“Orange PR has been highly instrumental in raising our brand awareness, obtaining excellent media coverage across national titles and providing prompt communication when presenting us with opportunities, particularly those with tight deadlines. Their efforts have significantly increased Shield Pest Control’s visibility within the market, as well as elevated my professional profile as Managing Director. Not only this, but Orange PR has also assisted with copywriting for our website blogs and external publications which has been a huge support to our business. We are very pleased with the progress and look forward to continuing to have Orange’s support with our PR activity.” – Daniel Steward, Shield Pest Control.

Daniel Steward, Managing Director

About Shield Pest Control..

Shield Pest Control is a well-established pest control service with an outstanding reputation. It’s famed for being one of the most trusted businesses in the industry, providing the highest standard of pest control. The company has been running for almost fifty years, providing both commercial and domestic pest control services across the United Kingdom, completing over 6,000 jobs per year with over 500 commercial clients.

Shield Pest Control has been a Royal Warrant holder since 2008, providing its services to The Royal Household to ensure the residences and workspaces maintain a pest-free and safe environment. The Royal Warrant is a strong indication of Shield Pest Control’s reliability and professionalism as a business and service provider and reflects its high quality of standards.

The Brief.

Shield Pest Control needed an innovative and forward-thinking lifestyle PR agency to help raise awareness of the business and its services, whilst raising the profile of Managing Director Daniel Steward and the rest of the expert team. The brief included securing online and print media coverage showcasing the business’ achievements, contract wins and general news.

What did Orange do?

Orange created a strategy for Shield Pest Control that helped to position the team as experts in the industry, as well as to raise online presence and awareness of the business to generate sales and customer interest.

Orange’s strategy involved a curation of multiple press releases that detailed Shield Pest Control’s new contract wins, such as high-end client The London Clinic. We also publicised the business’ Planet Mark Certification, as well as completed charity and fundraising work.

Furthermore, Orange pitched the Shield Pest Control team to offer expert comments to national and consumer titles, helping with the elimination of pests in day-to-day and working life.

The Juicy Results.

Orange successfully supported Shield Pest Control in increasing awareness of the business and positioning the team as highly qualified experts in the pest control industry.

The activities that were completed by Orange have successfully secured the Shield Pest Control team with expert comment opportunities across a broad range of online and print media sources, with fourteen pieces of expert comment coverage in total, in addition to two pieces of coverage sharing  the business’ news and contract wins. Within this coverage, Shield Pest Control has been featured in popular national titles such as Daily Express, Daily Mirror and The Sun.

The total coverage achieved reached an audience of 3.2 million, a fantastic outcome for Shield Pest Control, with 60 brand mentions included.

Orange also supported Shield Pest Control with organising a photo call for the business’ £4000 cheque handover to Bromley Borough Food Bank. Orange arranged a photographer and curated a compelling press release detailing the donation.