"It has been a pleasure working with the team at Orange PR. They were really attentive and responsive and went the extra mile. Lovely people all round."

Sarah Whitehead

About Suffolk Salami Co..

Run by a husband and wife team, Ian and Sue Whitehead, together with their daughters Rebecca and Sarah, the Suffolk Salami Co story exemplifies how a family affair can thrive when fueled by passion, dedication, and a shared commitment to excellence.

The brand stands out for its production of top-tier artisanal products while prioritising quality, authenticity, and sustainability. With a dedication to using RSPCA-approved pork sourced directly from its East Anglia farm, the company takes pride in being the UK’s pioneering brand to create salami from its own pigs. Each step of the process, from rearing the animals to producing the delectable salamis and chorizos, reflects the family's passion and devotion to their craft. This devotion to quality and ethical practices not only sets Suffolk Salami Co. apart but also ensures that every bite of their products is a testament to their genuine care and expertise.

The Brief.

Suffolk Salami Co was looking for a forward-thinking, proactive, and dedicated marketing agency to elevate its social media visibility, improve brand awareness, and ultimately drive sales growth. The brief included social media content creation and local influencer marketing which was a completely new territory for the brand.

What did Orange do?

Essex-based marketing agency, Orange handled all social media platforms for Suffolk Salami Co, which involved creating consistent content for sharing on the brand’s Instagram, Facebook, and TikTok. This included creating engaging, inspiring, and scroll-stopping posts such as behind-the-scenes videos, meet-the-team posts, food pairings and mouth watering recipes.

Additionally, Orange managed community interaction and engagement on behalf of Suffolk Salami Co and developed a successful influencer marketing plan through carefully selected partnerships with content creators who resonated with the brand's values.

The Juicy Results.

Orange successfully supported Suffolk Salami by curating a strong social media strategy and content calendar which proved to boost the brand’s online presence.

Within the first month of working with Suffolk Salami Co., Orange increased the brand’s Instagram reach by 151%, its Facebook page reach grew by 295%, and the brand’s TikTik followers went up by 122% in a single month.

Orange also built relationships with content creators and established strong partnerships with influencers including @ladycarolinewine, @dinner_at_hols, @whatiateforbreakfast, and @notsofarmerswife, and more, with a combined followers of over 1 million. The influencers developed recipes using Suffolk Salami Co products and shared these with their followers, effectively expanding the brand's reach to an entirely new audience.