Orange has been appointed as the PR and influencer marketing agency for Morelli Ice Cream , Ireland's oldest ice cream producer, founded in Coleraine in 1911. We'll be handling trade and consumer media relations alongside a gifted influencer programme, with one clear aim: making Morelli a household name in England. We couldn't say no to this brief. Morelli has long been a household name across the Irish Sea, but on this side of the water it's been one of ice cream's best-kept secrets. As a specialist food and drink PR agency, changing that is exactly the kind of challenge we love. More Than A Century Of Family Ice Cream The Morelli story began in 1911, when Peter Morelli left Italy in search of a better life and settled in Northern Ireland. Using a family recipe passed down from his father, Barbato, he made and sold ice cream from his café in Coleraine, pushing his ice cream cart to the seaside resorts of Portrush, Portstewart and Castlerock. Today the fourth generation runs the business, with the fifth generation already on the factory floor. Morelli operates five family-run outlets and 11 branded stores across Northern Ireland and supplies supermarkets and independent retailers throughout Ireland. Along the way it has won major awards, including the Champion of Champions title for its Double Cream Vanilla, a Great Taste Golden Fork for Caramelised Hazelnut, and Supreme Champion at the Blas na hÉireann Irish Food Awards for its Mango Sorbet. A business doesn't last that long by accident. It takes a family that keeps doing things properly, generation after generation, and a product people keep coming back to. England is a different story. A supermarket freezer is full of familiar names, and a brand shoppers haven't heard of has to work hard to make it into the trolley. That's where we come in. Morelli Arrives In More Sainsbury's Stores The appointment comes as Morelli makes its biggest move yet into England. The brand has significantly expanded its presence in Sainsbury's: Double Cream Vanilla , its award-winning flagship, has grown from 71 stores to 312. It's made with Northern Irish creamery double cream and butter, and was named Champion of Champions in both 2019 and 2025. Belgian Chocolate Chip is a brand-new flavour, launching into 91 stores. It's that same Double Cream Vanilla, folded through with lashings of Belgian milk chocolate chips. Raspberry Ripple , a proper British classic done the Morelli way, has grown from 12 stores to 35. All three come in generous 950ml tubs. They're made for family puddings, entertaining at Christmas or a Friday-night treat in front of the TV. Morelli is also available at 25 stocking points in Scotland. Thousands more shoppers will now spot Morelli in the freezer aisle. Our job is to make sure they already know who it is and why it belongs in the trolley. Trade And Consumer Media Relations At the heart of the campaign is proper media relations, working on two fronts. On the trade side, we're telling the grocery and food industry press about Morelli's major Sainsbury's expansion and the launch of Belgian Chocolate Chip. Buyers, retailers and the wider industry need to see a heritage brand with real momentum, broadening its range and growing its presence in England. On the consumer side, we're running consumer PR built to drive awareness and sales. That means introducing Morelli to shoppers as the premium, indulgent ice cream for autumn puddings, Christmas entertaining and Friday nights in, and pitching proactively to national food, lifestyle and consumer titles. It also means telling the Morelli family's heritage story, from Peter's ice cream cart on the Causeway Coast to five generations of ice cream makers, to the journalists who love a brand with real roots. Coverage from a trusted food writer or editor does something advertising can't: it gives shoppers a reason to believe. Influencer Marketing That Sends Shoppers To Sainsbury's Alongside the PR, we're running a gifted influencer marketing programme with UK family, lifestyle and food creators. Their recommendations carry real weight with their audiences. This is where influencer marketing works best for food and drink brands. It's authentic, it's tied to a clear retail moment, and it's built to drive sales, not just likes. Heritage Brands Are Where We're Most At Home Orange works with food and drink brands right across the category, and family and heritage brands are a particular specialism. We're the national PR agency for Tiptree. We also work with brands including Fairfields Farm and Denhay, each with a family, a place and a way of doing things that makes a story worth telling. Morelli fits that mould perfectly. A family business founded in 1911, with Italian roots, five generations of ice cream makers and a loyal following at home, is exactly the kind of story journalists and consumers respond to. Bringing Back Proper PR For Food And Drink Brands At Orange, our mission is to bring back proper PR. That means thoughtful storytelling, strong media relationships and creative campaigns that earn attention rather than buying it. For Morelli, that means introducing a brand that's already loved in Ireland to shoppers in England, through the press and the creators they trust. We're delighted to be working with the Morelli family, and we can't wait to share what's coming. If you're a food and drink brand looking for a PR agency, trade and consumer media relations or influencer marketing support, get in touch with the Orange PR team to discuss how we can help.

We’re delighted to announce that Orange has been appointed as PR and marketing agency for Frurt , The Original Soft Serve Specialists. Frurt was founded in Manchester in 2010 by Syed Hassan and Shaza Khalil. It’s an independent, family-owned soft-serve frozen yogurt business, still led by its co-founders and with no outside shareholders. Starting close to home Our first project with Frurt is right here in Essex. This October, Frurt opens its 18th UK location at Lakeside Shopping Centre in West Thurrock, and we’re supporting the launch. Lakeside will be Frurt’s second location in southern England, joining its store at Queens Square, High Wycombe. Frurt also trades at the Trafford Centre, and has more than 10 further locations signed for rollout across the UK. It’s a brand with real momentum, and we’re proud to be part of the next chapter. Syed summed it up: “Lakeside marks another significant step in our national growth, and we’re proud to bring the Original Soft Serve Specialists to Essex while creating opportunities for a new local team.” Choice at the heart of it What drew us to Frurt is how much it’s built around choice. Customers pick their base and flavour from a rotating range, then personalise their Frurt with fresh fruit, confectionery, biscuits, chocolate, cereals, crunchy toppings and sauces. The Lakeside store, on the centre’s lower floor, will serve soft serve, frozen yogurt, sorbets and toppings, with vegan, fat-free, low-fat and selected refined sugar-free bases.  As Shaza puts it: “Some customers keep it simple; others love experimenting with combinations. We want our Lakeside customers to enjoy that choice and discover their own favourite Frurt.” Join the team Frurt is recruiting 10 full and part-time team leaders and team members for Lakeside. To apply, email your CV and cover letter to [email protected]. Frurt opens at Lakeside this October with a launch event and opening offers. Keep an eye on @frurtfroyo for announcements. Welcome aboard, Frurt. Let’s get Essex talking.

September was a big one at Orange. Two national supermarket listings went live. A campaign built on our client’s research landed right across the wedding press. A brand-new studio opened on our doorstep. And we signed two new clients we're excited to begin working with. And, as happens every single year, Christmas quietly became a full-time job. Because that's the thing nobody outside of PR quite believes: Christmas doesn't start in December. It starts now. September is when the festive gift guides get written, when the long-lead features close, and when half your week disappears into pitching mince pies and Christmas crisps while it's still warm enough to sit outside. Get it right in autumn and you're in the gift guides right up until Christmas Eve. Here's what September looked like. Denhay Farms Lands In Tesco The big one. September saw Denhay Farms ' new Made Without Nitrites bacon range go live in Tesco - the moment we'd been building towards since the day we were appointed as the brand’s food PR agency. We took the story out under embargo ahead of launch, and it landed right across the grocery and retail press: The Grocer , Grocery Trader , Grocery Gazette, Retail Gazette, Retail Times and Inside Food & Drink . Several of the articles led on the thing that makes this story more than a listing announcement — the sharp rise in shoppers actively searching for no-added-nitrites products. That's the difference between announcing a product and telling a story. One is a press release. The other is a reason for a journalist to care. It’s the power of Proper PR. Sunny & Luna Moves Beyond Pasta For Sunny & Luna , September brought the announcement we'd spent the summer preparing: the brand's move beyond pasta and gnocchi into fresh Italian sauces, landing in Sainsbury's. The trade announcement secured coverage in The Grocer, Retail Times, Better Retailing and Inside Food & Drink - a proper result for a challenger brand stepping into a new category, and one that puts Sunny & Luna in front of exactly the buyers and industry audiences that matter as the range rolls out. We've also kept building founder Giulia Berretti's profile in the national press. Giulia built this brand from nothing, with no food industry background and no blueprint. That's a story that travels a long way past the food pages, and September is when that work started to come good. 'Flaws & All' Lands Across the Wedding Press Over the summer we launched 'Flaws & All' for Flawsome! , the drinks brand on a mission to fight food waste. We built the campaign on original research of 2,000 UK adults. It found that 81% of people think a wedding doesn't need to be perfect to be memorable, and 71% reckon social media has piled the pressure on couples to deliver a 'perfect' day. For a brand built on the idea that fruit doesn't need to look perfect to taste incredible, you couldn't ask for a neater fit. The campaign secured 14 pieces of coverage across the wedding press in September, putting the research in front of couples at exactly the point they're deep in planning and making decisions about what their day is going to look like. We also secured a real wedding placement off the back of it. Research-led PR works when the insight genuinely belongs to the brand. Bolt a survey onto a product that has nothing to do with it and journalists can smell it a mile off. Build it on something the brand actually believes, and it flies. Two New Clients - More In October We signed two new clients in September and we're itching to tell you about both. One is a food and drink brand with a proper heritage story behind it. Very much our home turf. The other is a sports brand, in one of the fastest-growing categories in the country right now. Different sector, same approach. More on both in October. We promise. A Launch For Sunkiss Society Closer to home, September brought the launch of Sunkiss Society by Nicole, a new tanning studio in Brentwood. This one's very much our patch. We're an Essex agency, Brentwood is on our doorstep, and beauty is a sector we know inside out - so we knew exactly which titles, which journalists and which local creators would actually care. Our announcement went out to regional media, coverage landed in the local titles, and we ran a gifted creator programme to introduce the studio to local audiences. That creator element is doing more work than it looks. Gifted collaborations don't just put a brand in front of someone else's audience - they can generate a stream of user-generated content . Platform-native content made by real people consistently outperforms the polished stuff, and for a new independent business it builds something advertising can't buy: proof that actual customers rate you. Launching a new independent business is a very different brief to a national product launch, but the principle doesn't change. Find the story, find the people who'll care, and tell it properly. Expert Commentary For Oltco For resin driveway specialist Oltco , September brought more national homes coverage, with the brand featuring in Homebuilding & Renovating's guide to driveway design. Expert commentary is one of the most underrated tools in digital PR. Your team already knows more about your category than any journalist does. The job is simply making sure the right journalist knows that too. Our Christmas PR Package Is Open — But Not For Long Right, back to Christmas - because we weren't joking at the top of this post. Christmas gift guides and festive features are being written right now. The nationals work months ahead, and the brands that make it into those pages are the ones whose products were in front of the right journalists early. By December, that door is shut and bolted. So we run a Christmas PR package: a flat £2,000 + VAT, covering all national and consumer UK media. Outreach starts the moment you're signed off and runs right the way through to Christmas. All we need from you to get going is hi-res imagery and your product descriptions. Lifestyle and cut-out shots ideally; cut-outs at an absolute minimum. Past festive campaigns have landed our clients in The Guardian, The Sun, Vogue, Bella, This Morning, Stylist and the Daily Star. Our team will make sure your product gets in front of the journalists who matter, properly, and early enough to count. If you want in, get in touch - but don't sit on it. Looking Ahead October's a big one. Campaigns live across the portfolio, launches to support, two client announcements we're sitting on, and some news we really can't wait to share. As always, we're here to bring back proper PR: thoughtful storytelling, strong media relationships and creative campaigns that earn attention rather than buying it. If you're a food and drink, homes, interiors or lifestyle brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange team . We're a food and drink PR agency based in Colchester, Essex, working with brands right across the UK - whether it's Christmas you're thinking about, or the whole of 2027.

Orange has been appointed as the PR agency for Denhay , the family-run Devon bacon producer that has been hand dry-curing Britain's finest bacon for almost thirty years. It's an appointment we're genuinely proud of. Denhay is a brand with real provenance - a business founded in 1952, a Royal Warrant, and a reputation built entirely on doing things properly - and as a specialist food and drink PR agency, brands like this are where we do our best work. Nearly seventy-five years on, the brand’s reputation has been built on quality, consistency and a refusal to cut corners in a category where plenty of others have. That kind of heritage is worth a great deal, and it's also easy to take for granted. In a supermarket chiller where every pack claims to be premium, a brand that has genuinely earned the description has a real advantage, but only if shoppers know the story behind it. Denhay's Royal Warrant, its farming roots and its decades of craft are exactly the sort of credentials that cut through, and our job as a PR agency is to make sure they're front and centre. Orange works with food and drink brands right across the category, including everything from start up challenger brands like PerfectTed through to heritage brands like Denhay. We're the national PR agency for Tiptree, one of Britain's most iconic food brands as well as Fairfields Farm, the family-run Essex crisp producer that grows its own potatoes, and with Suffolk brewer Mauldons. What those brands have in common isn't just longevity. It's that each of them has a genuine story - a family, a farm, a place, a way of doing things - that a well-told PR campaign can bring to life in a way advertising simply can't. Consumers are increasingly sceptical of brands that tell them how good they are. They're far more receptive to a journalist, a food writer or a broadcaster telling them instead. That's the case for earned media, and it's particularly strong for a brand like Denhay. OUR PR SERVICES Our remit covers national and regional media relations, with a focus on getting Denhay in front of both the national food, farming and lifestyle press and the South West audiences who have known the brand for generations. That means proactive storytelling, building relationships with the journalists who cover the category, positioning the Denhay team as credible voices on British farming and food production, and making sure the brand is in the conversation whenever the subjects it has real authority on come up. Alongside consumer PR, we'll be supporting the brand with trade media relations and digital PR that builds search visibility - because for a food brand, being findable matters as much as being famous. First Up: Denhay's Biggest Launch Of The Year The timing of the appointment was deliberate, and the first big moment has now landed. From this week, Denhay's new Made Without Nitrites range is on shelf in 570 Tesco stores - two lines, Smoked Back Bacon and Unsmoked Back Bacon, both 200g. It's the producer's first listing with Tesco in many years and its biggest launch of the year, answering growing shopper demand for a premium clean-label bacon that doesn't compromise on how it's made. Both lines use Denhay's bespoke curing recipe, the quality of which is recognised by the brand's Royal Warrant, and are dry-cured using 100% Outdoor Bred, RSPCA Assured pork at Denhay's own BRC AA+ accredited site. It caps a strong few weeks for the brand, which was named Best Bacon at the Meat Management Awards earlier this month for its Denhay Smoked Back. There's plenty more to come over the next few months, and we'll be sharing it as it happens. Bringing Back Proper PR For British Food Brands At Orange, our mission is to bring back proper PR: thoughtful storytelling, strong media relationships and creative campaigns that earn attention rather than buying it. For a brand with Denhay's history, that means treating the heritage as an asset rather than a footnote, and finding the angles that make a business founded in 1952 feel relevant to shoppers today. It's the kind of brief we love, and we're already deep into it. We're delighted to be working with the Denhay team, and we're looking forward to sharing what's coming. If you're a food and drink brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.

August was a month of growth at Orange. We welcomed three brilliant new food and drink brands to the agency and delivered another strong month of national coverage for clients across food, drink, homes and interiors. As a PR agency based in Colchester, Essex, we continued to support brands across the UK with consumer PR, trade PR, digital PR, influencer marketing and social media management. As a specialist food and drink PR agency, August saw our client portfolio grow again in exactly the sectors we know best. Here's a look at some of our highlights. Welcoming Denhay We were delighted to be appointed by Denhay , the family bacon business in Devon founded in 1952 and a Royal Warrant holder. Denhay is a brand with genuine provenance - decades of heritage, a loyal following and a real story to tell - which makes it exactly the kind of work we love. We spent August building the PR strategy and laying the groundwork for an exciting autumn of announcements. There's plenty to come, and we're looking forward to sharing more as it goes live. Welcoming Datekin August also saw us come on board with Datekin , the British date snacking brand on a mission to make snacking healthier: natural, less processed and high in fibre. Datekin's core range is single-ingredient Sukkari dates, handpicked and pitted from the founder's own farms, sitting alongside a date balls range and a more indulgent date cake range - the entry point for people who think they don't like dates. It was a fast start, with two announcements landing in the brand's first month. We announced Datekin's Great Taste 2026 win for its Date Filled Whole Wheat & Bran Cakes and followed it with the brand's new WH Smith travel retail listing, both of which were picked up across key trade titles. Datekin also featured in back-to-school media features towards the end of the month. A busy month was a good sign of things to come. Welcoming Sunny & Luna We were also thrilled to begin work with Sunny & Luna , the modern Italian food brand founded by Giulia Berretti. Sunny & Luna started with gnocchi and is now stocked in more than 400 UK retail locations. It's a genuine challenger brand story, built by a founder who is incredibly passionate about the brand’s offering. August was about getting the foundations right: shaping the strategy, building the media plan and preparing the ground ahead of a significant autumn for the brand. A Christmas Crisp Comeback for Fairfields Farm For Fairfields Farm , August's headline moment was the return of the brand's Honey Roasted Chestnut & Sage crisps for Christmas 2026. We took the news to the media and secured a genuinely broad spread of coverage, from national consumer pick-up in The Sun and The Scottish Sun through to the full sweep of grocery and convenience trade: Convenience Store, Talking Retail, Asian Trader, Grocery Trader, Wholesale Manager, Scottish Grocer, Grocery Gazette, Retail Times, Better Retailing and Trend Hunter. The brand also featured twice in Speciality Food, including its feature on 2026 trends in crunchy savoury snacks and nuts, and in Forecourt Trader's Big Night In feature. The Telegraph (Twice) for Oltco For resin driveway specialist Oltco , August brought a standout national result. We secured commentary from Johnny Pearce in The Telegraph's feature 'Outdoor baths: the middle-class status symbol', drawing on Oltco's work at spa-led destinations including The Headland Hotel, Carbis Bay Hotel and Champneys. The piece ran online at the start of the month and again in the Saturday print edition later in August. Johnny also featured in Ideal Home's guide to adding a plunge pool to a small garden. Two national titles, one expert spokesperson and a specialist brand talking with real authority about its own field - that's what good consumer PR looks like for a business like Oltco. A Content Day for Tiptree Patisserie For Tiptree Patisserie , August's highlight was a full day of content filming, visiting Tiptree Patisserie and a number of other locations to build a strong bank of platform-first content for the brand's Instagram and TikTok channels. Days like this are one of our favourite parts of the job, and they give a brand a bank of content that keeps working for months. Exciting groundwork for September September is a big month, with new client campaigns going live, product launches to support and plenty of announcements we can't wait to share. As brands move into the autumn and festive trading period, our focus is on making sure they're seen by the right audiences at the right time. As always, that means bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons. If you're a food and drink, homes, interiors or lifestyle brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.

Following a run of exciting new client wins, Orange has been appointed as the PR agency for Sunny & Luna , the modern Italian food brand founded by Giulia Berretti. As a specialist food and drink PR agency, we work with brands right across the category, from heritage names with generations of history behind them to challenger brands building something new like Sunny & Luna. A Modern Italian Food Brand With A Real Story Sunny & Luna started with gnocchi. Its first two SKUs landed in Whole Foods in 2023, and today the brand is stocked in more than 400 UK retail locations including Sainsbury's, Whole Foods, Planet Organic and Ocado. What makes it stand out isn't just the growth, though. It's the proposition. Sunny & Luna makes fresh Italian food the way it should be made, without the shortcuts and without the compromise, and it does it for people who care about what's actually in the packet. It's Italian food with genuine integrity behind it, brought to a UK audience that has never been more interested in eating well. That combination - a great product, a clear point of view and a founder with a brilliant story - is exactly what makes a brand a joy to work with. Built For Challenger Brands Challenger brands need something different from a PR agency. They're often creating a conversation rather than joining one. And more often than not, the founder is the story. It's the space we know best. We've worked with challenger brands including PerfectTed, Datekin and Flawsome!, and the pattern is consistent: the brands that break through are the ones that stop only talking about their product features and start telling a story people actually want to pass on. For a brand like Sunny & Luna, that means going well beyond the trade announcement. It means building a profile for the brand and its founder in national, business and lifestyle media, showing up in the cultural conversation about how the UK eats Italian food, and making sure that when shoppers see the brand on shelf, they already know who it is. Putting Giulia's Story In Front Of A Bigger Audience A big part of our remit is founder profiling for Giulia. She's built Sunny & Luna from nothing into a brand in more than 400 UK stores, without a food industry background and without a blueprint to follow, and she's done it while raising a family. It's a story with real substance to it, and one that will resonate well beyond the food pages: with the business media, with the women's lifestyle titles and with anyone who has ever wondered whether an idea is worth backing themselves on. Our job is to make sure it reaches those audiences properly, in the titles that matter, told in Giulia's own voice. Founder-led storytelling is one of the most powerful tools available to a challenger brand, and it's something we do a lot of. Done well, it builds the kind of credibility and warmth that no amount of advertising can buy. An Exciting Autumn Ahead The timing of the appointment is no accident. Sunny & Luna has a significant autumn ahead, with big news coming and we're already deep into planning the activity around it. We're keeping the details under wraps for now, but it's shaping up to be a big few months for the brand, and we can't wait to start sharing it. Bringing Back Proper PR For Challenger Brands At Orange, our mission is to bring back proper PR: thoughtful storytelling, strong media relationships and creative campaigns that earn attention rather than buying it. From consumer PR and national media relations to founder profiling, trade media and digital PR that supports search visibility, our focus is always the same - building awareness that lasts and translates into real commercial momentum. We're delighted to be working with Giulia and the Sunny & Luna team, and we're looking forward to sharing what's coming. If you're a food and drink brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.

Orange PR & Marketing has been appointed as the PR agency for Datekin , the British date snacking brand on a mission to make snacking more natural and a lot less processed. We're excited to be working with the Datekin team to take the brand from a strong set of retail listings to genuine consumer recognition. It's a brief that sits right at the heart of what we do as a specialist food and drink PR agency and, as it happens, in one of the most talked-about corners of the food industry right now. A Brand With A Story Worth Telling Datekin launched in spring 2025 on a simple premise: that snacking can be better without being boring. The core range is single-ingredient Sukkari dates, handpicked from the brand's own farms in Saudi Arabia, sold in 30g and 60g packs that are dry to the touch and mess-free. Alongside them sit a Date Balls range made with just two to three ingredients, and a more indulgent Date Cakes range - the one you hand to someone who's convinced they don't like dates. That last range has just picked up the brand's first Great Taste accolade, with judges praising its "clean and fruity flavour" and "wonderfully tender texture". Consumer PR Datekin already has the distribution. Our job is to make sure shoppers know the brand is there, and to keep it visible between retail moments rather than only during them. That means a consistent drumbeat of consumer coverage across food, health and lifestyle media, month after month, instead of a single burst that fades by the following week. At Orange, we're on a mission to bring back Proper PR, so we don't do press releases for the sake of press releases. Talking To The Trade Datekin's growth story is one buyers should be hearing, and the trade press plans months ahead. We're making sure the brand is consistently in the features buyers actually read. There's a genuinely distinctive story to tell them, too. With its own farms and generations of family heritage in date farming, Datekin offers a secure, direct supply chain and UK-held stock at a time when the UK's date supply is under real pressure. Few brands in the category can say the same. Landing In The Right Conversations Snacking is having a moment. Fibre, the shift away from ultra-processed food, natural energy and the wider better-for-you conversation are all live in the national press right now, and Datekin has a credible voice in every one of them. We'll be putting the brand into those conversations quickly when they come up, and working alongside the brand's own social activity to get product into the hands of the right people. Bringing Back Proper PR For Better-For-You Brands Datekin is a brilliant example of why we do what we do: a challenger brand with a genuinely differentiated product, a real supply-chain story and a category conversation moving in its direction. Our job is to find fresh, relevant and culturally resonant ways to tell that story, and to be honest about whether an angle will land rather than chasing coverage for its own sake. That's what bringing back proper PR is all about. Looking Ahead There's a busy run ahead - new retail moments, seasonal snacking and a new year that plays straight into Datekin's strengths. We'll be sharing more as it happens. If you're a food or drink brand looking for support from a specialist food and drink PR agency, whether that's consumer PR, trade PR or national media relations, get in touch with the Orange team to find out how we can help.

July was a month of new beginnings and big moments. We welcomed two brilliant new clients to Orange, delivered a first-of-its-kind charity event that made it onto prime-time regional television, and kept the coverage coming across food and drink, interiors and lifestyle media. As a PR agency based in Colchester, Essex, we continued to support brands across the UK with consumer PR, trade PR, digital PR, influencer marketing and social media management. As a specialist food and drink PR agency, it was another month that reflected the continued growth of the agency within the food, drink, homes and lifestyle sectors. Here's a look at some of our highlights from July. Appointed as PR Agency for Flawsome! Drinks We were thrilled to be appointed as the PR agency for Flawsome! Drinks , the sustainable, non-alcoholic drinks brand on a mission to fight food waste, one delicious sip at a time. Flawsome! is a brand built on a genuinely brilliant idea: taking wonky, surplus and imperfect fruit that would otherwise go to waste and turning it into juices and lightly sparkling drinks that people actually want to drink. It's the kind of purpose-led business we love working with - a real story, a real reason to exist and a product that stands up on taste alone. As part of the partnership, Orange will lead media relations for an exciting summer campaign, helping to raise the profile of the brand with national media and put Flawsome! front of mind as consumers look for refreshing, feel-good drinks. From consumer PR and national media relations to digital PR that supports search visibility, our focus is on building awareness that lasts and we can't wait to share more. Appointed as PR and Marketing Agency for Tiptree Patisserie Following a string of exciting new client wins, July also saw us appointed as the PR and marketing agency for Tiptree Patisserie , the artisan bakery and patisserie based in Witham, Essex, and proudly part of the Wilkin & Sons family. As part of the partnership, Orange will support Tiptree Patisserie across trade and national media outreach, social media strategy and content creation, helping to raise the profile of its handmade cakes, traybakes, muffins, scones and patisserie among hospitality buyers and consumers alike. The appointment comes at an exciting time for the brand, which has just launched a brand-new trade website designed for its foodservice customers. Alongside our media and social activity, we'll be helping to build awareness of the new platform and drive it in front of the trade audiences it's designed for. Tiptree Patisserie is right on our doorstep, which means we can be on hand for content creation days and bring a real understanding of the region, its heritage and its audiences. In July we delivered a new social media strategy for the brand, began forward features research to secure long-lead trade coverage, and started planning a content creation day across some of the beautiful Essex venues that serve Tiptree Patisserie products. Mission:Mud: Prime-Time ITV Coverage and £10,000 Raised On Sunday 12 July, Essex & Herts Air Ambulance held its first-ever Mission:Mud challenge at Nuclear Wild Forest in Kelvedon Hatch, bringing hundreds of families, schools and teams together to take on a muddy obstacle course in aid of the life-saving charity. The event raised an incredible £10,000. Our job was to make sure as many people as possible saw it and July delivered on that in a big way. The headline result was television. Following our liaison with the ITV Anglia newsdesk, we arranged for a crew to come and film at the event on the day, and coordinated interviews with the charity team and participants taking on the course. The story ran on ITV News Anglia that evening - prime-time coverage for a first-year event, and a fantastic result for the charity's profile across the region. Radio played a big part too, with broadcast interviews secured on BBC Essex ahead of the event and further coverage on BBC Three Counties Radio, taking the story to listeners right across Essex and Hertfordshire. To bring the day to life for a family audience, we also delivered an influencer campaign, working with three well-known local content creators - Crystal Wright (@itscrystalwright), Jenny Padfield (@reallynosuchthingasbadweather) and Molly Pendley (@oureverydaychaos) - who took part on the day and produced content across Instagram before, during and after the event. Between them they delivered feed posts, Reels and a run of Stories, introducing Mission:Mud to exactly the family audiences the charity wanted to reach. Pairing earned media with influencer marketing in this way is something we do a lot of, and Mission:Mud was a brilliant example of why: broadcast and press built credibility and reach, while the creator content built genuine, relatable interest in taking part. Appointed to Manage Social Media and Influencer Marketing for Milgro July also saw us appointed to manage the social media and influencer marketing for Milgro , the Northern Ireland-based onion grower behind a growing range of quality onion products, including its popular Crispy Onions. The appointment comes as Milgro lands a new UK retail listing with Tesco for its Crispy Onion range, so our focus is on building awareness with UK shoppers at exactly the right moment. We'll be delivering a clear social media strategy and a rolling monthly content calendar across Instagram and TikTok, alongside creator partnerships and user-generated content to get the product in front of new audiences and show people just how many ways there are to use it. Continued Momentum Across the Portfolio Beyond the headline moments, July was another busy month of earned coverage across our food and drink, interiors and lifestyle clients. For Fairfields Farm , we secured trade and regional coverage for the brand's fundraising milestone with Air Ambulances UK, including Retail Times, the Essex County Standard and the Gazette, alongside trade commentary Wholesale Manager's July crisps, snacks and nuts feature and its plant-based food feature. The brand also featured in a Great British Food Awards recipe piece, with its Prawn Cocktail flavour earning a place in a British "picky tea" feature. For resin driveway specialist Oltco , we secured coverage in Franchise World and placed expert commentary from Johnny in Livingetc's feature on garden permeability, complete with a link back to the Oltco website. We also secured a comment for the brand in an upcoming Telegraph feature on outdoor baths a great example of how reactive commentary can land national titles for a specialist brand. For Roomes Furniture & Interiors , we delivered another content creation day and continued to grow the brand's social presence, extending its content into TikTok alongside Instagram as part of our ongoing social media management. Into August… With three new client wins and campaigns building across the portfolio, August and the rest of the summer are shaping up nicely. We're looking forward to launching new campaigns, supporting clients through key seasonal trading periods and getting out on more content creation days across Essex and beyond. As always, our focus remains on bringing back proper PR through thoughtful storytelling, strong media relationships and creative campaigns that help brands stand out for the right reasons. If you're a food and drink, homes, interiors or lifestyle brand looking for support with PR, social media management or influencer marketing, get in touch with the Orange PR team to discuss how we can help.

Christmas doesn't wait - and neither do the journalists already building this year's gift guides. That's why we're thrilled to relaunch the Orange PR Christmas Package for 2026: a fixed-fee festive campaign designed to get your brand seen, talked about and, most importantly, bought throughout the busiest shopping season of the year. For £2,000 +VAT, our team goes to work getting your products and your story in front of the right journalists, day in, day out, from now right up until the big day. What's included The festive season is when the consumer press is at its most competitive, and its most valuable. Our Christmas Package is built around one thing: coverage. We combine proactive pitching - actively putting your products forward for gift guides, seasonal round-ups and festive features - with reactive pitching, jumping on the timely opportunities and journalist requests as they land. It's the same blend of agility and strong media relationships that we bring to our year-round campaigns, focused entirely on landing your brand in front of shoppers when they're primed to spend. Whether you're a food and drink brand fighting for space on a gifting page, a beauty label chasing a spot in the glossies, or a founder with a story worth telling, we know how to cut through a crowded editorial calendar and get you noticed. Why the early birds win Christmas features are already being planned and written. Many of the biggest opportunities sit with long-lead titles including the glossy magazines and weekend supplements that work months in advance and their festive gift guides are being pulled together right now, in the late summer. The earlier we start pitching, the more of those doors are still open. Leave it too late and the standout slots are already spoken for. The package runs right up until Christmas, so there's a full season of shorter-lead and reactive opportunities to make the most of too. But the brands that move first are the ones that land the best placements, so the sooner we start, the better your results. Previous success stories Don't just take our word for it. Here's what this kind of proactive and reactive pitching has already delivered for some of the brands we worked with for Christmas in 2025. A food and drink brand needed to stand out fast in the fiercely competitive seasonal gifting market - exactly the challenge every brand faces in the run-up to Christmas. Within the first week of working together, we spotted a timely editorial opportunity and secured their founder an interview with The Guardian, pitched, interviewed and published in under 48 hours. Alongside that founder profiling, we landed product placement across leading gifting and consumer titles including Stylist, The Sun, Bella and the Daily Star, reaching over 5 million people in the first three months. A perfect example of what our Christmas Package can do for a seasonal gifting brand. A haircare brand shows how we turn products into must-have gifting picks. Launching four world-first products to both trade and consumer audiences, we translated technical innovation into clear, benefit-led storytelling and secured coverage across influential industry titles such as Professional Hairdresser and Beauty & Hairdressing, plus multiple pieces in the Daily Mail positioning the founder as an expert voice along the way. In total, the campaign reached over 800,000 people, the sort of consumer visibility that puts a brand firmly on shoppers' festive wish lists. An inclusive beauty brand is proof of the premium gift-guide coverage we can land. Our digital PR strategy delivered 51 pieces of coverage, 124 brand mentions and a reach of 5.9 million people — including a spot in British Vogue's Best Beauty Products, a BBC News founder profile, and features in Prima, Marie Claire, The Independent, Woman's Own and Cosmopolitan. That's exactly the kind of glossy, high-authority placement our festive campaign is built to secure. That's the sort of visibility, credibility and momentum we love to create and Christmas is one of the best moments of the year to create it. Ready to make this your best Christmas yet? The Orange Christmas PR Package is £2,000 +VAT, and there's no better time to get started than now, while the long-lead gift guides are still taking submissions. Spaces are limited, and the earlier we begin, the more we can achieve for your brand. Get in touch with the Orange team today and let's get your brand wrapped up in all the right coverage this Christmas.