Finds – Plant Based News

*images from Duda*

HOW TO USE TIKTOK AS AN EFFECTIVE PR TOOL

Fri, 24 Feb 2023 11:05:01 GMT

Over the past two years, the rise of the social media video platform, TikTok, has been colossal. The platform works as a powerful tool for businesses, creators, and consumers to share their passions and interests through short-form videos lasting between 15 seconds to three minutes long.

The app took off in 2020 during lockdown when the vast majority of the UK were confined to their homes and in desperate need of something to take their minds off the realities of the pandemic. It became a much-needed distraction with each user’s feed being tailored to display videos matching their personal interests through analysis of their activity on the app.

For emerging brands, this is one of the key reasons why TikTok has been a total game changer for sales, brand awareness, and engagement. When used strategically, TikTok can deliver your brand straight to your target audience, regardless of the type or size of your niche.

Growing organically

Growing your audience organically through TikTok is the most cost-effective way of connecting with the people you want to do business with. Posting consistently and engaging with your audience is the best way of increasing your followers. This can take time but is well worth the effort.

Working with creators on the platform who already have a large, established following will sky-rocket your brand’s visibility and help you to reach large audiences. TikTok’s audience is international so your brand has the potential to connect with more global audiences by using the platform as a marketing tool.

The TikTok shop feature now lets consumers buy products straight from TikTok itself, rather than being redirected to a company website. This is a much more efficient way for people to purchase products quickly and means creators can promote your brand with direct links to the products you want people to buy, making it a simple and effective way to increase sales.

Social media marketing experts

Orange PR is an expert at social media marketing and content creation. We can help your brand to reach new audiences with platforms such as TikTok, creating a strategy that resonates with your brand values and personality.

Get in touch to find out how we can get the marketing segment of your business working hard for your brand.

*images from Duda*

HOW TO MAKE PR THE GAME-CHANGER FOR YOUR BUSINESS IN 2023

saskia@orangepr.co.uk (Saskia Foxton) — Fri, 24 Feb 2023 11:05:00 GMT

Getting your brand seen and heard in a busy market is a challenge, particularly with the fast-paced development of technology. The significant rise of social media platforms such as TikTok has changed the landscape for businesses and the way they market their brand.

Having an effective PR strategy can be a vital tool for business growth. By developing and delivering a robust strategy that uses tools such as media relations, digital, and influencer marketing, your business will get seen by those who matter to your brand the most.

Getting your business featured in the publications that your ideal clients read both online and in print opens up more opportunities for your brand. It helps to get you in the public eye and seen by the people you want to connect with.

PR and Marketing tools

In addition to media relations, PR has a range of tools that can be used to enhance growth and support crisis management. One of the most modern methods is influencer marketing, connecting your brand with relevant and exciting creators who have the ability to reach your target audience effectively by being a reputable source.

Creators have a captivated audience who trust and respect the person they follow which helps to improve the credibility of the products and services they recommend. For brands in the food & drink, health & beauty, and lifestyle spaces, influencer campaigns are a powerful way to raise brand awareness and drive sales.

One of the most successful platforms for influencer marketing in 2022 was TikTok, particularly now that the platform offers TikTok Shop allowing products to be purchased at the click of a button within the app. Having someone with influence and a strong voice promoting your brand to thousands of followers can generate significant engagement for your business.

PR campaigns

Well-executed, strategic PR campaigns can open your business to new customers, creating a fresh audience and increasing profits and sales. With the growth of new and exciting media platforms, customers who are aligned with your brand values and goals have more opportunities to connect with your business.

Used well, PR could be a game-changer for your business in 2023, helping to elevate it to the next level and securing higher potential for brand success. And that’s where we come in. Orange PR will help your brand to shine the brightest in a busy market, giving it the juice it needs to grow, and ensure that your voice is being heard. Get in touch today to find out how we can help.

*images from Duda*

ORANGE – COLCHESTER’S FRESHEST PR AGENCY

saskia@orangepr.co.uk (Saskia Foxton) — Fri, 24 Feb 2023 10:43:24 GMT

As one of Colchester’s newest businesses, we are really excited that we can now officially introduce ourselves as the city’s freshest PR agency.

Colchester, previously Britain’s oldest town, was granted city status as part of the Platinum Jubilee of Elizabeth II celebrations in 2022. Orange PR and Marketing is proud to have launched a dynamic, energetic, and emerging public relations and marketing agency as the city gets to grips with its new status. We’re located in the city centre and are passionate about bringing innovation and support to surrounding local businesses as well as those further afield.

We offer a fresh approach to businesses in the health & beauty, food & drink, and lifestyle sectors, delivering effective, creative work. We add zest to the marketing arms of our client’s businesses and help them to squeeze all of the juice out of every opportunity to get their brand seen and talked about by the right people.

Colchester PR agency

Just like Orange, Colchester is known for its vibrant and forward-thinking way of life. We’re delighted to be in good company with the city being a hub for exciting local businesses and initiatives. The city is thriving with brilliant restaurants and bars, amazing food and drink producers, talented artists, and an array of independent retailers throughout the centre.

We have a wealth of experience in helping food and drink brands grow by using the best tools in our PR bag, whether that’s media relations, influencer, or social media marketing. We love working and connecting with local businesses and watching them flourish as they become the place people want to visit to experience culinary delights.

Colchester is a vibrant place to live and work with its rich heritage as Britain’s oldest recorded town – now a city - the remains of the only Roman chariot racing track in the UK act as a reminder of its colourful past. There’s a lot for tourists to come and see in our magnificent city too including the historic Colchester castle which is just a couple of minutes’ walk from Orange HQ, as well as the much-loved Colchester Zoo, which is a great day out for locals and tourists alike.

This is a super exciting time for the Orange PR and the city. We’re looking forward to growing and connecting with other businesses in the area and being a part of the city’s development plans and future opportunities.

Get in touch today to find out how we can help your brand grow.

ORANGE PR JOINS ECOLOGI

saskia@orangepr.co.uk (Saskia Foxton) — Fri, 24 Feb 2023 10:39:00 GMT

At Orange PR and Marketing, we’re passionate about protecting the world around us and are committed to becoming a more environmentally aware and climate-positive business. We are both proud and excited to announce that we have joined the inspirational and impactful Ecologi , as a Climate Positive Workforce.

ABOUT ECOLOGI

Ecologi is an environmental conservation organisation that started as a subscription service for individuals passionate about helping to repair the planet. Since it started in 2019, it has grown to become a passionate community of over 19,000 businesses and 40,000 members.

It plants trees on behalf of businesses and individuals in order to tackle the climate crisis and keep temperatures from rising above 1.5C. Ecologi currently has 38,000 members and has already funded 52.9 million trees, helping to avoid 2.3 million tonnes of CO2e entering the atmosphere.

Over the last four years, Ecologi has supported many climate projects including Eden Reforestation projects and Tree for the Future. It has recently been working on restoring forests in Peru where ecosystems are under major threat from climate change, deforestation, and land use change. Recent projects include generating renewable solar electricity in Egypt that will help to prevent 779,450 tonnes of CO2e from being released which would cause massive environmental damage.

Orange PR’s forest

As a new business, we’re passionate about having a positive impact on everything we come into contact with, and the environment is no exception.

With the help of Ecologi Orange PR and Marketing are offsetting the carbon footprint and emissions of our team. This will include personal travel, holidays, and food. We’re also planting a company forest which is extremely exciting! Our forest will help Ecologi to fund climate projects all across the world.

Orange PR and Marketing are delighted to have the opportunity to join such an inspirational network that will help us to have a positive impact on the environment for many years to come. We’re proud to have planted the equivalent of 160 trees already and can’t wait to continue watching our forest grow with our business.

To keep up-to-date with all our news and events, head over to our blog section.

*images from Duda*

SIX REASONS WHY A BUSINESS NEEDS PR

Fri, 24 Feb 2023 10:28:06 GMT

SIX REASONS WHY A BUSINESS NEEDS PR

Whether you do your own PR or employ a professional to do it for you, all businesses need to use it to evolve and grow. Here are six reasons why:

1. Brand values

2. PR helps to improve a business’s authority

3. PR can generate positive media attention

Good PR will find the best publications for a business that will put them in front of an audience who will want to know more about them.

4. Value for money

Advertising isn’t a cheap way of getting a business seen and talked about. For a new business, it may not be a cost-effective way of building its brand and sharing its story with the world.

5. PR helps to get your business seen online

6. Crisis management

Having a good crisis management plan in place will save valuable time and limit potential damage when things don’t go according to plan. Being able to respond swiftly and appropriately is key.

*images from Duda*

WHY PR IS ESSENTIAL FOR FOOD AND DRINK BRANDS

Fri, 24 Feb 2023 10:20:53 GMT

With so many food and drink businesses around, it can be hard to stand out within such a saturated market. Food and drink businesses are competing with other brands at every stage, meaning they’re having to work harder to become more visible to their target audience. That’s where public relations (PR) and marketing come in.

PR gets brands talked about for the right reasons and can help to add value to a business by helping it to pinpoint and target its ideal customer. For brand recognition, a business needs to be seen by the right people. Once you connect with the people you want to do business with, they’ll help you to spread the word by telling their friends.

Media Relations

There are several segments of PR that will help a brand squeeze the most out of opportunities to help its business grow. The first is media relations which can help a brand be seen in newspapers, magazines, or industry publications, connecting them with food or drink journalists, to showcase the brand story in the best way possible.

PR for food and drink brands: social media and influencer marketing

The most effective way of building an outstanding reputation for food and drink businesses is through word-of-mouth. Social media is the perfect place to do that. How often do you see somebody post a picture of their food on their Instagram story and it instantly makes you want to try it? If that person has 100,000 followers, that’s a lot of potential customers.

Influencer marketing can connect your business with creators that fit your niche and use this to build brand awareness. People follow creators to be inspired. They respect what the influencer stands for and therefore trust that they’ll only recommend products and services that work well for them. Their loyal followers are likely to be encouraged to try out new and exciting products that are recommended by the influencer.

A great example of this is Stacey Solomon-Swash. She regularly mentions small businesses she’s bought products and services from on her Instagram Stories.

Using PR to grow food and drink brands

PR can help to build brand presence and showcase a business’s key passions and background story making them more relatable to the public. This then helps to boost engagement.

Another great way of harnessing the power of PR for food and drink brands is to run free events and competitions that pique people’s interest in the products by giving them the opportunity to try before they buy. These events can be completely planned and run by a PR agency such as ourselves, with the business’ needs and expectations prioritised.

*images from Duda*

FIVE TIPS TO HELP YOU PICK THE RIGHT PR AGENCY

megan@orangepr.co.uk (Megan Dorian) — Fri, 24 Feb 2023 09:53:44 GMT

FIVE TIPS TO HELP YOU PICK THE RIGHT PR AGENCY

A successful business is made up of lots of different segments. Each piece is an integral part of how it grows so if one is missed out, or isn’t working properly, that affects the whole business.

A business’s reputation is what people talk about. If it’s good, it will help the business grow. If it’s bad, it’s very difficult to overcome.

We’ve put together five tips to help you decide which PR agency is the right fit for you and your business:

1. Where to look for the right PR agency

Don’t be afraid to ask which firm people use. If the firm is good, they’ll want to shout about them. If they’re not, they probably won’t which will tell you all you need to know.
Alternatively, do some online research. A quick online search will help bring up PR agencies working in your sector, or local area.

2. Establish your PR goals

Not all agencies cover every aspect of PR. Therefore, if you’re looking for help with event management, you need to make sure the firm you contact offers this as a service.

So, narrowing down your PR goals will help you target the right agencies.

3. Do your research

Research is a golden rule when you’re looking to buy a new product or service. There’s so much information available online in today’s world, so a few hours of research is time well spent.

4. Talk to PR agencies

Make a list of things you’d like to ask them before your call. You might not need to use them all, but having some things prepared in advance will help you ask the right questions.

5. Get a proposal

Before you sign anything, make sure the agency you are going to work with truly understand what you are trying to achieve.

A proposal isn’t written in stone so it can be tweaked and changed as necessary, but it should give you a clear idea of what you can expect.

*image from Duda*