ORANGE APPOINTED AS PR AGENCY FOR SUNNY & LUNA
Following a run of exciting new client wins, Orange has been appointed as the PR agency for Sunny & Luna, the modern Italian food brand founded by Giulia Berretti.
As a specialist food and drink PR agency, we work with brands right across the category, from heritage names with generations of history behind them to challenger brands building something new like Sunny & Luna.
A Modern Italian Food Brand With A Real Story
Sunny & Luna started with gnocchi. Its first two SKUs landed in Whole Foods in 2023, and today the brand is stocked in more than 400 UK retail locations including Sainsbury's, Whole Foods, Planet Organic and Ocado.
What makes it stand out isn't just the growth, though. It's the proposition. Sunny & Luna makes fresh Italian food the way it should be made, without the shortcuts and without the compromise, and it does it for people who care about what's actually in the packet. It's Italian food with genuine integrity behind it, brought to a UK audience that has never been more interested in eating well.
That combination - a great product, a clear point of view and a founder with a brilliant story - is exactly what makes a brand a joy to work with.
Built For Challenger Brands
Challenger brands need something different from a PR agency. They're often creating a conversation rather than joining one. And more often than not, the founder is the story.
It's the space we know best. We've worked with challenger brands including PerfectTed, Datekin and Flawsome!, and the pattern is consistent: the brands that break through are the ones that stop only talking about their product features and start telling a story people actually want to pass on.
For a brand like Sunny & Luna, that means going well beyond the trade announcement. It means building a profile for the brand and its founder in national, business and lifestyle media, showing up in the cultural conversation about how the UK eats Italian food, and making sure that when shoppers see the brand on shelf, they already know who it is.
Putting Giulia's Story In Front Of A Bigger Audience
A big part of our remit is founder profiling for Giulia. She's built Sunny & Luna from nothing into a brand in more than 400 UK stores, without a food industry background and without a blueprint to follow, and she's done it while raising a family.
It's a story with real substance to it, and one that will resonate well beyond the food pages: with the business media, with the women's lifestyle titles and with anyone who has ever wondered whether an idea is worth backing themselves on. Our job is to make sure it reaches those audiences properly, in the titles that matter, told in Giulia's own voice.
Founder-led storytelling is one of the most powerful tools available to a challenger brand, and it's something we do a lot of. Done well, it builds the kind of credibility and warmth that no amount of advertising can buy.
An Exciting Autumn Ahead
The timing of the appointment is no accident. Sunny & Luna has a significant autumn ahead, with big news coming and we're already deep into planning the activity around it.
We're keeping the details under wraps for now, but it's shaping up to be a big few months for the brand, and we can't wait to start sharing it.
Bringing Back Proper PR For Challenger Brands
At Orange, our mission is to bring back proper PR: thoughtful storytelling, strong media relationships and creative campaigns that earn attention rather than buying it.
From consumer PR and national media relations to founder profiling, trade media and digital PR that supports search visibility, our focus is always the same - building awareness that lasts and translates into real commercial momentum.
We're delighted to be working with Giulia and the Sunny & Luna team, and we're looking forward to sharing what's coming.
If you're a food and drink brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.















