By Megan Dorian
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September 10, 2026
July was a month of new beginnings and big moments. We welcomed two brilliant new clients to Orange, delivered a first-of-its-kind charity event that made it onto prime-time regional television, and kept the coverage coming across food and drink, interiors and lifestyle media. As a PR agency based in Colchester, Essex, we continued to support brands across the UK with consumer PR, trade PR, digital PR, influencer marketing and social media management. As a specialist food and drink PR agency, it was another month that reflected the continued growth of the agency within the food, drink, homes and lifestyle sectors. Here's a look at some of our highlights from July. Appointed as PR Agency for Flawsome! Drinks We were thrilled to be appointed as the PR agency for Flawsome! Drinks , the sustainable, non-alcoholic drinks brand on a mission to fight food waste, one delicious sip at a time. Flawsome! is a brand built on a genuinely brilliant idea: taking wonky, surplus and imperfect fruit that would otherwise go to waste and turning it into juices and lightly sparkling drinks that people actually want to drink. It's the kind of purpose-led business we love working with - a real story, a real reason to exist and a product that stands up on taste alone. As part of the partnership, Orange will lead media relations for an exciting summer campaign, helping to raise the profile of the brand with national media and put Flawsome! front of mind as consumers look for refreshing, feel-good drinks. From consumer PR and national media relations to digital PR that supports search visibility, our focus is on building awareness that lasts and we can't wait to share more. Appointed as PR and Marketing Agency for Tiptree Patisserie Following a string of exciting new client wins, July also saw us appointed as the PR and marketing agency for Tiptree Patisserie , the artisan bakery and patisserie based in Witham, Essex, and proudly part of the Wilkin & Sons family. As part of the partnership, Orange will support Tiptree Patisserie across trade and national media outreach, social media strategy and content creation, helping to raise the profile of its handmade cakes, traybakes, muffins, scones and patisserie among hospitality buyers and consumers alike. The appointment comes at an exciting time for the brand, which has just launched a brand-new trade website designed for its foodservice customers. Alongside our media and social activity, we'll be helping to build awareness of the new platform and drive it in front of the trade audiences it's designed for. Tiptree Patisserie is right on our doorstep, which means we can be on hand for content creation days and bring a real understanding of the region, its heritage and its audiences. In July we delivered a new social media strategy for the brand, began forward features research to secure long-lead trade coverage, and started planning a content creation day across some of the beautiful Essex venues that serve Tiptree Patisserie products. Mission:Mud: Prime-Time ITV Coverage and £10,000 Raised On Sunday 12 July, Essex & Herts Air Ambulance held its first-ever Mission:Mud challenge at Nuclear Wild Forest in Kelvedon Hatch, bringing hundreds of families, schools and teams together to take on a muddy obstacle course in aid of the life-saving charity. The event raised an incredible £10,000. Our job was to make sure as many people as possible saw it and July delivered on that in a big way. The headline result was television. Following our liaison with the ITV Anglia newsdesk, we arranged for a crew to come and film at the event on the day, and coordinated interviews with the charity team and participants taking on the course. The story ran on ITV News Anglia that evening - prime-time coverage for a first-year event, and a fantastic result for the charity's profile across the region. Radio played a big part too, with broadcast interviews secured on BBC Essex ahead of the event and further coverage on BBC Three Counties Radio, taking the story to listeners right across Essex and Hertfordshire. To bring the day to life for a family audience, we also delivered an influencer campaign, working with three well-known local content creators - Crystal Wright (@itscrystalwright), Jenny Padfield (@reallynosuchthingasbadweather) and Molly Pendley (@oureverydaychaos) - who took part on the day and produced content across Instagram before, during and after the event. Between them they delivered feed posts, Reels and a run of Stories, introducing Mission:Mud to exactly the family audiences the charity wanted to reach. Pairing earned media with influencer marketing in this way is something we do a lot of, and Mission:Mud was a brilliant example of why: broadcast and press built credibility and reach, while the creator content built genuine, relatable interest in taking part. Appointed to Manage Social Media and Influencer Marketing for Milgro July also saw us appointed to manage the social media and influencer marketing for Milgro , the Northern Ireland-based onion grower behind a growing range of quality onion products, including its popular Crispy Onions. The appointment comes as Milgro lands a new UK retail listing with Tesco for its Crispy Onion range, so our focus is on building awareness with UK shoppers at exactly the right moment. We'll be delivering a clear social media strategy and a rolling monthly content calendar across Instagram and TikTok, alongside creator partnerships and user-generated content to get the product in front of new audiences and show people just how many ways there are to use it. Continued Momentum Across the Portfolio Beyond the headline moments, July was another busy month of earned coverage across our food and drink, interiors and lifestyle clients. For Fairfields Farm , we secured trade and regional coverage for the brand's fundraising milestone with Air Ambulances UK, including Retail Times, the Essex County Standard and the Gazette, alongside trade commentary Wholesale Manager's July crisps, snacks and nuts feature and its plant-based food feature. The brand also featured in a Great British Food Awards recipe piece, with its Prawn Cocktail flavour earning a place in a British "picky tea" feature. For resin driveway specialist Oltco , we secured coverage in Franchise World and placed expert commentary from Johnny in Livingetc's feature on garden permeability, complete with a link back to the Oltco website. We also secured a comment for the brand in an upcoming Telegraph feature on outdoor baths a great example of how reactive commentary can land national titles for a specialist brand. For Roomes Furniture & Interiors , we delivered another content creation day and continued to grow the brand's social presence, extending its content into TikTok alongside Instagram as part of our ongoing social media management. Into August… With three new client wins and campaigns building across the portfolio, August and the rest of the summer are shaping up nicely. We're looking forward to launching new campaigns, supporting clients through key seasonal trading periods and getting out on more content creation days across Essex and beyond. As always, our focus remains on bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons. If you're a food and drink, homes, interiors or lifestyle brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.