Orange has been managing our Consumer and B2B PR and has achieved some great coverage for us. They understood the brand voice and feel straight away and are always very quick in actioning our plans. The team are experts in PR and are flexible which works really well for us as a start-up. We look forward to working with Orange in the future and know they will play an important part in helping us to build our brand!

Heidi Normanton

About Heylo..

Heylo is the leading low carb and keto wholesaler and online wellbeing store that truly understands what customers want.

Heylo offers low carb and keto food and drink products, as well as free advice, recipes, and tips, to women at every stage of their journey to a healthier lifestyle. 

With the aim of making low-carb living accessible to all, Heylo understands the need for real food that tastes and smells delicious. From keto-friendly granolas to authentic bread, there’s certainly no need to make any compromises.

The Brief.

Heylo was looking for a PR agency that could help increase brand awareness of Heylo, raise Founder Heidi Normanton’s profile, support the business through a rebrand, generate a buzz across the media and help to drive sales of the low-carb and keto-friendly food and drink products.

What did Orange do?

As part of Orange’s initial activity working with Heylo, the team supported Heylo through the rebrand of its new website, drafting engaging copy for the site and SEO friendly blog posts that would help the new site to rank on search engines.

Once the rebrand was complete, Orange got to work with helping to spread the word about the forward-thinking business by positioning Heidi for interviews and thought leadership pieces, entering Heidi and the business into leading industry awards, and securing product placement features for Heylo’s food and drink items.

The Juicy Results.

Orange crafted website copy to help share Heylo’s key messages and enlisted the support of experts across the health and wellbeing sector who are the forefront of their industry to provide guest blog posts for the site, providing an added incentive to the site to attract Heylo’s target audience.

As experts in media relations, Orange achieved an impressive 47 pieces of coverage for Heylo including features in popular titles Evening Standard, Yahoo and Woman & Home. The coverage secured was exposed to a huge audience reach of 473.7 million individuals – a game-changer for the start-up brand.

Thanks to Orange’s expertise in drafting award-winning entries, Heylo was also announced as a finalist in the National StartUp Awards.

In addition to supporting the rebrand and launching Heylo to the media, Orange also managed Heylo’s influencer outreach strategy, building connections with relevant influencers and inviting them to take part in the brand’s tasting panel whereby they had the opportunity to sample Heylo’s delicious treats and share their thoughts with their loyal followers who also fitted within Heylo’s target audience.