JUNE HIGHLIGHTS: A NATIONAL CLIENT WIN, ICONIC BRITISH BRANDS AND A CREAM TEA CAMPAIGN THAT WENT NATIONAL
In June, we celebrated a major national client win, standout national media coverage and a large-scale influencer campaign for two of Britain's most iconic food brands. As a PR agency based in Colchester, Essex, we continued supporting brands across the UK through strategic consumer PR, trade PR, digital PR, influencer marketing and social media management, helping clients build visibility with both consumers and industry audiences. As a specialist food and drink PR agency, June was a particularly exciting month, and one that reflected the continued growth of the agency within the food, drink and lifestyle sectors. Here's a look at some of our highlights from June.
Appointed as Tiptree's National PR Agency
One of our proudest moments this month was being appointed as the national PR agency for Tiptree, one of Britain's most iconic food brands. Following a competitive pitch process, Orange will support Tiptree with strategic national PR activity spanning consumer, food, farming and lifestyle media, helping to strengthen awareness of the brand, its products and its rich heritage.
For us, this is particularly exciting because Tiptree is a brand that needs little introduction and one that has become synonymous with quality British preserves, with its jams and marmalades enjoyed by generations of consumers both in the UK and around the world. Today the brand continues to evolve, with a growing range that includes sauces, sweet spreads and nut butters, while remaining firmly rooted in the values and quality that have defined it.
The appointment marks another significant milestone for Orange as we continue to build our reputation as a leading food and drink PR agency, working with heritage brands, challenger brands and start-ups across the UK. It's the kind of work we love most: brands with genuine heritage, loyal audiences and strong stories waiting to be told. We're looking forward to helping bring Tiptree's story to life through creative campaigns, strategic media relations and culturally relevant national storytelling.
National Cream Tea Day: National Coverage and a Five-Million-Strong Influencer Campaign
June also saw the delivery of our National Cream Tea Day campaign, working with two iconic British brands, Tiptree and Rodda's, to mark the day on 26 June. To celebrate one of Britain's best-loved food traditions, the brands commissioned new research revealing the nation's biggest cream tea crimes, from swapping jam for chocolate spread to matcha-inspired twists on the classic scone.
The campaign was a fantastic example of how strong consumer insight, combined with two much-loved heritage brands, can drive meaningful national coverage. Coverage highlights included The Sun and the i, alongside radio coverage across a number of localised BBC stations, helping take the story to audiences right across the country.
Alongside earned media, we also delivered an influencer marketing campaign to bring the National Cream Tea Day insight to life, working with creators who shared the research with their audiences. In total, the campaign reached a combined creator audience of almost five million followers (4,948,600), demonstrating the power of pairing traditional media relations with influencer marketing to maximise reach and engagement around a national moment.
Celebrating 20 Years of Mauldons' Silver Adder
June also saw us continue our work with Suffolk brewer Mauldons Brewery on the launch of its limited-edition cans, marking 20 years of its best-selling Silver Adder ale. As part of the campaign, we delivered a targeted consumer and trade PR push around the milestone, securing more coverage including Beer Today, alongside sending samples to national lifestyle and food titles to drive further awareness of the release.
To take the campaign beyond earned media, we're also working with influencers to bring the anniversary to life and introduce Silver Adder to new audiences. Combining traditional media relations with influencer marketing in this way is a great example of how we help heritage brands celebrate landmark moments while reaching both loyal fans and new consumers, and we're looking forward to seeing the campaign build over the summer.
Content Creation Day with Roomes Furniture & Interiors
June also saw another successful filming and content creation day with interiors brand Roomes Furniture & Interiors, as we captured a fresh batch of content ahead of a key trading period for the brand. With the summer sale on the horizon, the shoot was all about getting Roomes ready for a peak season, creating engaging, platform-first content to support the brand across its social media channels during one of its busiest times of the year.
As part of our ongoing social media management and content creation support, filming days like this allow us to build a strong bank of trend-led content that keeps the brand consistent, visible and commercially relevant. Following record-breaking results on the brand's channels in recent months, we're looking forward to seeing this latest content drive awareness and engagement throughout the summer sale.
Celebrating a Year of Fairfields Farm's Air Ambulances UK Partnership
June was also a month for looking back on the impact of a fantastic charity partnership. We met with Fairfields Farm and Air Ambulances UK to discuss the success of the first year of the partnership, and to start planning activity for another year of working together.
It's been a hugely rewarding partnership to support, with Fairfields Farm surpassing its £10,000 fundraising goal for Air Ambulances UK, raising more than £12,400 across the first year. Cause-led partnerships like this are a brilliant example of how brands can build genuine connections with their audiences while supporting incredible causes, and they remain an important part of a well-rounded PR strategy. With plans already taking shape for year two, we're excited to keep the momentum going.
Continued Momentum Across the Portfolio
Beyond these headline moments, June was another busy month across our growing portfolio of food and drink, lifestyle and interiors clients. For resin driveway specialist Oltco, we secured franchise and national coverage, including a feature in Franchise Industry News on the reopening of franchise opportunities, alongside expert commentary opportunities positioning the brand within national interiors and lifestyle media. Elsewhere, ongoing consumer PR, trade PR and social media activity continued to build visibility for brands with both consumers and industry audiences. From product launches and expert commentary to social media content and campaign planning, our focus remained the same: securing meaningful, earned media coverage that supports brand awareness, credibility and long-term growth.
Looking Ahead
As we move further into summer, we're looking forward to rolling out exciting new activity and supporting clients through key seasonal trading periods, whilst continuing to deliver creative campaigns and standout coverage for brands across food and drink, lifestyle and interiors.
As always, our focus remains on bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons. We can't wait to share more of what we've been working on over the coming months.
If you're a food and drink, lifestyle or interiors brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.















