Orange PR & Marketing has been appointed to manage the social media and influencer marketing for Milgro , the Northern Ireland-based onion grower behind a growing range of quality onion products, including its popular Crispy Onions. Onions might not be the first thing that springs to mind when you picture a scroll-stopping social feed, and that's exactly why we said yes. Some of the most rewarding social media marketing comes from taking a brilliant, honest product and finding fresh ways to make people stop, look and crave it. That's the opportunity with Milgro, and as an agency that loves working with food brands and farm brands alike, it's one we're relishing. From Field to Fork Milgro has something a lot of food and drink brands would love to have: a real story, start to finish. Seed, soil, harvest, kitchen. There's craft and provenance in every stage, and for a farm brand, that's rich territory for social media content, from harvest footage and behind-the-scenes moments to recipes that show just how versatile a good onion really is. Our first job is turning all of that into a clear social media strategy and a rolling monthly content calendar, built around the moments, formats and trends that will land with Milgro's audiences on Instagram and TikTok. More personality with content creation that feels current, appetising and unmistakably Milgro. It's the kind of provenance-rich storytelling that farm and food brands are perfectly placed to own. A Timely Boost: The New Retail Listing The timing couldn't be better, either. Milgro has just landed a new UK retail listing for its Crispy Onion range, so a big part of our focus is putting that moment to work, using social content and creator partnerships to build buzz, drive discovery and get the range in front of shoppers who'll love it. Getting the Right Creators on Board Rather than chasing follower counts, our influencer marketing matches our clients with creators whose audiences genuinely fit the brand, from family-focused accounts to food-led creators who know how to make a product look irresistible. Just as importantly, those partnerships generate a steady stream of authentic user-generated content (UGC) that we can amplify across Milgro's own channels, so every collaboration works twice as hard. Paired with strong organic content, influencer marketing and UGC are a fast, credible way to introduce the products to new audiences and earn a place in people's baskets, and their recipes. Why We're Excited Milgro is our dream kind of client: quality-led, full of character and ready to grow. As a social media and influencer marketing agency that specialises in food brands and farm brands right across the UK, we get a real kick out of taking a genuinely good product and giving it the social presence and creator support to match. We'll be sharing plenty from the work as it develops. In the meantime, if you're a food, drink or farm brand wondering how social media marketing, UGC and influencer marketing could grow your brand, we'd love to hear from you. 

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Following a string of exciting new client wins, Orange has been appointed as the PR and marketing agency for Tiptree Patisserie , the artisan bakery and patisserie based in Witham, Essex, and proudly part of the Wilkin & Sons family. As part of the partnership, Orange will support Tiptree Patisserie across trade and national media outreach, social media strategy and content creation, helping to raise the profile of its handmade cakes, traybakes, muffins, scones and patisserie among hospitality buyers and consumers alike. It's a brief that plays directly to our strengths as a specialist food and drink PR agency, and one we're thrilled to be getting stuck into. A Natural Fit for Our Food & Drink Experience At Orange, food and drink is at the heart of what we do. From heritage brands to challengers and start-ups, we work with producers across the sector to secure meaningful coverage, build brand awareness and tell stories that resonate with both trade and consumer audiences. Tiptree Patisserie is a wonderful addition to that portfolio: a quality-led, craft bakery supplying independent coffee shops, tea rooms and cafés with beautifully made products. That combination of provenance, craftsmanship and quality is exactly the kind of story we love to tell. As a food and drink PR agency, we understand the trade press, the hospitality landscape and the national food media, and we know how to position an artisan bakery so that it stands out with the buyers and audiences that matter most. Proudly Essex, Proudly Local This appointment is a particularly special one for us because it's so close to home. Orange is an Essex-based PR agency, and Tiptree Patisserie is right on our doorstep in Witham. Supporting brilliant local producers within our own county is something we care deeply about, and there's a real advantage in that proximity, from being on hand for content creation days to genuinely understanding the region, its heritage and its audiences. Working with a like-minded Essex business, we're excited to champion a local name on both a regional and national stage. Part of the Wilkin & Sons Family Tiptree Patisserie is part of the Wilkin & Sons family, renowned the world over for its iconic Tiptree jams and preserves. That heritage runs through everything the patisserie does, from its commitment to quality ingredients to the craftsmanship behind every bake. It's a pedigree few bakeries can claim, and one of the brand's strongest points of difference in a competitive market. Supporting the Launch of the New Trade Website The appointment also comes at an exciting time for the brand, which has just launched a brand-new trade website. The new site makes it easier than ever for cafés, coffee shops and hospitality businesses to discover and order the full range of Tiptree Patisserie products. Alongside our media and social activity, we'll be helping to build awareness of the new platform and drive it in front of the trade audiences it's designed for. What the Partnership Involves Our work with Tiptree Patisserie brings together trade and national media relations, a refreshed social media strategy and ongoing content creation, all designed to build visibility, credibility and long-term growth. From securing trade coverage among hospitality and food-service audiences to creating engaging, platform-first content across the brand's social channels, our focus is on delivering joined-up activity that supports the brand both commercially and creatively. Looking Ahead We couldn't be more excited to be working with such a special local business, and to be deepening our relationship with the wider Wilkin & Sons family. As we begin rolling out activity, our focus remains the same as ever: bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons.  Watch this space for more updates as we get to work with Tiptree Patisserie over the coming months. And if you're a food and drink brand looking for support with PR, social media strategy or content creation, get in touch with the Orange PR team to discuss how we can help.

May was another exciting month at Orange PR, with new client appointments, strong social media results and the launch of several campaigns that will continue building momentum throughout the summer. As a PR agency based in Colchester, Essex, we continued supporting brands across the UK through strategic consumer PR, trade PR and social media management, helping clients build visibility with both consumers and industry audiences. As a specialist food and drink PR agency, May was particularly exciting, with several new client wins, product launches and campaigns reinforcing our growing presence within the sector. Here's a look at some of our highlights from May. Appointed to Launch Mauldons Brewery's Limited-Edition Anniversary Can One of our standout moments this month was being appointed by Mauldons Brewery to manage the PR launch of its limited-edition cans celebrating 20 years of its award-winning Silver Adder beer. The campaign marks an important milestone for the brewery and provides a fantastic opportunity to celebrate one of its most recognised products. Following the launch announcement, we've already secured both trade and local media coverage, helping to raise awareness among beer enthusiasts, retailers and industry audiences alike. Working with brands that have genuine heritage and stories to tell is something we particularly enjoy, and we're excited to continue supporting Mauldons Brewery as the campaign develops. Record-Breaking TikTok Results for Roomes Furniture & Interiors May delivered our strongest month yet on TikTok for interiors brand, Roomes Furniture & Interiors. As part of our ongoing social media management and content creation support, post views increased by an impressive 145%, followers grew by 32%, audience reach increased by 138% and total shares rose by 200%. These results highlight the value of consistent, platform-first content and demonstrate how effective social media can be for building brand awareness and engagement. With further content already planned, we're looking forward to building on this momentum over the coming months. Fairfields Farm Launches New Summer Flavour May also saw the trade launch of Fairfields Farm' s new limited-edition summer flavour, Cajun Barbecue. We supported the launch through targeted trade PR activity, securing coverage across a range of food and drink industry publications ahead of the product reaching shelves in June. Generating awareness among buyers, retailers and industry audiences before a consumer launch is an important part of effective food and drink PR, helping brands build momentum before products arrive in-store. Alongside the launch activity, we also held an exciting strategy session with the Fairfields Farm team following several new appointments within the business. With a number of exciting ideas already in development, we're looking forward to supporting the brand with creative campaigns, product launches and PR activity throughout the remainder of 2026 and into 2027. Mission Mud Launches for Essex & Herts Air Ambulance May also saw the launch of Mission Mud for Essex & Herts Air Ambulance , with Orange leading local media outreach ahead of the event. Alongside securing regional awareness, we've also been working on partnerships with local influencers to help generate excitement before the event and capture content on the day itself. By combining traditional media relations with influencer marketing, we're helping the charity reach new audiences and drive participation in what promises to be a fantastic fundraising event. We're looking forward to seeing the campaign continue to build momentum in the lead-up to the event. Three New Food & Drink Clients Join Orange May was also a particularly strong month for new business, with Orange appointed by three new food and drink brands. While we can't reveal the details just yet, we're excited to share more about these partnerships in June. The appointments further strengthen our position as a specialist food and drink PR agency and reflect the growing demand for strategic PR and social media support within the sector. Watch this space for some exciting announcements coming soon. Food & Drink Innovation Conference Our Account Director, Lucy, attended the Food & Drink Innovation Conference during May, representing Orange and connecting with brands, suppliers and industry leaders from across the sector. Alongside some excellent networking opportunities, the event provided valuable insight into emerging trends, innovation and the future of the food and drink industry. From changing consumer behaviours and retail trends to product innovation and sustainability, the conference offered plenty of inspiration and practical takeaways. As specialists in food and drink PR, it's important that we stay close to the conversations shaping the industry. We'll be sharing some of our key insights and observations across our website and social media channels over the coming weeks. Looking Ahead to Summer May was a month of strong foundations, exciting new partnerships and campaigns beginning to gather momentum. With new client launches, summer product launches, influencer campaigns, media opportunities and events all on the horizon, we're looking forward to a busy and exciting summer. As always, our focus remains on bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons. We can't wait to share more of what we've been working on over the coming months. 

We’re delighted to announce that Orange PR & Marketing has been appointed as the national PR agency for Tiptree , one of Britain’s most iconic food brands. Following a competitive pitch process, Orange will support Tiptree with strategic national PR activity spanning consumer, food, farming and lifestyle media, helping to further strengthen awareness of the brand, its products and its rich heritage. For us, this is particularly exciting because Tiptree is a brand that needs little introduction. Founded in 1885, Tiptree has become synonymous with quality British preserves, with its jams and marmalades enjoyed by generations of consumers both in the UK and around the world. Today, the brand continues to evolve, with a growing range that includes tomato ketchup, sweet spreads and nut butters, while remaining firmly rooted in the values and quality that have defined it. Another Milestone for Orange's Food & Drink PR Team The appointment marks another significant milestone for Orange as we continue to grow our reputation as a leading food and drink PR agency. Based in Colchester, Essex, we work with food and drink brands across the UK, helping them secure meaningful media coverage, build brand awareness and tell stories that resonate with both consumers and industry audiences. Our portfolio spans challenger brands, start-ups and household names, including Europe’s largest matcha brand PerfectTed , luxury chocolate brand Cocoba , health and wellness brands such as Heylo and Betta , and Fairfields Farm , which recently reappointed Orange for a third consecutive year. Whether we're supporting a product launch, building founder profiles, securing product placement opportunities, managing a press office or developing long-term brand storytelling campaigns, our focus remains the same: bringing back proper PR. Why Heritage Brands Matter One of the reasons we were particularly excited about this opportunity is Tiptree’s heritage. At Orange, we believe some of the strongest PR campaigns are built on authentic stories. Brands with genuine heritage, loyal customers and a clear sense of purpose often have a wealth of stories waiting to be told. The challenge isn't creating a narrative; it's finding fresh, relevant and culturally resonant ways to share it with modern audiences. Tiptree already occupies a special place within British food culture, and we're looking forward to helping bring its story to life through creative campaigns, strategic media relations and national storytelling opportunities. Looking Ahead We're excited to be working alongside the Tiptree team and supporting the next chapter of the brand's journey. The appointment further strengthens Orange's position within the food and drink PR sector and reflects our continued growth working with brands across food, drink, lifestyle and consumer markets. Watch this space for more updates as we begin rolling out activity for one of Britain's best-loved food brands.

Orange is excited to announce that we have been appointed to manage the PR launch and social media marketing for start-up protein soda brand Betta. As part of the partnership, Orange has been leading the brand’s consumer PR, trade PR, TikTok and Instagram management, supporting Betta as it launches into the competitive food and drink market with a bold new approach to functional soft drinks. Based in Colchester, Essex, Orange works with food and drink, home and garden and lifestyle brands across the UK, delivering strategic PR and social media campaigns designed to build visibility, credibility and long-term brand growth. Supporting the Launch of a Challenger Drinks Brand Betta is entering the market with a mission to shake up the soft drinks category through a protein soda designed for modern consumers looking for convenience, flavour and functionality. As part of the launch strategy, Orange is delivering an integrated campaign that combines earned media coverage, social media management and content creation, helping introduce the brand to both consumers and industry audiences. Our work includes managing the brand’s TikTok and Instagram channels, alongside proactive PR activity targeting both consumer and trade media. This joined-up approach ensures the brand builds awareness with shoppers while also increasing visibility across the wider food and drink industry. Combining PR and Social Media for Food & Drink Brands For start-up food and drink brands, launching successfully requires more than just visibility. Building trust, creating engaging content and establishing a recognisable brand presence across multiple channels is key to standing out in a crowded market. At Orange, we specialise in helping food and drink brands combine strategic PR with social-first content to create campaigns that work across both traditional and digital media. From founder storytelling and product placement to TikTok content and community growth, we focus on creating activity that supports long-term momentum rather than one-off moments. This integrated approach is especially important for challenger brands looking to build awareness quickly while creating meaningful engagement with consumers online. TikTok and Instagram Management for Betta Alongside PR activity, Orange is managing Betta’s presence across TikTok and Instagram, creating platform-first content designed to grow brand awareness and audience engagement. Our support includes content creation, trend-led social strategy, community management and ongoing channel management, helping Betta establish a strong and consistent presence across both platforms. As a social media agency in Essex, we support brands through everything from full social media management to content creation days and campaign support, with activity tailored around each brand’s goals and budget. Bringing Back Proper PR At Orange, our mission is to bring back proper PR with thoughtful storytelling, strong media relationships and campaigns that genuinely support brand growth. We’re excited to support Betta as the brand launches into the market and look forward to sharing more from the campaign in the coming months. If you’re a food and drink brand looking for support with PR, social media management or launch campaigns, get in touch with the Orange PR team to discuss how we can help.

April was another exciting month at Orange PR, with strong results across social media management, consumer PR and trade PR for our growing portfolio of food and drink, lifestyle and interiors brands. As a PR agency based in Colchester, Essex, we continued supporting brands across the UK through strategic campaigns, content creation and earned media coverage, while also building momentum behind the scenes on some exciting new projects. Here’s a look at some of our highlights from April. Strong Social Media Growth for Betta April delivered fantastic social media growth for Betta, with Orange managing content creation and day-to-day social media management across the brand’s channels. On TikTok, profile views increased by 76%, followers grew by 61% and post views rose by 16%, reflecting growing engagement and visibility for the drinks brand on the platform. Meanwhile on Instagram, the results were equally impressive. Views increased by 150%, followers grew by 165%, accounts reached increased by 68% and profile visits rose by an impressive 240%. The results highlight the value of consistent, platform-first content and strategic social media management for food and drink brands looking to build awareness and grow engaged communities online. Alongside this social growth, Betta also secured trade media coverage in the April issue of Speciality Food, helping to further raise awareness within the food and drink industry. Content Creation Day for Roomes Furniture & Interiors April also saw another successful content creation day with Roomes Furniture & Interiors, with the Orange team filming new video content for the brand’s growing TikTok channel. The filming day included capturing content around the newly launched Vogue Williams furniture range, which is now available in store and will feature across Roomes’ social media content in the coming months. As part of our ongoing social media management and content creation support, we continue to work closely with Roomes to create engaging, trend-led content. National and Regional Coverage for Oltco April also delivered strong regional and national media coverage for Oltco and its franchise network. Coverage included a feature in Ideal Home, positioning Oltco Director, John Pearce, as an expert within the home and garden sector, providing practical advice and insight for homeowners. Expert commentary opportunities like this are an important part of effective consumer PR, helping brands build authority within their industry while reaching highly relevant audiences through trusted national publications. A New Food Brand Partnership for Orange PR April also brought an exciting new appointment for Orange PR, with the agency selected to manage PR for a much-loved food brand. While we can’t share the full details just yet, we’re looking forward to announcing the partnership very soon. The appointment continues Orange’s growth within the food and drink PR sector and reflects our ongoing mission to bring back proper PR through thoughtful storytelling, strong media relationships and strategic earned coverage. Looking Ahead to a Busy Summer With exciting new partnerships underway, growing momentum across client social channels and more campaign launches on the horizon, April set the tone for an exciting few months ahead at Orange. As we move into summer, we’re looking forward to continuing to deliver creative campaigns, standout media coverage and engaging content for brands across food and drink, lifestyle, interiors and consumer sectors while continuing our mission to bring back proper PR.

Securing a spot in a national lifestyle magazine can feel like the ultimate validation for any kitchen designer, but it’s not just about having a beautiful project, it’s about using strategic PR for kitchen designers to support your business objectives. At Orange PR & Marketing, we’ve helped design professionals turn stunning kitchens into stories that editors at national lifestyle magazines and interior design publications can’t resist. Here’s our guide to getting your kitchen design projects featured in the media and in front of the right eyes. Tell a story, don’t just pitch a project Editors are drawn to narrative. A sleek countertop or a bespoke cabinetry layout is impressive, but what makes it compelling is the story behind it. Did the homeowner have a unique lifestyle need? Was there a challenge that required creative problem-solving? Framing your kitchen project around a human story makes it far more likely to capture editorial interest from lifestyle and interior design magazines. Enhance the opportunity by getting your client’s buy-in - if you can give editors a beautiful property, an interviewee who is briefed and ready, and all the project details it makes a very compelling story for design media and national lifestyle publications. High-quality visuals are non-negotiable Lifestyle magazines live and breathe visuals. Invest in professional photography that highlights both design details and overall ambiance. Think editorial shots, not just catalogue-style photos. Capture natural lighting, lifestyle elements (like a family cooking together), and unique design features. High-resolution images with multiple angles give editors options, increasing the chances of your kitchen design project being featured in national magazines or interior design media. Build Relationships with Editors PR isn’t just about press releases, it’s about relationships. Work with a PR agency specialising in interior design PR or kitchen designer marketing to identify the editors and writers covering home and lifestyle sections in magazines you want to target. Follow them on social media, engage with their work thoughtfully, and make sure your pitch is personal, relevant and concise. Editors receive dozens of submissions weekly (if not daily!). Standing out means showing that you understand their audience and editorial voice within home, interiors and kitchen design publications. Craft a targeted pitch A generic pitch won’t cut it. Focus on why this particular kitchen project matters to the magazine’s readers. Include the story, high-quality images, specifications and any kitchen design trends the project taps into such as sustainable materials, smart technology, or bold colour palettes. Keep the pitch succinct, visually appealing and easy to digest so editors can quickly assess the value of featuring your kitchen design project in lifestyle or interior design magazines. Leverage digital PR for added credibility National lifestyle editors often cross-reference online presence. Maintaining an updated, visually cohesive website and active social media channels, showcasing your kitchen projects, can increase credibility and support your digital PR and kitchen designer marketing strategy. Share behind-the-scenes content, client testimonials, and design insights. A strong digital footprint reinforces your expertise in kitchen and interior design and makes editors more comfortable featuring your work. Timing is everything Editorial calendars matter. Pitch seasonal projects ahead of time - think summer kitchens, Christmas-ready spaces, or trend-driven designs for the upcoming year. Understanding magazine deadlines and planning accordingly ensures your kitchen design projects are considered for upcoming lifestyle magazine features and interiors coverage when the editorial team starts sourcing stories. Measure, Learn, Repeat Finally, track your outreach efforts. Which editors respond? Which types of kitchens get attention? Use these insights to refine future pitches and strengthen your PR strategy for kitchen designers. PR is iterative; each success, or indeed rejection, is a learning opportunity to strengthen your approach to gaining press coverage in national lifestyle magazines and interior design media. Getting your kitchen design projects featured in national lifestyle magazines is a blend of storytelling, strategic relationships, and impeccable visuals. With a thoughtful interior design PR and marketing approach, your work can transcend the portfolio page and become a celebrated story in the national spotlight.

For many kitchen designers, the moment they see their work printed across the pages of a respected interior or property magazine feels like a rite of passage. It is validation. It is visibility. It is the quiet recognition that their craftsmanship belongs within the wider conversation of contemporary design. Yet features rarely happen by chance. They are the result of preparation, strategy, and an understanding of what editors are truly seeking. At first glance, it might seem obvious: magazines publish beautiful spaces. Therefore, create a beautiful kitchen and send photographs. But editorial decisions are rarely driven by beauty alone. Editors are curators of stories. They are shaping narratives about how people live, what they aspire to and how design influences everyday experience. To be featured, a kitchen must offer more than aesthetic appeal. It must contribute to a broader conversation. Perhaps it solves a complex architectural challenge in an urban townhouse. Perhaps it demonstrates how a historic property can be modernised without losing character. Perhaps it showcases sustainable materials in a way that feels refined rather than rustic. Perhaps it reflects changing family dynamics with multifunctional islands, concealed workspaces or integrated dining zones. The editorial value starts with context. Understanding this is transformative. When designers begin to view their projects through the lens of narrative rather than portfolio, the way they present their work shifts. They articulate the brief. They describe the obstacles. They explain the design rationale. They highlight the material decisions that required deliberation. They share how the finished space altered the client’s experience of their home. Photography then becomes an extension of that storytelling. Editorial imagery differs from standard project documentation. It captures atmosphere. It anticipates layout. It leaves space for text or pull quotes. It balances wide spatial shots with intimate details such as a handle, a shadow or a reflection in glass cabinetry. It suggests life without cluttering the frame. Editors often receive dozens of kitchen submissions each week. What differentiates one from another is not simply quality, but completeness. A strong pitch includes high-resolution, well-styled imagery, a concise but compelling narrative, clear credits and an understanding of why the project suits that particular publication and often a client willing to talk about their property. For brands looking to secure coverage, this isn’t as easy as asking your client to be interviewed. You need them to understand the process, how to speak to the media and ensure that they understand the tone and style of the publication. Timing is equally critical. Magazines operate months in advance. Spring renovation features may be commissioned in autumn. Christmas entertaining kitchens may be selected in summer. Kitchen brands who research editorial calendars (or work with PR professionals like Orange who understand them) dramatically improve their chances of success. Pitching a cosy, warm-toned kitchen in the middle of July without contextual relevance is unlikely to resonate. Pitching it as part of a winter entertaining narrative, at the right time, might. Relationships also influence outcomes. Editors are human. They are more inclined to consider submissions from independent kitchen designers who are easy to work with and that they trust. Responding promptly to journalist requests, offering expert commentary when asked and imagery of the right quality are all interactions that build familiarity. Over time, that familiarity turns into opportunity. There is also an art to restraint. Not every project needs to be pitched everywhere. Selectivity enhances credibility. When designers submit only their strongest work, they build a reputation for quality. Editors begin to associate their name with thoughtful design rather than frequent self-promotion. Importantly, the value of a magazine feature extends beyond the publication date. Once featured, designers should integrate that coverage into their wider brand narrative. It can be showcased on the website, shared across social channels, included in proposals, and referenced in client consultations. A single feature can reinforce authority for years. At its core, being featured in a home design magazine is not about chasing publicity. It is about participating in the cultural dialogue around how kitchens shape modern living. It is about demonstrating that your work contributes meaningfully to that conversation.  When approached strategically (with narrative clarity, visual excellence, timing awareness, and relationship-building) magazine features become not an aspiration, but a natural extension of a studio’s evolving reputation.